化妆品包装市场机会、成长动力、产业趋势分析及2025-2034年预测

2024 年全球化妆品包装市场规模达到 588 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 4.2%。市场稳定成长的动力源自于电子商务平台的日益普及，这些平台为消费者提供了购买各种化妆品的便利途径。随着线上购物变得越来越普遍，品牌正专注于提供有吸引力且耐用的包装解决方案，以在运输过程中保持产品的完整性。此外，消费者对环境永续性的意识不断提高，促使製造商采用符合不断变化的偏好的创新、环保的设计。先进的包装技术也在推动行业创新，使公司能够在保持耐用性的同时增强产品吸引力。高端和美观包装的趋势正在推动品牌投资于独特的设计，不仅可以吸引消费者的注意力，还可以强化品牌形象。

市场按包装类型分类，包括初级包装、二级包装和三级包装。初级包装直接保护产品，占据市场主导地位，2024 年价值达 354 亿美元。消费者对复杂且外观吸引人的容器的兴趣日益浓厚，推动了对先进设计和高品质材料的需求。产业参与者正在利用尖端技术推出创意包装解决方案，以满足美容爱好者不断变化的需求。二级和三级包装解决方案在化妆品储存和运输过程中的保护方面继续发挥至关重要的作用，确保它们在到达最终消费者之前保持完好无损。

材料选择在市场动态中起着至关重要的作用，塑胶、玻璃、金属、纸板、木材和其他材料被广泛用于化妆品包装。 2024 年，塑胶凭藉其轻量、耐用性和成本效益等特性占据市场主导地位，占有 60.4% 的份额。它能够被塑造成各种形状，是化妆品行业大规模生产的理想选择。然而，人们对环境污染的担忧日益加剧，促使企业探索生物基塑胶替代品和消费后回收 (PCR) 材料。这种转变反映了永续包装解决方案日益增长的趋势，这种解决方案可以减少对环境的影响，同时满足消费者对负责任的做法的期望。

受美容和个人护理产品需求不断增长的推动，北美化妆品包装市场规模到 2024 年将达到 142 亿美元。该地区的消费者越来越重视包装所使用的材料，并鼓励品牌优先考虑环保解决方案。随着永续性成为首要任务，产业参与者正在透过创新设计来平衡环境责任和消费者吸引力。随着品牌采用符合这些不断变化的偏好的包装解决方案，该地区强劲的市场成长预计将持续下去。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 永续包装需求不断成长
    • 电子商务领域蓬勃发展
    • 化妆品包装的技术进步
    • 消费者对个人化的需求日益增加
    • 采用具有创新设计的优质化妆品
  • 产业陷阱与挑战
    • 永续材料成本高
    • 仿冒风险高
• 成长潜力分析
• 监管格局
• 技术格局
• 未来市场趋势
• 差距分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：依包装类型，2021 年至 2034 年

• 主要趋势
• 初级包装
  • 罐子
  • 管
  • 瓶子
  • 泵浦和分配器
  • 其他的
• 二次包装
  • 纸箱
  • 水泡
  • 袋装
  • 其他的
• 三级包装
  • 托盘
  • 板条箱

第六章：市场估计与预测：依材料类型，2021 年至 2034 年

• 主要趋势
• 塑胶
• 玻璃
• 金属
• 纸和纸板
• 木头
• 其他的

第七章：市场估计与预测：按应用，2021 年至 2034 年

• 主要趋势
• 保养品
• 护髮
• 指甲护理
• 香水

第八章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 奢侈品牌
• 大众市场品牌

第九章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第十章：公司简介

• Albéa Group
• Amcor plc
• Anomatic Corporation
• AptarGroup, Inc.
• AREXIM Packaging
• Berry Global Group, Inc.
• Cosmopak
• Fusion Packaging
• Gerresheimer AG
• Graham Packaging Company
• HCP Packaging
• Libo Cosmetics Company Ltd.
• Lumson SpA
• Quadpack
• Seidel GmbH & Co. KG
• Silgan Holdings Inc.
• Toly Group
• WWP Beauty
• Yonwoo Co., Ltd.

The Global Cosmetic Packaging Market reached USD 58.8 billion in 2024 and is expected to grow at a CAGR of 4.2% between 2025 and 2034. The market's steady growth is driven by the increasing popularity of e-commerce platforms that offer consumers easy access to a wide range of cosmetic products. As online shopping becomes more prevalent, brands are focusing on delivering appealing and durable packaging solutions that maintain product integrity during transit. Additionally, rising consumer awareness about environmental sustainability is prompting manufacturers to adopt innovative, eco-friendly designs that align with evolving preferences. Advanced packaging technologies are also driving industry innovation, allowing companies to enhance product appeal while maintaining durability. The trend toward premium and aesthetically pleasing packaging is pushing brands to invest in unique designs that not only capture consumer attention but also reinforce brand identity.

The market is categorized by packaging type, including primary, secondary, and tertiary packaging. Primary packaging, which safeguards the product directly, dominated the market with a value of USD 35.4 billion in 2024. Consumers are showing increased interest in intricate and visually appealing containers, driving the demand for advanced designs and high-quality materials. Industry players are leveraging cutting-edge technologies to introduce creative packaging solutions that meet the ever-changing demands of beauty enthusiasts. Secondary and tertiary packaging solutions continue to play a crucial role in protecting cosmetic products during storage and transportation, ensuring they remain intact until they reach the end consumer.

Material selection plays a vital role in market dynamics, with plastic, glass, metal, paper cardboard, wood, and other materials being widely utilized for cosmetic packaging. The plastic segment led the market in 2024, holding a 60.4% share due to its lightweight properties, durability, and cost-effectiveness. Its versatility in being molded into various shapes makes it an ideal choice for mass production in the cosmetics industry. However, rising concerns about environmental pollution have prompted companies to explore bio-based plastic alternatives and Post-Consumer Recycled (PCR) materials. This shift reflects a growing trend toward sustainable packaging solutions that reduce the environmental impact while meeting consumer expectations for responsible practices.

North America Cosmetic Packaging Market reached USD 14.2 billion in 2024, driven by the increasing demand for beauty and personal care products. Consumers in the region are becoming more conscious of the materials used in packaging, encouraging brands to prioritize eco-friendly solutions. As sustainability becomes a top priority, industry players are responding with innovative designs that balance environmental responsibility with consumer appeal. The region's strong market growth is expected to continue as brands adopt packaging solutions that align with these evolving preferences.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising demand for sustainable packaging
    • 3.2.1.2 Growing e-commerce sectors
    • 3.2.1.3 Technological advancements in the cosmetic packaging
    • 3.2.1.4 Increasing consumer needs for personalization
    • 3.2.1.5 Adoption of premium cosmetic products with innovative designs
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High cost of sustainable materials
    • 3.2.2.2 High risk of counterfeiting
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technology landscape
• 3.6 Future market trends
• 3.7 Gap analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Packaging Type, 2021 – 2034 ($ Mn & ‘000 Tons)

• 5.1 Key trends
• 5.2 Primary packaging
  • 5.2.1 Jars
  • 5.2.2 Tubes
  • 5.2.3 Bottles
  • 5.2.4 Pumps and dispensers
  • 5.2.5 Others
• 5.3 Secondary packaging
  • 5.3.1 Cartons
  • 5.3.2 Blisters
  • 5.3.3 Pouches
  • 5.3.4 Others
• 5.4 Tertiary packaging
  • 5.4.1 Pallets
  • 5.4.2 Crates

Chapter 6 Market Estimates and Forecast, By Material Type, 2021 – 2034 ($ Mn & ‘000 Tons)

• 6.1 Key trends
• 6.2 Plastic
• 6.3 Glass
• 6.4 Metal
• 6.5 Paper and cardboard
• 6.6 Wood
• 6.7 Others

Chapter 7 Market Estimates and Forecast, By Application, 2021 – 2034 ($ Mn & ‘000 Tons)

• 7.1 Key trends
• 7.2 Skincare
• 7.3 Haircare
• 7.4 Nailcare
• 7.5 Fragrances

Chapter 8 Market Estimates and Forecast, By End Use, 2021 – 2034 ($ Mn & ‘000 Tons)

• 8.1 Key trends
• 8.2 Luxury brands
• 8.3 Mass market brands

Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn & ‘000 Tons)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Albéa Group
• 10.2 Amcor plc
• 10.3 Anomatic Corporation
• 10.4 AptarGroup, Inc.
• 10.5 AREXIM Packaging
• 10.6 Berry Global Group, Inc.
• 10.7 Cosmopak
• 10.8 Fusion Packaging
• 10.9 Gerresheimer AG
• 10.10 Graham Packaging Company
• 10.11 HCP Packaging
• 10.12 Libo Cosmetics Company Ltd.
• 10.13 Lumson S.p.A.
• 10.14 Quadpack
• 10.15 Seidel GmbH & Co. KG
• 10.16 Silgan Holdings Inc.
• 10.17 Toly Group
• 10.18 WWP Beauty
• 10.19 Yonwoo Co., Ltd.