塑身衣市场规模、份额和成长分析（按类型、材料、体型、分销管道、最终用途和地区）- 2025-2032 年行业预测

2023 年全球塑身衣市场规模价值 26 亿美元，预计将从 2024 年的 27.9 亿美元成长到 2032 年的 49 亿美元，预测期间（2025-2032 年）的复合年增长率为 7.3%。

全球塑身衣产业正在经历强劲成长，这得益于不同人群（尤其是女性）的接受度不断提高。这种快速增长可归因于时尚潮流的变化、受社交媒体影响的产品发布的增加以及对身体理想观念的不断演变，尤其是千禧世代。值得注意的是，Becca McCauley-Tran 的 Chromat 等品牌在其时装秀上展示紧身胸衣和吊带背心等塑身衣，体现了整体性。此外，先进的布料技术，例如增强弹性和透气性的高性能材料，使塑身衣更具吸引力。消费者现在更青睐适合各种活动的舒适型选择。适应体温的智慧材料和消除接缝的黏合技术等创新进一步增加了市场的吸引力，推动了对压缩紧身裤和腹部收紧器等产品的需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 客户和购买标准分析
• 原料分析

塑身衣市场规模（按类型）

• 市场概况
• 紧身衣
• 控制简报
• 腰部训练器
• 塑造顶部

塑身衣市场规模（依材质）

• 市场概况
• 尼龙
• 氨纶
• 棉布

塑身衣市场规模（依体型划分）

• 市场概况
• 加大尺码
• 常规尺寸
• 孕妇塑身衣

塑身衣市场规模（依通路划分）

• 市场概况
• 大卖场和超级市场
• 专卖店
• 在线的
• 其他的

塑身衣市场规模（依最终用途划分）

• 市场概况
• 女士
• 男性

塑身衣市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Spanx（United States）
• Leonisa（Colombia）
• Triumph International（Switzerland）
• Wacoal（Japan）
• Commando（United States）
• Wolford（Austria）
• Yummie（United States）
• Miraclesuit（United States）
• Body Wrap（Canada）
• Maidenform（United States）（Parent Company：Hanesbrands）
• Skims（United States）
• Shapermint（United States）
• Nancy Ganz（Australia）
• TC Fine Intimates（United States）
• Vedette Shapewear（Colombia）
• Ann Chery（Colombia）
• Fajas Salome（Colombia）
• Squeem（Brazil）
• Esbelt（Brazil）
• Cysm（Colombia）

结论和建议

Global Shapewear Market size was valued at USD 2.6 billion in 2023 and is poised to grow from USD 2.79 billion in 2024 to USD 4.9 billion by 2032, growing at a CAGR of 7.3% during the forecast period (2025-2032).

The global shapewear industry is experiencing robust growth driven by its increasing acceptance across diverse demographics, especially among women. This surge is attributed to rising product launches and evolving perceptions of desirable body shapes, particularly in the millennial segment influenced by changing fashion trends and social media. Notably, brands like Becca McCharen-Tran's Chromat are embracing inclusivity by featuring shapewear like corsets and camis on runways. Additionally, advanced fabric technologies, such as high-performance materials that enhance elasticity and breathability, are elevating shapewear's appeal. Consumers are now favoring comfort-driven options suitable for various activities. Innovations like smart fabrics that adjust to body temperature and bonding techniques that eliminate seams are further enhancing the market's attraction, boosting demand for products like compression tights and tummy tuckers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shapewear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shapewear Market Segments Analysis

Global Shapewear Market is segmented by Type, Material, Body, Distribution Channel, End-Use and region. Based on Type, the market is segmented into Bodysuits, Control Briefs, Waist Trainers and Shaping Tops. Based on Material, the market is segmented into Nylon, Spandex and Cotton. Based on Body, the market is segmented into Plus Size, Regular Size and Maternity Shapewear. Based on Distribution Channel, the market is segmented into Hypermarket & Supermarket, Specialty Stores, Online and Others. Based on End-Use, the market is segmented into Female and Male. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shapewear Market

The global shapewear market has experienced remarkable growth, driven by shifting lifestyles and a heightened emphasis on health and fitness. As consumers increasingly turn to e-commerce platforms and social media marketing, awareness of shapewear's advantages is on the rise, significantly boosting its demand. This category of clothing, designed to contour and slim various body areas, has become a preferred choice for busy individuals, especially in semi-urban regions. The fusion of convenience, style, and functionality offered by shapewear aligns perfectly with modern living, making it an essential element in many wardrobes worldwide and contributing to the market's ongoing expansion.

Restraints in the Global Shapewear Market

The Global Shapewear market may experience restraints due to several factors, primarily arising from the excessive or improper use of compression garments. Such misuse can result in health complications like restricted blood flow or skin irritation, which could discourage potential buyers. Additionally, the market is challenged by price volatility in raw materials, especially nylon. Fluctuations in supply and demand, oil price alterations, and geopolitical tensions can significantly influence nylon costs, creating uncertainties for manufacturers and retailers alike. This instability may ultimately undermine consumer confidence and diminish brand loyalty, hindering the overall growth of the shapewear market.

Market Trends of the Global Shapewear Market

The Global Shapewear market is witnessing a robust growth trend, projected to expand at a significant CAGR due to the escalating fitness consciousness among consumers. As individuals become increasingly aware of health and wellness, shapewear is gaining traction, particularly in emerging economies where fitness trends are on the rise. This versatile apparel not only enhances body contours but also addresses various age-related concerns, including posture issues and figure enhancement. Furthermore, shapewear offers practical solutions for conditions like bladder prolapse, providing both support and comfort. As a result, the market is poised for sustained growth, driven by innovation and evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Shapewear Market Size by Type & CAGR (2025-2032)

• Market Overview
• Bodysuits
• Control Briefs
• Waist Trainers
• Shaping Tops

Global Shapewear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Nylon
• Spandex
• Cotton

Global Shapewear Market Size by Body & CAGR (2025-2032)

• Market Overview
• Plus Size
• Regular Size
• Maternity Shapewear

Global Shapewear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket & Supermarket
• Specialty Stores
• Online
• Others

Global Shapewear Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Female
• Male

Global Shapewear Market Size & CAGR (2025-2032)

• North America (Type, Material, Body, Distribution Channel, End-Use)
  • US
  • Canada
• Europe (Type, Material, Body, Distribution Channel, End-Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Material, Body, Distribution Channel, End-Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Material, Body, Distribution Channel, End-Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Material, Body, Distribution Channel, End-Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Spanx (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leonisa (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Commando (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolford (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yummie (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miraclesuit (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Body Wrap (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maidenform (United States) (Parent Company: Hanesbrands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skims (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shapermint (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nancy Ganz (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TC Fine Intimates (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vedette Shapewear (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ann Chery (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fajas Salome (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squeem (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esbelt (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cysm (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations