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市场调查报告书
商品编码
1876676
NFC/RFID包装市场预测至2032年:按包装类型、技术、应用、最终用户和地区分類的全球分析NFC & RFID-Enabled Packaging Market Forecasts To 2032 - Global Analysis By Packaging Type (Rigid Packaging, Flexible Packaging, Specialty Packaging And Other Packaging Types), Technology, Application, End User And By Geography |
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根据 Stratistics MRC 预测,全球 NFC/RFID 包装市场规模预计将在 2025 年达到 59 亿美元,到 2032 年达到 168 亿美元,预测期内复合年增长率 (CAGR) 为 16%。 NFC(近距离场通讯)和 RFID(无线射频识别)包装是智慧包装技术,可将无线通讯功能整合到产品容器或标籤中。 RFID 利用无线电波透过嵌入式标籤识别和追踪物品,而 NFC 则可在包装与相容设备(例如智慧型手机)近距离接触时实现双向通讯。这些技术能够提高供应链效率,实现产品认证,并透过提供即时资讯、促销活动和使用说明来增强消费者参与度。 NFC 和 RFID 包装已广泛应用于食品、製药和化妆品等行业,将便利性、可追溯性和互动性融入现代产品管理中。
对智慧包装解决方案的需求不断增长
品牌正日益采用互联包装来提升供应链透明度并增强消费者信任。零售商可利用即时库存追踪来减少损耗并优化物流。 NFC 和 RFID 技术还提供认证功能,有助于防伪产品。将用户与数位内容连结的互动式包装有助于提升消费者参与。这种将透明度和效率需求与智慧包装创新相结合的驱动力,将继续成为成长的基石。
高昂的实施和整合成本
企业将标籤、读取器和资料平台整合到包装系统中会产生大量成本。由于预算有限且投资回报率(ROI) 不确定,中小型製造商难以证明这项投资的合理性。与现有供应链基础设施的整合需要专业知识,并增加了复杂性。维护感测器网路和更换故障标籤会进一步增加成本。儘管市场对智慧包装的需求强劲,但这些限制仍然限制包装的扩充性。
透过数位化互动增强消费者参与度
智慧包装使消费者能够透过行动装置获取产品资讯、验证真伪并接收个人化促销讯息。零售商正利用互动功能来建立顾客忠诚度并实现产品差异化。与电商平台的整合打造了无缝的数位体验,连接了线上和线下管道。品牌正在使用支援近场通讯(NFC)功能的包装来进行身临其境型宣传活动并追踪消费行为。这项机会开启了新的收入来源,并强化了包装作为行销工具的作用。
与现有包装系统的相容性问题
传统供应链基础设施往往难以与先进的标记技术整合。不同地区缺乏统一标准,导致互通性面临挑战。软包装薄膜和包装袋等包装形式需要进行特殊改造才能嵌入标籤。监管政策的不确定性进一步阻碍了标籤技术在全球市场的推广应用。儘管技术不断进步,但这些挑战仍限制着标籤技术的效率和长期应用。
由于供应链中断和安全担忧加剧,新冠疫情加速了对支援NFC和RFID技术的包装的需求。封锁措施凸显了产品监控方面的不足,从而推动了对互联包装解决方案的兴趣。食品和製药行业已采用智慧包装以确保合规性并降低污染风险。疫情期间电子商务的蓬勃发展为末端配送领域的互动包装创造了新的机会。疫情后的復苏正在推动将物流效率与消费者透明度相结合的混合模式。
预计在预测期内,被动式RFID标籤细分市场将占据最大的市场份额。
由于被动式RFID标籤在零售和物流领域的广泛应用,预计在预测期内,被动式RFID标籤将占据最大的市场份额。被动式RFID标籤为库存追踪和供应链管理提供了一种经济高效的解决方案。零售商正越来越多地利用这些标籤来减少产品损耗并提高效率。製药和消费品製造商也正在采用被动式RFID进行身份验证和合规性检查。标籤的小型化和价格下降正在加速其普及。凭藉其成熟的扩充性和可靠性,该细分市场将继续保持主导地位。
预计在预测期内,软包装(包装袋、包装膜和薄膜)细分市场将呈现最高的复合年增长率。
由于对轻量和永续解决方案的需求不断增长,预计在预测期内,软包装(包括包装袋、包装膜和薄膜)领域将实现最高成长率。 NFC 和 RFID 标籤正越来越多地嵌入包装袋、包装膜和薄膜中,用于监测产品的新鲜度和真伪。材料科学的进步正在提高嵌入式标籤的耐用性和相容性。电子商务和生鲜配送平台正在推动智慧软包装的普及。消费者对便利性和透明度的偏好正在推动这一领域的成长。
由于北美拥有先进的基础设施和健全的法规结构,预计在预测期内将占据最大的市场份额。美国和加拿大正透过零售自动化和药品合规要求主导智慧包装的普及应用。零售商和消费品公司正与物联网Start-Ups合作,拓展近场通讯(NFC)和无线射频识别(RFID)包装解决方案。创业投资正在加速互联包装平台的创新。消费者对安全性和透明度的高度重视以及为此支付的意愿正在推动智慧包装的普及。与电子商务的融合正在强化智慧包装在物流和零售领域的作用。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于快速的都市化和消费者对安全产品日益增长的需求。中国、印度和日本等国家正大力投资智慧包装倡议。政府主导的项目正在推动食品安全和物流监控基础设施的建设。区域Start-Ups和全球企业正在拓展以行动端为先的解决方案,以满足本地需求。中产阶级收入的成长数位化化程度的提高正在加速NFC和RFID技术包装的普及。东南亚电子商务的蓬勃发展也为互动式包装的整合创造了新的机会。
According to Stratistics MRC, the Global NFC & RFID-Enabled Packaging Market is accounted for $5.9 billion in 2025 and is expected to reach $16.8 billion by 2032 growing at a CAGR of 16% during the forecast period. NFC (Near Field Communication) and RFID (Radio Frequency Identification) enabled packaging is smart packaging technologies that integrate wireless communication features into product containers or labels. RFID uses radio waves to identify and track items through embedded tags, while NFC allows two-way communication between packaging and compatible devices, such as Smartphone's, when in close proximity. These technologies enhance supply chain efficiency, enable product authentication, and improve consumer engagement by providing instant access to information, promotions, or instructions. Widely used in industries like food, pharmaceuticals, and cosmetics, NFC and RFID-enabled packaging combine convenience, traceability, and interactivity in modern product management.
Rising demand for smart packaging solutions
Brands are increasingly using connected packaging to improve supply chain visibility and enhance consumer trust. Retailers benefit from real-time inventory tracking, reducing shrinkage and optimizing logistics. NFC and RFID technologies also enable authentication, helping combat counterfeiting in pharmaceuticals and luxury goods. Consumer engagement is strengthened through interactive packaging that connects users to digital content. This driver continues to anchor growth by aligning smart packaging innovation with transparency and efficiency needs.
High implementation and integration costs
Companies face significant expenses in embedding tags, readers, and data platforms into packaging systems. Smaller manufacturers struggle to justify investments due to limited budgets and uncertain ROI. Integration with existing supply chain infrastructure requires specialized expertise, adding complexity. Maintenance of sensor networks and replacement of faulty tags further increase costs. This restraint continues to limit scalability despite strong demand for connected packaging.
Enhanced consumer engagement via digital interaction
Smart packaging allows consumers to access product information, authenticity checks, and personalized promotions through mobile devices. Retailers are leveraging interactive features to build loyalty and differentiate products. Integration with e-commerce platforms enables seamless digital experiences, bridging offline and online channels. Brands are using NFC-enabled packaging to deliver immersive campaigns and track consumer behavior. This opportunity is unlocking new revenue streams and reinforcing packaging as a marketing tool.
Compatibility issues with existing packaging systems
Legacy supply chain infrastructure often struggles to integrate with advanced tagging technologies. Inconsistent standards across regions create interoperability challenges. Packaging formats such as flexible films and pouches require specialized adaptation for tag embedding. Regulatory uncertainty further complicates adoption across global markets. This threat continues to constrain efficiency and long-term adoption despite technological advancements.
Covid-19 accelerated demand for NFC and RFID-enabled packaging as supply chains faced disruptions and heightened safety concerns. Lockdowns highlighted vulnerabilities in product monitoring, boosting interest in connected packaging solutions. Food and pharmaceutical industries adopted smart packaging to ensure compliance and reduce risks of contamination. E-commerce growth during the pandemic created new opportunities for interactive packaging in last-mile delivery. Post-pandemic recovery is fostering hybrid models that combine logistics efficiency with consumer transparency.
The passive RFID labels segment is expected to be the largest during the forecast period
The passive RFID labels segment is expected to account for the largest market share during the forecast period owing to widespread adoption in retail and logistics. Passive RFID tags provide cost-effective solutions for inventory tracking and supply chain management. Retailers are increasingly using these labels to reduce shrinkage and improve efficiency. Pharmaceutical and consumer goods companies are adopting passive RFID for authentication and compliance. Advances in tag miniaturization and affordability are accelerating adoption. This segment continues to dominate due to its proven scalability and reliability.
The flexible packaging (pouches, wraps, films) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the flexible packaging (pouches, wraps, films) segment is predicted to witness the highest growth rate due to rising demand for lightweight and sustainable solutions. NFC and RFID tags are increasingly being integrated into pouches, wraps, and films to monitor freshness and authenticity. Advances in material science are improving durability and compatibility with embedded tags. E-commerce and grocery delivery platforms are driving adoption of smart flexible packaging. Consumer preference for convenience and transparency is accelerating growth.
During the forecast period, the North America region is expected to hold the largest market share due to advanced infrastructure and strong regulatory frameworks. The U.S. and Canada are leading adoption through retail automation and pharmaceutical compliance requirements. Retailers and consumer goods companies are partnering with IoT startups to scale NFC and RFID packaging solutions. Venture capital funding is accelerating innovation in connected packaging platforms. High consumer awareness and willingness to pay for safety and transparency are fostering adoption. E-commerce integration is strengthening the role of smart packaging in logistics and retail.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization and rising consumer demand for safe products. Countries like China, India, and Japan are investing heavily in smart packaging initiatives. Government-led programs are fostering infrastructure development for food safety and logistics monitoring. Local startups and global players are scaling mobile-first solutions tailored to regional needs. Rising middle-class incomes and digital adoption are accelerating participation in NFC and RFID-enabled packaging. E-commerce growth in Southeast Asia is creating new opportunities for interactive packaging integration.
Key players in the market
Some of the key players in NFC & RFID-Enabled Packaging Market include Avery Dennison Corporation, Checkpoint Systems Inc., Thinfilm Electronics ASA, Smurfit Kappa Group plc, Stora Enso Oyj, Mondi Group, Huhtamaki Oyj, Sealed Air Corporation, Amcor plc, Tetra Pak International S.A., Constantia Flexibles, WestRock Company, Sonoco Products Company, Graphic Packaging Holding Company and PakSense Inc.
In October 2025, Avery Dennison announced a collaboration with Walmart to deploy RFID-enabled labels in fresh food categories such as meat, bakery, and deli. This partnership introduces breakthrough sensor technology, enabling real-time inventory tracking, improved freshness monitoring, and reduced food waste.
In September 2025, Checkpoint Systems partnered with Kiabi, deploying 3,000 RFID checkout readers across 500 stores in Europe. This collaboration enhances real-time inventory visibility and checkout efficiency, embedding RFID-enabled packaging into apparel retail.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.