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市场调查报告书
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1766131
全球即溶饮料预混合料市场:预测至 2032 年-按产品类型、功能、形式、包装、分销管道、最终用户和地区进行分析Instant Beverage Premix Market Forecasts to 2032 - Global Analysis By Product Type, Functionality, Form, Packaging, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球即溶饮料预混合料市场预计在 2025 年达到 1,038 亿美元,到 2032 年将达到 1,733 亿美元,预测期内的复合年增长率为 7.6%。
即溶饮料预混合料是预先配製的粉末或浓缩液,用于快速冲调茶、咖啡、膳食补充剂和预拌饮料等饮品。它们通常包含活性成分、香料、甜味剂和稳定剂的混合物,以提供一致的口味和便利性。这些预混料广泛应用于家庭、办公室和餐饮服务业,无需复杂的冲泡或混合程序。即溶预混合料还能控制份量,延长保存期限,并在各种环境下灵活调整饮用方式。
根据Euromonitor International国际的数据,即溶茶和咖啡预混合料占整个预混合料市场的 65% 以上,胶原蛋白、蛋白质和草本萃取物等功能性成分越来越受欢迎。
企业和餐旅服务业的需求增加
企业正在采用按需饮料解决方案,以提升员工便利性和职场效率。同样,饭店和快餐店也开始采用预混合料,以减少准备时间并确保服务的一致性。人们对卫生、分量控制的偏好也刺激了这种方案的采用。随着商用饮料消费量的持续成长,供应商正在扩大营运规模,以满足对可靠、易于准备的饮料日益增长的需求。
感觉品质低劣且不真实
儘管即即溶饮料方便快捷,但由于人们认为其产品品质低于现製饮料,即饮饮料也面临阻力。有消费者认为即溶饮料含有人工成分,口感不佳,营养价值低。这种质疑在註重健康和追求高端的消费者群体中尤其普遍。此外,消费者对配方和成分改进的进步缺乏认知,也可能阻碍其被更广泛地接受。
草药阿育吠陀预混合料的需求不断增加
睡茄、圣罗勒、姜黄和生姜等成分因其公认的健康益处(例如增强免疫力和缓解压力)而日益受到欢迎。为了满足这一需求,製造商正在扩大产品系列,并推出不含咖啡因的机能饮料。传统配方正在透过速溶配方进行重新改造,以适应现代生活方式。这种古老习惯与现代便利性的结合,在国内外市场都具有巨大的成长潜力。
仿冒品品
随着需求飙升,市场上仿冒品和掺假预混合料产品的存在日益令人担忧。不正规的建议者经常使用未经验证的成分和误导性标籤来降低产品质量,从而带来安全风险并降低消费者信心。小品牌可能难以与品质低劣、价格低廉的替代品竞争,尤其是在价格敏感的地区。
疫情对即溶饮料预混合料产业产生了多方面的影响。一方面,外出消费的限制减缓了办公室和餐饮场所的需求。另一方面,远距办公和健康意识的增强也导致家庭预混合料的使用量增加,尤其是增强免疫力的饮料。随着消费者转向便捷易储存的饮品,电商通路预混合料产品的销售量激增。
预测期内,即溶保健饮料/营养预混合料市场预计将成为最大的市场:
速溶健康饮料/营养预混合料细分市场预计将在预测期内占据最大市场占有率,这得益于其在各个年龄层的广泛应用。这些产品提供了一种便捷的方式,无需精心准备即可将维生素、矿物质和蛋白质融入日常生活。支持骨骼健康、免疫力和新陈代谢的强化饮料正日益流行,巩固了该细分市场的市场地位。
预计在预测期内,能源增强领域将以最高的复合年增长率成长:
预计能量提升类产品将在预测期内实现最高成长率,这得益于健身爱好者、在职人士和学生日益增长的需求。这类产品通常含有咖啡因、牛磺酸、B群维生素或天然兴奋剂,旨在提高警觉性和体能表现。它们的吸引力在于能够在旅途中快速补充能量,因此在都市区尤其受欢迎。
由于人口密度高、饮食习惯变化以及快速都市化,预计亚太地区将在预测期内占据最大的市场占有率。印度、中国和印尼等国家对适合其繁忙生活方式的便利饮料的需求强劲。该地区对热饮和草本饮料的文化亲和力也推动了传统健康预混合料的接受度。
在预测期内,北美地区预计将呈现最高的复合年增长率,这得益于人们对健康机能饮料日益增长的兴趣。消费者对碳酸饮料替代品的需求不断增长,推动了即溶茶、咖啡和营养预混合料的普及。高可支配收入和对洁净标示产品的认知度正在推动北美高端市场的成长。
According to Stratistics MRC, the Global Instant Beverage Premix Market is accounted for $103.8 billion in 2025 and is expected to reach $173.3 billion by 2032 growing at a CAGR of 7.6% during the forecast period. Instant beverage premix is a pre-formulated powder or liquid concentrate designed for quick preparation of drinks such as tea, coffee, health supplements, or flavored beverages. It typically contains a blend of active ingredients, flavoring agents, sweeteners, and stabilizers, enabling consistent taste and convenience. Widely used in homes, offices, and the foodservice industry, these mixes eliminate the need for elaborate brewing or mixing procedures. Instant premixes also support portion control, extended shelf life, and scalable consumption across various settings.
According to Euromonitor International, instant tea and coffee premixes account for over 65% of the total premix market, with functional ingredients like collagen, protein, and herbal extracts gaining popularity.
Increasing demand from corporate and hospitality sectors
Businesses are embracing on-demand beverage solutions to enhance employee convenience and improve workplace efficiency. Similarly, hotels and quick-service restaurants are incorporating premixes to reduce preparation time and maintain consistency across servings. The preference for hygienic, portion-controlled options has further fueled adoption. As institutional consumption continues to rise, suppliers are scaling operations to meet the growing need for reliable and easy-to-prepare beverage options.
Perception of lower quality/authenticity
Despite its convenience, the market faces resistance due to perceptions of lower product quality compared to freshly prepared drinks. Some consumers associate instant beverages with artificial ingredients, poor taste, or reduced nutritional value. This skepticism is particularly prevalent among health-conscious and premium-seeking buyers. Limited awareness about formulation advances and ingredient improvements may also hinder broader acceptance.
Rising demand for herbal & ayurvedic premixes
Ingredients such as ashwagandha, tulsi, turmeric, and ginger are gaining popularity for their perceived health benefits, including immunity support and stress relief. Manufacturers are expanding their product portfolios to cater to this demand with caffeine-free, functional beverages. Traditional formulations are being reimagined for modern lifestyles through instant preparation formats. This convergence of ancient practices and contemporary convenience offers strong growth potential in both domestic and international markets.
Counterfeit products and adulteration
As demand surges, the presence of counterfeit or adulterated premix products in the market has become a growing concern. Illegitimate players often compromise on quality by using unverified ingredients or misleading labels, leading to safety risks and eroded consumer trust. Smaller brands may struggle to compete with substandard low-cost alternatives, especially in price-sensitive regions.
The pandemic had a varied impact on the instant beverage premix industry. On one hand, restrictions on out-of-home consumption slowed demand in offices and hospitality venues. On the other hand, remote working and health awareness led to increased usage of premixes at home, particularly for immunity-boosting beverages. E-commerce channels witnessed a surge in premix product sales as consumers turned to convenient, shelf-stable options.
The instant health drinks/nutritional premix segment is expected to be the largest during the forecast period
The instant health drinks/nutritional premix segment is expected to account for the largest market share during the forecast period owing to its widespread use across age groups. These products offer a convenient way to incorporate vitamins, minerals, and proteins into daily routines without elaborate preparation. Fortified beverages for bone health, immunity, and metabolism support have become increasingly popular reinforcing this segment's strong position in the market.
The energy-boosting segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the energy-boosting segment is predicted to witness the highest growth rate driven by rising demand from fitness enthusiasts, working professionals, and students. These products typically contain caffeine, taurine, B-vitamins, or natural stimulants formulated to improve alertness and physical performance. The appeal of quick energy delivery, especially in on-the-go formats, is expanding their reach in urban markets.
During the forecast period, the Asia Pacific region is expected to hold the largest market share attributed to high population density, changing dietary habits, and rapid urbanization. Countries like India, China, and Indonesia are experiencing strong demand for convenient beverage options suited to busy lifestyles. The region's cultural familiarity with hot and herbal drinks is also aiding acceptance of traditional health premixes.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR propelled by the rising interest in health-focused functional drinks. Consumers are increasingly looking for alternatives to carbonated beverages, driving adoption of instant tea, coffee, and nutritional premixes. High levels of disposable income and awareness about clean-label products are boosting premium North American market growth.
Key players in the market
Some of the key players in Instant Beverage Premix Market include Nestle S.A., Tata Consumer Products, Unilever PLC, Mondelez International, Inc., The Coca-Cola Company, PepsiCo, Inc., GlaxoSmithKline plc, Marico Limited, Wagh Bakri Tea Group, CCL Products (India) Ltd., Starbucks Corporation, Amway Corporation, Dabur India Ltd., Patanjali Ayurved Ltd., TEEKANNE GmbH & Co. KG, Ajinomoto Co., Inc., Herbalife Nutrition Ltd., and Keurig Dr Pepper Inc.
In May 2025, Nestle S.A., introduced NESCAFE(R) Espresso Concentrate, a convenient ready-to-mix espresso liquid featuring two bold 100% Arabica variants-ideal for consumers seeking premium coffee at home without brewing equipment
In May 2025, Patanjali Foods Ltd. reported a 73.8% surge in Q4 profit and significantly increased marketing spend (~₹325 crore) on its instant beverage premix and FMCG range, signaling aggressive expansion in both rural and urban India .
In March 2025, Starbucks Corporation and PepsiCo launched Starbucks Iced Energy and Frappuccino Lite ready-to-drink beverages across U.S. grocery and convenience outlets, offering low-calorie, plant-based caffeine options to expand their RTD portfolio .
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.