饮料预混料市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球饮料预混料市场规模达7,28亿美元，预计2034年将以4.9%的复合年增长率成长，达到1,172亿美元，这得益于便捷健康饮品的日益普及。这些产品吸引了那些追求快速便捷、易于冲调且不牺牲口味和营养的消费者。饮料预混料有粉状和液态两种形式，只需加水或牛奶即可快速冲调。随着人们生活方式日益繁忙，以及人们对便携式健康饮品的日益青睐，预混料在家庭、办公室、健身房、自动贩卖机和机构餐饮等多个领域都越来越受欢迎。

消费者的健康意识日益增强，对支持能量、消化、免疫力和体重控制的功能性饮料的兴趣也日益浓厚。乳清蛋白、草本萃取、超级食物和维生素等强化成分在配方中日益常见。溶解度、风味一致性和延长保质期的创新进一步提升了产品质量，鼓励了消费者的重复购买。受过良好教育的城市劳动人口的增长以及全球健康理念的转变，使得预混饮料成为一种可靠的便捷选择。

速溶咖啡预混料在2024年占据了29.8%的主导市场份额，预计到2034年将以4.7%的复合年增长率成长。其较长的保质期、全球吸引力和便利的冲泡工艺，将继续推动企业办公室、酒店和旅游等行业的普及。消费者在家中或工作场所使用这些产品来享受优质的咖啡体验。同时，风味茶预混料的需求也在成长，尤其是在拥有传统饮茶习惯的地区。速溶牛奶预混料因其快速的营养价值，越来越受到家庭的欢迎，尤其受到儿童和老年人的青睐。由于消费者对免疫力、健身以及富含营养素和植物成分的清洁标籤成分的兴趣，健康饮品市场也迅速崛起。

2024年，粉状预混料的市占率为45.1%，预计在预测期内的复合年增长率为4.9%。其吸引力在于价格实惠、易于储存和运输，以及可客製化的份量。粉状配方在整合功能性成分方面提供了更大的灵活性，并且与咖啡、茶、牛奶和健康饮料广泛兼容。已开发市场和发展中市场消费者对营养便利性日益增长的需求，支撑了粉状预混料的持续主导地位。

2024年，中国饮料预混料市场规模达108亿美元，预计2034年将以5%的复合年增长率成长。中国庞大的人口规模、不断加速的城市化进程以及不断变化的消费者偏好，正在推动饮料预混料的普及。随着快节奏的生活方式和中产阶级消费能力的不断提升，中国消费者更倾向于购买即饮型产品。该地区不断发展的饮料文化以及对创新饮品的兴趣加速了市场的成长。

该市场的领导企业包括百事可乐公司、雀巢公司、Keurig Dr Pepper Inc.、可口可乐公司和星巴克公司。为了巩固市场地位，这些公司正在采取多种策略方针。他们正在扩展产品组合，纳入以健康为导向的强化产品，以满足特定消费者的健康需求。许多公司投资研发，以提高溶解度、风味准确性和保质期。此外，与餐饮业者的策略合作以及技术驱动的自动贩卖解决方案也有助于提高产品的可及性。一些公司强调高端化和环保包装，以符合消费者价值和市场预期。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 川普政府关税
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供应方影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（售价）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 贸易统计资料（HS 编码） 註：以上贸易统计仅提供主要国家。
  • 2021-2024年主要出口国
  • 2021-2024年主要进口国
• 价值链分析
• 原料分析
• 主要成分
  • 采购模式
  • 价格趋势
  • 供应链挑战
• 製造流程分析
  • 配方和混合技术
  • 混合和加工技术
  • 品质控制措施
  • 包装流程
• 市场动态
  • 市场驱动因素
    • 方便、省时
    • 速食店的需求不断成长
    • 健康意识不断增强
    • 都市化进程加快，生活方式更加忙碌
  • 市场限制
    • 严格的监管框架
    • 原物料价格波动
    • 对人工成分的担忧
    • 即饮饮料的竞争
  • 市场机会
    • 功能性饮料的需求不断成长
    • 新兴市场的扩张
    • 口味和配料的创新
    • 电子商务和直接面向消费者的管道
  • 市场挑战
    • 维持产品一致性
    • 满足清洁标籤需求
    • 永续性问题
    • 适应区域口味偏好
• 产业衝击力
  • 成长动力
    • 绿茶和健康饮料的健康益处日益增多
    • 方便饮料日益流行
    • 即溶咖啡消费率高
  • 产业陷阱与挑战
    • 在世界各地维持严格的指导方针和多样化的法规
    • 过量食用导致的健康问题
• 监理框架分析
  • 食品安全法规
  • 标籤要求
  • 成分标准和限制
  • 进出口法规
  • 区域监管差异
• 技术格局
  • 当前的技术趋势
  • 生产自动化
  • 配方创新
  • 供应链管理中的数位化解决方案
• 定价分析
  • 价格趋势分析
  • 成本结构分析
  • 影响定价的因素
  • 区域价格差异
• 永续性和未来趋势
  • 永续包装创新
    • 环保材料
    • 可回收包装解决方案
    • 可生物降解的选择
    • 减少包装废弃物倡议
  • 清洁标籤和天然成分
    • 植物成分
    • 有机认证
    • 非基因改造趋势
    • 无过敏原配方
  • 数位转型
    • 智慧包装技术
    • 生产和分销中的物联网
    • 区块链用于可追溯性
    • 人工智慧和机器学习应用
  • 新兴的消费者偏好
    • 个性化和客製化
    • 功能优势
    • 体验式消费
    • 健康和保健重点
• 大环境分析
• 波特五力分析

第四章：竞争格局

• 介绍
• 战略框架
  • 併购
  • 合资与合作
  • 新产品开发
  • 扩张策略
• 竞争基准测试
• 供应商格局
• 竞争定位矩阵
• 战略仪表板
• 品牌定位与消费者认知分析
• 新参与者的市场进入策略

第五章：市场规模及预测：依产品类型 2021 - 2034

• 主要趋势
• 即溶咖啡预混料
  • 普通咖啡
  • 调味咖啡
  • 特色咖啡
  • 其他的
• 即溶茶预混料
  • 红茶
  • 绿茶
  • 凉茶
  • 调味茶
  • 其他的
• 即溶牛奶预混料
  • 纯牛奶
  • 调味牛奶
  • 乳製品替代品
  • 其他的
• 保健饮料预混料
  • 蛋白质饮料
  • 能量饮料
  • 功能性饮料
  • 营养补充品
  • 其他的
• 酒精饮料预混料
  • 鸡尾酒混合物
  • 葡萄酒混合物
  • 烈酒混合饮料
  • 其他的
• 软性饮料预混料
  • 碳酸饮料混合物
  • 水果饮料混合物
  • 运动和能量饮料混合物
  • 其他的
• 其他的

第六章：市场规模及预测：依形式，2021 - 2034

• 主要趋势
• 粉末
  • 即溶粉
  • 颗粒状粉末
  • 其他的
• 贴上
  • 浓缩膏
  • 即用型糊剂
  • 其他的
• 浓缩液
  • 耐储存浓缩液
  • 冷冻浓缩物
  • 其他的
• 其他的

第七章：市场规模及预测：依功能划分，2021 - 2034 年

• 主要趋势
• 清楚的
  • 无味
  • 传统的
  • 其他的
• 调味
  • 水果口味
  • 巧克力和咖啡口味
  • 草本和植物口味
  • 香料口味
  • 其他的
• 功能
  • 提升能量
  • 增强免疫力
  • 消化健康
  • 认知功能
• 其他的
• 强化
  • 维生素强化
  • 矿物质强化
  • 蛋白质强化
  • 其他的

第八章：市场规模及预测：按配销通路，2021 - 2034 年

• 主要趋势
• 企业对企业
  • HoReCa （饭店餐厅和咖啡馆）
  • 速食店
  • 机构餐饮
  • 其他的
• 企业对消费者
  • 超市和大卖场
  • 便利商店
  • 专卖店
  • 网路零售
  • 其他的

第九章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋
  • 中东和非洲的Rets

第十章：公司简介

• Nestle SA
• The Coca-Cola Company
• PepsiCo, Inc.
• Starbucks Corporation
• Keurig Dr Pepper Inc.
• Unilever PLC
• Ajinomoto Co., Inc.
• Monster Beverage Corporation
• Suntory Holdings Limited
• Tata Consumer Products Limited
• Kraft Heinz Company
• Mondel?z International, Inc.
• Danone SA
• Associated British Foods plc
• Kerry Group plc
• Ito En, Ltd.
• Diageo plc
• Bacardi Limited
• Pernod Ricard
• Red Bull GmbH
• DSM-Firmenich AG
• Givaudan SA
• International Flavors & Fragrances Inc.
• Symrise AG
• Archer Daniels Midland Company
• Cargill, Incorporated
• Ingredion Incorporated
• Tate & Lyle PLC
• Nitin's Premixes
• Veebha Beverages Private Limited

The Global Beverage Premix Market was valued at USD 72.8 billion in 2024 and is estimated to grow at a CAGR of 4.9% to reach USD 117.2 billion by 2034, driven by the rising popularity of convenient, health-focused beverages. These products appeal to consumers who are looking for quick, easy-to-prepare drinks without compromising on taste or nutrition. Beverage premixes-available in powder or liquid form-offer a fast solution that only requires water or milk. With increasingly busy lifestyles and a growing preference for portable wellness, premixes are gaining traction across multiple segments, including homes, offices, gyms, vending machines, and institutional catering.

Consumers are becoming more health-conscious, fueling interest in functional beverages that support energy, digestion, immunity, and weight control. Fortified ingredients such as whey protein, herbal extracts, superfoods, and vitamins are becoming commonplace in formulations. Innovations in solubility, flavor consistency, and extended shelf life have further improved product quality, encouraging repeat purchases. The rise of the educated urban working population and the global shift toward wellness have positioned beverage premixes as a reliable, on-the-go option.

Instant coffee premix held a dominant market share of 29.8% in 2024 and is expected to expand at a CAGR of 4.7% through 2034. Its long shelf life, global appeal, and easy preparation process continue to drive adoption across sectors such as corporate offices, hospitality, and travel. Consumers use these options for premium coffee experiences at home or work. Meanwhile, flavored tea premixes are experiencing increased demand, particularly in regions with traditional tea-drinking habits. Instant milk premixes are gaining popularity among families for their quick nutritional value, especially for children and older adults. The health drink segment is also rapidly emerging due to consumer interest in immunity, fitness, and clean-label ingredients fortified with nutrients and botanicals.

Powdered premixes accounted for 45.1% share in 2024 and are projected to grow at a 4.9% CAGR over the forecast period. Their appeal lies in affordability, ease of storage and transport, and customizable portion sizes. Powder formulations offer greater flexibility for integrating functional ingredients and are widely compatible with coffee, tea, milk, and health beverages. Their continued dominance is supported by rising consumer demand for nutritional convenience across developed and developing markets.

China Beverage Premix Market generated USD 10.8 billion in 2024 and is projected to grow at a 5% CAGR by 2034. The country's vast population, accelerating urbanization, and evolving consumer preferences are driving increased adoption of beverage premixes. With a fast-paced lifestyle and growing middle-class spending power, Chinese consumers purchase ready-to-mix products. The region's evolving beverage culture and interest in innovative drinks accelerate market growth.

Top players in this market include PepsiCo, Inc., Nestle S.A., Keurig Dr Pepper Inc., The Coca-Cola Company, and Starbucks Corporation. To secure a stronger market presence, these companies are leveraging several strategic approaches. They are expanding their product portfolios to include wellness-oriented and fortified options, targeting specific consumer health needs. Many invest in R&D to improve solubility, flavor accuracy, and shelf life. In addition, strategic collaborations with foodservice operators and tech-driven vending solutions are helping increase accessibility. Some firms emphasize premiumization and eco-friendly packaging to align with consumer values and market expectations.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Trade statistics (HS Code) Note: the above trade statistics will be provided for key countries only.
  • 3.3.1 Major exporting countries, 2021-2024 (Kilo Tons)
  • 3.3.2 Major importing countries, 2021-2024 (Kilo Tons)
• 3.4 Value chain analysis
• 3.5 Raw material analysis
• 3.6 Key ingredients
  • 3.6.1 Sourcing patterns
  • 3.6.2 Price trends
  • 3.6.3 Supply chain challenges
• 3.7 Manufacturing process analysis
  • 3.7.1 Formulation and blending techniques
  • 3.7.2 Mixing and processing technologies
  • 3.7.3 Quality control measures
  • 3.7.4 Packaging processes
• 3.8 Market dynamics
  • 3.8.1 Market drivers
    • 3.8.1.1 Convenience and time-saving benefits
    • 3.8.1.2 Growing demand from quick service restaurants
    • 3.8.1.3 Rising health consciousness
    • 3.8.1.4 Increasing urbanization and busy lifestyles
  • 3.8.2 Market restraints
    • 3.8.2.1 Stringent regulatory framework
    • 3.8.2.2 Fluctuating raw material prices
    • 3.8.2.3 Concerns regarding artificial ingredients
    • 3.8.2.4 Competition of ready-to-drink beverages
  • 3.8.3 Market opportunities
    • 3.8.3.1 Growing demand for functional beverages
    • 3.8.3.2 Expansion in emerging markets
    • 3.8.3.3 Innovation in flavors and ingredients
    • 3.8.3.4 E-commerce and direct-to-consumer channels
  • 3.8.4 Market challenges
    • 3.8.4.1 Maintaining product consistency
    • 3.8.4.2 Addressing clean label demands
    • 3.8.4.3 Sustainability concerns
    • 3.8.4.4 Adapting to regional taste preferences
• 3.9 Industry impact forces
  • 3.9.1 Growth drivers
    • 3.9.1.1 Increasing health benefits of green tea and healthy drinks
    • 3.9.1.2 Rising popularity of convenience drinks
    • 3.9.1.3 High rate of consumption of instant coffee
  • 3.9.2 Industry pitfalls and challenges
    • 3.9.2.1 Maintaining strict guidelines and diverse regulations around the world
    • 3.9.2.2 Health issues caused by excessive consumption
• 3.10 Regulatory framework analysis
  • 3.10.1 Food safety regulations
  • 3.10.2 Labeling requirements
  • 3.10.3 Ingredient standards and restrictions
  • 3.10.4 Import/export regulations
  • 3.10.5 Regional regulatory differences
• 3.11 Technology landscape
  • 3.11.1 Current technological trends
  • 3.11.2 Automation in production
  • 3.11.3 Innovations in formulation
  • 3.11.4 Digital solutions in supply chain management
• 3.12 Pricing analysis
  • 3.12.1 Price trend analysis
  • 3.12.2 Cost structure analysis
  • 3.12.3 Factors affecting pricing
  • 3.12.4 Regional price variations
• 3.13 Sustainability and future trends
  • 3.13.1 Sustainable packaging innovations
    • 3.13.1.1 Eco-friendly materials
    • 3.13.1.2 Recyclable packaging solutions
    • 3.13.1.3 Biodegradable options
    • 3.13.1.4 Reduced packaging waste initiatives
  • 3.13.2 Clean label and natural ingredients
    • 3.13.2.1 Plant-based ingredients
    • 3.13.2.2 Organic certifications
    • 3.13.2.3 Non-GMO trends
    • 3.13.2.4 Allergen-free formulations
  • 3.13.3 Digital transformation
    • 3.13.3.1 Smart packaging technologies
    • 3.13.3.2 Iot in production and distribution
    • 3.13.3.3 Blockchain for traceability
    • 3.13.3.4 Ai and machine learning applications
  • 3.13.4 Emerging consumer preferences
    • 3.13.4.1 Personalization and customization
    • 3.13.4.2 Functional benefits
    • 3.13.4.3 Experiential consumption
    • 3.13.4.4 Health and wellness focus
• 3.14 PESTLE Analysis
• 3.15 Porter's five forces analysis

Chapter 4 Competitive landscape, 2024

• 4.1 Introduction
• 4.2 Strategic framework
  • 4.2.1 Mergers & acquisitions
  • 4.2.2 Joint ventures & collaborations
  • 4.2.3 New product developments
  • 4.2.4 Expansion strategies
• 4.3 Competitive benchmarking
• 4.4 Vendor landscape
• 4.5 Competitive positioning matrix
• 4.6 Strategic dashboard
• 4.7 Brand positioning & consumer perception analysis
• 4.8 Market entry strategies for new players

Chapter 5 Market Size and Forecast, By Product Type 2021 - 2034 (USD Billion, Kilo Tons)

• 5.1 Key trends
• 5.2 Instant coffee premix
  • 5.2.1 Regular coffee
  • 5.2.2 Flavored coffee
  • 5.2.3 Specialty coffee
  • 5.2.4 Others
• 5.3 Instant tea premix
  • 5.3.1 Black tea
  • 5.3.2 Green tea
  • 5.3.3 Herbal tea
  • 5.3.4 Flavored tea
  • 5.3.5 Others
• 5.4 Instant milk premix
  • 5.4.1 Plain milk
  • 5.4.2 Flavored milk
  • 5.4.3 Dairy alternatives
  • 5.4.4 Others
• 5.5 Health drink premix
  • 5.5.1 Protein drinks
  • 5.5.2 Energy drinks
  • 5.5.3 Functional beverages
  • 5.5.4 Nutritional supplements
  • 5.5.5 Others
• 5.6 Alcoholic beverage premix
  • 5.6.1 Cocktail mixes
  • 5.6.2 Wine mixes
  • 5.6.3 Spirit-based mixes
  • 5.6.4 Others
• 5.7 Soft drink premix
  • 5.7.1 Carbonated drink mixes
  • 5.7.2 Fruit-based drink mixes
  • 5.7.3 Sports and energy drink mixes
  • 5.7.4 Others
• 5.8 Others

Chapter 6 Market Size and Forecast, By Form, 2021 - 2034 (USD Billion, Kilo Tons)

• 6.1 Key trends
• 6.2 Powder
  • 6.2.1 Instant powder
  • 6.2.2 Granulated powder
  • 6.2.3 Others
• 6.3 Paste
  • 6.3.1 Concentrated paste
  • 6.3.2 Ready-to-mix paste
  • 6.3.3 Others
• 6.4 Liquid concentrate
  • 6.4.1 Shelf-stable concentrate
  • 6.4.2 Frozen concentrate
  • 6.4.3 Others
• 6.5 Others

Chapter 7 Market Size and Forecast, By Function, 2021 - 2034 (USD Billion, Kilo Tons)

• 7.1 Key trend
• 7.2 Plain
  • 7.2.1 Unflavored
  • 7.2.2 Traditional
  • 7.2.3 Others
• 7.3 Flavored
  • 7.3.1 Fruit flavors
  • 7.3.2 Chocolate and coffee flavors
  • 7.3.3 Herbal and botanical flavors
  • 7.3.4 Spice flavors
  • 7.3.5 Others
• 7.4 Functional
  • 7.4.1 Energy-boosting
  • 7.4.2 Immunity-enhancing
  • 7.4.3 Digestive health
  • 7.4.4 Cognitive function
• 7.5 Others
• 7.6 Fortified
  • 7.6.1 Vitamin-fortified
  • 7.6.2 Mineral-fortified
  • 7.6.3 Protein-fortified
  • 7.6.4 Others

Chapter 8 Market Size and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion, Kilo Tons)

• 8.1 Key trend
• 8.2 Business-to-business
  • 8.2.1 HoReCa (hotels restaurants and cafes)
  • 8.2.2 Quick service restaurants
  • 8.2.3 Institutional catering
  • 8.2.4 Others
• 8.3 Business-to-consumer
  • 8.3.1 Supermarkets and hypermarkets
  • 8.3.2 Convenience stores
  • 8.3.3 Specialty stores
  • 8.3.4 Online retail
  • 8.3.5 Others

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 Middle East and Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE
  • 9.6.4 Rets of Middle East & Africa

Chapter 10 Company Profiles

• 10.1 Nestle S.A.
• 10.2 The Coca-Cola Company
• 10.3 PepsiCo, Inc.
• 10.4 Starbucks Corporation
• 10.5 Keurig Dr Pepper Inc.
• 10.6 Unilever PLC
• 10.7 Ajinomoto Co., Inc.
• 10.8 Monster Beverage Corporation
• 10.9 Suntory Holdings Limited
• 10.10 Tata Consumer Products Limited
• 10.11 Kraft Heinz Company
• 10.12 Mondelēz International, Inc.
• 10.13 Danone S.A.
• 10.14 Associated British Foods plc
• 10.15 Kerry Group plc
• 10.16 Ito En, Ltd.
• 10.17 Diageo plc
• 10.18 Bacardi Limited
• 10.19 Pernod Ricard
• 10.20 Red Bull GmbH
• 10.21 DSM-Firmenich AG
• 10.22 Givaudan SA
• 10.23 International Flavors & Fragrances Inc.
• 10.24 Symrise AG
• 10.25 Archer Daniels Midland Company
• 10.26 Cargill, Incorporated
• 10.27 Ingredion Incorporated
• 10.28 Tate & Lyle PLC
• 10.29 Nitin's Premixes
• 10.30 Veebha Beverages Private Limited