男士保养品市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球男士保养品市场价值为 196 亿美元，预估 2025 年至 2034 年期间的复合年增长率为 4.9%。随着越来越多的男性将护肤作为日常美容的重要组成部分，市场正在经历强劲增长。围绕男性自我照顾和修饰的社会规范的转变正在重塑社会格局，鼓励男性更加重视自己的外表和整体皮肤健康。现代男性不再犹豫投资针对痤疮、过早老化、干燥和晒伤等问题的护肤产品。

社群媒体、美容影响者和名人代言的影响力日益增强，也促进了人们的护肤意识的提高，使护肤成为不同年龄层男性关注的主流议题。此外，城市化进程的加快、可支配收入的提高以及人们对环境污染及其对皮肤健康影响的日益关注，都推动了对男士专用护肤产品的需求。各大品牌正专注于有针对性的行销策略，推出创新产品，以吸引那些寻求有效且易于使用的护肤解决方案的男性消费者。此外，天然和有机护肤品越来越受到寻求无化学产品以获得长期皮肤益处的男性的青睐，为行业参与者创造了新的成长途径。

就产品类型而言，男士护肤品市场涵盖刮鬍护理、乳霜和保湿霜、防晒霜和清洁剂等类别。其中，乳霜和保湿霜领域在 2024 年创造了 61 亿美元的销售额，预计到 2034 年复合年增长率将达到 5.1%。随着男性越来越意识到适当的皮肤保湿和营养的重要性，对解决干燥、敏感和抗衰老问题的保湿霜和乳霜的需求也日益增长。男性也正在寻求轻盈、不油腻、能快速吸收并提供持久效果的配方，这促使品牌开发专为男性皮肤设计的先进、快速吸收的产品。具有防晒係数或抗衰老功效的保湿霜等多功能产品的需求激增，进一步促进了该领域的成长。品牌也利用透明质酸、维生素 C 和胜肽等先进成分来满足不断变化的消费者期望。

男士保养品的经销分为线上线下通路，2024 年线上销售额占总市占率的 57.3%。线上平台已成为男士寻求护肤解决方案的首选目的地，提供种类繁多、价格具有竞争力且易于获取顾客评论的产品。在家浏览和购买产品的便利性，加上个人化的护肤解决方案和订阅盒，正在推动线上市场的成长。消费者对客製化的产品推荐和送货上门服务很感兴趣，这使得网路购物成为护肤需求的首选。

受消费者意识的提高、消费能力的提高以及对美容的兴趣日益浓厚的推动，美国男士护肤品市场预计将以每年 4.7% 的复合年增长率增长。电子商务平台上高端天然品牌的不断增加使得美国男性更容易将护肤作为日常生活的一部分。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 衝击力
  • 成长动力
    • 健康和保健意识不断增强
    • 男士美容趋势日益增长
    • 人口老化加剧
  • 产业陷阱与挑战
    • 市场竞争与品牌差异化
    • 环境问题和监管挑战
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
  • 首选价格范围
• 成长潜力分析
• 监管格局
• 定价分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按类型，2021 年至 2034 年

• 主要趋势
• 刮鬍护理
• 乳霜和保湿霜
• 防晒乳
• 清洁剂和洗面乳
• 其他的

第六章：市场估计与预测：依顾客偏好，2021 年至 2034 年

• 主要趋势
• 奢华体验
• 经济实惠的体验

第七章：市场估计与预测：依年龄段，2021 年至 2034 年

• 主要趋势
• 18岁以下
• 19至35岁
• 36至50
• 50岁以上

第八章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 在线的
• 离线

第九章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• Anthony Skincare
• Baxter of California
• Brickell Men's Products
• Bulldog Skincare
• Clinique for Men
• Dove Men+Care
• Every Man Jack
• Harry's
• Jack Black
• Kiehl's
• Lab Series
• L'Oreal Men Expert
• Neutrogena Men
• Nivea Men
• Pleasing

The Global Men Skincare Products Market, valued at USD 19.6 billion in 2024, is projected to grow at a CAGR of 4.9% between 2025 and 2034. The market is witnessing robust growth as more men are increasingly embracing skincare as a vital part of their daily grooming routines. Shifting social norms around male self-care and grooming are reshaping the landscape, encouraging men to become more conscious of their appearance and overall skin health. Modern men are no longer hesitant to invest in skincare products that cater to issues such as acne, premature aging, dryness, and sun damage.

The growing influence of social media, beauty influencers, and celebrity endorsements has also contributed to the rise in awareness, making skincare a mainstream concern among men across different age groups. Additionally, the rise in urbanization, higher disposable incomes, and growing concerns about environmental pollution and its impact on skin health are fueling the demand for specialized men's skincare products. Brands are focusing on targeted marketing strategies and launching innovative products that appeal to male consumers looking for effective and easy-to-use skincare solutions. Furthermore, natural and organic skincare options are gaining traction among men seeking chemical-free products for long-term skin benefits, creating new growth avenues for industry participants.

In terms of product type, the market for men's skincare products spans across categories like shave care, creams and moisturizers, sunscreen, and cleansers. Among these, the creams and moisturizers segment generated USD 6.1 billion in 2024 and is expected to witness a CAGR of 5.1% through 2034. As men become increasingly aware of the importance of proper skin hydration and nourishment, there is a growing demand for moisturizers and creams that address dryness, sensitivity, and anti-aging. Men are also seeking lightweight, non-greasy formulations that absorb quickly and provide lasting effects, driving brands to develop advanced, fast-absorbing products designed specifically for male skin. The surge in demand for multi-functional products, such as moisturizers with SPF or anti-aging properties, is further bolstering the segment's growth. Brands are also leveraging advanced ingredients like hyaluronic acid, vitamin C, and peptides to meet evolving consumer expectations.

The distribution of men's skincare products is divided between online and offline channels, with online sales accounting for 57.3% of the total market share in 2024. Online platforms have become the go-to destination for men seeking skincare solutions, offering a vast range of products with competitive pricing and easy access to customer reviews. The convenience of browsing and purchasing products from home, combined with personalized skincare solutions and subscription boxes, is fueling online market growth. Consumers are drawn to customized product recommendations and doorstep delivery, making online shopping a preferred choice for skincare needs.

The U.S. men skincare products market is projected to grow at a CAGR of 4.7% annually, driven by rising consumer awareness, higher spending power, and growing interest in grooming. The increasing presence of premium and natural brands on e-commerce platforms has made it easier for American men to adopt skincare as a part of their daily regimen.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
• 1.5 Secondary
  • 1.5.1.1 Paid sources
  • 1.5.1.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing health and wellness consciousness
    • 3.2.1.2 Growing men grooming trend
    • 3.2.1.3 Rising aging population
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Market competition and brand differentiation
    • 3.2.2.2 Environmental concerns and regulatory challenges
• 3.3 Consumer buying behavior analysis
  • 3.3.1 Demographic trends
  • 3.3.2 Factors Affecting Buying Decision
  • 3.3.3 Consumer Product Adoption
  • 3.3.4 Preferred Distribution Channel
  • 3.3.5 Preferred Price Range
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Pricing analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Shave care
• 5.3 Creams & moisturizers
• 5.4 Sunscreen
• 5.5 Cleansers & face wash
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Customer Preference, 2021 – 2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Luxury experience
• 6.3 Budget-friendly experience

Chapter 7 Market Estimates & Forecast, By Age Group, 2021 – 2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Below 18
• 7.3 19 to 35
• 7.4 36 to 50
• 7.5 Above 50

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Online
• 8.3 Offline

Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 10.1 Anthony Skincare
• 10.2 Baxter of California
• 10.3 Brickell Men's Products
• 10.4 Bulldog Skincare
• 10.5 Clinique for Men
• 10.6 Dove Men+Care
• 10.7 Every Man Jack
• 10.8 Harry's
• 10.9 Jack Black
• 10.10 Kiehl's
• 10.11 Lab Series
• 10.12 L'Oreal Men Expert
• 10.13 Neutrogena Men
• 10.14 Nivea Men
• 10.15 Pleasing