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市场调查报告书
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1708248

汽车轮胎电子零售市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Automotive Tires E-Retailing Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 160 Pages | 商品交期: 2-3个工作天内

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简介目录

全球汽车轮胎电子零售市场价值 164 亿美元，预计 2024 年将大幅成长，预计 2025 年至 2034 年的复合年增长率为 13.6%。这项扩张得益于线上轮胎购物中先进数位功能的日益融合，彻底改变了传统的电子商务格局。视觉化电子商务技术现在允许客户虚拟试用车辆的轮胎和轮毂，从而增强互动性和参与度。这些创新增强了买家的信心，降低了退货率，并提高了整体转换率，使线上购物比以往任何时候都更加无缝。

汽车轮胎电子零售市场 - IMG1

随着消费者偏好转向数位优先体验，对便利且经济高效的购买选择的需求正在上升。订阅式轮胎服务已经成为一种变革，它透过无忧的全包套餐提供维护计划、季节性更换和轮胎更换服务。这些车型对于注重灵活性和最低维护成本的车队营运商、租赁公司和城市消费者来说尤其有吸引力。透过培养长期客户忠诚度和满意度，订阅驱动的购买正在重塑消费者对轮胎更换和维护的态度。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 164亿美元
预测值 566亿美元
复合年增长率 13.6%

市场依车辆类型分为乘用车和商用车。 2024年，乘用车市场的收入将达到100亿美元，这得益于汽车保有量的稳定成长和替换轮胎需求的不断增长。随着汽车销售持续攀升和车辆使用寿命延长，越来越多的消费者选择在线购买轮胎，因为这样可以比较各种选择、阅读用户评论，并在舒适的家中做出具有成本效益的决定。电子零售的便利性正在加速其取代传统实体店的普及，使其成为轮胎购物者的首选。

根据配销通路，市场分为原始设备製造商（OEM）和第三方供应商。 2024 年，第三方供应商占据 71% 的市场份额，以具有竞争力的价格提供各种品牌的轮胎选择。他们维持大量库存的能力确保客户能够获得高品质、价格合理的选择。与製造商签订的批量采购协议使这些供应商能够将节省的成本转嫁给消费者，进一步巩固其在市场上的地位。随着送货上门和安装服务的增加，第三方平台继续受到线上购物者的青睐。

2024 年，北美汽车轮胎电子零售市场占全球市场份额的 30%，这主要归功于美国的高汽车拥有率。越来越多的美国消费者喜欢在网路上购买轮胎，因为网路上的产品种类繁多、价格有竞争力，而且送货上门也很方便。随着电子商务的不断发展，主要的线上轮胎零售商正在增强其数位平台，确保无缝的用户体验和个人化推荐。正在进行的数位转型正在将线上轮胎购物定位为北美消费者的首选方式。

目录

第一章：方法论与范围

  • 研究设计
    • 研究方法
    • 资料收集方法
  • 基础估算与计算
    • 基准年计算
    • 市场估计的主要趋势
  • 预测模型
  • 初步研究与验证
    • 主要来源
    • 资料探勘来源
  • 市场定义

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
  • 供应商格局
    • 製造商
    • 服务提供者
    • 技术提供者
    • 最终用途
  • 利润率分析
  • 成本細項分析
  • 技术与创新格局
  • 重要新闻和倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 扩大线上轮胎市场
      • 消费者直接销售的偏好日益增长
      • 汽车零售业数位化程度不断提高
      • 消费者对便利性的偏好增加
    • 产业陷阱与挑战
      • 由于尺寸选择错误导致退货率高
      • 购买前进行有限的实体检查
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：按轮胎，2021 - 2034 年

  • 主要趋势
  • 全季节轮胎
  • 夏季轮胎
  • 冬季轮胎
  • 其他的

第六章：市场估计与预测：按製造业，2021 - 2034 年

  • 主要趋势
  • 子午线轮胎
  • 斜交轮胎

第七章：市场估计与预测：依车型，2021 - 2034 年

  • 主要趋势
  • 搭乘用车
    • 掀背车
    • 轿车
    • 越野车
  • 商用车
    • 轻型
    • 中型
    • 重负

第八章：市场估计与预测：按配销通路，2021 - 2034 年

  • 主要趋势
  • OEM
  • 第三方供应商

第九章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 俄罗斯
    • 北欧人
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 东南亚
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 墨西哥
  • MEA
    • 阿联酋
    • 南非
    • 沙乌地阿拉伯

第十章：公司简介

  • 4 Wheel Parts
  • Amazon
  • BJ's Tire Center
  • BJ's Wholesale Club Tires
  • Costco Tires
  • Discount Tire Direct
  • Discounted Wheel Warehouse
  • Fountain Tire
  • Goodyear.com
  • Les Schwab Tires
  • NTB (National Tire & Battery)
  • Pep Boys
  • Priority Tire
  • Sam's Club Tires
  • SimpleTire
  • Tire Kingdom
  • Tire Rack
  • TireBuyer
  • Tires-easy.com
  • Walmart Tires
简介目录
Product Code: 13386

The Global Automotive Tires E-Retailing Market, valued at USD 16.4 billion in 2024, is poised for significant growth, with projections indicating a 13.6% CAGR from 2025 to 2034. This expansion is fueled by the increasing integration of advanced digital features in online tire shopping, revolutionizing the traditional e-commerce landscape. Visual eCommerce technologies now allow customers to virtually try on tires and wheels for their vehicles, enhancing interactivity and engagement. These innovations instill confidence in buyers, lower return rates, and improve overall conversion metrics, making online shopping more seamless than ever.

Automotive Tires E-Retailing Market - IMG1

As consumer preferences shift toward digital-first experiences, the demand for convenient and cost-effective purchasing options is rising. Subscription-based tire services have emerged as a game-changer, offering maintenance plans, seasonal changes, and tire replacements through hassle-free, all-inclusive packages. These models are particularly attractive to fleet operators, leasing companies, and urban consumers who prioritize flexibility and minimal upkeep. By fostering long-term customer loyalty and satisfaction, subscription-driven purchases are reshaping how consumers approach tire replacement and maintenance.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$16.4 Billion
Forecast Value$56.6 Billion
CAGR13.6%

The market is segmented by vehicle type into passenger cars and commercial vehicles. In 2024, the passenger car segment generated USD 10 billion in revenue, driven by a steady rise in vehicle ownership and the increasing demand for replacement tires. As car sales continue to climb and vehicle lifespans extend, more consumers are opting to purchase tires online due to the ability to compare options, read user reviews, and make cost-effective decisions from the comfort of their homes. The convenience of e-retailing is accelerating its adoption over traditional brick-and-mortar stores, making it the preferred choice for tire shoppers.

By distribution channel, the market is categorized into original equipment manufacturers (OEMs) and third-party suppliers. In 2024, third-party suppliers dominated with a 71% market share, offering an extensive selection of tires from various brands at competitive prices. Their ability to maintain vast inventories ensures customers have access to high-quality, affordable options. Bulk purchasing agreements with manufacturers enable these suppliers to pass on cost savings to consumers, further solidifying their stronghold in the market. With the added benefits of home delivery and installation services, third-party platforms continue to gain traction among online shoppers.

North America Automotive Tires E-Retailing Market accounted for 30% of the global market share in 2024, largely due to the high vehicle ownership rates in the United States. A growing number of American consumers prefer buying tires online because of the extensive product availability, competitive pricing, and convenient home delivery options. As e-commerce continues to evolve, major online tire retailers are enhancing their digital platforms, ensuring seamless user experiences and personalized recommendations. This ongoing digital transformation is positioning online tire shopping as the go-to method for consumers across North America.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research & validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Supplier landscape
    • 3.2.1 Manufacturers
    • 3.2.2 Service provider
    • 3.2.3 Technology provider
    • 3.2.4 End use
  • 3.3 Profit margin analysis
  • 3.4 Cost breakdown analysis
  • 3.5 Technology & innovation landscape
  • 3.6 Key news & initiatives
  • 3.7 Regulatory landscape
  • 3.8 Impact forces
    • 3.8.1 Growth drivers
      • 3.8.1.1 Expansion of online tire marketplaces
      • 3.8.1.2 Rising preference for direct-to-consumer sales
      • 3.8.1.3 Growing digitalization in automotive retail
      • 3.8.1.4 Increased consumer preference for convenience
    • 3.8.2 Industry pitfalls & challenges
      • 3.8.2.1 High return rates due to wrong size selection
      • 3.8.2.2 Limited physical inspection before purchase
  • 3.9 Growth potential analysis
  • 3.10 Porter's analysis
  • 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Tire, 2021 - 2034 ($Mn & Units)

  • 5.1 Key trends
  • 5.2 All-season tires
  • 5.3 Summer tires
  • 5.4 Winter tires
  • 5.5 Others

Chapter 6 Market Estimates & Forecast, By Manufacturing, 2021 - 2034 ($Mn & Units)

  • 6.1 Key trends
  • 6.2 Radial tire
  • 6.3 Bias tire

Chapter 7 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Mn & Units)

  • 7.1 Key trends
  • 7.2 Passenger car
    • 7.2.1 Hatchback
    • 7.2.2 Sedan
    • 7.2.3 SUV
  • 7.3 Commercial vehicle
    • 7.3.1 Light-duty
    • 7.3.2 Medium-duty
    • 7.3.3 Heavy-duty

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Mn & Units)

  • 8.1 Key trends
  • 8.2 OEM
  • 8.3 Third-party suppliers

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Mn & Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Spain
    • 9.3.5 Italy
    • 9.3.6 Russia
    • 9.3.7 Nordics
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Southeast Asia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Argentina
    • 9.5.3 Mexico
  • 9.6 MEA
    • 9.6.1 UAE
    • 9.6.2 South Africa
    • 9.6.3 Saudi Arabia

Chapter 10 Company Profiles

  • 10.1 4 Wheel Parts
  • 10.2 Amazon
  • 10.3 BJ's Tire Center
  • 10.4 BJ's Wholesale Club Tires
  • 10.5 Costco Tires
  • 10.6 Discount Tire Direct
  • 10.7 Discounted Wheel Warehouse
  • 10.8 Fountain Tire
  • 10.9 Goodyear.com
  • 10.10 Les Schwab Tires
  • 10.11 NTB (National Tire & Battery)
  • 10.12 Pep Boys
  • 10.13 Priority Tire
  • 10.14 Sam's Club Tires
  • 10.15 SimpleTire
  • 10.16 Tire Kingdom
  • 10.17 Tire Rack
  • 10.18 TireBuyer
  • 10.19 Tires-easy.com
  • 10.20 Walmart Tires