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市场调查报告书
商品编码
1813401

2032 年男性心理健康补充剂市场预测：按产品类型、配方、分销管道、应用和地区进行的全球分析

Men's Mental Health Supplements Market Forecasts to 2032 - Global Analysis By Product Type, Formulation, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球男性心理健康补充剂市场预计在 2025 年达到 829.7 亿美元，预计到 2032 年将达到 1,669 亿美元，预测期内的复合年增长率为 10.5%。

男性心理健康补充剂是一种膳食补充剂，旨在支持男性的认知功能、压力管理、情绪平衡和整体心理健康。它们通常含有Omega-3、适应原、胺基酸和草本萃取物等成分。日益增长的心理健康意识、职场压力以及对非处方笺解决方案的需求正在推动市场成长。生活方式的改变、人口老化和运动表现需求也在影响需求。电子商务的兴起、洁净标示趋势以及对经临床验证的天然配方的探索，正在为男性心理健康补充剂市场拓展机会。

提高对男性心理健康的认识

公共卫生宣传活动和有影响力人士的倡议正在鼓励男性积极管理心理健康。这种文化转变正在将消费者群体从临床人群扩展到注重健康的寻求认知支持和抗压性的个人。此外，与生活方式相关的压力和焦虑日益普遍，也催生了对非药物干预措施的持续需求。这种意识的提升直接转化为实证补充剂配方的市场渗透率和收益成长。

许多产品缺乏临床检验

许多补充剂在市场上大肆宣传其能够改善情绪或认知，但这些说法仅基于初步证据或传闻证据。这种缺陷削弱了消费者和医生的信心，阻碍了产品的推荐和使用。此外，像美国糖尿病性营养不良症和教育法案 (DSHEA) 这样的法律规范并不要求上市前核准其功效，这使得研究不足的产品大量涌入市场。这种情况加剧了消费者的怀疑，并可能导致监管机构的严厉打击，从而阻碍整个市场的信誉和扩张。

电子商务分销的成长

线上平台拥有无与伦比的自由裁量权，这对于消费者应对心理健康等被污名化的健康问题至关重要，也是他们购买的关键因素。此外，电商平台也为品牌提供了透过精准的数位行销和订阅模式直接与消费者互动的机会，从而提升了客户维繫。这些平台的广泛覆盖范围也有利于进入地理位置分散且服务不足的地区。这个管道有效降低了购买门槛，推动了销售成长，并有助于获取宝贵的消费者数据，从而製定个人化的行销策略。

假冒和不受监管的补充剂

仿冒品和不受监管的补充剂氾滥，为市场带来了巨大威胁。这些产品通常透过非法网路市场销售，可能含有剂量错误、未申报的药物或有害污染物，对消费者的健康构成严重风险。此外，这些产品的存在严重损害了合法品牌的声誉和市场的整体健康，破坏了消费者的信任。这个问题也可能导致监管审查力度加大，并对所有行业相关人员提出更繁重的合规要求。此类行为直接威胁市场稳定，并可能降低消费者的信任度和消费量。

COVID-19的影响：

新冠疫情对男性心理健康补充剂市场产生了显着的正面影响。封锁、社交隔离和经济不确定性导致全球焦虑和压力激增，心理健康意识也随之大幅提升。这促使寻求自我护理解决方案（包括膳食补充剂）的消费者数量显着增加。此外，儘管零售业受到衝击，但向电商的转变也变得至关重要，这使得人们更容易获得产品。这段时期，心理健康已成为整体健康管理的核心组成部分，推动了这些产品的试用和持续使用，加速了市场的成长。

维生素和矿物质市场预计将成为预测期内最大的市场

维生素和矿物质细分市场预计将在预测期内占据最大市场份额，这得益于其强有力的科学证据和广泛的消费者认知度。维生素D、B群维生素、镁和锌等营养素因其在神经功能和情绪调节中的作用已被广泛研究。此外，这些营养素通常作为一般保健品纳入日常健康方案，从而降低了专门针对心理健康的补充剂的准入门槛。安全性得到证实以及医疗保健专业人士的频繁推荐进一步增强了消费者的信心。凭藉其稳固的市场地位和公认的有效性，该细分市场将继续占据最大的收入份额。

预计在预测期内，软糖部分将以最高的复合年增长率成长。

由于消费者接受度高且使用便捷，软糖细分市场预计将在预测期内达到最高成长率。其易于食用的包装显着提高了服药依从性，尤其对那些不喜欢吞嚥药片的人。此外，这种包装形式对包括年轻一代在内的新目标族群极具吸引力。口味创新、无糖选择和即溶技术是关键的成长动力。此外，该细分市场也受益于有效的行销，这些行销将软糖定位为日常享受而非药品，增强了其作为生活方式产品的吸引力，并推动了市场的快速扩张。

占比最大的地区：

预计北美将在预测期内占据最大的市场份额。这一领先地位得益于其较高的消费者认知度、可支配收入以及完善的膳食补充剂零售和电商基础设施。该地区拥有显着的自我护理文化，并且正在兴起一场消除男性心理健康污名的运动。此外，主要市场参与者的存在和积极的营销策略巩固了该地区的主导地位。儘管法规环境仍在不断发展变化，但其蓬勃发展且富有创新性的补充剂行业为其带来了巨大的市场份额。

复合年增长率最高的地区：

预计亚太地区将在预测期内实现最高的复合年增长率。这项加速成长的动力源自于都市化加快、可支配所得增加以及人们对心理健康问题的认识不断提高。不断壮大的中等收入阶层越来越愿意接受包括营养补充品在内的预防性健康措施。此外，电商平台的普及也使这些产品触及了先前未被开发的庞大人口。全球品牌投资于根据当地需求客製化产品，以及医疗保健成本的上涨，使得营养补充剂成为一种颇具吸引力的替代品，这些都进一步促进了这一快速增长。

配方

  • 片剂和胶囊
  • 粉末
  • 软糖
  • 液体

免费客製化服务：

此报告的订阅者可以选择以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 二手研究资料
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 应用分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球男性心理健康补充品市场（依产品类型）

  • 维生素和矿物质
  • 草药补充剂
  • Omega-3脂肪酸
  • 益生菌和益生元
  • 胺基酸
  • 其他产品类型

6. 全球男性心理健康补充品市场（按配方）

  • 片剂和胶囊
  • 粉末
  • 软糖
  • 液体

7. 全球男性心理健康补充品市场（依分销管道）

  • 线上管道
  • 线下通路

8. 全球男性心理健康补充品市场（按应用）

  • 情绪和压力管理
  • 认知健康
  • 睡眠和恢復
  • 整体健康和精力

9. 全球男性心理健康补充品市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Abbott
  • Amway
  • Bayer
  • BioTech USA
  • GNC
  • Herbalife
  • Hims
  • Irwin Naturals
  • Jarrow Formulas
  • Lamberts Healthcare
  • Life Extension
  • Nature Made
  • Nature's Bounty
  • New Chapter
  • Nordic Naturals
  • NOW Foods
  • Optimum Nutrition
  • Puritan's Pride
  • The Vitamin Shoppe
  • Vitabiotics
Product Code: SMRC30850

According to Stratistics MRC, the Global Men's Mental Health Supplements Market is accounted for $82.97 billion in 2025 and is expected to reach $166.90 billion by 2032 growing at a CAGR of 10.5% during the forecast period. Men's mental health supplements are nutraceutical products formulated to support cognitive function, stress management, mood balance, and overall mental well-being in men. They often include ingredients like omega-3s, adaptogens, amino acids, and herbal extracts. Rising awareness of mental health, workplace stress, and demand for non-prescription solutions drive market growth. Lifestyle shifts, aging populations, and sports performance needs also influence demand. Increasing e-commerce penetration, clean-label trends, and research into clinically proven natural formulations are expanding opportunities in the men's mental health supplements market.

Market Dynamics:

Driver:

Growing awareness of men's mental health

Public health campaigns and advocacy from influential figures are encouraging men to proactively manage their psychological well-being. This cultural shift is expanding the consumer base beyond clinical populations to include health-conscious individuals seeking cognitive support and stress resilience. Additionally, the increasing prevalence of lifestyle-induced stress and anxiety is creating a sustained demand for non-pharmaceutical interventions. This heightened awareness directly translates into increased market penetration and revenue growth for evidence-based supplement formulations.

Restraint:

Lack of clinical validation for many products

Numerous supplements are marketed with bold claims related to mood and cognitive enhancement but are supported only by preliminary or anecdotal evidence. This deficiency erodes consumer trust and physician confidence, creating a barrier to recommendation and adoption. Moreover, the regulatory framework, such as DSHEA in the US, does not require pre-market approval for efficacy, allowing under-researched products to flood the market. This situation fuels consumer skepticism and can potentially lead to regulatory crackdowns, stifling overall market credibility and expansion.

Opportunity:

Growth of e-commerce distribution

Online platforms offer unparalleled discretion, which is a key purchasing factor for consumers addressing stigmatized health concerns like mental wellness. Furthermore, e-commerce provides brands with direct consumer engagement opportunities through targeted digital marketing and subscription models, enhancing customer retention. The extensive reach of these platforms also facilitates market entry into geographically diverse and underserved regions. This channel effectively lowers barriers to purchase and is instrumental in driving volume sales and acquiring valuable consumer data for personalized marketing strategies.

Threat:

Counterfeit and unregulated supplements

The market faces a substantial threat from the proliferation of counterfeit and unregulated supplements. These products, often sold through illicit online marketplaces, can contain incorrect dosages, undeclared pharmaceuticals, or harmful contaminants, posing serious health risks to consumers. Moreover, their presence severely damages the reputation of legitimate brands and the overall market's integrity by eroding consumer trust. This issue also invites stricter regulatory scrutiny, which could lead to more burdensome compliance requirements for all industry players. Such activities directly threaten market stability and can lead to decreased consumer confidence and spending.

Covid-19 Impact:

The COVID-19 pandemic had a notably positive impact on the men's mental health supplements market. Lockdowns, social isolation, and economic uncertainty triggered a global surge in anxiety and stress, acutely raising awareness of mental wellness. This led to a marked increase in consumers seeking self-care solutions, including dietary supplements. Furthermore, the shift towards e-commerce became paramount, facilitating access despite retail disruptions. This period accelerated market growth as mental health became a central component of overall health management, driving both trial and continued use of these products.

The vitamins & minerals segment is expected to be the largest during the forecast period

The vitamins & minerals segment is expected to account for the largest market share during the forecast period, which is attributed to its strong scientific foundation and widespread consumer familiarity. Nutrients like vitamin D, B-complex, magnesium, and zinc are extensively researched for their roles in neurological function and mood regulation. Additionally, they are often incorporated into daily wellness routines as general health supplements, lowering the barrier to entry for mental health-specific use. Their proven safety profile and frequent recommendation by healthcare professionals further bolster consumer confidence. This established market presence and perceived efficacy ensure this segment continues to capture the largest revenue share.

The gummies segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the gummies segment is predicted to witness the highest growth rate, driven by superior consumer acceptability and convenience. The palatable format significantly improves adherence, especially for individuals who dislike swallowing pills. Moreover, this format is highly appealing for new demographic targets, including younger adults. Innovation in flavor profiles, sugar-free options, and fast-dissolving technologies are key growth drivers. The segment also benefits from effective marketing that positions these products as an enjoyable daily treat rather than a medication, enhancing their appeal as a lifestyle product and fueling rapid market expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This leadership is fueled by high consumer awareness, significant disposable income, and a well-established retail and e-commerce infrastructure for dietary supplements. The region has a pronounced culture of self-care and a growing movement to destigmatize men's mental health. Furthermore, the presence of major market players and aggressive marketing strategies solidify its dominant position. The regulatory environment, while evolving, supports a robust and innovative supplement industry, contributing to its substantial market share.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This accelerated growth is propelled by increasing urbanization, rising disposable incomes, and a growing awareness of mental health issues. The expanding middle class is becoming more receptive to preventive health measures, including dietary supplements. Moreover, the proliferation of e-commerce platforms is making these products accessible to a vast and previously untapped population. Investments from global brands tailoring products to local preferences and rising healthcare costs that make supplements an attractive alternative further contribute to this rapid growth.

Key players in the market

Some of the key players in Men's Mental Health Supplements Market include Abbott, Amway, Bayer, BioTech USA, GNC, Herbalife, Hims, Irwin Naturals, Jarrow Formulas, Lamberts Healthcare, Life Extension, Nature Made, Nature's Bounty, New Chapter, Nordic Naturals, NOW Foods, Optimum Nutrition, Puritan's Pride, The Vitamin Shoppe, and Vitabiotics.

Key Developments:

In March 2025, GNC launched Mega Men(R) - Focus & Cognition Vitapak(R) Program, this daily multivitamin provides 24 vitamins and minerals to help fill nutritional gaps and support overall health, including mental clarity and focus.

In June 2024, Abbott launched Spring Health, a mental health benefit for U.S. employees and their families. This program offers personalized, confidential mental health resources, including one-on-one support, life/work services, and online appointment access.

Product Types Covered:

  • Vitamins & Minerals
  • Herbal Supplements
  • Omega-3 Fatty Acids
  • Probiotics & Prebiotics
  • Amino Acids
  • Other Product Types

Formulations:

  • Tablets and Capsules
  • Powders
  • Gummies
  • Liquids

Distribution Channels Covered:

  • Online Channels
  • Offline Channels

Applications Covered:

  • Mood and Stress Management
  • Cognitive Health
  • Sleep and Recovery
  • Overall Well-being and Energy

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Men's Mental Health Supplements Market, By Product Type

  • 5.1 Introduction
  • 5.2 Vitamins & Minerals
  • 5.3 Herbal Supplements
  • 5.4 Omega-3 Fatty Acids
  • 5.5 Probiotics & Prebiotics
  • 5.6 Amino Acids
  • 5.7 Other Product Types

6 Global Men's Mental Health Supplements Market, By Formulation

  • 6.1 Introduction
  • 6.2 Tablets and Capsules
  • 6.3 Powders
  • 6.4 Gummies
  • 6.5 Liquids

7 Global Men's Mental Health Supplements Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Online Channels
  • 7.3 Offline Channels

8 Global Men's Mental Health Supplements Market, By Application

  • 8.1 Introduction
  • 8.2 Mood and Stress Management
  • 8.3 Cognitive Health
  • 8.4 Sleep and Recovery
  • 8.5 Overall Well-being and Energy

9 Global Men's Mental Health Supplements Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Abbott
  • 11.2 Amway
  • 11.3 Bayer
  • 11.4 BioTech USA
  • 11.5 GNC
  • 11.6 Herbalife
  • 11.7 Hims
  • 11.8 Irwin Naturals
  • 11.9 Jarrow Formulas
  • 11.10 Lamberts Healthcare
  • 11.11 Life Extension
  • 11.12 Nature Made
  • 11.13 Nature's Bounty
  • 11.14 New Chapter
  • 11.15 Nordic Naturals
  • 11.16 NOW Foods
  • 11.17 Optimum Nutrition
  • 11.18 Puritan's Pride
  • 11.19 The Vitamin Shoppe
  • 11.20 Vitabiotics

List of Tables

  • Table 1 Global Men's Mental Health Supplements Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Men's Mental Health Supplements Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Men's Mental Health Supplements Market Outlook, By Vitamins & Minerals (2024-2032) ($MN)
  • Table 4 Global Men's Mental Health Supplements Market Outlook, By Herbal Supplements (2024-2032) ($MN)
  • Table 5 Global Men's Mental Health Supplements Market Outlook, By Omega-3 Fatty Acids (2024-2032) ($MN)
  • Table 6 Global Men's Mental Health Supplements Market Outlook, By Probiotics & Prebiotics (2024-2032) ($MN)
  • Table 7 Global Men's Mental Health Supplements Market Outlook, By Amino Acids (2024-2032) ($MN)
  • Table 8 Global Men's Mental Health Supplements Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global Men's Mental Health Supplements Market Outlook, By Formulation (2024-2032) ($MN)
  • Table 10 Global Men's Mental Health Supplements Market Outlook, By Tablets and Capsules (2024-2032) ($MN)
  • Table 11 Global Men's Mental Health Supplements Market Outlook, By Powders (2024-2032) ($MN)
  • Table 12 Global Men's Mental Health Supplements Market Outlook, By Gummies (2024-2032) ($MN)
  • Table 13 Global Men's Mental Health Supplements Market Outlook, By Liquids (2024-2032) ($MN)
  • Table 14 Global Men's Mental Health Supplements Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 15 Global Men's Mental Health Supplements Market Outlook, By Online Channels (2024-2032) ($MN)
  • Table 16 Global Men's Mental Health Supplements Market Outlook, By Offline Channels (2024-2032) ($MN)
  • Table 17 Global Men's Mental Health Supplements Market Outlook, By Application (2024-2032) ($MN)
  • Table 18 Global Men's Mental Health Supplements Market Outlook, By Mood and Stress Management (2024-2032) ($MN)
  • Table 19 Global Men's Mental Health Supplements Market Outlook, By Cognitive Health (2024-2032) ($MN)
  • Table 20 Global Men's Mental Health Supplements Market Outlook, By Sleep and Recovery (2024-2032) ($MN)
  • Table 21 Global Men's Mental Health Supplements Market Outlook, By Overall Well-being and Energy (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.