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市场调查报告书
商品编码
1699236
洗衣护理产品市场机会、成长动力、产业趋势分析及 2025-2034 年预测Laundry Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034 |
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2024 年全球洗衣护理产品市场价值为 1,074 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 4.8%。消费者卫生意识的不断增强是这项扩张的主要驱动力。疫情进一步加剧了这一趋势，提高了卫生和医疗保健的重要性。消费者非常重视居家清洁，包括洗衣，这刺激了对不仅能清洁还能消毒织物的产品的需求。因此，越来越多人开始采用能够消除细菌、病菌和病毒的先进洗衣剂和消毒剂。消费者行为的这种转变促使品牌透过推出具有抗菌特性、去污能力和无过敏原成分的配方进行创新。此外，人们越来越关注针对皮肤敏感和有特殊卫生需求的人设计的亲肤型抗菌解决方案。这些创新正在加强公司的市场定位，使他们能够满足不断变化的消费者偏好，同时提升其作为健康洗衣解决方案提供者的品牌形象。
市场按产品类型细分为织物柔软剂和调理剂、清洁剂、去污剂和预处理产品、漂白剂、洗衣添加剂等。洗涤剂在该产业占据主导地位，2024 年产值将达到 596 亿美元，预计到 2034 年将增加至 964 亿美元。洗涤剂广泛用于家庭清洁，可满足消费者的各种需求，例如去污、柔软织物和香味偏好。对环保选择的需求不断增长，从而推动了浓缩配方、冷水洗涤解决方案和可持续成分的创新。现在，相当一部分消费者开始考虑购买洗衣护理产品对环境的影响，从而推动品牌开发环保替代品。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 1074亿美元 |
| 预测值 | 1723亿美元 |
| 复合年增长率 | 4.8% |
在美国，受创新和永续发展措施的推动，洗衣护理产品市场年增率达 4.9%。消费者偏好的改变和法规的不断演进促使企业投资于环保产品的开发。重点是减少塑胶废物并采用先进技术来提高性能，同时最大限度地减少对环境的影响。随着成熟品牌和新兴品牌都努力透过新配方和行销策略来吸引消费者的兴趣，竞争格局正在加剧。
目录
第一章：方法论与范围
- 市场范围和定义
- 基础估算与计算
- 预测参数
- 资料来源
- 基本的
- 次要
- 付费来源
- 公共资源
第二章：执行摘要
第三章：行业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
- 零售商
- 衝击力
- 成长动力
- 消费者卫生和清洁意识不断提高
- 创新和产品开发
- 都市化进程加快，生活方式更加忙碌
- 产业陷阱与挑战
- 环境问题和监管挑战
- 激烈的市场竞争与价格战
- 成长动力
消费者购买行为分析
- 人口趋势
- 影响购买决策的因素
- 消费者产品采用
- 首选配销通路
- 首选价格范围
- 成长潜力分析
- 监管格局
- 定价分析
- 波特的分析
- PESTEL分析
第四章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第五章：市场估计与预测：按类型，2021 年至 2034 年
- 主要趋势
- 洗涤剂
- 粉末洗涤剂
- 液体洗涤剂
- 豆荚/胶囊
- 织物柔软剂和护髮素
- 去污剂和预处理产品
- 漂白剂
- 洗衣添加物
- 其他的
第六章：市场估计与预测：依价格区间，2021 年至 2034 年
- 主要趋势
- 低的
- 中等的
- 高的
第七章：市场估计与预测：按应用，2021 年至 2034 年
- 主要趋势
- 家庭
- 商业的
第八章：市场估计与预测：按配销通路，2021 年至 2034 年
- 主要趋势
- 在线的
- 电子商务
- 公司网站
- 离线
- 超市和大卖场
- 专卖店
- 其他的
第九章：市场估计与预测：按地区，2021 年至 2034 年
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 亚太地区
- 中国
- 日本
- 印度
- 韩国
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 南非
- 沙乌地阿拉伯
- 阿联酋
第十章：公司简介
- Amway Home
- Ariel
- Bonux
- Breeze
- Calgon
- Clorox
- Comfort
- Downy
- Gain
- OMO
- Persil
- Seventh Generation
- Silan
- Tide
- Woolite
The Global Laundry Care Products Market was valued at USD 107.4 billion in 2024 and is projected to expand at a CAGR of 4.8% from 2025 to 2034. Growing consumer awareness about hygiene is a key driver of this expansion. The pandemic further amplified this trend, elevating the importance of sanitation and healthcare. Consumers are prioritizing cleanliness in their households, including laundry, fueling demand for products that not only clean but also sanitize fabrics. As a result, the adoption of advanced laundry detergents and sanitizers that eliminate germs, bacteria, and viruses is increasing. This shift in consumer behavior is encouraging brands to innovate by introducing formulations with antimicrobial properties, stain-removing capabilities, and allergen-free ingredients. Additionally, there is an increased focus on skin-friendly antibacterial solutions designed for individuals with sensitive skin and specific hygiene needs. These innovations are strengthening market positioning for companies, enabling them to cater to changing consumer preferences while enhancing their brand presence as providers of health-conscious laundry solutions.
The market is segmented by product type into fabric softeners and conditioners, detergents, stain removers and pre-treatment products, bleaches, laundry additives, and others. Detergents dominate the industry, generating USD 59.6 billion in 2024, with projections indicating an increase to USD 96.4 billion by 2034. Widely used for household cleaning routines, detergents cater to diverse consumer needs such as stain removal, fabric softening, and fragrance preferences. The demand for environmentally friendly options is rising, leading to innovations in concentrated formulas, cold-water washing solutions, and sustainable ingredients. A notable portion of consumers now consider the environmental impact of their laundry care purchases, pushing brands to develop eco-friendly alternatives.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $107.4 Billion |
| Forecast Value | $172.3 Billion |
| CAGR | 4.8% |
In the United States, the laundry care products market is witnessing annual growth of 4.9%, driven by innovation and sustainability initiatives. Changing consumer preferences and evolving regulations are prompting companies to invest in eco-conscious product development. The focus is on reducing plastic waste and incorporating advanced technologies to enhance performance while minimizing environmental impact. The competitive landscape is intensifying as both established and emerging brands strive to capture consumer interest with new formulations and marketing strategies.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.5 Secondary
- 1.5.1.1 Paid sources
- 1.5.1.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021 - 2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
- 3.2 Impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising consumer awareness of hygiene and cleanliness
- 3.2.1.2 Innovation and product development
- 3.2.1.3 Increasing urbanization and busy lifestyles
- 3.2.2 Industry pitfalls & challenges
- 3.2.2.1 Environmental concerns and regulatory challenges
- 3.2.2.2 Intense market competition and price wars
- 3.2.1 Growth drivers
Consumer buying behavior analysis
- 3.2.3 Demographic trends
- 3.2.4 Factors affecting buying decision
- 3.2.5 Consumer product adoption
- 3.2.6 Preferred distribution channel
- 3.2.7 Preferred price range
- 3.3 Growth potential analysis
- 3.4 Regulatory landscape
- 3.5 Pricing analysis
- 3.6 Porter's analysis
- 3.7 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 (USD Billion) (Million Units)
- 5.1 Key trends
- 5.2 Detergents
- 5.2.1 Powder detergents
- 5.2.2 Liquid detergents
- 5.2.3 Pods/capsules
- 5.3 Fabric softeners and conditioners
- 5.4 Stain removers and pre-treatment products
- 5.5 Bleaches
- 5.6 Laundry additives
- 5.7 Others
Chapter 6 Market Estimates & Forecast, By Price Range, 2021 – 2034, (USD Billion) (Million Units)
- 6.1 Key trends
- 6.2 Low
- 6.3 Medium
- 6.4 High
Chapter 7 Market Estimates & Forecast, By Application, 2021 – 2034, (USD Billion) (Million Units)
- 7.1 Key trends
- 7.2 Household
- 7.3 Commercial
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Million Units)
- 8.1 Key trends
- 8.2 Online
- 8.2.1 Ecommerce
- 8.2.2 Company website
- 8.3 Offline
- 8.3.1 Supermarkets & hypermarkets
- 8.3.2 Specialty stores
- 8.3.3 Others
Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE
Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 10.1 Amway Home
- 10.2 Ariel
- 10.3 Bonux
- 10.4 Breeze
- 10.5 Calgon
- 10.6 Clorox
- 10.7 Comfort
- 10.8 Downy
- 10.9 Gain
- 10.10 OMO
- 10.11 Persil
- 10.12 Seventh Generation
- 10.13 Silan
- 10.14 Tide
- 10.15 Woolite
