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有机和清洁标籤食品消费者：美国加工食品市场趋势和机会（第三版）
市场调查报告书
商品编码
1519956

有机和清洁标籤食品消费者：美国加工食品市场趋势和机会（第三版）

Organic and Clean Label Food Shoppers: US Market Trends & Opportunities in Packaged Foods, 3rd Edition
出版日期: | 出版商: Packaged Facts | 英文 270 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

本报告分析了消费者购买有机和清洁标籤食品和饮料的行为和偏好，并重点了解消费者的态度和购买模式。此外，本报告还强调了有机和清洁标籤空间在更广泛的食品和饮料行业内扩展的潜力，以及可能阻碍其进步的障碍。本报告考虑了消费者人口统计概况、消费者信念、消费者驱动因素和消费者饮食选择。也考虑更广泛的经济因素，例如通货膨胀和 COVID-19 大流行，以评估它们对消费者行为的影响，特别是与有机和清洁标籤产品相关的影响。

"清洁标籤" 的概念涵盖了消费者关心的几个重要事项，例如食品成分、生产方法和生产者本身。清洁标籤标准包括使用简单易得的原料、类似家庭烹饪的最少加工，不使用添加剂或人工成分、不使用杀虫剂、激素、抗生素或基因改造作物等多种因素，包括可持续和环保的做法。

每个人对 "清洁标籤" 的理解可能有很大差异。虽然有些产品可能被认为比其他产品更纯净，但消费者普遍认为清洁标籤声明的真实性不能被单纯的包装声明所掩盖。许多消费者认为，衡量产品纯度的真正标准在于所提供的成分和营养讯息，使消费者能够充分了解他们选择的产品的清洁度。

目录

第1章 执行摘要

第2章 最新趋势

  • 亮点
  • 价格上涨：从供应链紧张到通货膨胀
  • 减少家庭开支
  • 随着价格上涨，自有品牌变得更具吸引力
  • 大多数消费者都意识到食品价格上涨，并且许多人改变他们的购买决定
    • 消费者在做食品购买决策时更重视价格
  • 零食和健康的饮食习惯
  • 零食趋势对于有机和清洁标籤食品非常重要
    • 市场趋势（2022年）
    • 吃零食习惯的改变
    • 零食和早餐习惯
  • 吃零食的原因
  • 首选零食的类型
  • 餐点的 "点心"
  • 外出用餐
    • 消费者仍避免外食（2021/2022）
  • 2023年趋势：通货膨胀爆发与习惯改变
  • 食品外带/外送/线上杂货购物/方便食品选择
    • 活动详情（2022年）
  • 食品外带/外送
  • 使用餐包外送服务
    • 2023年与2024年的活动
  • 杂货购物频率：亲自与线上购物（2023年）
  • 食品外送/配送的使用状况：过去 12 个月
  • 使用外带/配送的频率：过去 3 个月
  • 目前外送/外送的使用频率：与 12 个月前的比较
  • 食品外送/配送习惯：未来 12 个月的变化前景
  • 工作习惯
  • 由于工作变化而导致的建筑工程趋势
    • 工作模式不断变化
    • 在家工作
  • 远距办公的权限与频率
  • 在共享办公空间工作还是在家工作
    • 工作习惯（2024年）
  • 典型工作週
  • 典型工作模式
  • 出行习惯的改变
  • 疫情之外：未来的担忧、疫苗和根深蒂固的习惯
  • 对新冠肺炎（COVID-19）变种的担忧
  • 对未来可能爆发大流行病的担忧
  • 流感/COVID-19 疫苗接种
  • 有些消费者继续在公共场合戴口罩并避开人群
  • 疫情对个人的不利影响
    • 对身心健康的影响（2022年）
    • 负面精神状态报告（2023）
    • 精神和身体对健康的持续影响（2024年）
  • 压力等级及其对食品和饮料消费的影响

第3章 清洁标籤概述

  • 亮点
  • 大众媒体对食品认知的影响：健康、安全、环境永续性以及人类和动物福利受到密切关注
  • 定义和标准
  • 清洁标籤
  • "清洁标籤" 没有通用的定义
  • 消费者认为他们无法躲在清洁标籤后面
  • 许多消费者认为，清洁食品更健康、更美味、更安全、更好
  • 不同的处理级别
  • 1：未加工食品及最低限度加工食品
  • 2：加工原料
  • 3：加工食品
  • 4：超加工食品（UPF）
  • 有机
  • 定义
  • 美国农业部有机牲畜要求的变化
  • 自然
  • Non-GMO（非基因改造）
  • 防过敏标籤
  • 不含麸质
  • 草饲（草饲牛肉）
  • 动物福利标籤
  • 消费者对加工食品和保健食品的认知
  • 儘管许多消费者限制购买加工食品，但大多数人仍然食用加工食品
  • 大多数人避免添加糖和人工添加剂
  • 人们为什么吃包装食品
  • 大多数人都说健康饮食很重要
  • 消费者倾向于认为有机食品和不含人工成分或添加剂的食品更健康
  • 人们在外出用餐时会使用类似的标籤来判断食物的健康程度
  • 大多数消费者都会考虑他们的食物是如何种植的
  • 均衡饮食的水果和蔬菜对于健康饮食非常重要
  • 将加工食品纳入健康饮食
  • 对 "加工食品" 意义的困惑
  • 被视为加工食品的食品类型
  • 水果和蔬菜产品
      加工水果和蔬菜的种类（2024年，消费者百分比）
  • 烘焙甜食和碳水化合物含量高的食物
  • 乳製品
  • 富含肉类和蛋白质的食物
  • 甜点和休閒食品

第4章 有机食品和清洁标籤食品：市场概况和趋势

  • 亮点
  • 有机食品的人口比例和销售：来自各种资讯来源的估算
  • 特色食品的销售
  • 有机食品的家庭使用率（家庭百分比）
  • 儘管有机农业已经扎根，但进口仍能满足大部分需求
  • 重新配製加工食品和饮料成分以满足清洁标籤要求
  • 口味和功能是关键
  • 颜色对于清洁标籤产品的视觉吸引力也很重要（特别是对于 Z 世代和千禧世代）
  • 动物福利问题
  • 越来越多的消费者希望食用动物得到人道对待
  • 美国农业部发布有机畜牧业新规则
  • "人道" 主张可能意味着生产方法没有任何有意义的差异
  • 动物性产品的植物替代品：面临定义问题
  • 个人化营养
  • 便利的送餐服务：注重新鲜健康
  • 公司投资区块链和巨量资料，以满足消费者对透明度的渴望
  • 消费者认为小企业更可靠。
  • 食品安全问题
  • 食品安全与农药使用：消费者最关心的问题
  • 为什么关心或不关心农药
  • 对农药使用的担忧导致许多消费者避免食用某些食品
  • 儘管对农药有担忧，但少数消费者认为水果和蔬菜对健康的益处大于农药的风险。
  • 有机农业和农药使用
  • 可靠的农药安全资讯来源
  • 化学污染物可能是食品安全问题，对某些有机食品来说可能更为严重

第5章 有机与清洁标籤零售趋势

  • 亮点
  • 有机和清洁标籤消费者在哪里购物以及原因
  • 有机和清洁的自有品牌：广泛供应
  • 有机/清洁标章 消费者购物行为
  • 消费者重视清洁标章 和有机产品的购物体验
  • 线上杂货购物和食品配送将受到购买有机/天然食品的消费者的欢迎
  • 有机/天然食品比以往任何时候都更主流
  • 有机/天然食品购物者的偏好
  • 生鲜农产品趋势
  • 消费者购买农产品时更谨慎，以减少食物浪费
  • 推销：销售更多产品的关键
  • 新鲜食品的新机会
  • 谁购买有机农产品
  • 肉类和海鲜的趋势
  • 海鲜永续发展
  • 大多数家庭购买肉类，大多数消费者消费肉类
  • 更自然的动物饲养方法和道德的肉类消费
  • 新肉类和海鲜产品的机会
  • 谁买有机肉
  • 乳製品趋势
  • 过去20年来，人均乳製品消费量大幅下降：植物性奶替代品的普及导致牛奶消费量下降是一个主要影响因素
  • 新的乳製品机会
  • 植物性乳製品替代品
  • 谁买有机乳製品
  • 包装和加工食品的趋势
  • 清洁标籤的权衡
  • 休閒食品
  • 素食纯素食品
  • 获得新有机厨房必需品的机会
  • 谁购买有机加工食品

第6章 消费者人口统计

  • 亮点
  • 有意购买和探索有机和清洁标籤食品
  • 依性别划分的趋势
  • 依年龄组别/世代划分的趋势
  • 家庭收入
      过去 6 个月使用有机食品、定期消费有机食品以及购买标记为天然/有机的食品：按家庭收入阶层划分（消费者百分比，2024年）
  • 种族/民族也发挥一定作用
  • 有儿童在场
  • 教育成果
  • 地理区域
  • 都市化趋势
  • 网路杂货购物
  • 与植物性饮食的趋势重迭

第7章 消费者心理

  • 亮点
  • 特殊饮食限制与偏好
  • 优先考虑食品特性
  • 杂货购物与饮食习惯
  • 烹饪技巧
  • 购买有机食品
  • 食品加工与清洁原料/标籤
  • 应避免的糖和成分
  • 愿意为优质食品属性支付更多费用
  • 人道对待动物和本地采购
  • 永续发展趋势
  • 消费者对永续发展议题和永续生活方式有何看法
  • 回收堆肥服务
  • 包装与废弃物注意事项
  • 消费者认为环境责任是个人的
  • 清洁标籤态度
  • 有机/天然食品消费者常见的美食偏好
  • 透过烹饪与食物接触
  • 乐于探索新奇事物和新食物
  • 清洁标章 消费者相信他们对同侪和社区具有影响力
简介目录
Product Code: LA18925870

The Packaged Facts report analyzes the behaviors and preferences of consumers purchasing organic and clean label food and beverage items. It focuses on understanding the consumer mindset and their purchasing patterns. The study sheds light on the potential for expansion and the hurdles that could impede the progress of the organic and clean label segment within the broader food and beverage industry. It takes into account the demographic profiles of consumers, their beliefs, what motivates them, and their dietary choices. The report also considers the broader economic factors such as inflation and the COVID-19 pandemic, evaluating their impact on consumer behavior, particularly in relation to organic and clean label products.

The concept of "clean label" encompasses several key consumer concerns, including the contents of food, its production methods, and the producers themselves. Clean label criteria involve a range of factors: the use of simple, familiar ingredients; minimal processing akin to home cooking without the use of additives or artificial components; the avoidance of pesticides, hormones, antibiotics, or genetically modified organisms; practices that are sustainable and environmentally friendly; traceability of the product and transparency of the company; ethical and socially responsible business conduct; thoughtful sourcing, often from local providers; and honest marketing practices.

The perception of what constitutes a "clean label" can differ widely among individuals. While some products may be seen as purer than others, there is a general consensus among consumers that the authenticity of clean label claims cannot be obscured by mere packaging statements. Many believe that the true measure of a product's purity lies in the ingredient and nutritional information provided, enabling them to make informed decisions about the cleanliness of the products they choose.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

  • What Is "Clean Label"?
  • The Spectrum From Minimally Processed to Ultra-Processed Foods
  • Expanding Availability & Lower Prices Are Key Factors to Increasing Sales of Clean Label & Organic Foods
  • Key Consumer Trends
  • SCOPE

CHAPTER 2: RECENT HISTORICAL TRENDS

  • HIGHLIGHTS
  • RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
  • Table 2-1. Consumer Concerns about Rising Food Prices, 2021 - 2024 (percent of consumers)
  • Cutting Back on Household Expenses
  • Table 2-2. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
  • Table 2-3. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
  • Table 2-4. Consumer Spending on "Extras", 2023 - 2024 (percent of consumers)
  • Private Labels Are More Desirable as Prices Rise
  • Figure 2-1. In 2024, Sales of Private Label Items Are Mostly Increasing as Sales from National Brands Decline
  • Figure 2-2. Private Label CPG Dollar Share, Unit Sales Growth, and Store Foot Traffic Changes
  • The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
    • Figure 2-3. Noticing the Rising Cost of Food and Beverages over the Past Year,
    • Figure 2-4. Impact of Rising Costs on Food/Beverage Purchasing,
    • Consumers Find Price More Important for Food Purchase Decisions in
    • Figure 2-5. Purchase Drivers for Food and Beverage Purchase Decisions,
  • SNACKING AND HEALTHY EATING HABITS
  • Snacking Trends Are Important to Organic and Clean Label Foods
    • Trends in
  • Figure 2-6. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)
  • Figure 2-7. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)
    • Changes to Snacking Habits in
  • Table 2-5. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
    • Snacking and Breakfast Habits in
  • Table 2-6. Frequency of Snacking Habits on a Typical Weekday, 2024 (percent of consumers)
  • Table 2-7. Frequency of Snacking More Than Once a Day or Eating Breakfast, 2024 (percent of consumers)
  • Table 2-8. Always or Usually Eating Breakfast or Snacking More Than Once a Day by Demographic, 2024 (percent of consumers)
  • Reasons for Snacking
  • Table 2-9. Reasons for Snacking, 2024 (percent of consumers)
  • Preferred Types of Snacks
  • Table 2-10. Preferred Types of Snacks, 2023 (percent of consumers)
  • "Snackification" of Meals
  • DINING OUT
    • Consumers Were Still Holding off on Dining Out in 2021 and
  • Figure 2-8. Restaurant Eating Habits, 2021 - 2022 (percent of consumers)
  • 2023 Trends Result from Inflation and Changed Habits
  • FOOD CARRYOUT, DELIVERY, ONLINE GROCERY SHOPPING, AND CONVENIENCE FOOD OPTIONS
    • Activity in
  • Food Carryout and Delivery
  • Figure 2-9. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
  • Figure 2-10. Using Convenient Food Options during the Pandemic, 2022 (percent of consumers)
  • Use of Meal Kit Delivery Services
  • Figure 2-11. Organic Meal Kits Marketed for People Who Want to "Eat with a Clean Conscience"
  • Figure 2-12. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)
    • Activity in 2023 and
  • Frequency of Grocery Shopping in 2023: In-Person vs. Online
    • Figure 2-13. Frequency of Buying Groceries In-Person and Online,
  • Use of Food Carryout and Delivery Methods in the Last 12 Months
  • Table 2-11. Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
  • Frequency of Food Carryout and Delivery Habits in the Last 3 Months
  • Table 2-12. Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 (percent of consumers who have used each method in the last 12 months)
  • Frequency of Food Carryout and Delivery Habits Now Compared to 12 Months Ago
  • Table 2-13. Consumer Frequency of Food Ordering Habits Now Compared to 12 Months Ago, 2024 (percent of consumers who have used each method in the last 12 months)
  • Expected Changes to Food Carryout and Delivery Habits in the Next 12 Months
  • Table 2-14. Consumer Expected Changes to the Frequency of Food Ordering Habits in the Next 12 Months, 2024 (percent of consumers)
  • WORK HABITS
  • Food Trends in the Context of Changes to Work
    • Changes to Work Patterns Continued in
  • Figure 2-14. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)
    • Working from Home in
  • Work from Home Ability and Frequency
  • Table 2-15. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
  • Working at a Co-Working Space or Working from Home
  • Table 2-16. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
  • Table 2-17. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
  • Table 2-18. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
    • Work Habits in
  • Typical Work Weeks
  • Table 2-19. Where Time Is Spent during a Typical Work Week, 2024 (percent of employed consumers)
  • Typical Work Arrangements
  • Figure 2-15. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024 (percent of employed consumers)
  • CHANGES TO TRAVEL HABITS
  • Table 2-20. Changes in Work and Leisure Travel Activity, 2024 (percent of consumers)
  • BEYOND THE PANDEMIC ERA: FUTURE CONCERNS, VACCINES, AND STICKY HABITS
  • Concerns about COVID-19 Variants
  • Figure 2-16. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 - 2023 (percent of consumers)
  • Concerns about Future Potential Pandemic Outbreaks
  • Table 2-21. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
  • Vaccination for the Flu and COVID-19
  • Table 2-22. Consumer Vaccination Plans, 2023 (percent of consumers)
  • Table 2-23. Consumer Vaccination Rates, 2024 (percent of consumers)
  • Some Consumers Are Continuing to Wear Masks in Public and to Avoid Crowds
  • Table 2-24. Consumer Habits Regarding Masks, Crowds, and Testing for COVID-19, 2024 (percent of consumers)
  • NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
    • Mental and Physical Health Effects in
  • Figure 2-17. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
    • Reporting Negative Mental States in
  • Figure 2-18. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
    • Continuing Mental and Physical Health Effects in
  • Table 2-25. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2024 (percent of consumers)
  • Stress Levels and Impact on Food/Beverage Consumption
    • Figure 2-19. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption,
    • Figure 2-20. Impact of Food Consumption on Mental or Emotional Well-Being,

CHAPTER 3: CLEAN LABEL OVERVIEW

  • HIGHLIGHTS
  • POPULAR MEDIA EFFECTS ON FOOD PERCEPTIONS: HEALTHFULNESS, SAFETY, ENVIRONMENTAL SUSTAINABILITY, AND HUMAN AND ANIMAL WELFARE ARE SCRUTINIZED
  • DEFINITIONS & STANDARDS
  • CLEAN LABEL
  • There Is No Single Universal Definition of "Clean Label"
  • Consumers Think There Is No Hiding Behind a Clean Label
  • Many Consumers Believe Cleaner Foods Are Healthier, Tastier, Safer, and Better
  • Different Levels of Processing
  • 1: Unprocessed and Minimally Processed Foods
  • 2: Processed Culinary Ingredients
  • 3: Processed Foods
  • 4: Ultra-Processed Foods (UPFs)
  • ORGANIC
  • Definition
  • Changes to USDA Organic Livestock Requirements
  • NATURAL
  • NON-GMO
  • ALLERGY FRIENDLY LABELING
  • GLUTEN-FREE
  • GRASS-FED
  • ANIMAL WELFARE-RELATED LABEL CLAIMS
  • CONSUMER PERCEPTIONS OF PROCESSED FOODS AND HEALTHY FOODS
  • Many Consumers Limit Purchases of Processed Foods, But Most People Still Eat Them
  • Table 3-1. Consumer Opinions about Processed Foods, 2024 (percent of consumers)
  • Figure 3-1. Most Consumers Eat Processed Foods, 2024 (percent of consumers)
  • A Large Segment of the Population Avoids Added Sugars and Artificial Ingredients
  • Table 3-2. Consumer Opinions about Added Sugar, Refined Sugar, and Artificial Ingredients 2024 (percent of consumers)
  • Why People Eat Packaged Foods
  • Figure 3-2. Reasons for Eating Packaged Foods, 2024 (percent of consumers)
  • Most People Say Eating a Healthy Diet Is Important to Them
  • Figure 3-3. Most Consumers Find Eating a Healthy Diet Important, 2024 (percent of consumers)
  • Consumers Are More Likely to Consider Organic Foods and Foods without Artificial Ingredients or Additives to Be Healthy
  • Figure 3-4. Label Indicators of a Food's Healthfulness When Shopping, 2024 (percent of consumers)
  • People Use Similar Label Indicators to Determine Healthfulness of Foods When Dining Out
  • Figure 3-5. Menu Indicators of a Food's Healthfulness When Dining Out, 2024 (percent of consumers)
  • The Majority of Consumers Consider How Food Is Grown
  • Figure 3-6. Considering How Food Is Grown When Making Decisions about Food and Beverages, 2024 (percent of consumers)
  • Eating Fruits and Vegetables and Practicing Balance Are Most Important to Eating Healthier
  • Figure 3-7. Actions Considered Most Important to Eat Healthier, 2024 (percent of consumers)
  • Figure 3-8. Dietary Advice Considered Most Important, 2024 (percent of consumers)
  • Fitting Processed Foods into a Healthy Diet
  • Figure 3-9. Beliefs on Whether Processed Foods Can Be Part of a Healthy Diet, 2024 (percent of consumers)
  • Figure 3-10. Types of Foods that Consumers Believe Can Be Part of a Healthy Diet, 2024 (percent of consumers)
  • Confusion on What "Processed Food" Means
  • Figure 3-11. Most Consumers Are Unsure If They Fully Understand What a Processed Food Is, 2024 (percent of consumers)
  • Types of Foods Considered to Be Processed
  • Fruit and Vegetable Products
      • Figure 3-12. Types of Fruits and Vegetables Considered to Be Processed, 2024 (percent of consumers)
  • Baked Goods and Carbohydrate-Rich Foods
  • Figure 3-13. Types of Baked Goods and Carbohydrate-Rich Foods Considered to Be Processed, 2024 (percent of consumers)
  • Dairy Products
  • Figure 3-14. Types of Dairy Products Considered to Be Processed, 2024 (percent of consumers)
  • Meat and Protein-Rich Foods
  • Figure 3-15. Types of Meat and Protein-Rich Foods Considered to Be Processed, 2024 (percent of consumers)
  • Dessert and Snack Foods
  • Figure 3-16. Types of Dessert and Snack Foods Considered to Be Processed, 2024 (percent of consumers)

CHAPTER 4: ORGANIC & CLEAN LABEL FOODS: OVERVIEW & MARKET TRENDS

  • HIGHLIGHTS
  • ORGANIC PENETRATION AND SALES ESTIMATES FROM DIFFERENT SOURCES
  • Figure 4-1. US Organic Sales and Growth, 2014-2028E
  • Figure 4-2. US Organic Sales by Product Category, 2014-2023
  • Figure 4-3. US Organic vs. Total Store Sales, Growth, and Penetration, 2014-2023
  • SPECIALTY FOOD SALES
  • ORGANIC FOOD HOUSEHOLD USAGE RATES
  • Table 4-1. Household Use of Organic Foods in the Last 6 Months by Category, 2018-2024 (percent of households)
  • Table 4-2. Household Use of Organic Foods in the Last 6 Months by Category, 2018-2024 (continued), (percent of households)
  • ORGANIC FARMING TAKES ROOT, BUT IMPORTS STILL MEET MUCH OF DEMAND
  • REFORMULATING INGREDIENTS FOR PACKAGED FOODS AND BEVERAGES TO BE CLEAN LABEL FRIENDLY
  • Taste and Function are Key
  • Figure 4-4. Label-Friendly Ingredients for Clean Label Packaged Foods
  • Figure 4-5. New Ingredients for Packaged Foods and Beverages Are Marketed as Simple and Label-Friendly
  • Colors Are Also Crucial for the Visual Appeal of Clean Label Products, Especially with Generation Z and Millennials
  • Figure 4-6. Natural Colors Improve Visual Appeal for Products with Cleaner Labels
  • ANIMAL WELFARE ISSUES
  • More Consumers Want Animals Raised for Food to Be Treated Humanely
  • Table 4-3. Consumer Opinions about Humane Treatment of Animals Raised for Food, 2024 (percent of consumers)
  • USDA Publishes New Rule on Organic Livestock Requirements
  • "Humane" Claims May Signify No Meaningful Difference in Production Methods
  • PLANT-BASED SUBSTITUTES FOR ANIMAL PRODUCTS FACING DEFINITIONAL CHALLENGES
  • PERSONALIZED NUTRITION
  • Figure 4-7. Personalized Nutrition Recommendations of Interest to Clean Label Consumers
  • CONVENIENT MEAL DELIVERY SERVICES ARE EMPHASIZING FRESHNESS AND HEALTHY FOODS
  • Figure 4-8. Meal Delivery Service Also Offers Chats with Registered Dieticians to Support Nutrition Goals
  • Figure 4-9. Meal Delivery Service Focused on "Whole-Food Nutrition" for "Transformation"
  • Figure 4-10. Meal Plans That Are Convenient and Prepared with the Best Quality Ingredients
  • Figure 4-11. Chef-Crafted Meatless Meals in Minutes that Make Eating More Veggies Something to Look Forward To
  • Figure 4-12. Meal Delivery Service Promotes Healthy Diets That Contain Whole, Unprocessed Ingredients
  • COMPANIES HAVE INVESTED IN BLOCKCHAIN AND BIG DATA TO SATISFY CONSUMER DESIRES FOR TRANSPARENCY
  • CONSUMERS THINK SMALL AND MEDIUM BUSINESSES HAVE MORE CREDIBILITY
  • FOOD SAFETY ISSUES
  • Keeping Food Safe and the Use of Pesticides Are Top Consumer Concerns
  • Figure 4-13. Top Concerns Consumers Have about How Food Is Grown, 2024 (percent of consumers)
  • Reasons for Being Concerned or Not Being Concerned with Pesticides
  • Figure 4-14. Reasons that Consumers Are Concerned about Pesticides, 2024 (percent of consumers)
  • Figure 4-15. Reasons that Consumers Are Not Concerned about Pesticides, 2024 (percent of consumers)
  • Concerns about Pesticide Use Cause Many Consumers to Avoid Certain Foods
  • Figure 4-16. Avoiding Foods Due to Concerns about Pesticides, 2024 (percent of consumers)
  • Figure 4-17. Food Types Avoided Due to Pesticide Concerns, 2024 (percent of consumers)
  • Despite Pesticide Concerns, Significant Minorities of Consumers Agree That Health Benefits of Fruits and Vegetables Outweigh the Risks of Pesticides
  • Figure 4-18. Thoughts about the Health Benefits and Risks of Consuming Fruits and Vegetables Grown with Pesticides, 2024 (percent of consumers)
  • Organic Agriculture and Pesticide Use
  • Figure 4-19. Consumer Beliefs on Pesticide Use in Organic Agriculture, 2024 (percent of consumers)
  • Trusted Sources about Safety of Pesticides
  • Figure 4-20. Sources That Consumers Trust to Inform them about the Safety of Pesticides Used to Grow Food, 2024 (percent of consumers)
  • Chemical Contaminants Can Be a Food Safety Issue, And May Be Worse for Some Organic Foods
  • Figure 4-21. Clean Label Project Protein Powder Testing Results

CHAPTER 5: ORGANIC & CLEAN LABEL RETAIL TRENDS

  • HIGHLIGHTS
  • WHERE ORGANIC AND CLEAN LABEL CONSUMERS SHOP, AND WHY
  • Organic and Cleaner Private Label Brands Have Wide Availability
  • Table 5-1. Selected Private Label Brands Catering to Organic and Clean Label Consumers
  • Organic and Clean Label Consumers Shop Around
  • Table 5-2. Venues Where Consumers Purchase Organic, Clean Label, and Specialty Diet Groceries, 2024 (percent of consumers)
  • Clean Label and Organic Consumers Place Higher Priority on the Shopping Experience
  • Table 5-3. Priorities When Choosing Where to Shop for Groceries, 2024 (percent of consumers)
  • Table 5-4. Priorities When Choosing Where to Shop for Groceries, 2024 (percent of consumers who rate each element as a high priority of 1 or 2)
  • Table 5-5. Priorities When Choosing Where to Shop for Groceries, 2024 (percent of consumers who rate each element as a high priority of 1 or 2)
  • Online Grocery Shopping and Food Delivery More Popular with Organic/Natural Shoppers
  • Table 5-6. Use of Online Grocery Shopping and Food Delivery Services, 2024 (percent of consumers)
  • Organic/Natural Foods Are More Mainstream Than Ever
  • Figure 5-1. Incorporating More Vegetables in Prepared Meals Appeals to General Consumers
  • Organic/Natural Shopper Preferences
  • Table 5-7. Consumer Shopping Preferences & Behaviors, 2024 (percent of consumers who agree completely)
  • TRENDS IN FRESH PRODUCE
  • Consumers Are Being More Deliberate in Produce Purchases to Reduce Food Waste
  • Merchandising Is Key to Selling More Produce
  • Opportunities for New Fresh Produce Products
  • Figure 5-2. Snack-Sized Vegetables Appeal to Consumer Desire for Convenient and Healthy Snacks
  • Figure 5-3. Value-Added Products Make Healthy Meal Prep Easier
  • Who Buys Organic Produce?
  • Table 5-8. Characteristics of Organic Produce Buyers, 2024 (percent of consumers)
  • TRENDS IN MEAT & SEAFOOD
  • Seafood Sustainability
  • Figure 5-4. Sustainability Levels for Seafood Labels in Publix
  • Most Households Purchase Meat, and Strong Majorities of Consumers Consume Meat
  • Raising Animals More Naturally and Ethical Meat Consumption
  • Figure 5-5. Ethical Butchers Place Focus on Humanely Raised Animals and the Benefits of Ethically Sourced Meat
  • Opportunities for New Meat & Seafood Products
  • Figure 5-6. Cleaner Meat Snacks Appeal with Convenience and Real Ingredients
  • Who Buys Organic Meat?
  • Table 5-9. Characteristics of Organic Meat Buyers, 2024 (percent of consumers)
  • TRENDS IN DAIRY
  • Per Capita Consumption of Dairy Products Has Fallen Significantly Over the Past Two Decades, Particularly Due to Decreases in Milk Consumption in Favor of Plant-Based Milk Alternatives
  • Figure 5-7. Per Capita Consumption of Dairy Products, 2000 - 2021 (pounds per capita)
  • Figure 5-8. Per Capita Availability of Dairy Products Adjusted for Loss, 1979 and 2019 (cup-equivalents per day)
  • Opportunities for New Dairy Products
  • Figure 5-9. Cheese Company Promoting Products as Hormone Free and Aged Naturally
  • Plant-Based Dairy Alternatives
  • Figure 5-10. siggi's Plant-Based Yogurt Drink Lists Only Eight Ingredients
  • Who Buys Organic Dairy Products?
  • Table 5-10. Characteristics of Organic Dairy Buyers, 2024 (percent of consumers)
  • TRENDS IN PACKAGED/PROCESSED FOODS
  • The Clean Label Tradeoff
  • Snacks
  • Figure 5-11. Vegan Rob's Asparagus Chips Contain Recognizable Ingredients and Feature Clean Label Claims
  • Vegetarian and Vegan Foods
  • Figure 5-12. No Evil Foods "No Chicken" Lists Only Seven Ingredients
  • Opportunities for New Organic Kitchen Staples
  • Figure 5-13. Clean Label Olive Oil Has Claims of Product Purity
  • Figure 5-14. Organic Vinegars Are "Raw & Unfiltered" to Appeal to Clean Label Consumers
  • Who Buys Organic Packaged Foods?
  • Table 10-11. Characteristics of Organic Packaged Food Buyers, 2024 (percent of consumers)

CHAPTER 6: CONSUMER DEMOGRAPHICS

  • HIGHLIGHTS
  • INTENTIONALLY SHOPPING FOR AND SEEKING OUT ORGANIC AND CLEAN LABEL FOODS
  • Figure 6-1. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods, 2024 (percent of consumers)
  • TRENDS BY GENDER
  • Table 6-1. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Gender, 2024 (percent of consumers)
  • Table 6-2. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Gender, 2024 (percent of consumers)
  • TRENDS BY AGE BRACKET/GENERATION
  • Table 6-3. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Age Bracket, 2024 (percent of consumers)
  • Table 6-4. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Age Bracket, 2024 (percent of consumers)
  • Table 6-5. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Generation, 2024 (percent of consumers)
  • HOUSEHOLD INCOME
  • Table 6-6. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Household Income Bracket, 2024 (percent of consumers)
      • Table 6-7. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Household Income Bracket, 2024 (percent of consumers)
  • RACE/ETHNICITY ALSO PLAY A ROLE
  • Table 6-8. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Race/Ethnicity, 2024 (percent of consumers)
  • Table 6-9. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Race/Ethnicity, 2024 (percent of consumers)
  • PRESENCE OF CHILDREN
  • Table 6-10. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Parenthood, 2024 (percent of consumers)
  • Table 6-11. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Parenthood and Presence of Children in the Household, 2024 (percent of consumers)
  • EDUCATIONAL ACHIEVEMENT
  • Table 6-12. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Educational Attainment, 2024 (percent of consumers)
  • Table 6-13. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Educational Attainment, 2024 (percent of consumers)
  • GEOGRAPHIC REGION
  • Table 6-14. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by US Region, 2024 (percent of consumers)
  • Table 6-15. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by US Region, 2024 (percent of consumers)
  • URBANIZATION TRENDS
  • Table 6-16. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Urban, Suburban, and Rural Living, 2024 (percent of consumers)
  • Table 6-17. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by County Size, 2024 (percent of consumers)
  • ONLINE GROCERY SHOPPING
  • Table 6-18. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Use of Online Grocery Websites in the Last 30 Days, 2024 (percent of consumers)
  • Table 6-19. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by County Size, 2024 (percent of consumers)
  • OVERLAP WITH PLANT-BASED EATING
  • Table 6-20. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Primary Eating Philosophy, 2024 (percent of consumers)
  • Table 6-21. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by US Region, 2024 (percent of consumers)

CHAPTER 7: CONSUMER PSYCHOGRAPHICS

  • HIGHLIGHTS
  • SPECIAL EATING RESTRICTIONS AND PREFERENCES
  • Table 7-1. Special Eating Restrictions and Diets Followed, 2024 (percent of consumers)
  • PRIORITIES PLACED ON FOOD CHARACTERISTICS
  • Table 7-2. Priorities Placed on Foods, 2024 (percent of consumers)
  • Table 7-3. Clean Label Priorities Placed on Foods, 2024 (percent of consumers)
  • GROCERY SHOPPING AND EATING HABITS
  • Table 7-4. Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024 (percent of consumers who agree)
  • COOKING SKILLS
  • Table 7-5. Consumer Confidence with Cooking Skills, 2024 (percent of consumers)
  • ORGANIC FOOD PURCHASES
  • Table 7-6. Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of consumers)
  • FOOD PROCESSING AND CLEAN INGREDIENTS AND LABELS
  • Table 7-7. Consumer Agreement on Statements about Clean Ingredients, Food Processing, and Labels, 2024 (percent of consumers)
  • SUGARS AND INGREDIENTS TO AVOID
  • Table 7-8. Consumer Agreement on Statements about Sugars and Avoidance of Ingredients, 2024 (percent of consumers)
  • WILLINGNESS TO PAY MORE FOR PREMIUM FOOD CHARACTERISTICS
  • Table 7-9. Consumer Agreement on Statements about Willingness to Pay More for Premium Foods, 2024 (percent of consumers)
  • HUMANE TREATMENT OF ANIMALS AND LOCAL SOURCING
  • Table 7-10. Consumer Agreement on Statements about Animal Products and Humane Treatment of Animals, 2024 (percent of consumers)
  • SUSTAINABILITY TRENDS
  • What Consumers Think about Sustainability Issues and Sustainable Lifestyles
  • Table 7-11. Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers)
  • Table 7-12. Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers)
  • Recycling and Composting Services
  • Table 7-13. Consumer Access to Recycling and Composting Services, 2024 (percent of consumers)
  • Table 7-14. Consumer Usage Frequency of Recycling and Composting Services, 2024 (percent of consumers who report using each service)
  • Thoughts on Packaging and Waste
  • Table 7-15. Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers)
  • Table 7-16. Packaging Types Considered Most Eco-Friendly, 2024 (percent of consumers)
  • Table 7-17. Importance of Sustainable and Eco-Friendly Packaging Characteristics, 2024 (percent of consumers)
  • Consumers Think that Environmental Responsibility Is Personal
  • Table 7-18. Environmental Attitudes among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
  • CLEAN LABEL ATTITUDES
  • Table 7-19. Clean Label Attitudes among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
  • FOODIE PREFERENCES COMMON WITH ORGANIC/NATURAL CONSUMERS
  • Table 7-20. "Foodie" Sentiments among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
  • ENGAGEMENT WITH FOODS THROUGH COOKING
  • Table 7-21. Thoughts on Cooking among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
  • NOVELTY AND OPENNESS TO EXPLORING NEW FOODS
  • Table 7-22. Interest in Novel Foods and Experiences among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
  • CLEAN LABEL CONSUMERS CONSIDER THEMSELVES INFLUENTIAL IN PEER GROUPS & COMMUNITIES
  • Table 7-23. Influences on People and Community among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)