家庭和衣物洗护市场规模、份额和成长分析（按类型、分销管道和地区）- 产业预测 2025-2032

预计到 2023 年全球家庭和衣物洗护市场规模将达到 2012.9 亿美元，从 2024 年的 2147.8 亿美元增长到 2032 年的 3608.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.7%。

由于公众卫生意识的增强和可支配收入的增加，全球家庭和衣物洗护市场预计将显着增长。对有机和环保清洁产品的需求不断增长，为製造商带来了巨大的机会，尤其是在消费者寻求永续替代方案的情况下。越来越多人能够获得各种各样的洗衣和家用清洗产品，包括各种香水，这也将促进市场扩张。新冠疫情进一步凸显了卫生的重要性，导致消毒剂和洗衣精等居家护理产品的需求激增。预计线上销售管道将在这一成长中发挥关键作用。总体而言，都市化、健康意识和基础设施的改善预计将在未来几年推动市场向前发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

家庭及衣物洗护市场规模（按类型及复合年增长率） (2025-2032)

• 市场概况
• 衣物洗护
• 家用清洁剂
• 清洁剂
• 研磨剂、室内芳香剂、杀虫剂

家庭及衣物洗护市场规模（依分销管道及复合年增长率） (2025-2032)

• 市场概况
• 离线
• 在线的

家庭及衣物洗护市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble（United States）
• Unilever（United Kingdom）
• The Clorox Company（United States）
• Henkel AG & Co. KGaA（Germany）
• Reckitt Benckiser Group plc（United Kingdom）
• Colgate-Palmolive Company（United States）
• Church & Dwight Co., Inc.（United States）
• Kao Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• SC Johnson & Son, Inc.（United States）
• Lion Corporation（Japan）
• Electrolux AB（Sweden）
• Whirlpool Corporation（United States）
• Samsung Electronics Co., Ltd.（South Korea）
• Miele & Cie. KG（Germany）
• Dyson Ltd.（United Kingdom）
• SharkNinja Operating LLC（United States）
• Haier Group Corporation（China）
• Panasonic Corporation（Japan）

结论和建议

Global Home And Laundry Care Market size was valued at USD 201.29 billion in 2023 and is poised to grow from USD 214.78 billion in 2024 to USD 360.83 billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The global home and laundry care market is poised for significant growth, driven by heightened public awareness of hygiene and increased disposable income. The rising demand for organic and eco-friendly cleaning products presents a major opportunity for manufacturers, particularly as consumers seek sustainable alternatives. Enhanced accessibility to a wide range of laundry and household cleansers, including various fragrances, will also support market expansion. The COVID-19 pandemic has further underscored the importance of hygiene, leading to a surge in demand for home care products like disinfectants and laundry detergents. Online sales channels are anticipated to play a crucial role in this growth. Overall, a combination of urbanization, health awareness, and infrastructure improvements are expected to propel the market forward in the upcoming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home And Laundry Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home And Laundry Care Market Segments Analysis

Global Home And Laundry Care Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Laundry Care, Household Cleaners, Dishwashing Detergents and Polishes, Room Scents & Insecticides. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home And Laundry Care Market

A significant driving force in the Global Home and Laundry Care market is the universal demand for cleanliness. This fundamental desire for tidy, sanitary homes and fresh clothing propels the consumption of various cleaning products and services. Consumers prioritize hygiene and freshness, leading to a heightened interest in effective home and laundry care solutions. As awareness of cleanliness impacts lifestyle choices, the market for cleaning supplies continues to expand, reflecting an ongoing commitment to maintaining pristine living environments. Consequently, the pursuit of cleanliness remains a pivotal factor influencing the growth and development of the home and laundry care industry on a global scale.

Restraints in the Global Home And Laundry Care Market

The Global Home and Laundry Care market faces a significant restraint as consumers are becoming more aware of the environmental impact of household products. With sustainability and waste reduction gaining priority among consumers, there is a rising demand for natural and eco-friendly alternatives. This shift in consumer preference could hinder the growth of traditional home and laundry care brands that fail to prioritize sustainable practices. As eco-conscious options gain traction, companies that do not adapt to these changing consumer values may struggle to maintain their market position, highlighting the need for innovation in sustainable product offerings within the industry.

Market Trends of the Global Home And Laundry Care Market

The Global Home and Laundry Care market is experiencing a significant shift towards sustainability, driven by increasing consumer awareness and demand for eco-friendly products. As individuals become more informed about environmental issues, they are actively seeking home and laundry solutions that minimize ecological impact. This trend has catalyzed a burgeoning market for green alternatives, including biodegradable detergents, packaging made from recycled materials, and concentrated formulas that reduce water usage. Brands are responding by innovating and repositioning their offerings to meet these consumer expectations, ultimately reshaping the competitive landscape and propelling growth in the eco-conscious segment of the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Home And Laundry Care Market Size by Type & CAGR (2025-2032)

• Market Overview
• Laundry Care
• Household Cleaners
• Dishwashing Detergents
• Polishes, Room Scents & Insecticides

Global Home And Laundry Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Home And Laundry Care Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whirlpool Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miele & Cie. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyson Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SharkNinja Operating LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations