发用香水市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球发放香水市场价值为 126 亿美元，预计 2025 年至 2034 年的复合年增长率为 6.1%。人们对个人护理和卫生的日益关注，以及对高端和奢侈品的需求不断增长，正在推动市场扩张。消费者越来越多地寻求改善外表、增强自信的方法，而发用香水是实现这一目标的有效手段。除了个人护理之外，不断变化的时尚趋势也推动了需求，因为人们寻求能够反映自己风格和个性的产品。头髮香水已不再只是一种芳香配件，而是被视为个人整体日常美容中不可或缺的一部分。

随着消费者健康意识的增强，对天然和有机护髮产品的偏好也日益增强。由有机成分製成的头髮香水被视为维持头髮健康的更安全、更健康的选择。这种向天然产品的转变促进了全球护髮市场的整体成长。随着人们越来越重视自我护理，对头髮香水的需求激增，尤其是那些除了香味之外还具有保湿和调理功效的香水。

就产品形式而言，喷雾占据市场主导地位，该细分市场在 2024 年的贡献值为 82 亿美元。喷雾髮用香水因其易于使用和快速涂抹而广受欢迎。它们可以让使用者均匀地散发香味，非常适合日常使用。另一方面，乳霜状髮用香水因其附加功效（例如调理和保湿功效）而越来越受欢迎。油性髮用香水也越来越受欢迎，尤其是在奢华美容领域，因为它可以提供更浓郁的香味体验，同时带来额外的光泽和水分。

发用香水市场按消费者群体细分，到 2024 年，女性将占据 69% 的市场。女性发用香水可满足各种香味偏好，包括花香、果香和东方香。随着对高端美容产品的需求不断增长，女性越来越多地投资于高品质、持久的头髮香水，以补充她们的自我护理习惯。

在定价方面，中等价位的发用香水在 2024 年占据了 33% 的市场份额，在品质和价格方面取得了平衡。这些产品的目标客户是那些愿意多花一点钱来获得更好的香味持久度和整体品质的消费者。美国发放香水市场占 80% 的份额，2024 年将占据全球领先地位，创造 37 亿美元的收入。这一增长得益于香水配方的进步、消费者在个人护理产品上的支出增加以及对清洁美容的日益关注。消费者越来越倾向于优先考虑有机成分和永续实践的产品。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製成品
  • 经销商
• 供应商格局
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 消费者对个人修饰和卫生的意识不断增强
    • 随着生活方式和时尚潮流的变化，高端和奢侈品的扩张。
  • 产业陷阱与挑战
    • 消费者出现过敏反应或皮肤敏感
    • 美容和香水行业消费者偏好的演变
• 成长潜力分析
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 产品偏好
  • 首选价格范围
  • 首选配销通路
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依形式，2021-2034

• 主要趋势
• 喷
• 奶油
• 凝胶
• 油
• 其他（蜡等）

第六章：市场估计与预测：依产能，2021-2034

• 主要趋势
• 低于25毫升
• 25毫升-50毫升
• 50毫升以上

第七章：市场预估与预测：按香氛类型，2021-2034

• 主要趋势
• 花香型香水
• 柑橘香味
• 果香型香水
• 木质香氛
• 其他（美食香氛、草本香氛等）

第八章：市场估计与预测：依价格区间，2021-2034

• 主要趋势
• 低的
• 中等的
• 高的

第九章：市场估计与预测：依消费者群体，2021-2034

• 主要趋势
• 男士
• 女性
• 男女通用的

第 10 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 超市/大卖场
  • 药局/药房
  • 其他（百货公司、沙龙等）

第 11 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第十二章：公司简介

• Aerin
• Balmain
• Byredo
• Chanel
• Dior
• Diptyque
• Estee Lauder Companies
• Gucci
• Kao
• Maison Francis Kurkdjian
• Oribe
• Shiseido
• Unilever
• Viktor&Rolf
• Yves Saint Laurent

The Global Hair Perfume Market was valued at USD 12.6 billion in 2024 and is expected to grow at a CAGR of 6.1% from 2025 to 2034. The rising focus on personal grooming and hygiene, along with an increasing demand for premium and luxury products, is driving the market expansion. Consumers are increasingly looking for ways to enhance their appearance and boost their confidence, and hair perfumes serve as an effective means of achieving this. Alongside personal care, evolving fashion trends are fueling demand as individuals seek products that reflect their style and personality. Hair perfumes have become more than just a fragrant accessory-they are now seen as an integral part of an individual's overall grooming routine.

As consumers become more health-conscious, the preference for natural and organic hair care products is also gaining momentum. Hair perfumes made from organic ingredients are viewed as a safer, healthier option for maintaining hair health. This shift toward natural products is contributing to the overall growth of the global hair care market. With people increasingly prioritizing self-care, the demand for hair perfumes has surged, especially for those that offer benefits beyond fragrance, such as moisturizing and conditioning properties.

In terms of product form, sprays dominate the market, with the segment contributing USD 8.2 billion in 2024. Spray hair perfumes are popular due to their ease of use and quick application. They allow users to evenly distribute fragrance and are ideal for daily use. Cream hair perfumes, on the other hand, are gaining traction for their added benefits, such as conditioning and moisturizing properties. The oil form of hair perfumes is also growing in popularity, particularly in the luxury beauty sector, as it provides a more intense fragrance experience while delivering additional shine and moisture.

The hair perfume market is segmented by consumer group, with women representing 69% of the market in 2024. Women's hair perfumes cater to a wide range of fragrance preferences, including floral, fruity, and oriental scents. With a growing demand for premium beauty products, women are increasingly investing in high-quality, long-lasting hair perfumes that complement their self-care routine.

In terms of pricing, medium-priced hair perfumes held a 33% share of the market in 2024, offering a balance of quality and affordability. These products are targeted at consumers who are willing to pay a little extra for better fragrance longevity and overall quality. The U.S. hair perfume market, with an 80% share, led globally in 2024, generating USD 3.7 billion in revenue. This growth is driven by advancements in fragrance formulations, increased consumer spending on personal care products, and a rising focus on clean beauty. Consumers are increasingly gravitating toward products that prioritize organic ingredients and sustainable practices.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufactures
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Key news & initiatives
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Surging awareness about personal grooming and hygiene among consumers
    • 3.5.1.2 Expansion of premium and luxury products along with changing lifestyle and fashion trends.
  • 3.5.2 Industry pitfalls & challenges
    • 3.5.2.1 Consumers experience allergic reactions or skin sensitivity
    • 3.5.2.2 Evolving consumer preferences in beauty and fragrance industries
• 3.6 Growth potential analysis
• 3.7 Consumer buying behavior analysis
  • 3.7.1 Demographic trends
  • 3.7.2 Factors affecting buying decisions
  • 3.7.3 Product Preference
  • 3.7.4 Preferred price range
  • 3.7.5 Preferred distribution channel
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Form, 2021-2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Spray
• 5.3 Cream
• 5.4 Gel
• 5.5 Oil
• 5.6 Others (wax etc.)

Chapter 6 Market Estimates & Forecast, By Capacity, 2021-2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Below 25 ml
• 6.3 25 ml - 50 ml
• 6.4 Above 50 ml

Chapter 7 Market Estimates & Forecast, By Fragrance Type, 2021-2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Floral fragrances
• 7.3 Citrus fragrances
• 7.4 Fruity fragrances
• 7.5 Woody fragrances
• 7.6 Others (gourmand fragrances, herbal fragrances etc.)

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021-2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Men
• 9.3 Women
• 9.4 Unisex

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Supermarkets/hypermarkets
  • 10.3.2 Drugstores/pharmacies
  • 10.3.3 Other (department stores, salons etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 Saudi Arabia
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Aerin
• 12.2 Balmain
• 12.3 Byredo
• 12.4 Chanel
• 12.5 Dior
• 12.6 Diptyque
• 12.7 Estee Lauder Companies
• 12.8 Gucci
• 12.9 Kao
• 12.10 Maison Francis Kurkdjian
• 12.11 Oribe
• 12.12 Shiseido
• 12.13 Unilever
• 12.14 Viktor&Rolf
• 12.15 Yves Saint Laurent