包装印刷市场机会、成长动力、产业趋势分析及2025-2034年预测

2024 年全球包装印刷市场规模达 3,881 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 4.6%。这一成长主要得益于蓬勃发展的电子商务产业，该产业需要高品质、外观吸引人的包装解决方案。人们越来越倾向于网上购物，这加剧了对先进印刷技术的需求，这些技术可以在保留基本产品资讯的同时增强包装的美观度。

该领域的公司正专注于高解析度、可持续的印刷方法，以满足不断发展的行业标准。随着永续性成为核心优先事项，企业正在采用挥发性有机化合物 (VOC) 排放量较低的环保印刷油墨。此外，短期和按需数位印刷的兴起正在增加价值，提供灵活性和更快的周转速度。随着品牌对创新包装解决方案的投资，市场参与者有重大机会利用永续实践，确保长期成长。包装印刷的需求涵盖各种应用，需要跨多种包装材料的高性能印刷技术。

市场根据印刷油墨类型进行细分，包括溶剂型、紫外线型、水性和其他型。溶剂型油墨由于对无孔基材的强附着力，在产业中占据主导地位，到 2024 年其市场价值将达到 1,380 亿美元。本公司不断开发改良的溶剂型解决方案，以满足对耐用、高品质印刷日益增长的需求。该行业使用的印刷技术包括轮转凹版印刷、柔版印刷、数位印刷、胶印和混合印刷。对大批量、短版印刷和高品质印刷的需求正在推动这些技术的进步。柔版印刷在 2024 年的收入份额为 28.3%，这得益于其能够在包括食品和药品在内的各种包装应用中提供高解析度印刷。

根据应用，市场包括瓦楞纸箱、软包装纸箱、折迭纸箱、标籤和标记等。受全球日益向永续发展转变的推动，到 2034 年，瓦楞包装领域预计将以 5.7% 的复合年增长率扩张。较高的回收率鼓励企业采用瓦楞材料，进一步增加了该领域对印刷解决方案的需求。市场还根据最终用途行业进行分类，例如个人护理和化妆品、食品和饮料、化学品、家用产品、电子产品、药品等。包装印刷在满足监管要求方面发挥着至关重要的作用，尤其是在食品和饮料领域。该行业在 2024 年占据了 25.7% 的市场份额，品牌优先考虑可持续的印刷方法以遵守严格的标籤法规。

从地理上看，受技术进步和对高效印刷解决方案的需求不断增长的推动，北美包装印刷市场规模预计到 2034 年将达到 1,484 亿美元。光是美国市场到 2024 年的价值就将达到 734 亿美元，随着企业转向短期随选印刷解决方案，数位印刷技术将越来越受到关注。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 外科手术数量不断增加
    • 全球电子商务蓬勃发展
    • 越来越重视永续环保的包装印刷
    • 包装印刷的技术进步
    • 包装客製化印刷需求激增
  • 产业陷阱与挑战
    • 提前印刷成本高
    • 缺乏色彩管理、喷墨列印和可变列印技能
• 成长潜力分析
• 监管格局
• 技术格局
• 未来市场趋势
• 差距分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：按印刷油墨类型，2021 年至 2034 年

• 主要趋势
• 溶剂型
• 基于紫外线
• 水性
• 其他的

第六章：市场估计与预测：按印刷技术，2021 年至 2034 年

• 主要趋势
• 柔版印刷
• 轮转凹版印刷/凹印
• 数位印刷
• 胶印
• 混合印刷

第七章：市场估计与预测：按应用，2021 年至 2034 年

• 主要趋势
• 瓦楞
• 灵活的
• 折迭纸盒
• 标籤和标记
• 其他的

第八章：市场估计与预测：按最终用途产业，2021 年至 2034 年

• 主要趋势
• 食品和饮料
• 个人护理和化妆品
• 化学品
• 电子产品
• 家居用品
• 製药
• 其他的

第九章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第十章：公司简介

• Amcor plc
• Autajon CS
• Avery Dennison Corporation
• CCL Industries Inc.
• Constantia Flexibles Group GmbH
• DS Smith plc
• Duncan Printing Group
• Egeria
• Huhtamaki Flexible Packaging
• International Paper Company
• Mayr-Melnhof Karton AG
• Quad/Graphics
• Quantum Print and Packaging Limited
• Toppan Printing Company
• Trustpack UAB
• WestRock Company

The Global Packaging Printing Market reached USD 388.1 billion in 2024 and is projected to expand at a CAGR of 4.6% from 2025 to 2034. This growth is primarily fueled by the booming e-commerce industry, which demands high-quality, visually appealing packaging solutions. The increasing preference for online shopping has intensified the need for advanced printing techniques that enhance packaging aesthetics while maintaining essential product information.

Companies in this sector are focusing on high-resolution, sustainable printing methods to meet evolving industry standards. With sustainability becoming a core priority, businesses are adopting eco-friendly printing inks with lower VOC emissions. Additionally, the rise of short-run and on-demand digital printing is adding value, offering flexibility and faster turnarounds. As brands invest in innovative packaging solutions, market players have significant opportunities to leverage sustainable practices, ensuring long-term growth. The demand for packaging printing spans various applications, necessitating high-performance printing techniques across multiple packaging materials.

The market is segmented based on printing ink type, including solvent-based, UV-based, aqueous, and others. Solvent-based inks dominated the industry with a market value of USD 138 billion in 2024, owing to their strong adhesion to non-porous substrates. Companies continue to develop improved solvent-based solutions to meet the growing demand for durable, high-quality printing. Printing technologies used in the industry include rotogravure/gravure, flexographic, digital printing, offset printing, and hybrid printing. The need for large-volume, short-run, and high-quality prints is driving advancements in these technologies. Flexographic printing held a revenue share of 28.3% in 2024, driven by its ability to deliver high-resolution prints across diverse packaging applications, including food and pharmaceuticals.

By application, the market includes corrugated, flexible, folding cartons, labels & tags, and others. The corrugated packaging segment is set to expand at a CAGR of 5.7% up to 2034, driven by the increasing global shift toward sustainability. Strong recycling rates are encouraging companies to adopt corrugated materials, further increasing the demand for printing solutions in this segment. The market is also categorized based on end-use industries, such as personal care & cosmetics, food & beverages, chemicals, household products, electronics, pharmaceuticals, and others. Packaging printing plays a crucial role in meeting regulatory requirements, especially in the food & beverage sector. This industry accounted for 25.7% of the market share in 2024, with brands prioritizing sustainable printing methods to comply with strict labeling regulations.

Geographically, the packaging printing market in North America is projected to reach USD 148.4 billion by 2034, driven by technological advancements and increasing demand for efficient printing solutions. The US market alone was valued at USD 73.4 billion in 2024, with digital printing technology gaining traction as companies shift toward short-run, on-demand printing solutions.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing number of surgical procedures
    • 3.2.1.2 Growing e-commerce across the globe
    • 3.2.1.3 Increasing focus on sustainable and eco-friendly packaging printing
    • 3.2.1.4 Technological advancements in packaging printing
    • 3.2.1.5 Surge in demand for customized printing on the packaging
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High cost associated with advance printing
    • 3.2.2.2 Lack of skill in colour management, inkjet printing and variable printing
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technology landscape
• 3.6 Future market trends
• 3.7 Gap analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Printing Ink Type, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Solvent-based
• 5.3 UV-based
• 5.4 Aqueous
• 5.5 Others

Chapter 6 Market Estimates and Forecast, By Printing Technology, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Flexographic
• 6.3 Rotogravure/Gravure
• 6.4 Digital printing
• 6.5 Offset printing
• 6.6 Hybrid printing

Chapter 7 Market Estimates and Forecast, By Application, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Corrugated
• 7.3 Flexible
• 7.4 Folding cartons
• 7.5 Label & Tags
• 7.6 Others

Chapter 8 Market Estimates and Forecast, By End Use Industry, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Food & Beverages
• 8.3 Personal care & Cosmetics
• 8.4 Chemicals
• 8.5 Electronics
• 8.6 Household products
• 8.7 Pharmaceuticals
• 8.8 Others

Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Amcor plc
• 10.2 Autajon CS
• 10.3 Avery Dennison Corporation
• 10.4 CCL Industries Inc.
• 10.5 Constantia Flexibles Group GmbH
• 10.6 DS Smith plc
• 10.7 Duncan Printing Group
• 10.8 Egeria
• 10.9 Huhtamaki Flexible Packaging
• 10.10 International Paper Company
• 10.11 Mayr-Melnhof Karton AG
• 10.12 Quad/Graphics
• 10.13 Quantum Print and Packaging Limited
• 10.14 Toppan Printing Company
• 10.15 Trustpack UAB
• 10.16 WestRock Company