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市场调查报告书
商品编码
1661607

美国的香水市场评估:各产品类型，各香氛类型，各类别，各价格市场区隔，各尺寸，各流通管道，各地区，机会及预测，2018～2032年

United States Fragrance Market Assessment, By Product Type, By Fragrance Type, By Category, By Price Segment, By Size, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 127 Pages | 商品交期: 3-5个工作天内

价格

香水有着丰富的历史和复杂的化学性质。香水已经成为装扮不可或缺的一部分。美国香水市场正在迅速扩张，因为人们可支配收入不断增加，可用于购买香水等奢侈品，而且国际消费者对美国香水品牌的声誉和品质的需求也不断增加。对顾客来说，香水永远是一项投资。他们意识到香水能为他们的人脉和社会地位带来的好处。这显示随着香水需求的增加，市场有望扩大。

2024 年美国香水市场价值为 69 亿美元。预计 2032 年市场规模将达到 112 亿美元，预测期内复合年增长率为 6.2%。网上购买、创新包装和奢侈品市场的兴起促进了市场的扩张。此外，社群媒体和影响力行销在美国人口（尤其是成年人口）中的影响力日益增强，推动了市场成长。此外，随着越来越多的男性对自我照顾和美容产生兴趣，男士香水市场也不断扩大。

公司生产特定季节的香水产品，从而全年提高销售量。消费者对小众、独特、手工香水的兴趣日益浓厚，这导致了小型香水品牌的出现和销售。此外，公司正在选择包括品牌代言在内的创意行销策略，这有助于市场扩张。例如，出演 2021 年重启版《花边教主》和《女巫也疯狂 2》的女演员惠特尼·皮克 (Whitney Peak) 已被任命为香奈儿香水大使。加拿大乌干达女演员惠特尼与超级名模凯特摩丝和女演员凯拉奈特莉一起成为品牌大使。

目录

第1章 调查手法

第2章 产品概要

第3章 摘要整理

第4章 客户的迴响

  • 人口统计(性别，地区，收入等)
  • 品牌认知度和忠诚度
  • 决定是否购买时考虑的要素。
    • 品质
    • 分量
    • 价格
    • 数量和价格
    • 爱好(香水的种类，香味儿的种类)
    • 报价与折扣
    • Away Time
    • 客制化选择
    • 购买慾低
  • 购买频率
  • 购买流通管道
  • 购买目的
  • 影响者行销所扮演的角色

第5章 美国的香水市场预测，2018年～2032年

  • 市场规模与预测
    • 各金额
    • 各数量
  • 市场占有率与预测
    • 各产品类型
      • odepalfemme(EDP)
      • 淡香水(EDT)
      • 其他的产品类型
    • 各香氛类型
      • Aqua
      • Musky
      • Amber
      • Woody
      • Floral
      • 其他
    • 各类别
      • 男性
      • 女性
      • 男女通用
    • 各价格市场区隔
      • 量产
      • 高级
    • 各尺寸
      • 最大60ml
      • 61～100ml
      • 100ml以上
    • 流通管道
      • 线上
      • 离线
    • 各地区
      • 东北部
      • 中西部
      • 西部
      • 南部
    • 市场占有率(%)各企业，2024年

第6章 美国的香水市场製图，2024年

  • 各产品类型
  • 各香氛类型
  • 各类别
  • 各价格市场区隔
  • 各尺寸
  • 各流通管道
  • 各地区

第7章 价格分析

第8章 宏观环境和产业结构

  • 波特五力的产业分析
    • 新加入厂商业者的威胁
    • 替代品的威胁(香水的替代品)
    • 竞争企业间的敌对关係
    • 供给企业谈判力
    • 消费者谈判力
  • PESTEL分析
    • 政治要素
    • 经济概要
    • 社会影响
    • 对环境的影响
    • 法律上的要素与法规机关
  • 价值链分析
  • 需求与供给的分析
  • 进口出口分析

第9章 市场动态

  • 趋势与发展
  • 成长促进因素
  • 阻碍成长的要素

第10章 案例研究

第11章 竞争情形

  • 主要5公司的市场企业的SWOT分析
  • 主要5公司的市场领导的竞争矩阵
  • 主要 5公司的市场领导的市场收益分析(%、2024年)
  • 合併和收购/合资企业(如适用)
  • 专利分析（如适用）

第12章 竞争预测

  • Chanel SA
    • 公司概要
    • 主要经营团队
    • 产品和服务
    • 主要市场的着重和地理存在感
    • 财务状况(如报告)
    • 最近的趋势
  • Coty, Inc.
  • The Estee Lauder Companies Inc.
  • Shiseido Company, Limited
  • Revlon, Inc.
  • L'Oreal SA(Yves Saint Laurent)
  • L Brands, Inc.
  • Inter Parfums, Inc.
  • LVMH Moet Hennessy-Louis Vuitton(Dior)
  • Liz Claiborne Inc.

上述公司不依市场占有率排序，并且可能会根据研究工作期间获得的资讯进行更改。

第13章 策略性建议

第14章 关于调查公司·免责声明

Product Code: MX10037

Perfumes hold a rich history and a complex chemistry. Perfume have become a necessity statement for well-dressing. The United States fragrance market is rapidly expanding owing to the increasing demand from international consumers, who are drawn to the reputation and quality of American perfume brands, also owing to the rising disposable incomes which allow customers to spend on luxury items such as perfumes. For its customers, perfume has always been an investment. They are aware of the benefits it provides for their contacts and social position. This shows that the market's expansion is expected to be accompanied by an increase in perfume demand.

The United States Fragrance Market was valued at USD 6.9 billion in 2024. The market is anticipated to be valued at USD 11.2 billion by 2032, growing at a CAGR of 6.2% during the forecast period. Online purchasing and innovative packaging and rise of luxury products market contributed to shaping the expansion of the market. In addition, growing influence of social media and influencer marketing amongst American population, especially adult population, is boosting the market growth. Moreover, the market for men's fragrances is also increasing as more men are becoming interested in self-care and grooming.

Companies manufacture fragrances products especially for certain seasons, which boosts sales all year round. Consumers are increasingly interested in niche, unique, and artisanal fragrances, which has led to the emergence of smaller fragrance brands and increased sales for them. Furthermore, Companies opt for creative marketing strategies including brand endorsement which help in market expansion. For instance, Whitney Peak, a star of the 2021 reboot of Gossip Girl and Hocus Pocus 2, has been announced Chanel's fragrance ambassador. The Canadian-Ugandan actress followed the footsteps of supermodel Kate Moss and actress and Keira Knightley in serving as brand ambassadors.

Rise of E-Commerce has Boosted the Market

E-commerce has supported fragrance manufacturers to reach a considerably wider audience than in the past. Due to the ability to offer their products to customers nationwide and even beyond through online platforms, businesses' customer bases have significantly increased. E-commerce provides the benefits of convenience and discounts to customers as well. Without having to visit a physical store, customers purchase through e-commerce by relying on reviews and recommendations.

Product Diversification is the Key Strategy for Key Players

To meet the demands and tastes of customers, players operating in the fragrance market are offering a greater variety of products. This comprises varied perfumes for different seasons, events, and age groups. Diversification of products not only lures the customer but holds numerous benefits for the manufacturers as well. Fragrance companies differentiate themselves from competitors and establish themselves as leaders in the market by providing distinctive and high-quality products. In addition, product diversification aids fragrance companies to increase their customer base, enhance brand loyalty and generate higher sales volumes, thereby boosting the United States fragrance market.

Celebrity-Driven Fragrance Lines Accelerating the Market Growth

The U.S. fragrance market has witnessed a surge in celebrity-endorsed and celebrity-created fragrances, reflecting a broader trend of personal branding and consumer engagement. Celebrities leverage their influence to introduce fragrances that resonate with their fan base, often resulting in immediate market success. These collaborations not only boost sales but also enhance brand visibility and consumer loyalty.

For instance, in August 2024, pop star Ariana Grande launched the 'Lovenotes' fragrance collection in partnership with Luxe Brands. This collection featured four distinct scents tailored to different markets, including the U.S., UK, Europe, and Australia. Grande's involvement in the creation and promotion of these fragrances exemplifies the impact of celebrity-driven products in the fragrance industry.

Public Endorsements Drive Market Growth

Public endorsements are considerably driving the growth of the USA fragrance market. Celebrity partnerships and influencer marketing attract consumers to new and existing fragrance brands. These endorsements boost brand visibility and create consumer trust, increasing sales. Fragrance companies increasingly collaborate with well-known personalities to launch signature scents, leveraging their star power to drive consumer interest and market expansion. Many companies are collaborating with well-known faces to endorse their fragrance and cater to consumer demand.

For instance, in August 2024, Rihanna, a music celebrity, was announced as the new face of Christian Dior Couture SA J'Adore fragrance, succeeding Charlize Theron after over 20 years. This high-profile endorsement aims to boost the fragrance's appeal and market presence. Rihanna's first campaign for J'Adore launched on September 1, 2024.

Impact of COVID-19 on the United States Fragrance Market

The overall sales of the fragrance industry have been impacted by the pandemic as consumer spending habits have changed. One of the main impacts of the pandemic on the fragrance industry has been the shift in consumer preferences. With many people working from home, there has been a decline in demand for fragrances that are typically worn in office or public settings. On the other hand, there has been an increase in demand for fragrances that provide comfort and relaxation, such as scents associated with wellness, self-care, and home ambiance.

Another impact of the pandemic on the fragrance market is the closure of physical retail stores, including department stores and specialty fragrance stores, which has led to a decline in sales. However, online sales of fragrance products have increased, as consumers have turned to e-commerce platforms to purchase their favourite scents. Therefore, the COVID-19 pandemic has had a mixed impact on the fragrance market in the United States. Now, the industry is expected to recover as the economy rebounds and consumers adjust to the new normal.

Key Players Landscape and Outlook

Prominent companies offer a wide range of varieties and fragrance type, ranging from low to higher prices which helps them to increase their customer base. Strategies such as celebrity endorsement, social media marketing and creative advertisements are opted by the players to gain attention of the consumers. The United States Fragrance Market is highly competitive with key players involving Chanel S.A., Coty, Inc., and The Estee Lauder Companies Inc. The players are involved in strategic collaborations and R&D of premium quality products to sustain the market competition.

Table of Contents

1. Research Methodology

2. Product Overview

3. Executive Summary

4. Voice of Consumer

  • 4.1. Demographics (Gender, Geography, Income, etc.)
  • 4.2. Brand Awareness and Loyalty
  • 4.3. Factors Considered in Purchase Decision.
    • 4.3.1. Quality
    • 4.3.2. Quantity
    • 4.3.3. Price
    • 4.3.4. Quantity w.r.t Price
    • 4.3.5. Preference (Type of Perfume, Fragrance Type)
    • 4.3.6. Offers and Discounts
    • 4.3.7. Away Time
    • 4.3.8. Customisation Options
    • 4.3.9. Fade Intended Purchases
  • 4.4. Purchase Frequency
  • 4.5. Purchase Channel
  • 4.6. Purpose of Purchase
  • 4.7. Role of Influencer Marketing

5. United States Fragrance Market Outlook, FY2018-FY2032F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type
      • 5.2.1.1. Eau De Parfum (EDP)
      • 5.2.1.2. Eau De Toilette (EDT)
      • 5.2.1.3. Other Product Types
    • 5.2.2. By Fragrance Type
      • 5.2.2.1. Aqua
      • 5.2.2.2. Musky
      • 5.2.2.3. Amber
      • 5.2.2.4. Woody
      • 5.2.2.5. Floral
      • 5.2.2.6. Others
    • 5.2.3. By Category
      • 5.2.3.1. Male
      • 5.2.3.2. Female
      • 5.2.3.3. Unisex
    • 5.2.4. By Price Segment
      • 5.2.4.1. Mass
      • 5.2.4.2. Premium
    • 5.2.5. By Size
      • 5.2.5.1. Up to 60ml
      • 5.2.5.2. 61 to 100ml
      • 5.2.5.3. More than 100ml
    • 5.2.6. Distribution Channel
      • 5.2.6.1. Online
      • 5.2.6.2. Offline
        • 5.2.6.2.1. Supermarkets/Hypermarkets
        • 5.2.6.2.2. Convenience Stores
        • 5.2.6.2.3. Brand Stores & Kiosks
        • 5.2.6.2.4. Chemists/Pharmacies
        • 5.2.6.2.5. Others
    • 5.2.7. By Region
      • 5.2.7.1. Northeast
      • 5.2.7.2. Midwest
      • 5.2.7.3. West
      • 5.2.7.4. South
    • 5.2.8. By Company Market Share (%), 2024

6. United States Fragrance Market Mapping, 2024

  • 6.1. By Product Type
  • 6.2. By Fragrance Type
  • 6.3. By Category
  • 6.4. By Price Segment
  • 6.5. By Size
  • 6.6. By Distribution Channel
  • 6.7. By Region

7. Pricing Analysis

8. Macro Environment and Industry Structure

  • 8.1. Porter's Five Force Industry Analysis
    • 8.1.1. Threat of New Entrants (Emerging Players)
    • 8.1.2. Threat of Substitutes (Other Substitutes for Perfumes)
    • 8.1.3. Competitive Rivalry
    • 8.1.4. Bargaining Power of Suppliers
    • 8.1.5. Bargaining Power of Consumer
  • 8.2. PESTEL Analysis
    • 8.2.1. Political Factors
    • 8.2.2. Economic Overview
    • 8.2.3. Social Implications
    • 8.2.4. Environmental Impact
    • 8.2.5. Legal Factors & Regulatory Bodies
  • 8.3. Value Chain Analysis
  • 8.4. Demand and Supply Analysis
  • 8.5. Import Export Analysis

9. Market Dynamics

  • 9.1. Trends & Developments
  • 9.2. Growth Drivers
  • 9.3. Growth Inhibitors

10. Case Studies

11. Competitive Landscape

  • 11.1. SWOT Analysis of Key Five Market Players
  • 11.2. Competition Matrix of Key Five Market Leaders
  • 11.3. Market Revenue Analysis of Key Five Market Leaders (in %, 2024)
  • 11.4. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • 11.5. Patent Analysis (If Applicable)

12. Competition Outlook

  • 12.1. Chanel S.A.
    • 12.1.1. Company Details
    • 12.1.2. Key Management Personnel
    • 12.1.3. Products & Services
    • 12.1.4. Key Market Focus & Geographical Presence
    • 12.1.5. Financials (As Reported)
    • 12.1.6. Recent Developments
  • 12.2. Coty, Inc.
  • 12.3. The Estee Lauder Companies Inc.
  • 12.4. Shiseido Company, Limited
  • 12.5. Revlon, Inc.
  • 12.6. L'Oreal S.A. (Yves Saint Laurent)
  • 12.7. L Brands, Inc.
  • 12.8. Inter Parfums, Inc.
  • 12.9. LVMH Moet Hennessy - Louis Vuitton (Dior)
  • 12.10. Liz Claiborne Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. United States Fragrance Market, By Value, In USD Million, 2018 - 2032F
  • Figure 2. United States Fragrance Market, By Volume, In Thousand Units, 2018 - 2032F
  • Figure 3. United States Fragrance Market Share, By Product Type, In USD Million, 2018 - 2032F
  • Figure 4. United States Fragrance Market Share, By Product Type, In Thousand Units, 2018 - 2032F
  • Figure 5. United States Fragrance Market Share, By Fragrance Type, In USD Million, 2018 - 2032F
  • Figure 6. United States Fragrance Market Share, By Fragrance Type, In Thousand Units, 2018 - 2032F
  • Figure 7. United States Fragrance Market Share, By Category, In USD Million, 2018 - 2032F
  • Figure 8. United States Fragrance Market Share, By Category, In Thousand Units, 2018 - 2032F
  • Figure 9. United States Fragrance Market Share, By Price Segment, In USD Million, 2018 - 2032F
  • Figure 10. United States Fragrance Market Share, By Price Segment, In Thousand Units, 2018 - 2032F
  • Figure 11. United States Fragrance Market Share, By Size, In USD Million, 2018 - 2032F
  • Figure 12. United States Fragrance Market Share, By Size, In Thousand Units, 2018 - 2032F
  • Figure 13. United States Fragrance Market Share, By Distribution Channel, In USD Million, 2018 - 2032F
  • Figure 14. United States Fragrance Market Share, By Distribution Channel, In Thousand Units, 2018 - 2032F
  • Figure 15. United States Fragrance Market Share, By Region, In USD Million, 2018 - 2032F
  • Figure 16. United States Fragrance Market Share, By Region, In Thousand Units, 2018 - 2032F
  • Figure 17. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 18. By Fragrance Type Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 19. By Category Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 20. By Price Segment Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 21. By Size Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 22. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 23. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024