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市场调查报告书
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1699241

洗衣机市场机会、成长动力、产业趋势分析及2025-2034年预测

Washing Machine Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 190 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球洗衣机市场价值为 616 亿美元，预计 2025 年至 2034 年的复合年增长率为 5.7%。快速城市化和不断壮大的中产阶级是推动市场扩张的关键因素，而推动力包括可支配收入的增加、消费者偏好的转变以及对便利性的需求。随着越来越多的人移居城市，对高效能家用电器的需求持续上升，尤其是节省空间和节能的洗衣机。高层公寓和小型居住空间的激增进一步加剧了对紧凑型全自动机型的需求。亚太、拉丁美洲和非洲的新兴经济体处于这一趋势的前沿，其购买力的上升推动了家电销售。

洗衣机市场 - IMG1

零售店的普及、融资的便利性以及电子商务平台的不断扩展使得洗衣机变得更加实惠，从而吸引了更多注重预算的买家。消费者越来越多地转向功能丰富但价格实惠的机型，这促使品牌以具有竞争力的价格推出智慧洗衣机。政府仍然高度重视节能电器，并透过严格的能源效率法规和激励计画来推动永续的选择。这些倡议迫使製造商进行创新，将智慧感测器、节水技术和人工智慧驱动的洗涤週期融入他们的最新产品中。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 616亿美元
预测值 1069亿美元
复合年增长率 5.7%

根据操作模式，洗衣机市场主要分为两个部分：半自动和全自动。 2024 年，自动挡汽车市场的收入为 375 亿美元，预计到 2034 年将以 5.7% 的复合年增长率成长。消费者更喜欢自动挡车型，因为它们易于使用、功能先进且手动操作量极小。这些机器有顶部装载和前部装载两种型号，提供预设洗涤程序、智慧感测器和节能功能，使其成为业界的主导力量。收入的增加和城市化进一步推动了从半自动到全自动模式的转变，越来越多的消费者选择配备物联网连接和人工智慧洗涤週期的智慧洗衣机。

分销管道分为线上和线下销售，其中线下销售在 2024 年将占据 73.1% 的份额。消费者通常更喜欢从实体店购买洗衣机，在那里他们可以检查产品功能、获得专家帮助并获得灵活的融资选择。零售连锁店、专卖店和多品牌店在推动线下销售方面发挥着至关重要的作用，尤其是在对网上购物的信任仍在发展中的发展中地区。儘管电子商务正在成长，但由于产品即时可用和售后支援等因素，线下零售仍占主导地位。

市场还根据最终用户细分为住宅和商业类别。受城市化进程加快、可支配收入增加和家用电器普及率提高的推动，到 2024 年，住宅市场将占据 69.3% 的显着份额。核心家庭的兴起和忙碌的生活方式加速了对便利、省时解决方案的需求。政府推广节能电器的政策进一步鼓励家庭升级到更新、更省钱的电器型号。

2024 年，北美将引领全球洗衣机市场，占 22.3% 的总份额，创造 236 亿美元的收入。智慧家电的广泛采用、频繁的产品更新换代以及严格的能源效率法规促成了该地区强大的市场地位。

目录

第一章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测参数
  • 资料来源
    • 基本的
    • 次要
      • 付费来源
      • 公共资源

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
    • 零售商
  • 衝击力
    • 成长动力
      • 技术进步
      • 可支配所得增加
      • 都市化与不断壮大的中产阶级
    • 产业陷阱与挑战
      • 激烈竞争与价格战
      • 环境法规
  • 成长潜力分析
  • 监管格局
  • 定价分析
  • 技术概述
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：洗衣机市场估计与预测：依营运模式，2021 年至 2032 年

  • 主要趋势
  • 自动的
  • 半自动

第六章：洗衣机市场估计与预测：依容量，2021 年至 2032 年

  • 主要趋势
  • 6公斤以下
  • 6-9公斤
  • 9公斤以上

第七章：洗衣机市场估计与预测：依最终用途，2021 年至 2032 年

  • 主要趋势
  • 住宅
  • 商业的

第八章：洗衣机市场估计与预测：以价格范围，2021 年至 2032 年

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第九章：洗衣机市场规模估算及预测：依配销通路，2021 年至 2032 年

  • 主要趋势
  • 在线的
  • 离线

第十章：洗衣机市场估计与预测：按地区，2021 年至 2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第 11 章：公司简介

  • AB Electrolux
  • Arcelia AS
  • BSH Hausgeräte GmbH
  • GE Appliances, a Haier company
  • Haier Group Corporation
  • Hitachi, Ltd.
  • IFB Industries Limited
  • LG Electronics Inc.
  • Midea Group Co., Ltd.
  • Panasonic Holdings Corporation
  • Samsung Electronics Co., Ltd.
  • Sharp Corporation
  • Siemens AG
  • TCL Technology Group Corporation
  • Whirlpool Corporation
简介目录
Product Code: 6386

The Global Washing Machine Market was valued at USD 61.6 billion in 2024 and is projected to expand at a CAGR of 5.7% from 2025 to 2034. Rapid urbanization and a growing middle class are key factors driving market expansion, fueled by increasing disposable incomes, evolving consumer preferences, and the need for convenience. As more people migrate to cities, demand for efficient home appliances continues to rise, especially for space-saving and energy-efficient washing machines. The surge in high-rise apartments and smaller living spaces has further intensified the need for compact, fully automatic models. Emerging economies in Asia-Pacific, Latin America, and Africa are at the forefront of this trend, with rising purchasing power boosting appliance sales.

Washing Machine Market - IMG1

Greater access to retail stores, easy financing, and expanding e-commerce platforms are making washing machines more affordable, leading to higher adoption among budget-conscious buyers. Consumers are increasingly shifting toward feature-rich yet affordable models, encouraging brands to introduce smart washing machines at competitive prices. The emphasis on energy-efficient appliances remains strong, with governments promoting sustainable choices through stringent efficiency regulations and incentive programs. These initiatives are compelling manufacturers to innovate, integrating intelligent sensors, water-saving technology, and AI-driven wash cycles into their latest offerings.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$61.6 Billion
Forecast Value$106.9 Billion
CAGR5.7%

The washing machine market is divided into two primary segments based on mode of operation: semi-automatic and automatic. The automatic segment accounted for USD 37.5 billion in revenue in 2024 and is set to expand at a CAGR of 5.7% through 2034. Consumers prefer automatic models due to their ease of use, advanced features, and minimal manual effort. These machines, available in top-load and front-load variations, offer pre-set wash programs, smart sensors, and energy-efficient functionality, making them a dominant force in the industry. Rising incomes and urbanization have further fueled the shift from semi-automatic to fully automatic models, with more consumers opting for smart washing machines equipped with IoT connectivity and AI-powered wash cycles.

Distribution channels are categorized into online and offline sales, with the offline segment holding a substantial 73.1% share in 2024. Consumers often prefer purchasing washing machines from physical stores, where they can inspect product features, receive expert assistance, and access flexible financing options. Retail chains, specialty stores, and multi-brand outlets play a crucial role in driving offline sales, particularly in developing regions where trust in online shopping is still evolving. Although e-commerce is growing, offline retail remains dominant due to factors like immediate product availability and after-sales support.

The market is also segmented by end-user into residential and commercial categories. The residential segment held a significant 69.3% share in 2024, driven by increasing urbanization, higher disposable incomes, and greater penetration of household appliances. The rise of nuclear families and busy lifestyles has accelerated demand for convenient, time-saving solutions. Government policies promoting energy-efficient appliances have further encouraged households to upgrade to newer, cost-saving models.

North America led the global washing machine market in 2024, capturing 22.3% of the overall share and generating USD 23.6 billion in revenue. Widespread adoption of smart home appliances, frequent product replacements, and stringent energy efficiency regulations have contributed to the region's strong market position.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factors affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Technological advancements
      • 3.2.1.2 Rising disposable income
      • 3.2.1.3 Urbanization and growing middle class
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 High competition and price wars
      • 3.2.2.2 Environmental regulations
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
  • 3.5 Pricing analysis
  • 3.6 Technological overview
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Washing Machine Market Estimates & Forecast, By Mode of Operation, 2021 – 2032, (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Automatic
  • 5.3 Semi-Automatic

Chapter 6 Washing Machine Market Estimates & Forecast, By Capacity, 2021 – 2032, (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Below 6 kg
  • 6.3 6-9 kg
  • 6.4 Above 9 kg

Chapter 7 Washing Machine Market Estimates & Forecast, By End Use, 2021 – 2032, (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Residential
  • 7.3 Commercial

Chapter 8 Washing Machine Market Estimates & Forecast, By Price range, 2021 – 2032, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Washing Machine Market Estimates & Forecast, By Distribution Channel, 2021 – 2032, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
  • 9.3 Offline

Chapter 10 Washing Machine Market Estimates & Forecast, By Region, 2021 – 2032, (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 AB Electrolux
  • 11.2 Arcelia A.S.
  • 11.3 BSH Hausgeräte GmbH
  • 11.4 GE Appliances, a Haier company
  • 11.5 Haier Group Corporation
  • 11.6 Hitachi, Ltd.
  • 11.7 IFB Industries Limited
  • 11.8 LG Electronics Inc.
  • 11.9 Midea Group Co., Ltd.
  • 11.10 Panasonic Holdings Corporation
  • 11.11 Samsung Electronics Co., Ltd.
  • 11.12 Sharp Corporation
  • 11.13 Siemens AG
  • 11.14 TCL Technology Group Corporation
  • 11.15 Whirlpool Corporation