眼镜市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球眼镜市场价值为 1,554 亿美元，预计到 2034 年将以 5.8% 的复合年增长率成长，达到 2,667 亿美元。推动这一增长的关键因素之一是眼镜作为提升地位的配件的吸引力日益增强。如今，消费者不再将眼镜和太阳眼镜视为单纯的视力辅助工具，而是高端的生活方式产品。随着人们寻求符合个人风格、耐用且能反映一定社会身份的设计，向高端眼镜的转变正在形成强劲势头。这种趋势在那些偏好采用先进材料和增强镜片技术製作的独特、精心製作的眼镜的买家中尤其明显。这些偏好推动了对融合功能和时尚的产品的需求。除此之外，名人影响力和品牌合作也增强了奢华眼镜的吸引力，有助于营造能引起不同人群消费者共鸣的独特感。限量版发行和设计师合作进一步增强了这个市场，激发了购买的兴奋感和紧迫感。因此，市场正在经历一场转型，价值不仅由视力矫正决定，还由个人形象、舒适度和品牌体验决定。

产品部分包括眼镜、隐形眼镜和太阳眼镜。 2024 年，眼镜类别将以 712 亿美元的收入引领市场，预计预测期内复合年增长率为 5.3%。造成这种增长的一个主要因素是数码眼疲劳（俗称电脑视觉综合症 (CVS)）的广泛发生。随着各个年龄层的人使用萤幕的时间增加，尤其是长时间接触智慧型手机、电脑和平板电脑，越来越多的人开始选择配戴旨在减少眩光和疲劳的眼镜。随着远距学习和线上活动的激增，尤其是在年轻用户中，疫情加速了这一趋势。配备防眩光和防疲劳涂层的防护眼镜越来越受欢迎，导致此类产品的采用率不断增加。此外，人们明显倾向于使用既能起到保护作用又能起到时尚作用的透明和有色镜片眼镜，这进一步刺激了市场需求。

从最终用户的角度来看，眼镜市场分为男性、女性、中性和儿童等细分市场。 2024年，男性人口将占据主导地位，占据超过39.3％的总市场份额。预计到 2034 年，这群人的复合年增长率将达到 5.4%。多种因素促成了男性消费者的强劲需求，包括近视和老花眼等视力问题的盛行率更高，以及对高端产品的更大兴趣。男士们越来越倾向于既具有先进功能又具有精緻风格的眼镜。他们喜欢耐用、持久的物品，而不是基于潮流的购买，这种偏好塑造了许多品牌的产品组合。此外，人们对智慧眼镜等技术增强型产品的兴趣日益浓厚，这也带来了新的机会。无论是专业场合或个人使用，兼具性能、防护和精緻美感的眼镜都引起了这群人的共鸣。

市场也根据配销通路细分为线上和线下平台。预计到2024年，线上销售将占全球市场份额的63.8%。电子商务的便利性，加上智慧型手机普及率的提高和数位介面的改善，重新定义了消费者购买眼镜的方式。无缝的线上购物体验——从浏览到虚拟试穿——使消费者能够舒适地在家中做出明智的选择。详细的产品评论、推荐和自订选项增加了吸引力。此外，数位平台可协助品牌为不同的购买群体客製化产品，使体验更加包容和高效。眼镜品牌与主要线上零售商之间的合作也提高了市场渗透率和知名度。线上分销的速度和覆盖范围使其成为消费者的首选，预计未来几年这一趋势将进一步发展。

从地理位置来看，欧洲在 2024 年引领全球眼镜市场，贡献了约 572 亿美元的收入，占整个市场的 36.8% 左右。该地区的主导地位归因于多种因素，包括其在奢侈时尚领域的根深蒂固的传统、知名眼镜製造商的强大影响力以及老龄化人口对视力矫正日益增长的需求。先进的镜片技术和精湛的工艺巩固了欧洲在高端眼镜领域的领导地位。该地区继续制定全球设计标准，使其成为创新和高端吸引力的堡垒。

眼镜行业的领导者包括 Hoya Corporation、Carl Zeiss AG、Rodenstock GmbH、Luxottica Group SpA、Safilo Group、Marchon Eyewear Inc.、De Rigo Vision SpA、Johnson & Johnson Vision Care Inc. 和 The Cooper Companies。这些公司处于镜片创新、高端镜框设计和个人化解决方案的前沿。他们致力于将美学、品质和光学性能结合起来，不断塑造竞争格​​局并提升全球消费者的期望。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 供应商格局
• 定价分析
• 技术与创新格局
• 重要新闻和倡议
• 监管格局
• 製造商
• 经销商
• 零售商
• 对部队的影响
  • 成长动力
    • 奢侈品牌眼镜的受欢迎程度日益提升
    • 隐形眼镜日益普及
    • 提高眼睛安全意识
  • 产业陷阱与挑战
    • 眼部矫正手术日益普及
    • 品牌和非品牌之间的价格差异
• 成长潜力分析
• 消费者行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 产品偏好
  • 首选价格范围
  • 首选配销通路
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按产品，2021 - 2034 年（十亿美元）

• 主要趋势
• 眼镜
  • 单视
  • 多焦点
  • 双光
  • 进步
  • 老花眼镜
  • 安全眼镜
  • 其他（防蓝光眼镜等）
• 隐形眼镜
  • 软性隐形眼镜
  • 硬式隐形眼镜
  • 其他（散光隐形眼镜）
• 太阳眼镜
  • 偏振
  • 非极化

第六章：市场估计与预测：按类型，2021 - 2034 年（十亿美元）

• 主要趋势
• 处方
• 非处方药

第七章：市场估计与预测：按框架材料，2021-2034 年（十亿美元）

• 主要趋势
• 金属
• 塑胶
• 聚碳酸酯
• 橡胶
• 其他（木质、尼龙等）

第八章：市场估计与预测：按形状，2021 - 2034 年（十亿美元）

• 主要趋势
• 椭圆形和飞行员
• 矩形的
• 圆形的
• 方块
• 其他（超大尺寸、盾牌等）

第九章：市场估计与预测：按价格，2021 - 2034 年（十亿美元）

• 主要趋势
• 低的
• 中等的
• 高的

第 10 章：市场估计与预测：按最终用途，2021 年至 2034 年（十亿美元）

• 主要趋势
• 男性
• 女性
• 男女通用的
• 孩子们

第 11 章：市场估计与预测：按配销通路，2021 年至 2034 年（十亿美元）

• 主要趋势
• 在线的
  • 电子商务
  • 公司现场
• 离线
  • 专卖店
  • 大型零售商店
  • 其他（视光营、眼科中心等）

第 12 章：市场估计与预测：按地区，2021 年至 2034 年（十亿美元）

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 玛米亚
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第十三章：公司简介

• Carl Zeiss AG
• Luxottica Group SpA
• Safilo
• Hoya Corporation
• The Cooper Companies
• Johnson & Johnson Vision Care, Inc.
• Bausch & Lomb Inc.
• Charmant Group
• CIBA VISION
• De Rigo Vision SpA
• Fielmann AG
• JINS, Inc.
• Marchon Eyewear, Inc.
• QSpex Technologies
• Rodenstock GmbH

The Global Eyewear Market was valued at USD 155.4 billion in 2024 and is estimated to grow at a CAGR of 5.8% to reach USD 266.7 billion by 2034. One of the key factors fueling this growth is the rising appeal of eyewear as a status-enhancing accessory. Consumers today no longer view eyeglasses and sunglasses as mere vision aids but rather as premium lifestyle products. The shift toward high-end eyewear is creating strong momentum as people look for designs that match their personal style, offer durability, and reflect a certain social identity. This trend is particularly strong among buyers who prefer exclusive, well-crafted pieces made from advanced materials and featuring enhanced lens technologies. These preferences are driving demand for products that blend function and fashion. On top of that, celebrity influence and brand partnerships are amplifying the appeal of luxury eyewear, helping create a sense of exclusivity that resonates with consumers across demographics. Limited-edition releases and designer collaborations further enhance this market by generating excitement and urgency to purchase. As a result, the market is experiencing a transformation where value is defined not only by vision correction but also by personal image, comfort, and brand experience.

The product segment includes spectacles, contact lenses, and sunglasses. In 2024, the spectacles category led the market with revenue of USD 71.2 billion and is estimated to register a CAGR of 5.3% during the forecast period. One major contributor to this growth is the widespread incidence of digital eye strain, commonly known as computer vision syndrome (CVS). As screen time increases across all age groups, especially with prolonged exposure to smartphones, computers, and tablets, more individuals are turning to glasses designed to reduce glare and fatigue. The pandemic accelerated this trend as remote learning and online activities spiked, especially among younger users. The growing popularity of protective eyewear equipped with anti-glare and anti-fatigue coatings has led to increased adoption of such products. Additionally, there is a visible trend toward clear and tinted lens glasses that serve both protective and fashion purposes, further boosting market demand.

From the end-user perspective, the eyewear market is divided into male, female, unisex, and kids segments. In 2024, the male demographic dominated the landscape, holding more than 39.3% of the total market share. This group is expected to grow at a CAGR of 5.4% through 2034. Several factors are contributing to the strong demand from male consumers, including a higher prevalence of vision issues like myopia and presbyopia, as well as greater interest in premium-grade products. Men are increasingly leaning toward eyewear that offers both advanced functionality and refined style. Their preference for durable, long-lasting items over trend-based purchases is shaping the product portfolios of many brands. Additionally, growing interest in technologically enhanced products, including smart eyewear, is opening new opportunities. Whether for professional settings or personal use, eyewear that combines performance, protection, and polished aesthetics is resonating with this segment.

The market is also segmented by distribution channel into online and offline platforms. In 2024, online sales are projected to account for 63.8% of the global market share. The convenience of e-commerce, paired with increasing smartphone penetration and better digital interfaces, has redefined how consumers shop for eyewear. A seamless online shopping experience - from browsing to virtual try-ons - has empowered consumers to make informed choices from the comfort of their homes. The availability of detailed product reviews, recommendations, and customization options adds to the appeal. Moreover, digital platforms help brands tailor offerings for various buyer groups, making the experience more inclusive and efficient. Collaborations between eyewear brands and major online retailers have also enhanced market penetration and visibility. The speed and reach of online distribution have turned it into the primary choice for consumers, and this trend is expected to gain further traction over the coming years.

Geographically, Europe led the global eyewear market in 2024, contributing approximately USD 57.2 billion in revenue and accounting for around 36.8% of the overall market. The region's dominance is attributed to several factors, including its deep-rooted heritage in luxury fashion, a robust presence of renowned optical manufacturers, and a growing need for vision correction in an aging population. Europe's leadership in premium eyewear is reinforced by its advanced lens technologies and skilled craftsmanship. The region continues to set global design standards, making it a stronghold for both innovation and high-end appeal.

Leading players in the eyewear industry include Hoya Corporation, Carl Zeiss AG, Rodenstock GmbH, Luxottica Group SpA, Safilo Group, Marchon Eyewear Inc., De Rigo Vision S.p.A, Johnson & Johnson Vision Care Inc., and The Cooper Companies. These companies are at the forefront of lens innovation, premium frame design, and personalized solutions. Their efforts to combine aesthetics, quality, and optical performance continue to shape the competitive landscape and elevate consumer expectations worldwide.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact on forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Rising preference for luxury brands eyewear
    • 3.10.1.2 Increasing popularity of contact lens
    • 3.10.1.3 Increasing awareness of eye safety
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Growing popularity of eye corrective surgeries
    • 3.10.2.2 Price differentiation between branded and unbranded
• 3.11 Growth potential analysis
• 3.12 Consumer behavior analysis
  • 3.12.1 Demographic trends
  • 3.12.2 Factors affecting buying decisions
  • 3.12.3 Product Preference
  • 3.12.4 Preferred price range
  • 3.12.5 Preferred distribution channel
• 3.13 Porter’s analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021 - 2034 ($Bn) (Thousand Units)

• 5.1 Key trends
• 5.2 Spectacles
  • 5.2.1 Single vision
  • 5.2.2 Multifocal
  • 5.2.3 Bifocal
  • 5.2.4 Progressive
  • 5.2.5 Reading glasses
  • 5.2.6 Safety glasses
  • 5.2.7 Others (blue light glasses, etc.)
• 5.3 Contact lens
  • 5.3.1 Soft contact lens
  • 5.3.2 Rigid contact lens
  • 5.3.3 Others (toric contact lens)
• 5.4 Sunglasses
  • 5.4.1 Polarized
  • 5.4.2 Non-polarized

Chapter 6 Market Estimates & Forecast, By Type, 2021 - 2034 ($Bn) (Thousand Units)

• 6.1 Key trends
• 6.2 Prescription
• 6.3 Non-prescription

Chapter 7 Market Estimates & Forecast, By Frame Material, 2021 - 2034 ($Bn) (Thousand Units)

• 7.1 Key trends
• 7.2 Metal
• 7.3 Plastic
• 7.4 Polycarbonate
• 7.5 Rubbers
• 7.6 Others (wooden, nylon, etc.)

Chapter 8 Market Estimates & Forecast, By Shape, 2021 - 2034 ($Bn) (Thousand Units)

• 8.1 Key trends
• 8.2 Oval & aviator
• 8.3 Rectangular
• 8.4 Round
• 8.5 Square
• 8.6 Others (oversized, shield, etc.)

Chapter 9 Market Estimates & Forecast, By Price, 2021 - 2034 ($Bn) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn) (Thousand Units)

• 10.1 Key trends
• 10.2 Male
• 10.3 Female
• 10.4 Unisex
• 10.5 Kids

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce
  • 11.2.2 Company site
• 11.3 Offline
  • 11.3.1 Specialty stores
  • 11.3.2 Mega retail stores
  • 11.3.3 Others (optical camps, ophthalmic centers, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 Australia
  • 12.4.5 South Korea
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Argentina
• 12.6 MAMEA
  • 12.6.1 UAE
  • 12.6.2 South Africa
  • 12.6.3 Saudi Arabia

Chapter 13 Company Profiles

• 13.1 Carl Zeiss AG
• 13.2 Luxottica Group SpA
• 13.3 Safilo
• 13.4 Hoya Corporation
• 13.5 The Cooper Companies
• 13.6 Johnson & Johnson Vision Care, Inc.
• 13.7 Bausch & Lomb Inc.
• 13.8 Charmant Group
• 13.9 CIBA VISION
• 13.10 De Rigo Vision S.p.A
• 13.11 Fielmann AG
• 13.12 JINS, Inc.
• 13.13 Marchon Eyewear, Inc.
• 13.14 QSpex Technologies
• 13.15 Rodenstock GmbH