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市场调查报告书
商品编码
1721467

NFC 包装市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

NFC Enabled Packaging Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 170 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球 NFC 包装市场价值为 51 亿美元，预计到 2034 年将以 14.1% 的复合年增长率成长，达到 192 亿美元。这一成长反映出，受不断变化的消费者期望和全行业数位化趋势的推动，全球越来越关注更智慧、更永续的包装解决方案。随着各行各业的企业都致力于简化营运、确保法规遵循并提高客户参与度，NFC（近场通讯）技术正在迅速获得关注。随着包装不再仅仅起到保护层的作用，而成为一种互动式通讯工具，NFC 正在改变品牌与消费者的联繫方式。对即时资料存取、产品透明度和数位认证的需求不断增长，加速了 NFC 包装的整合，尤其是在製药、食品饮料和物流等行业。消费者现在更加关注产品的来源、安全性和环境影响，从而更倾向于能够一键传达关键讯息的智慧包装形式。同时，各行各业正在利用这项技术来提高供应链营运效率并最大限度地降低假冒风险。监管机构也鼓励采用智慧包装来支持永续发展目标、减少浪费和提高整个价值链的可追溯性。这种更广泛的创新和责任生态系统为全球长期采用 NFC 包装奠定了基础。

NFC 包装市场 - IMG1

支援 NFC 的包装市场分为 NFC 嵌入式标籤和贴纸以及 NFC 标籤，其中 NFC 标籤在 2024 年占据 68.3% 的市场份额。这些标籤因能够实现无缝、非接触式资料交换而备受推崇，并深度整合到物联网基础设施中。由于它们具有高度的可靠性和效率，因此各行各业越来越多地将其用于物流、仓库自动化和防伪。 NFC 标籤也将传统包装转变为智慧互动平台，从而提高用户体验和品牌透明度。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 51亿美元
预测值 192亿美元
复合年增长率 14.1%

根据应用，市场包括供应链和库存管理、认证和防伪、客户参与和温度监控。供应链和库存管理领域成为领先的应用，到 2024 年将创造 20 亿美元的市场规模。企业正在使用支援 NFC 的解决方案来即时了解库存变动情况、减少人工错误、提高准确性并简化法规遵循。这些功能显着增强了产品的可追溯性，并有助于在产品召回或合规性检查时迅速采取行动。

预计到 2034 年，美国 NFC 包装市场规模将达到 66 亿美元。其成长主要得益于国家推动数位转型、扩大电子商务生态系统以及强有力的食品和药品安全监管框架。

Checkpoint Systems、AWT Labels & Packaging Inc.、Impinj、CCL Industries 和 Avery Dennison 等行业参与者正在大力投资研发并建立策略联盟，以扩大产品组合、实现永续发展目标并符合不断发展的行业标准。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
  • 产业衝击力
    • 成长动力
      • 消费者对互动式智慧包装体验的需求不断增长
      • 对即时产品资讯和认证的需求日益增加
      • 电子商务蓬勃发展，推动数位支付和非接触式互动
      • 提高供应链透明度和包装可追溯性的需求日益增长
      • 更加重视具有附加功能的可持续包装解决方案
    • 产业陷阱与挑战
      • 不同 NFC 系统之间的标准化和互通性有限
      • 资料传输和使用方面的安全和隐私问题
  • 成长潜力分析
  • 监管格局
  • 技术格局
  • 未来市场趋势
  • 差距分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 策略仪表板

第五章：市场估计与预测：依产品类型，2021 - 2034 年

  • 主要趋势
  • NFC标籤
    • 积极的
    • 被动的
  • NFC嵌入式标籤和贴纸

第六章：市场估计与预测：按应用，2021 - 2034 年

  • 主要趋势
  • 认证与防伪
  • 供应链和库存管理
  • 客户参与
  • 温度监控

第七章：市场估计与预测：按最终用途产业，2021 - 2034 年

  • 主要趋势
  • 食品和饮料
  • 製药和医疗保健
  • 消费性电子产品
  • 零售与电子商务
  • 化妆品和个人护理
  • 汽车
  • 工业品
  • 其他的

第八章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 义大利
    • 荷兰
  • 亚太地区
    • 中国
    • 印度
    • 澳洲
    • 韩国
    • 日本
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第九章：公司简介

  • 3M
  • Avery Dennison
  • AWT Labels & Packaging
  • CCL Industries
  • Checkpoint Systems, Inc.
  • Hitachi
  • Identiv Inc.
  • Impinj
  • Inovar
  • Murata Manufacturing
  • NXP Semiconductors
  • Pragmatic Semiconductor Ltd
  • Schreiner Group
  • Thin Film Electronics ASA
  • Toppan Group
  • Wiliot
简介目录
Product Code: 13425

The Global NFC Enabled Packaging Market was valued at USD 5.1 billion in 2024 and is estimated to grow at a CAGR of 14.1% to reach USD 19.2 billion by 2034. This growth reflects a rising global focus on smarter, more sustainable packaging solutions driven by evolving consumer expectations and industry-wide digitization trends. NFC (Near Field Communication) technology is gaining rapid traction as businesses across sectors aim to streamline operations, ensure regulatory compliance, and elevate customer engagement. As packaging becomes more than just a protective layer-serving as an interactive communication tool-NFC is transforming how brands connect with their consumers. Increasing demand for real-time data access, product transparency, and digital authentication is accelerating the integration of NFC-enabled packaging, especially in industries like pharmaceuticals, food and beverage, and logistics. Consumers are now more conscious about product origins, safety, and environmental impact, leading to a preference for smart packaging formats that can convey critical information at a tap. Simultaneously, industries are leveraging this technology to enhance efficiency in supply chain operations and minimize counterfeiting risks. Regulatory agencies are also encouraging the adoption of smart packaging to support sustainable development goals, waste reduction, and improved traceability across value chains. This broader ecosystem of innovation and accountability is setting the stage for the long-term adoption of NFC-enabled packaging globally.

NFC Enabled Packaging Market - IMG1

The NFC-enabled packaging market is categorized into NFC-embedded labels and stickers and NFC tags with NFC tags accounting for 68.3% of the market share in 2024. These tags are highly regarded for enabling seamless, contactless data exchange and are deeply integrated into IoT infrastructure. Industries are increasingly adopting them for logistics, warehouse automation, and anti-counterfeiting, as they offer a high level of reliability and efficiency. NFC labels are also transforming conventional packaging into smart, interactive platforms that improve user experience and brand transparency.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$5.1 Billion
Forecast Value$19.2 Billion
CAGR14.1%

Based on applications, the market includes supply chain and inventory management, authentication and anti-counterfeiting, customer engagement, and temperature monitoring. The supply chain and inventory management segment emerged as the leading application, generating USD 2 billion in 2024. Businesses are using NFC-enabled solutions to gain real-time insights into inventory movement, reduce manual errors, improve accuracy, and streamline regulatory compliance. These capabilities significantly enhance product traceability and facilitate swift action in case of product recalls or compliance checks.

The U.S. NFC enabled packaging market is projected to reach USD 6.6 billion by 2034. Its growth is largely fueled by the nation's push toward digital transformation, expanding e-commerce ecosystem, and strong regulatory frameworks for food and pharma safety.

Industry players like Checkpoint Systems, AWT Labels & Packaging Inc., Impinj, CCL Industries, and Avery Dennison are investing heavily in R&D and forming strategic alliances to expand product portfolios, meet sustainability targets, and align with evolving industry standards.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definitions
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Base estimates and calculations
    • 1.3.1 Base year calculation
    • 1.3.2 Key trends for market estimation
  • 1.4 Forecast model
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Growing consumer demand for interactive, smart packaging experiences
      • 3.2.1.2 Increasing need for real-time product information and authentication
      • 3.2.1.3 Rising e-commerce growth driving digital payment and contactless interaction
      • 3.2.1.4 Rising need for improved supply chain transparency and traceability in packaging
      • 3.2.1.5 Increasing focus on sustainable packaging solutions with added functionality
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 Limited standardization and interoperability across different NFC systems
      • 3.2.2.2 Security and privacy concerns over data transmission and usage
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
  • 3.5 Technology landscape
  • 3.6 Future market trends
  • 3.7 Gap analysis
  • 3.8 Porter’s analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive analysis of major market players
  • 4.4 Competitive positioning matrix
  • 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 ($ Mn and Units)

  • 5.1 Key trends
  • 5.2 NFC tags
    • 5.2.1 Active
    • 5.2.2 Passive
  • 5.3 NFC-embedded labels and stickers

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2034 ($ Mn and Units)

  • 6.1 Key trends
  • 6.2 Authentication & anti-counterfeiting
  • 6.3 Supply chain & inventory management
  • 6.4 Customer engagement
  • 6.5 Temperature monitoring

Chapter 7 Market Estimates and Forecast, By End Use Industry, 2021 - 2034 ($ Mn and Units)

  • 7.1 Key trends
  • 7.2 Food & beverage
  • 7.3 Pharmaceuticals & healthcare
  • 7.4 Consumer electronics
  • 7.5 Retail & e-commerce
  • 7.6 Cosmetics & personal care
  • 7.7 Automotive
  • 7.8 Industrial goods
  • 7.9 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn & Units)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Netherlands
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Australia
    • 8.4.4 South Korea
    • 8.4.5 Japan
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
  • 8.6 Middle East and Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 U.A.E.
    • 8.6.3 South Africa

Chapter 9 Company Profiles

  • 9.1 3M
  • 9.2 Avery Dennison
  • 9.3 AWT Labels & Packaging
  • 9.4 CCL Industries
  • 9.5 Checkpoint Systems, Inc.
  • 9.6 Hitachi
  • 9.7 Identiv Inc.
  • 9.8 Impinj
  • 9.9 Inovar
  • 9.10 Murata Manufacturing
  • 9.11 NXP Semiconductors
  • 9.12 Pragmatic Semiconductor Ltd
  • 9.13 Schreiner Group
  • 9.14 Thin Film Electronics ASA
  • 9.15 Toppan Group
  • 9.16 Wiliot