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市场调查报告书
商品编码
1699278

适应原饮料市场机会、成长动力、产业趋势分析及 2025-2034 年预测

Adaptogenic Beverages Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 263 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球适应原饮料市场价值为 14 亿美元，预计 2025 年至 2034 年期间复合年增长率将达到 6.5%，这得益于消费者对缓解压力和心理健康产品的兴趣日益浓厚。消费者越来越重视心理健康和身体健康，这推动了对注入适应原的饮料的需求。随着生活方式的压力越来越大，添加有缓解压力成分的功能性饮料越来越受欢迎。向天然和有机解决方案的转变进一步增强了适应原饮料的吸引力。

适应原饮料市场 - IMG1

市场按产品细分，其中主要成分为南非醉茄、蘑菇、圣罗勒、玛卡和熏衣草。 2024 年，南非醉茄占据了市场主导地位，占有 31.7% 的份额，创造了 4.361 亿美元的收入。其配方适应性以及公认的健康益处使其具有强大的影响力。南非醉茄的多功能性使其成为不同饮料类型的首选成分，满足了消费者对整体健康解决方案的需求。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 14亿美元
预测值 25亿美元
复合年增长率 6.5%

适应原饮料可透过线上和线下分销管道购买。由于消费者青睐电子商务平台购物的便利性，预计 2025 年线上购物领域将获得大幅成长。数位零售提供多种品牌和产品种类，同时提供具竞争力的价格、折扣和订阅选项。小众电子商务品牌的扩张也消除了传统分销的复杂性，简化了全球市场的可及性。

产品细分包括即饮饮料、冰沙和果汁、茶饮料、咖啡饮料等。即饮类别在 2024 年占据市场主导地位，产值达 6.087 亿美元，占总份额的 44.2%。此细分市场的主导地位源自于消费者对易于饮用、方便携带的健康饮品的偏好。这些饮料无需准备时间，并确保了一致的适应原浓度，从而增强了其吸引力。

从地理来看，北美是适应原饮料市场的领导者，2024 年的收入达到 5.005 亿美元。在完善的零售和电子商务基础设施的支持下，对健康和保健趋势的高度关注继续推动需求。该地区对适应原的认识不断提高，加上饮食偏好的不断变化，加速了产品创新和市场扩张。适应原饮料品牌的广泛普及、策略行销努力以及持续的产品开发进一步巩固了北美在市场上的主导地位。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 重要新闻和倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 健康和保健意识不断增强
      • 对自然疗法的需求不断增加
      • 功能性饮料市场扩张
    • 产业陷阱与挑战
      • 疗效的科学证据有限
      • 建立消费者信任与认知
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 年至 2034 年

  • 主要趋势
  • 南非醉茄
  • 菇
  • 圣罗勒
  • 玛卡
  • 熏衣草
  • 其他的

第六章：市场估计与预测：按饮料类型，2021 年至 2034 年

  • 主要趋势
  • 即饮
  • 茶基
  • 冰沙和果汁
  • 咖啡基
  • 其他的

第七章：市场估计与预测：按配销通路，2021 年至 2034 年

  • 主要趋势
  • 在线的
  • 离线

第八章：市场估计与预测：按地区，2021 年至 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 义大利
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 阿联酋

第九章：公司简介

  • Adapt Drinks
  • Four Sigmatic
  • Kin Euphorics
  • Om Mushroom
  • Peak and Valley
  • Rasa
  • Rebbl
  • Sunwink
简介目录
Product Code: 9248

The Global Adaptogenic Beverages Market was valued at USD 1.4 billion in 2024 and is projected to expand at a CAGR of 6.5% from 2025 to 2034, driven by increasing consumer interest in stress relief and mental wellness products. Consumers are increasingly prioritizing mental health alongside physical well-being, fueling demand for beverages infused with adaptogens. As lifestyles become more stressful, functional beverages incorporating stress-relieving ingredients have gained widespread popularity. The shift towards natural and organic solutions has further strengthened the appeal of adaptogenic beverages.

Adaptogenic Beverages Market - IMG1

The market is segmented by product, with ingredients such as ashwagandha, mushrooms, holy basil, maca, and lavender leading the category. Ashwagandha dominated the market in 2024, capturing a 31.7% share and generating USD 436.1 million in revenue. Its adaptability in formulations and recognized health benefits contribute to its strong presence. The versatility of ashwagandha makes it a preferred ingredient across different beverage types, addressing consumer demand for holistic wellness solutions.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$1.4 Billion
Forecast Value$2.5 Billion
CAGR6.5%

Adaptogenic beverages are available through both online and offline distribution channels. The online segment is expected to gain substantial traction in 2025 as consumers favor the convenience of purchasing from e-commerce platforms. Digital retail provides access to multiple brands and product varieties while offering competitive pricing, discounts, and subscription options. The expansion of niche e-commerce brands has also eliminated traditional distribution complexities, streamlining global market accessibility.

Product segmentation includes ready-to-drink beverages, smoothies and juices, tea-based drinks, coffee-based options, and others. The ready-to-drink category led the market in 2024, generating USD 608.7 million and accounting for 44.2% of the total share. The segment's dominance stems from consumer preference for easy-to-consume, on-the-go wellness drinks. These beverages eliminate preparation time and ensure consistent adaptogen concentrations, enhancing their appeal.

Geographically, North America leads the adaptogenic beverages market, recording USD 500.5 million in revenue in 2024. A strong focus on health and wellness trends continues to drive demand, supported by well-established retail and e-commerce infrastructure. The region's growing awareness of adaptogens, combined with evolving dietary preferences, accelerates product innovation and market expansion. The widespread availability of adaptogenic beverage brands, strategic marketing efforts, and continuous product development further solidify North America's dominant market position.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definition
  • 1.2 Base estimates and calculations
  • 1.3 Forecast calculation
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news and initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Growing health and wellness consciousness
      • 3.6.1.2 Increasing demand for natural remedies
      • 3.6.1.3 Expansion of functional beverage market
    • 3.6.2 Industry pitfalls and challenges
      • 3.6.2.1 Limited scientific evidence for efficacy
      • 3.6.2.2 Establishing consumer trust and awareness
  • 3.7 Growth potential analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 – 2034 (USD Billion) (Thousand Liters)

  • 5.1 Key trends
  • 5.2 Ashwagandha
  • 5.3 Mushrooms
  • 5.4 Holy basil
  • 5.5 Maca
  • 5.6 Lavender
  • 5.7 Others

Chapter 6 Market Estimates and Forecast, By Beverages Type, 2021 – 2034 (USD Billion) (Thousand Liters)

  • 6.1 Key trends
  • 6.2 Ready-to-drink
  • 6.3 Tea-based
  • 6.4 Smoothies & juices
  • 6.5 Coffee-based
  • 6.6 Others

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 (USD Billion) (Thousand Liters)

  • 7.1 Key trends
  • 7.2 Online
  • 7.3 Offline

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Billion) (Thousand Liters)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Russia
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 Australia
    • 8.4.5 South Korea
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
  • 8.6 Middle East and Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 South Africa
    • 8.6.3 UAE

Chapter 9 Company Profiles

  • 9.1 Adapt Drinks
  • 9.2 Four Sigmatic
  • 9.3 Kin Euphorics
  • 9.4 Om Mushroom
  • 9.5 Peak and Valley
  • 9.6 Rasa
  • 9.7 Rebbl
  • 9.8 Sunwink