假髮及接髮市场机会、成长动力、产业趋势分析及 2025-2034 年预测

Hair Wig and Extension Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034

出版日期: 2025年02月25日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球假髮和接髮市场规模达 75 亿美元，预计 2025 年至 2034 年的复合年增长率为 5.3%。这一扩张受到不断增长的消费者需求、不断变化的时尚潮流以及网上购物日益普及的推动。随着数位平台不断重塑零售业，越来越多的消费者开始透过电子商务来满足假髮和接髮的需求。在家中舒适地浏览各种产品、比较价格和客製化订单的能力极大地促进了市场的成长。此外，社群媒体、名人代言和美容影响者的影响力也扩大了假髮和接髮的吸引力，推动了不同人群的需求。

随着可支配收入的增加鼓励消费者投资高品质的护髮产品，新兴经济体在市场扩张中发挥关键作用。在都市化进程快速发展的国家，越来越多的中产阶级为了方便和时尚而开始配戴假髮和接髮。此外，假髮在医疗用途的应用日益增多，例如解决脱髮和化疗等疾病引起的脱髮，进一步增强了市场需求。专业造型服务的可及性也得到了提高，消费者无需前往沙龙即可更轻鬆地探索优质的美髮解决方案。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	75亿美元
预测值	126亿美元
复合年增长率	5.3%

假髮和接髮市场分为假髮和接髮，其中假髮部分在 2024 年的产值将达到 75 亿美元。受高品质、可自订假髮需求激增的推动，预计该部分在预测期内的复合年增长率将达到 5.5%。女性、医疗专业人士和注重时尚的个人是推动这一趋势的主要消费群体。自然假髮的普及、假髮製作技术的进步以及替代髮型解决方案的接受度不断提高，共同促进了全球假髮和接髮的普及。

依髮质分类，市场分为真人髮製品和合成髮製品。 2024 年，真人假髮和接髮的市占率为 62.6%，预计复合年增长率为 5.5%。人们越来越喜欢人髮产品，因为其品质优良、外观自然、使用寿命长。对原始人髮的需求不断增加，导致从以生产优质头髮而闻名的国家进口量增加。除了美观之外，真人假髮和接髮还能满足医疗需求，为接受脱髮治疗的个人提供增强信心的解决方案。对永续美容选择的日益重视也促使人们越来越青睐符合道德标准的人类头髮。

2024 年美国假髮和接髮市场规模达 14 亿美元，预计未来几年复合年增长率为 5.1%。随着越来越多的消费者寻求非手术方法来解决头髮稀疏和秃头问题，各个年龄层的需求持续上升。随着文化的转变，人们将假髮和接髮视为日常时尚配件，并因此而广受接受。社群媒体趋势的影响以及高品质、可自订美髮解决方案的日益普及，使美国成为全球假髮和接髮行业的重要参与者。随着假髮製作技术的不断进步和消费者意识的不断提高，未来几年市场将保持稳定成长。

The Global Hair Wig And Extension Market generated USD 7.5 billion in 2024 and is projected to grow at a CAGR of 5.3% from 2025 to 2034. This expansion is fueled by increasing consumer demand, changing fashion trends, and the rising popularity of online shopping. As digital platforms continue to reshape the retail industry, more consumers are turning to e-commerce for their hair wig and extension needs. The ability to browse a wide selection of products, compare prices, and customize orders from the comfort of home has significantly contributed to the market's growth. Additionally, the influence of social media, celebrity endorsements, and beauty influencers has amplified the appeal of wigs and extensions, driving demand across various demographics.

Emerging economies are playing a critical role in market expansion as rising disposable incomes encourage consumers to invest in high-quality hair products. In countries experiencing rapid urbanization, the growing middle class is embracing wigs and extensions for convenience and style. Moreover, the increasing use of wigs for medical purposes, such as addressing hair loss caused by conditions like alopecia and chemotherapy treatments, further strengthens market demand. Professional styling services have also enhanced accessibility, making it easier for consumers to explore premium hair solutions without visiting a salon.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$7.5 billion
Forecast Value	$12.6 billion
CAGR	5.3%

The hair wig and extension market is classified into wigs and extensions, with the wigs segment alone generating USD 7.5 billion in 2024. This segment is expected to expand at a CAGR of 5.5% during the forecast period, driven by a surge in demand for high-quality, customizable wigs. Women, medical professionals, and fashion-conscious individuals are among the key consumer groups fueling this trend. The availability of natural-looking wigs, advancements in wig-making technology, and increased acceptance of alternative hair solutions have collectively contributed to the rising adoption of wigs and extensions worldwide.

When classified by hair type, the market is divided into human hair and synthetic hair products. Human hair wigs and extensions held a 62.6% market share in 2024, with an anticipated CAGR of 5.5%. The growing preference for human hair products stems from their superior quality, natural appearance, and long lifespan. The demand for raw human hair has increased, leading to higher imports from countries known for producing premium-quality hair. Beyond aesthetics, human hair wigs and extensions serve medical needs, providing confidence-boosting solutions for individuals undergoing hair loss treatments. The growing emphasis on sustainable beauty choices has also played a role in the rising preference for ethically sourced human hair.

The U.S. Hair Wig and Extension Market accounted for USD 1.4 billion in 2024 and is forecast to grow at a CAGR of 5.1% over the coming years. With an increasing number of consumers seeking non-surgical solutions for hair thinning and balding, demand continues to rise across various age groups. The cultural shift towards embracing wigs and extensions as everyday fashion accessories has led to widespread adoption. The influence of social media trends and the growing availability of high-quality, customizable hair solutions have positioned the U.S. as a significant player in the global hair wig and extension industry. With continued advancements in wig-making technology and increasing consumer awareness, the market is poised for steady growth in the years ahead.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Hair wig and extension market 360⁰ synopsis, 2018 - 2034
2.2 Business trends
2.3 Product type trends
2.4 Hair Type trends
2.5 End use trends
2.6 Distribution channel trends
2.7 Regional trends

Chapter 3 Hair Wig and Extension Market Industry Insights

3.1 Industry ecosystem analysis
3.2 End use analysis
3.3 Key news and initiatives
- 3.3.1 Partnership/Collaboration
- 3.3.2 Merger/Acquisition
- 3.3.3 Investment
- 3.3.4 Product launch & innovation
3.4 Regulatory landscape
3.5 Impact forces
- 3.5.1 Growth drivers
- 3.5.2 Industry pitfalls & challenges
3.6 Consumer buying behavior analysis
3.7 Growth potential analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share, 2024
4.3 Competitive analysis of major market players, 2024
4.4 Competitive positioning matrix, 2024
4.5 Strategic outlook matrix, 2024

Chapter 5 Hair Wig and Extension Market Estimates & Forecast, By Product Type 2018 – 2034, (USD Billion; Million Units)

5.1 Key trends, By Product Type
5.2 Wigs
- 5.2.1 Full wigs
- 5.2.2 Partial wigs
5.3 Extensions
- 5.3.1 Pre-bonded extensions
- 5.3.2 Weft extensions

Chapter 6 Hair Wig and Extension Market Estimates & Forecast, By Hair Type 2018 – 2034, (USD Billion; Million Units)

6.1 Key trends, By Hair Type
6.2 Human Hair
- 6.2.1 Remy hair
- 6.2.2 Non-Remy hair
- 6.2.3 Virgin hair
- 6.2.4 Processed hair
6.3 Synthetic Hair
- 6.3.1 High quality synthetic fiber
- 6.3.2 Low quality synthetic fiber

Chapter 7 Hair Wig and Extension Market Estimates & Forecast, By End Use 2018 – 2034, (USD Billion; Million Units)

7.1 Key trends, by End Use
7.2 Individual consumers
- 7.2.1 Men
- 7.2.2 Women
- 7.2.3 Children
7.3 Entertainment and fashion industry

Chapter 8 Hair Wig and Extension Market Estimates & Forecast, By Distribution Channel 2018 – 2034, (USD Billion; Million Units)

8.1 Key trends, By Distribution Channel
8.2 Online channels
- 8.2.1 E-commerce
- 8.2.2 Company websites
8.3 Offline channels
- 8.3.1 Specialty stores
- 8.3.2 Mega retail stores
- 8.3.3 Others

Chapter 9 Hair Wig and Extension Market Estimates & Forecast, By Region 2018 – 2034, (USD Billion; Million Units)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa