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市场调查报告书
商品编码
1755211
清洁标籤食品添加剂市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Clean Labelled Food Additives Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024年,全球清洁标籤食品添加剂市场规模达453亿美元,预计2034年将以5.8%的复合年增长率成长,达到794亿美元。消费者对食品透明度、天然来源和最低加工要求的日益重视,对塑造这一市场格局发挥重要作用。随着对易于识别、易于理解的成分的需求日益增长,食品製造商正在选择不影响性能或保质期的清洁标籤解决方案。这些源自植物、微生物、矿物质和动物的添加剂正被广泛用于替代合成添加剂,同时保持加工食品的风味、外观和品质。
它们的功能涵盖保鲜、提升风味、改善质地、促进乳化以及赋予天然色素和甜味。消费者对人工添加剂的质疑日益加深,以及对符合健康和道德标准的食品的偏好,推动了这种向简化和天然来源的原料采购的转变。因此,清洁标籤配方已成为各大品类食品品牌的重要策略,使其能够维繫消费者信任,并满足市场对低加工、更健康食品的需求。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 453亿美元 |
预测值 | 794亿美元 |
复合年增长率 | 5.8% |
在关键成分中,天然香料在2024年占据了22.2%的市场份额,预计到2034年将以5.8%的复合年增长率成长。这些成分吸引了追求真实感的消费者,因为它们源自于水果、香草、香料和其他植物来源。它们用途广泛,无需依赖人工成分即可提升乳製品、烘焙食品、饮料和零食的口感,这使得它们在清洁标籤产品开发中的地位日益突出。
从成分来源来看,植物性添加剂在2024年占据42.6%的市场份额,占据市场主导地位,预计到2034年将以6%的复合年增长率成长。人们对永续性、动物福利和植物性饮食日益增长的兴趣,推动了对源自水果、蔬菜、谷物和豆类的清洁标籤成分的需求。这些成分透过提供合成化合物的天然替代品来满足清洁标籤的期望,使品牌能够配製出体现道德和环保意识的产品。
以形态划分,干粉类产品在2024年的收入超过203亿美元。它们保质期更长、易于储存,并且与自动化生产流程相容,使其成为烘焙食品、零食和饮料冲调的理想选择。其广泛应用源自于其为製造商和消费者提供的便利性和稳定性。同时,液体添加剂也越来越受到青睐,尤其是在酱料和乳製品等应用中,这些应用专注于易于混合和风味一致性。
从认证角度来看,天然产品市场在2024年达到134亿美元,凭藉其与健康、透明度和极简加工的紧密联繫,占据了市场主导地位。消费者倾向于信任「天然」标籤,认为它代表安全和成分的完整性。此外,由于对合成化学品和基因改造的担忧,对有机和非基因改造标籤的需求也在不断增长。儘管清洁标籤认证产品仍处于新兴阶段,但它们被视为提供最高水准的保证,并有望在受监管或高端市场占有一席之地。
在终端用途类别中,烘焙和糖果产品占据了最大的市场份额,2024 年贡献了 24.3%,预计到 2034 年将以 6.2% 的复合年增长率增长。人们对麵包、蛋糕和饼干等烘焙食品中清洁植物性成分的偏好持续推动着这一领域的创新。食品生产商正在用清洁标籤产品取代人工甜味剂、色素和防腐剂,以满足消费者对更健康选择的需求。
由于天然和功能性饮料日益流行,饮料业也呈现稳定成长。随着消费者对日常用品透明度的要求越来越高,清洁标籤添加剂正被用于乳製品和冷冻食品,尤其是优格和冷冻甜点。酱料、调味品、零食和即食食品也正在转向清洁配方,以吸引註重健康的消费者。肉类、禽类和海鲜类别正在逐步减少合成防腐剂和着色剂的使用,以符合清洁标籤标准,同时确保食品安全。
就功能性而言,风味和色素增强在2024年以136亿美元的市场规模领先该领域。人们对更鲜艳、更具吸引力、风味更天然的食品的需求持续增长,尤其是在外观对购买决策影响重大的领域。植物萃取物、草本植物和水果通常取代人工色素和香精,帮助品牌满足人们对更健康、更具视觉吸引力的食品的需求。
以消费者特征细分的市场显示,传统产品在2024年占总市场的30.9%,预计到2034年将以5.7%的复合年增长率成长。随着各大品牌努力改进麵包、酱料和零食等主食的配方,以满足日常清洁饮食的期望,这些产品已成为清洁标籤整合的焦点。虽然高端、健康和儿童产品仍在强调清洁标籤的特性,但此类成分在主流商品中的应用表明,清洁标籤已不再是小众概念,而是新的标准。
从区域来看,美国引领北美清洁标籤食品添加剂市场,2024年市场规模达90亿美元,预计2034年复合年增长率将达到5.6%。这一领先地位源于消费者意识的提升、监管支持以及广泛的清洁标籤产品供应。美国消费者尤其註重成分,也越来越要求产品不含人工添加剂。製造商正积极响应这一趋势,将清洁标籤原则融入几乎所有食品类别。
全球清洁标籤食品添加剂领域的领导者包括嘉吉、宜瑞安、ADM、凯里集团和泰特莱尔。这些公司拥有强大的全球影响力、多样化的产品组合和强大的分销体系,使其成为全球日益增长的清洁标籤解决方案需求的关键供应商。
The Global Clean Labelled Food Additives Market was valued at USD 45.3 billion in 2024 and is estimated to grow at a CAGR of 5.8% to reach USD 79.4 billion by 2034. The growing awareness among consumers about food transparency, natural origins, and minimal processing is playing a significant role in shaping this market. With the increasing demand for recognizable, easy-to-understand ingredients, food manufacturers are opting for clean label solutions that don't compromise on performance or shelf life. These additives, derived from plants, microbes, minerals, and animals, are being widely used to replace synthetic counterparts while maintaining the taste, appearance, and quality of processed foods.
Their functions extend to preserving freshness, enhancing flavors, improving texture, supporting emulsification, and delivering natural colors and sweetness. This shift toward simplicity and natural origins in ingredient sourcing is supported by rising consumer skepticism toward artificial additives and a preference for food that aligns with healthy and ethical choices. As a result, clean label formulations have become a vital strategy for food brands across major categories, allowing them to retain consumer trust and respond to market demand for minimally processed, better-for-you foods.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $45.3 Billion |
Forecast Value | $79.4 Billion |
CAGR | 5.8% |
Among the key ingredients, natural flavors commanded a 22.2% share of the market in 2024 and are projected to expand at a CAGR of 5.8% through 2034. These ingredients appeal to consumers seeking authenticity, as they are derived from fruits, herbs, spices, and other plant-based sources. Their versatility in enhancing the taste of dairy products, baked goods, beverages, and snacks without relying on artificial components supports their growing prominence in clean label product development.
When viewed by ingredient source, plant-based additives led the market with a 42.6% share in 2024 and are expected to grow at a CAGR of 6% through 2034. Rising interest in sustainability, animal welfare, and plant-forward diets has fueled the demand for clean label ingredients derived from fruits, vegetables, grains, and legumes. These ingredients meet clean label expectations by offering natural alternatives to synthetic compounds, thus enabling brands to formulate products that reflect ethical and environmental consciousness.
Based on form, the dry or powder segment generated revenues exceeding USD 20.3 billion in 2024. Their longer shelf life, ease of storage, and compatibility with automated manufacturing processes make them an ideal choice for baked goods, snacks, and drink mixes. Their widespread use stems from the convenience and stability they offer to manufacturers and consumers alike. Meanwhile, liquid additives are gaining traction, particularly in applications such as sauces and dairy products, where ease of blending and consistency in flavor delivery are valued.
From a certification standpoint, the natural segment reached USD 13.4 billion in 2024, dominating the market due to its strong association with health, transparency, and minimal processing. Consumers tend to trust the "natural" label, believing it represents safety and ingredient integrity. This is followed by a growing demand for organic and non-GMO labels, driven by concerns over synthetic chemicals and genetic modification. Although still emerging, clean label certified products are seen as offering the highest level of assurance and are likely to gain ground in regulated or high-end markets.
Among end-use categories, bakery and confectionery products accounted for the largest market share, contributing 24.3% in 2024 and expected to grow at a CAGR of 6.2% through 2034. The preference for clean, plant-based ingredients in baked treats like bread, cakes, and cookies continues to drive innovation in this segment. Food producers are substituting artificial sweeteners, colors, and preservatives with clean label options to satisfy customer demand for healthier choices.
The beverage segment is also witnessing steady growth due to the increasing popularity of natural and functional drinks. Clean label additives are being used in dairy and frozen foods, particularly in yogurts and frozen desserts, as consumers demand transparency in everyday items. Sauces, condiments, snacks, and ready meals are also shifting toward clean formulations to appeal to health-focused shoppers. The meat, poultry, and seafood categories are gradually reducing synthetic preservatives and coloring agents to align with clean label standards while maintaining food safety.
In terms of functionality, flavor and color enhancement led the segment with USD 13.6 billion in 2024. The drive for more vibrant, appealing, and naturally flavored foods continues to rise, especially in segments where appearance heavily influences purchase decisions. Plant-based extracts, herbs, and fruits commonly replace artificial colors and flavors, helping brands align with the demand for healthier, visually attractive foods.
The market segmented by consumer profile shows that conventional products accounted for 30.9% of the total market in 2024 and are forecast to expand at a CAGR of 5.7% through 2034. These products have become a focal point for clean label integration as brands work to reformulate staple items like bread, sauces, and snacks to meet everyday clean eating expectations. While premium, wellness, and children's products continue to highlight clean label features, the inclusion of such ingredients in mainstream goods shows that clean label is no longer a niche concept-it's the new standard.
In regional terms, the U.S. led the North American clean labelled food additives market, reaching USD 9 billion in 2024, and is expected to grow at a CAGR of 5.6% through 2034. This leadership stems from heightened consumer awareness, regulatory support, and extensive clean label product offerings. American consumers are especially mindful of ingredients and increasingly demand products free from artificial additives. Manufacturers are responding by incorporating clean label principles across nearly every food category.
Leading players in the global clean labelled food additives space include Cargill, Ingredion, ADM, Kerry Group, and Tate & Lyle. These companies have strong global footprints, diverse product portfolios, and robust distribution systems, positioning them as key suppliers for the increasing demand for clean label solutions worldwide.