全球洁面湿纸巾市场规模（按产品、应用、地区、范围和预测）

洁颜湿纸巾的市场规模及预测

脸部湿纸巾市场规模预计在 2024 年达到 29.1 亿美元，在 2031 年达到 58.3 亿美元，2024 年至 2031 年的复合年增长率为 10%。清洁、易于处理和以消费者为中心的美观是这些产品的一些关键属性，推动了这一领域的扩张。此外，人们对卫生和便利的认识不断增强是预测期内推动脸部湿纸巾需求成长的主要因素。全球脸部清洁湿巾市场报告对市场进行了全面的评估。它对关键细分市场、趋势、市场推动因素、竞争格局以及在市场中发挥关键作用的因素进行了全面的分析。

全球脸部湿纸巾市场的定义

洁面湿纸巾是一种易于使用的湿纸巾，无需用水或肥皂即可洗脸。脸部湿巾是用于清洁脸部的湿纸巾。自从洁面湿纸巾推出以来，皮肤护理发生了巨大的变化。脸部清洁湿巾可以去除脸部深层的污垢、油脂和化妆品。脸部清洁湿巾含有人工香料，能带给肌肤清爽的感觉，通常不会产生任何刺激性。人们越来越多地使用脸部湿纸巾来提供良好的清洁体验或在健身房运动后擦去汗水。

小湿巾，也称为脸部清洁湿巾，在您想要快速去除污垢、简化自我护理或卸妆或卸防晒霜很麻烦时很有用。如果您学会如何有效且正确地使用它，它会带来很多好处。当您在旅途中、匆忙之中或需要消毒时，我们的脸部湿巾采用湿纸巾形式，可快速清洁您的脸部和双手。它可以去除多余的污垢和皮脂，让您的皮肤感觉清爽。然而，洗面湿纸巾的用途远不止于此。

新兴市场最近的一个趋势是全球洁面湿纸巾市场的快速扩张。它们具有多种成分，可以满足不同的需求，无论是保持双手清洁还是在外面闷热时提供快速冷却效果。脸部清洁湿巾在美容行业中的功能略有不同，但仍然有用。

全球脸部湿纸巾市场概况

脸部清洁湿纸巾方便携带，可轻鬆保持个人卫生。此外，大部分的产品都是由天然成分製成的，满足了寻求环保和永续产品的买家需求。此外，各行业对皮肤和美容产品的需求日益增加，包括卫生、化妆品和美容。脸部清洁和化妆湿纸巾越来越受欢迎，因为它们不需要起泡或冲洗，而且方便携带。这些产品的优势以及消费者意识的增强是促使销售成长的原因。消费者可支配收入的提高及其对更高生活品质的追求推动了该行业的成长。

能够随时随地用湿纸巾擦拭脸部的便利性推动了该产品的市场发展。毫无疑问，湿纸巾既方便又容易使用。它还采用方便的包装并具有多种香味，让消费者感到神清气爽。它们的广泛应用和快速去除杂质的能力提高了消费者对护理皮肤和健康生活方式的认识。此外，越来越多地使用有机湿纸巾来防止刺激性化学物质对皮肤的不利影响，预计也将推动市场的发展。

包括媒体/广播、产品品牌、商业广告等在内的行销活动的增加显着增加了产品的使用率并推动了整个市场的发展。采用天然成分和可堆肥材料製成的产品的接受度正在提高。湿纸巾中添加了天然精油，可以滋润肌肤。这就是为什么越来越多的顾客选择洗面湿纸巾而不是市场上竞争的清洁剂。

世界正在转向并倾向于采用有机和更天然成分的产品。因此，市场可以透过用有机成分取代产品配方中的某些化学物质来获得巨大的机会。然而，也有一些因素阻碍了全球洁面湿纸巾市场的扩张。首先，如果使用的化学物质品质不佳，可能会损害您的皮肤。当消费者使用脸部清洁湿纸巾时，皮肤敏感性非常重要，因为它们据称会引起皮肤刺激和眼睛发痒等严重问题。

目录

第 1 章：全球脸部湿纸巾市场：简介

市场概况
• 研究范围
• 先决条件

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

• 资料探勘
• 验证
• 第一次面试
• 资料来源列表

第 4 章 洁面湿纸巾全球市场展望

• 概述
• 市场动态
  • 驱动程式
  • 阻碍因素
  • 机会
• 波特五力模型
• 价值链分析

第 5 章 全球洁面湿纸巾市场（依产品）

• 概述
• 吸水棉
• 不织布

第六章 全球洁面湿纸巾市场（依应用）

• 概述
• 超商与大卖场
• 个体零售商
• 药局
• 电子商务

第 7 章 全球洁面湿纸巾市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
  亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第 8 章全球脸部湿纸巾市场：竞争格局

• 概述
• 各公司的市场排名
• 主要发展策略

第九章 公司简介

• Procter & Gamble
• Johnson & Johnson
• Unilever
• Beiersdorf
• Kimberly-Clark
• Hengan Group
• Rockline Industries
• L'Oreal
• Amway

第 10 章附录

• 相关研究

Face Cleansing Wipes Market Size And Forecast

Face Cleansing Wipes Market size was valued at USD 2.91 Billion in 2024 and is projected to reach USD 5.83 Billion by 2031, growing at a CAGR of 10% from 2024 to 2031. Cleanliness, ease of disposal, and consumer-focused aesthetics are some of the key attributes of these products that are driving the expansion of the sector. Furthermore, the growing consciousness about hygiene and convenience is the main factor promoting the growth of the facial cleansing wipe demand during the forecasted period. The Global Face Cleansing Wipes Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Face Cleansing Wipes Market Definition

Face cleansing wipes are easy-to-use wet tissues used for cleansing the face without the use of water and soap. The face cleansing wipes are wet tissue that is used to cleanse your face. Skincare has drastically transformed after the introduction of face-cleansing wipes. The face cleansing wipes can help in clearing the skin-deep dirt, and remove excel oil, and makeup from the face. The face cleansing wipes contain artificial perfumes which give a refreshing feeling to the skin and they are generally free of any kind of irritation. Face cleansing wipes are increasingly being used by people to have a good cleansing experience and to wipe out the sweat after a gym workout.

Small towelettes called facial cleaning wipes are helpful when we need quick remedies, want to simplify our self-care routine, or just don't feel like taking off our makeup or sunscreen. Once you learn how to use facial wipes effectively and correctly, there are a lot of advantages to them. When you're on the go or in a hurry and need to sanitize, facial cleansing wipes are moist towelettes that offer your face and hands a quick clean. These aid in removing extra dirt and sebum and leave your face feeling refreshed. But facial cleansing wipes can be used for a lot more things.

Illnesses in developing countries, the Global Face Cleansing Wipes Market has shown a thriving expansion in recent years. These come in a variety of compositions that cater to various demands, such as keeping hands clean and providing an immediate cooling effect when it's humid and muggy outside. Facial cleansing wipes have a slightly different but still useful function in the beauty industry.

What's inside a VMR industry report?

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

Global Face Cleansing Wipes Market Overview

Facial cleansing wipes make it simple to maintain personal hygiene because they are portable. Additionally, as the majority of these are created with natural components, they are environmentally beneficial and fulfill the needs of buyers for sustainable products. Additionally, the demand for skin and beauty products has been rising across a number of industries, including hygiene, cosmetics, and beauty. The increased popularity of facial and cosmetic wipes is attributed to the fact that they don't require lathering and rinsing and are portable. These items' benefits and consumers' increasing awareness of them are both responsible for this increase. The rise of the sector is being fueled by rising consumer disposable money as well as a shift toward a better way of life.

The convenience of using a wet wipe to clean one's face whenever and wherever one wants to encourage the market for the product. Without a doubt, they are convenient and simple to use. They also come in convenient packaging with a variety of scents that make the consumer feel refreshed. Its widespread availability and fast capacity to remove dirt are increasing consumer awareness of the need to take good care of their skin and lead healthy lives. The market is also anticipated to be driven by the rising use of organic wipes, which prevent the negative skin impacts of harsh chemicals.

Increasing marketing efforts, including media & broadcasting, product branding, commercials, and others, have been propelling the total market by significantly increasing product use. Due to their products using natural ingredients and compostable materials, the products' acceptance has been increasing. The wipes now include additional natural essential oils to provide the skin with more moisture. Due to this, more customers are choosing to purchase facial cleansing wipes over competing cleaning products on the market.

The globe is shifting and gravitating toward products that feature organic and more natural ingredients, therefore the market can take advantage of a fantastic opportunity by substituting some chemicals from the product formulation with organic ingredients. However, there are also factors that are preventing the global market for facial cleansing wipes from expanding. First, the skin may suffer if high-quality chemical substances aren't used. When a consumer uses a facial cleansing wipe, the sensitivity of the skin is important because it has been claimed to create serious problems such as skin irritation, itchy eyes, and others.

Global Face Cleansing Wipes Market: Segmentation Analysis

The Global Face Cleansing Wipes Market is Segmented on the basis of Product, Application, And Geography.

Face Cleansing Wipes Market, By Product

• Absorbent Cotton
• Non-Woven Fabric

Based on Product, the market is bifurcated into Absorbent Cotton and Non-Woven Fabric. The Non-Woven Fabric product segment is leading the market as it is more efficient in absorbing sweat and impurities from the skin. It is used in the form of disposable protection and hygiene items. Nonwovens are ideal for working with various types of cosmetics that have a liquid or creamy consistency since they absorb water and, in the case of laminated non-woven fabric, they are also waterproof.

• We must choose the safest product to safeguard our skin because cosmetic care products come into contact with it the most frequently in our everyday lives. The skin-friendly and comfortable qualities of non-woven fabric set it apart from other materials used to create cosmetics. maintaining a moisture level of 8% or less. The cotton cleaning pads made of natural fiber nonwoven fabric may remove makeup more thoroughly and effortlessly due to their great water absorption.

Face Cleansing Wipes Market, By Application

• Supermarkets and Hypermarkets
• Independent Retailers
• Drug Stores
• E-Commerce

Based on Application, the market is bifurcated into Supermarkets and Hypermarkets, Independent Retailers, Drug Stores, and E-Commerce. The market's major contributors in 2021 and the segment with the highest revenue share were supermarkets and hypermarkets. The presence of a wide range of products at reasonable costs in one place is credited with the segment's supremacy. The products in these stores are arranged on shelves for easy consumer access. To appeal to a wider audience of customers, supermarkets and hypermarkets provide a variety of promotions and discounts. Additionally, these platforms enable customers to compare several products before making a purchase, which promotes product sales through these channels.

Face Cleansing Wipes Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Geography, the Global Face Cleansing Wipes Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America holds a significant market share in 2021 and is projected to rise during the forecast period. Due to rising demand for cleanliness products and rising customer awareness of their wellness, the U.S. was the highest market in the North American region. Additionally, the region's accessibility to a wide range of products is fostering further expansion.
• Due to the increased demand for facial wipes, leading producers of moisturizing wipes are investing in R&D to create wipes with unique fibers that are more durable than the synthetic polymers used today. The competitive environment in the industry is getting more intense because of the strategically priced value-added benefits and multipurpose features of these wipes. The market is anticipated to be driven by an exponential increase in the number of potential customers in the US.

Key Players

• The "Global Face Cleansing Wipes Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as
• Procter & Gamble, Johnson & Johnson, Unilever, Beiersdorf, Kimberly-Clark, Rockline Industries, Hengan Group, L'Oreal, and Amway.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In January 2021, CARE and Plan International are partners of Beiersdorf. Girls and young women are being particularly badly affected by the coronavirus epidemic, which raises the possibility of a backlash against female empowerment and equal rights. Vulnerable girls and young women will get extra money as part of Beiersdorf's global €50 million aid program "Care Beyond Skin," which was launched in March 2020.
• Ace Matrix Analysis
• The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as
• Active, Cutting Edge, Emerging, and Innovators.
• Market Attractiveness
• The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Face Cleansing Wipes Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.
• Porter's Five Forces
• The image provided would further help to get information about Porter's five forces framework providing a blueprint for understanding the behavior of competitors and a player's strategic positioning in the respective industry. Porter's five forces model can be used to assess the competitive landscape in the Global Face Cleansing Wipes Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FACE CLEANSING WIPES MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FACE CLEANSING WIPES MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL FACE CLEANSING WIPES MARKET, BY PRODUCT

• 5.1 Overview
• 5.2 Absorbent Cotton
• 5.3 Non-Woven Fabric

6 GLOBAL FACE CLEANSING WIPES MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Supermarkets and Hypermarkets
• 6.3 Independent Retailers
• 6.4 Drug Stores
• 6.5 E-Commerce

7 GLOBAL FACE CLEANSING WIPES MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL FACE CLEANSING WIPES MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Procter & Gamble
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Johnson & Johnson
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Unilever
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Beiersdorf
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Kimberly-Clark
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Hengan Group
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Rockline Industries
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 L'Oreal
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Amway
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments

10 Appendix

• 10.1 Related Research