洗衣机市场规模、份额和成长分析（按产品、技术、产能、最终用途、应用、销售管道和地区）- 2025-2032 年产业预测

预计到 2023 年洗衣机市场规模将达到 603 亿美元，并从 2024 年的 638 亿美元成长到 2032 年的 1,001.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.8%。

由于对先进洗衣机的需求不断增加，商务用洗衣机市场预计将大幅成长。基于卡片的洗衣付款系统等创新解决方案正在颠覆整个产业，为传统自助洗衣店提供替代方案，为提高自动化程度铺路。这些数位付款选项不仅最大限度地减少了频繁收集硬币的需要，而且还为营运商提供了灵活的支付方式。随着消费者偏好转向便利并适应快速变化的生活方式，人们对智慧连网洗衣产品的兴趣日益浓厚。市场的这种演变表明，洗衣技术的未来前景光明，能够满足消费者对效率和易用性的需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

洗衣机市场规模（依产品及复合年增长率） (2025-2032)

• 市场概况
• 全自动
• 前装
• 顶部装载
• 半自动
• 烘干机

洗衣机市场规模（依技术及复合年增长率） (2025-2032)

• 市场概况
• 智慧互联
• 传统的

洗衣机市场规模（按容量和复合年增长率） (2025-2032)

• 市场概况
• 6公斤以下
• 6.1～8KG
• 8公斤以上

洗衣机市场规模（按最终用途和复合年增长率划分）（2025-2032 年）

• 市场概况
• 商业的
• 住宅

洗衣机市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概况
• 卫生保健
• 饭店业
• 其他的

洗衣机市场规模依销售管道及复合年增长率（2025-2032）

• 市场概况
• 电子商务
• 零售连锁
• 直接销售

洗衣机市场规模（依地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Whirlpool Corporation（US）
• LG Electronics（South Korea）
• Samsung Electronics（South Korea）
• Haier（China）
• BSH Hausgerate GmbH（Germany）
• Electrolux（Sweden）
• Midea Group（China）
• Panasonic Corporation（Japan）
• Toshiba Corporation（Japan）
• Hitachi, Ltd.（Japan）
• Godrej Appliances（India）
• IFB Industries Ltd（India）
• Voltas Limited（India）
• Arcelik（Turkey）
• Vestel（Turkey）
• Candy Hoover Group（China）
• Hisense（China）
• Fisher & Paykel（New Zealand）
• Miele（Germany）
• Smeg（Italy）

结论和建议

Washing Machine Market size was valued at USD 60.3 billion in 2023 and is poised to grow from USD 63.8 billion in 2024 to USD 100.16 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The commercial washing machine market is poised for significant growth driven by rising demand for advanced washing equipment. Innovative solutions, such as card-based laundry payment systems, are transforming the industry by providing alternatives to traditional coin-operated laundries, paving the way for increased automation. These digital payment options not only minimize the need for frequent coin collection but also offer operators greater flexibility in payment methods. As consumer preferences shift towards convenience and adapt to rapidly evolving lifestyles, there is an escalating interest in smart, connected laundry products. This market evolution indicates a promising future for laundry technology, aligning with consumer demands for efficiency and ease of use.

Top-down and bottom-up approaches were used to estimate and validate the size of the Washing Machine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Washing Machine Market Segments Analysis

Global Washing Machine Market is segmented by Product, Technology, Capacity, End Use, Application, Sales channel and region. Based on Product, the market is segmented into Fully Automatic, Front Load, Top Load, Semi-Automatic and Dryers. Based on Technology, the market is segmented into Smart Connected and Conventional. Based on Capacity, the market is segmented into Less than 6KG, 6.1-8KG and Above 8KG. Based on End Use, the market is segmented into Commercial and Residential. Based on Application, the market is segmented into Healthcare, Hospitality and Others. Based on Sales channel, the market is segmented into E-Commerce, Retail Chains and Direct Sales. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Washing Machine Market

The rising demand for clothing and fashionable garments is a significant driver of growth in the washing machine market. As per data from World Bank.org published in September 2019, global garment consumption is projected to increase from 62 million metric tons in 2019 to an estimated 102 million metric tons over the next decade. This surge is further fueled by innovative marketing strategies employed by apparel and fashion companies, including promotions like buy one get one free, seasonal discounts, and gift cards, which effectively stimulate consumer purchasing behavior. Consequently, this heightened consumption translates directly into an increased requirement for washing machines, propelling market expansion.

Restraints in the Washing Machine Market

One significant restraint impacting the washing machine market is the high power consumption associated with many models. This excessive energy use not only raises concerns about environmental sustainability but also leads to increased operational costs for consumers. For instance, the Samsung 7 Kg Front Load Fully Automatic J Series WW71J42E0BX consumes 2000 watts, as noted by Reliance Digital. Such high energy demands create a barrier for eco-conscious buyers and hinder the overall growth of the market. As customers seek more energy-efficient appliances, manufacturers face pressure to innovate and develop models that consume less power without compromising performance.

Market Trends of the Washing Machine Market

The washing machine market is experiencing a significant shift towards IoT technology integration, marking a robust trend anticipated to bolster market growth. The increasing adoption of smart technology has led to the development of IoT-enabled washing machines that facilitate enhanced user experiences through monitoring, alerts, and remote control capabilities via smartphones. Such innovations not only streamline the laundry process but also promote energy efficiency and convenience for consumers. Notably, Haier's introduction of cloud-connected, app-controlled washing machines in New Delhi in September 2018 exemplifies this trend, showcasing the potential for smart appliances to revolutionize everyday chores and enhance consumer engagement in the appliance market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Washing Machine Market Size by Product & CAGR (2025-2032)

• Market Overview
• Fully Automatic
• Front Load
• Top Load
• Semi-Automatic
• Dryers

Global Washing Machine Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Smart Connected
• Conventional

Global Washing Machine Market Size by Capacity & CAGR (2025-2032)

• Market Overview
• Less than 6KG
• 6.1-8KG
• Above 8KG

Global Washing Machine Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Washing Machine Market Size by Application & CAGR (2025-2032)

• Market Overview
• Healthcare
• Hospitality
• Others

Global Washing Machine Market Size by Sales channel & CAGR (2025-2032)

• Market Overview
• E-Commerce
• Retail Chains
• Direct Sales

Global Washing Machine Market Size & CAGR (2025-2032)

• North America (Product, Technology, Capacity, End Use, Application, Sales channel)
  • US
  • Canada
• Europe (Product, Technology, Capacity, End Use, Application, Sales channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Technology, Capacity, End Use, Application, Sales channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Technology, Capacity, End Use, Application, Sales channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Technology, Capacity, End Use, Application, Sales channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Whirlpool Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BSH Hausgerate GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midea Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Appliances (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IFB Industries Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voltas Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcelik (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Candy Hoover Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisher & Paykel (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miele (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smeg (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations