塑身衣市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球塑身衣市场价值为 43.7 亿美元，预计 2025 年至 2034 年的复合年增长率为 7.5%。健身意识的增强推动了需求，人们追求更健康的生活方式，同时希望保持美丽的外表。随着健身成为日常生活的一部分，对与这种积极生活方式相辅相成的塑身衣的需求也日益增长。消费者不再对塑身衣感兴趣，只希望它能塑造身体曲线，也希望它在运动时提供支撑。

这种趋势增加了压缩服装、腰部训练器和运动塑身衣的受欢迎程度，它们不仅可以改善体形，而且还具有功能性优点。这些产品的用途越来越广泛，不仅可以在健身活动中穿着，还成为了现代衣柜中的必备品。人们对运动后恢復和肌肉支撑的兴趣日益浓厚，进一步刺激了对压缩塑身衣的需求。这些服装可以促进血液循环、减轻肌肉疲劳、支持运动后恢復，因此对活跃的消费者极具吸引力。对身体积极性的日益重视和对健美体格的渴望也影响了购买决策，鼓励消费者投资塑身衣来改善其自然体形并增强自信。

根据产品类型，市场包括塑身连身衣、束腰、塑身胸罩、塑身紧身裤、塑身大腿、塑身三角裤和内裤、塑身吊带背心和其他产品。 2024 年，束腰带市场的估值达到 10.1 亿美元，预计预测期内的复合年增长率为 7.7%。束腰带仍然是最受欢迎的选择，因为它们能够透过针对腹部来达到立即塑身的效果。这些服装只需花费很少的功夫就能塑造出轮廓分明的沙漏型身材，非常适合日常穿着和特殊场合。可调节的肩带和扣件可实现客製化贴合，适合不同体型的人。它们的多功能性和舒适性巩固了它们在塑身衣市场领先产品的地位。

市场的布料细分包括棉、超细纤维、氨纶、聚酯纤维、尼龙和混合布料。 2024 年，氨纶占据了超过 47.1% 的市场份额，预计到 2034 年将以 8.2% 的速度成长。氨纶，也称为莱卡或弹性纤维，因其出色的拉伸性和弹性而受到青睐。它可以延伸至原始尺寸的五倍，同时保持形状不变，非常适合在不牺牲舒适度的情况下提供压缩。轻盈、透气、耐用的氨纶在衣服内呈现出无缝、光滑的外观，使其成为塑身衣的首选。

配销通路分为线上和线下，其中线下通路在2024年将占据53.4%的份额。由于消费者更喜欢在购买前试穿塑身衣以确保合身和舒适，因此线下商店仍然占主导地位。实体店具有立即购买和个人化帮助的优势，可提高客户满意度。由于文化偏好以及可供选择的尺寸范围更广（包括大尺码），许多购物者也更喜欢亲自购物。

2024 年，北美引领全球塑身衣市场，贡献了约 31.3% 的总市场份额，创造了约 13.6 亿美元的收入。该地区的主导地位归因于对时尚和功能性塑身衣的强劲需求，这得益于先进的零售环境和消费者对塑身产品日益增长的兴趣。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 供应商概况
• 定价分析
• 技术与创新格局
• 重要新闻和倡议
• 监管格局
• 製造商
• 经销商
• 零售商
• 衝击力
  • 成长动力
    • 电子商务渗透率不断上升
    • 全球健身问题日益严重
    • 面料的不断发展
  • 产业陷阱与挑战
    • 日益严重的健康与安全问题
    • 提高对身体积极性的认识
• 成长潜力分析
• 消费者购买行为
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按产品类型，2021 - 2034 年（十亿美元）

• 主要趋势
• 塑身连身衣
• 塑身胸罩
• 塑身紧身裤
• 塑身三角裤和内裤
• 束腰带
• 大腿塑形器
• 塑身吊带背心
• 其他（背部支撑塑身衣塑身裙等）

第六章：市场估计与预测：按控制类型，2021 - 2034 年（十亿美元）

• 主要趋势
• 平滑度
• 中等
• 进阶

第七章：市场估计与预测：按控制区域，2021-2034 年（十亿美元）

• 主要趋势
• 大腿
• 臀部
• 腿
• 躯干
• 腹部
• 腰部
• 其他的

第八章：市场估计与预测：依价格区间，2021 年至 2034 年（十亿美元）

• 主要趋势
• 低的
• 中等的
• 高的

第九章：市场估计与预测：按布料，2021 - 2034 年（十亿美元）

• 主要趋势
• 棉布
• 超细纤维
• 氨纶
• 尼龙
• 聚酯纤维
• 混合

第十章：市场估计与预测：依性别，2021 - 2034 年（十亿美元）

• 主要趋势
• 女性
• 男士

第 11 章：市场估计与预测：按配销通路，2021 年至 2034 年（十亿美元）

• 主要趋势
• 线上通路
  • 电子商务
  • 公司网站
• 线下通路
  • 大型超市
  • 超市场
  • 专卖店

第 12 章：市场估计与预测：按地区，2021 年至 2034 年（十亿美元）

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第十三章：公司简介

• Annette International
• Bali
• Belly Bandit
• Insta Slim
• Jockey
• Knix
• Maidenform
• Marena
• Miraclesuit
• Nike
• Puma
• Rago Shapewear
• Sculptees
• Shapermint
• Skims

The Global Body Shapewear Market was valued at USD 4.37 billion in 2024 and is projected to grow at a CAGR of 7.5% from 2025 to 2034. Increasing fitness awareness is driving demand, with people striving for healthier lifestyles while wanting to maintain a polished appearance. As fitness routines become a regular part of daily life, the need for shapewear that complements this active lifestyle is growing. Consumers are no longer interested in shapewear that only contours the body but also expect it to provide support during workouts.

This trend has increased the popularity of compression garments, waist trainers, and athletic shapewear, which not only enhance body shape but also offer functional benefits. These products are becoming versatile enough to be worn beyond fitness activities, making them a staple in modern wardrobes. The rising interest in post-exercise recovery and muscle support has further fueled the demand for compression shapewear. These garments promote circulation, reduce muscle fatigue, and support post-workout recovery, making them highly appealing to active consumers. The increasing emphasis on body positivity and a desire for a toned physique has also influenced purchasing decisions, encouraging consumers to invest in shapewear that enhances their natural shape and boosts confidence.

Based on product type, the market includes shaping bodysuits, waist cinchers, shaping bras, shaping leggings, thigh shapers, shaping briefs and panties, shaping camisoles, and other products. In 2024, the waist cinchers segment amassed a valuation of USD 1.01 billion and is anticipated to grow at a CAGR of 7.7% during the forecast period. Waist cinchers remain the most popular choice due to their ability to deliver immediate body-shaping results by targeting the midsection. These garments create a contoured, hourglass figure with minimal effort, making them ideal for both daily wear and special occasions. Adjustable straps and closures allow for a customizable fit, making them accessible to diverse body types. Their versatility and comfort have cemented their position as a leading product in the shapewear market.

The fabric segmentation of the market includes cotton, microfiber, spandex, polyester, nylon, and mixed fabrics. In 2024, spandex accounted for over 47.1% of the market share and is anticipated to grow at a rate of 8.2% through 2034. Spandex, also known as Lycra or elastane, is favored for its exceptional stretchability and resilience. It extends up to five times its original size while retaining shape, making it ideal for providing compression without sacrificing comfort. Lightweight, breathable, and durable, spandex offers a seamless and smooth look under clothing, making it the preferred choice for shapewear.

The distribution channel is divided into online and offline segments, with the offline channel holding a 53.4% share in 2024. Offline stores remain dominant as consumers prefer trying on shapewear for fit and comfort before purchasing. Physical stores offer the advantage of immediate purchase and personalized assistance, enhancing customer satisfaction. Many shoppers also prefer in-person shopping due to cultural preferences and the availability of a broader range of sizes, including plus sizes.

North America led the global body shapewear market in 2024, contributing approximately 31.3% of the total market share and generating around USD 1.36 billion in revenue. The region's dominance is attributed to a strong demand for stylish and functional shapewear, supported by an advanced retail environment and increasing consumer interest in body contouring products.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research Approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier Landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Rising penetration of E-commerce
    • 3.10.1.2 Growing Fitness concerns globally
    • 3.10.1.3 Rising development in fabric
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Rising Health and Safety Concerns
    • 3.10.2.2 Rising awareness for body positivity
• 3.11 Growth potential analysis
• 3.12 Consumer buying behavior
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Bn) (Thousand Units)

• 5.1 Key trends
• 5.2 Shaping bodysuits
• 5.3 Shaping bra
• 5.4 Shaping leggings
• 5.5 Shaping Briefs and Panties
• 5.6 Waist cinchers
• 5.7 Thigh shapers
• 5.8 Shaping camisoles
• 5.9 Other (back support shaper shaping skirt, etc.)

Chapter 6 Market Estimates & Forecast, By Control Type, 2021 - 2034 ($Bn) (Thousand Units)

• 6.1 Key trends
• 6.2 Smooth level
• 6.3 Medium level
• 6.4 High level

Chapter 7 Market Estimates & Forecast, By Control Area, 2021 - 2034 ($Bn) (Thousand Units)

• 7.1 Key trends
• 7.2 Thighs
• 7.3 Hips
• 7.4 Legs
• 7.5 Torso
• 7.6 Abdomen
• 7.7 Waist
• 7.8 Others

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 ($Bn) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Fabric, 2021 - 2034 ($Bn) (Thousand Units)

• 9.1 Key trends
• 9.2 Cotton
• 9.3 Microfiber
• 9.4 spandex
• 9.5 Nylon
• 9.6 Polyester
• 9.7 Mix

Chapter 10 Market Estimates & Forecast, By Gender, 2021 - 2034 ($Bn) (Thousand Units)

• 10.1 Key trends
• 10.2 Women
• 10.3 Men

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

• 11.1 Key trends
• 11.2 Online Channel
  • 11.2.1 E-commerce
  • 11.2.2 Company websites
• 11.3 Offline Channel
  • 11.3.1 Hypermarket
  • 11.3.2 Supermarket
  • 11.3.3 Specialty stores

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 Australia
  • 12.4.5 South Korea
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Argentina
• 12.6 MEA
  • 12.6.1 UAE
  • 12.6.2 South Africa
  • 12.6.3 Saudi Arabia

Chapter 13 Company Profiles

• 13.1 Annette International
• 13.2 Bali
• 13.3 Belly Bandit
• 13.4 Insta Slim
• 13.5 Jockey
• 13.6 Knix
• 13.7 Maidenform
• 13.8 Marena
• 13.9 Miraclesuit
• 13.10 Nike
• 13.11 Puma
• 13.12 Rago Shapewear
• 13.13 Sculptees
• 13.14 Shapermint
• 13.15 Skims