男性健康补充品市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球男性健康补充品市场规模达728亿美元，预计年复合成长率将达9.8%，到2034年将达到1,837亿美元。这得归功于男性对预防性健康实践的认识不断提高，尤其是在生活方式相关疾病日益增多的背景下。随着健康意识的增强，越来越多的男性开始使用补充剂来增强健身习惯、增强免疫力、应对老化相关问题并保持整体活力。不良的饮食习惯、缺乏运动以及压力等因素导致慢性疾病发病率激增，从而推动了对有针对性的营养解决方案的需求。

各国政府也更重视产品品质和安全监管，鼓励负责任的生产製造，进而增强消费者信任，并促进该产业的长期成长。这些法规不仅推动企业提高产品安全标准，也鼓励他们在环保材料和製造流程方面进行创新。随着消费者对永续性和安全意识的不断增强，遵守这些法规已成为品牌的关键差异化因素，最终推动市场扩张。此外，各国政府也为优先采用永续实践和环保包装解决方案的企业提供激励措施和补助，进一步激励製造商投资绿色技术。这种支持促进了监管机构与私人企业之间的更好合作，确保采用符合环境目标的行业标准。

2024年，运动补充剂占据了最大的市场份额，价值达243亿美元。随着运动和健身文化的日益普及，人们对提升能量、肌肉修復、耐力和恢復能力的产品的需求也随之增长。人们对肌力训练、健美和高性能运动的兴趣日益浓厚，也刺激了对支持肌肉和代谢功能的胺基酸、肌酸、维生素和矿物质的需求。针对性地补充维生素D、铁和钙水平的补充剂，尤其对于高强度体力活动和营养流失较多的活跃人群而言，正变得越来越重要。

2024年，胶囊类产品占据领先地位，市占率达38.3%。胶囊（尤其是软胶囊和液体胶囊）以其更快的吸收速度、更高的生物利用度和更便捷的服用方式而闻名，深受製造商和消费者的青睐。胶囊配方灵活，能够精准搭配营养成分，并具有更长的保质期，这使其在整体健康和针对特定疾病的营养补充剂领域广受欢迎。

2024年，美国男性健康补充品市场规模达271亿美元。心臟病和糖尿病等慢性疾病持续影响大量男性人口，这增加了他们透过补充剂获得日常健康支持的需求。此外，人们对老化、荷尔蒙平衡和生殖健康的日益关注，也增加了男性使用补充剂来调节睪固酮水平和维护前列腺健康的意愿。随着意识的增强，男性对长期健康解决方案的投入也随之增加，推动了美国市场的持续扩张。

引领这一领域的领先公司包括 Zydus Wellness、拜耳、喜马拉雅健康、Patchaid、安丽、Bodywise、iHerb、HK Vitals、雅培实验室、健安喜、康宝莱营养、Patanjali Ayurved、MuscleTech 和 Eskag Pharmaceuticals。为了巩固市场地位，这些公司专注于开发以科学为支撑的配方，拓展清洁标籤和植物性产品选择，并根据年龄和生活方式量身定制产品。许多公司正在扩大数位行销力度，透过影响力人士和健身社群扩大影响力。透过优化电商和订阅模式并提供便利的包装，品牌在吸引新用户的同时，也增强了顾客忠诚度。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 人口老化加剧，生活方式相关疾病增多
    • 提高男性健康意识
    • 天然和草药补充剂的需求不断增长
    • 扩大直接面向消费者和电子商务的销售管道
  • 产业陷阱与挑战
    • 监管挑战和品质问题
    • 替代方案的可用性
• 成长潜力分析
• 监管格局
• 川普政府关税
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供应方影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（售价）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：按应用，2021 年至 2034 年

• 主要趋势
• 运动补剂
• 骨骼补充剂
• 心血管补充剂
• 体重相关的补充剂
• 头髮生长补充剂
• 其他补充剂

第六章：市场估计与预测：按配方，2021 年至 2034 年

• 主要趋势
• 平板电脑
• 胶囊
• 液体
• 软糖
• 其他配方

第七章：市场估计与预测：依年龄组，2021 年至 2034 年

• 主要趋势
• 20-30
• 31-40
• 41-50
• 50岁以上

第八章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 在线的
• 离线
  • 药局和药局
  • 超市/大卖场
  • 其他线下门市

第九章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• Abbott Laboratories
• Amway
• Bayer
• Bodywise
• Eskag Pharmaceuticals
• GNC
• Herbalife Nutrition
• Himalaya wellness
• HK vitals
• iHerb
• MuscleTech
• Patanjali ayurved
• Zydus wellness

The Global Men's Health Supplement Market was valued at USD 72.8 billion in 2024 and is estimated to grow at a CAGR of 9.8% to reach USD 183.7 billion by 2034, driven by a rising awareness among men about preventive health practices, especially in the wake of increasing lifestyle-related diseases. As health consciousness expands, more men are turning to supplements to enhance their fitness routines, support immune function, manage aging-related concerns, and maintain overall vitality. The combination of poor dietary habits, physical inactivity, and stress has led to a spike in chronic conditions, pushing demand for targeted nutritional solutions.

Governments are also placing greater emphasis on regulating product quality and safety, encouraging responsible manufacturing, which fosters consumer trust and fuels long-term growth in the sector. These regulations are not only pushing companies to enhance the safety standards of their products but are also encouraging them to innovate in eco-friendly materials and manufacturing processes. With increasing consumer awareness around sustainability and safety, compliance with these regulations becomes a key differentiator for brands, ultimately driving market expansion. In addition, governments are offering incentives and grants to businesses that prioritize sustainable practices and eco-friendly packaging solutions, further incentivizing manufacturers to invest in green technology. This support leads to better collaboration between regulatory bodies and private companies, ensuring the adoption of industry standards that align with environmental goals.

In 2024, sports supplements accounted for the largest share of the market, valued at USD 24.3 billion. Growing engagement in athletic activities and gym culture has accelerated demand for products that boost energy, muscle repair, endurance, and recovery. The expanding interest in strength training, bodybuilding, and high-performance sports has amplified the need for amino acids, creatine, vitamins, and minerals that support muscular and metabolic functions. Supplements tailored to support vitamin D, iron, and calcium levels, especially in active individuals experiencing high physical exertion and nutrient loss, have become more relevant.

Capsules segment held the leading position by form in 2024, securing 38.3% share. Known for faster absorption, better bioavailability, and ease of consumption, capsules-especially soft gels and liquid-filled forms-are preferred by both manufacturers and consumers. Their versatility in formulation allows for precise nutrient combinations and longer shelf stability, enhancing their popularity in general wellness and condition-specific supplementation.

United States Men's Health Supplement Market generated USD 27.1 billion in 2024. Chronic conditions such as heart disease and diabetes continue to impact a large portion of the male population, raising the need for daily health support through supplements. Additionally, growing concerns around aging, hormone balance, and reproductive health have increased the adoption of supplements for testosterone regulation and prostate wellness. As awareness grows, men invest more in long-term health solutions, supporting continued expansion in the U.S. market.

Leading companies shaping this space include Zydus Wellness, Bayer, Himalaya Wellness, Patchaid, Amway, Bodywise, iHerb, HK Vitals, Abbott Laboratories, GNC, Herbalife Nutrition, Patanjali Ayurved, MuscleTech, and Eskag Pharmaceuticals. To strengthen their market positions, these companies focus on developing science-backed formulations, expanding clean-label and plant-based options, and customizing products based on age and lifestyle. Many are scaling digital marketing efforts, increasing outreach through influencers and fitness communities. By optimizing e-commerce and subscription models and offering convenient packaging, brands reinforce customer loyalty while attracting new users.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing aging population and increasing lifestyle related disorders
    • 3.2.1.2 Increasing health awareness among men
    • 3.2.1.3 Rising demand for natural and herbal supplements
    • 3.2.1.4 Expansion of direct-to-consumer and e-commerce sales channels
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Regulatory challenges and quality concerns
    • 3.2.2.2 Availability of alternatives
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Trump administration tariffs
  • 3.5.1 Impact on trade
    • 3.5.1.1 Trade volume disruptions
    • 3.5.1.2 Retaliatory measures
  • 3.5.2 Impact on the Industry
    • 3.5.2.1 Supply-side impact (raw materials)
      • 3.5.2.1.1 Price volatility in key materials
      • 3.5.2.1.2 Supply chain restructuring
      • 3.5.2.1.3 Production cost implications
    • 3.5.2.2 Demand-side impact (selling price)
      • 3.5.2.2.1 Price transmission to end markets
      • 3.5.2.2.2 Market share dynamics
      • 3.5.2.2.3 Consumer response patterns
  • 3.5.3 Key companies impacted
  • 3.5.4 Strategic industry responses
    • 3.5.4.1 Supply chain reconfiguration
    • 3.5.4.2 Pricing and product strategies
    • 3.5.4.3 Policy engagement
  • 3.5.5 Outlook and future considerations
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Application, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Sports supplements
• 5.3 Bone supplements
• 5.4 Cardiovascular supplements
• 5.5 Weight oriented supplements
• 5.6 Hair growth supplements
• 5.7 Other supplements

Chapter 6 Market Estimates and Forecast, By Formulation, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Tablets
• 6.3 Capsules
• 6.4 Liquids
• 6.5 Gummies
• 6.6 Other formulations

Chapter 7 Market Estimates and Forecast, By Age Group, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 20-30
• 7.3 31-40
• 7.4 41-50
• 7.5 Above 50

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Online
• 8.3 Offline
  • 8.3.1 Pharmacies and drug stores
  • 8.3.2 Supermarkets/ hypermarkets
  • 8.3.3 Other offline stores

Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Abbott Laboratories
• 10.2 Amway
• 10.3 Bayer
• 10.4 Bodywise
• 10.5 Eskag Pharmaceuticals
• 10.6 GNC
• 10.7 Herbalife Nutrition
• 10.8 Himalaya wellness
• 10.9 HK vitals
• 10.10 iHerb
• 10.11 MuscleTech
• 10.12 Patanjali ayurved
• 10.13 Zydus wellness