口气清新剂市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球口腔清新剂市场规模达 196 亿美元，预计到 2034 年将以 5.7% 的复合年增长率成长至 340 亿美元。口腔清新剂需求激增的主要原因是人们的口腔卫生意识不断增强以及对口气清新的渴望。随着生活水平的提高，越来越多的人选择使用清新剂来保持口腔清新，这一趋势在社交至关重要的城市地区尤其明显。此外，社会文化因素也导致了此类产品需求的成长，尤其是在长期以来一直使用口腔清新剂的地区。随着时间的推移，这些习俗在全球范围内传播，越来越多的市场将口腔清新剂作为日常口腔护理的一部分。此外，人们越来越重视个人仪容和自我形象，尤其是在职业和社交场合，这进一步刺激了口腔清新剂的消费。

消费者快节奏的生活方式也推动了对便捷便携的口腔护理解决方案的需求。口腔清新剂因其实用性而日益流行，它能够快速清新口气，只需少量用力即可。随着对便利、有效、快速的口腔护理解决方案的需求不断增长，口腔清新剂市场预计将持续扩张。无论是喷雾还是薄荷糖，即时口气清新剂的需求日益增长，都为未来几年市场持续成长奠定了基础。

2024年，喷雾市场规模达69亿美元，预计到2034年复合年增长率将达到6.9%。该细分市场因其便利性而备受青睐，可轻鬆放入口袋或包包中。只需喷洒一次，即可立即带来清新口气，这使得口腔清新喷雾成为追求简单、快速、便携口腔卫生的消费者的首选解决方案。随着包装、口味和整体设计的创新，喷雾越来越受欢迎，尤其受到忙碌人士的青睐。

2024年，线下销售通路占据84.4%的主导地位，引领市场。到2034年，这些管道将继续创造284亿美元的市场价值。包括超市、便利商店和大卖场在内的实体店，为顾客提供了亲自探索不同口腔清新剂选择的机会。在购买前触摸、感受和试用产品，以及即时可用的便利性，使得线下零售成为许多消费者的首选。这些门市提供的多样化产品选择，满足了消费者不同的品味和需求，进一步推动了该领域的销售成长。

2024年，美国口腔清新剂市场规模达到31亿美元，并有望在未来几年实现显着成长。随着越来越多的消费者重视口腔健康和卫生，口腔清新剂的需求持续成长。为了满足这一需求，製造商推出了创新产品，提供独特的口味、环保的包装和无糖选择，以吸引更广泛的消费者群体。

全球口腔清新剂市场的主要参与者包括费列罗、玛氏公司、箭牌公司、卡夫食品公司、不凡帝范梅勒、好时公司、卡夫亨氏公司、Dabur Binaca、Leaf Holland BV、强生、乐天、海格国际、HARIBO GmbH & Co. KG 和亿滋国际。为了巩固其在竞争激烈的口腔清新剂市场中的地位，各公司正在采取多种策略。这些措施包括推出新的创新口味和配方，以满足不断变化的消费者偏好，如无糖和环保产品。此外，许多製造商正致力于扩大其产品线，以满足对便利性和便携式产品日益增长的需求。线上和线下分销管道正在优化，以确保广泛的可用性和可访问性，使公司能够接触到更大的消费者群体。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 川普政府关税的影响
  • 贸易影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供给侧影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（客户成本）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 供应商格局
• 利润率分析
• 技术概述
• 监管格局
• 衝击力
  • 成长动力
    • 提高口腔卫生意识
    • 烟草和酒精消费量上升
    • 对便利口腔护理产品的需求日益增加
    • 产品创新
  • 产业陷阱与挑战
    • 遵守规则和法规
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按产品，2021-2034

• 主要趋势
• 牙龈
• 喷
• 条状
• 胶囊
• 其他的

第六章：市场估计与预测：依类别，2021-2034

• 主要趋势
• 调味
• 无味

第七章：市场估计与预测：依成分，2021-2034

• 主要趋势
• 无醣
• 传统的

第八章：市场估计与预测：依价格区间，2021-2034

• 主要趋势
• 低的
• 中等的
• 高的

第九章：市场估计与预测：按配销通路，2021-2034

• 主要趋势
• 在线的
• 离线

第十章：市场估计与预测：按地区，2021-2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 11 章：公司简介

• Dabur Binaca
• Ferndale Confectionery Pty Ltd
• Ferrero
• Hager Worldwide
• HARIBO GmbH & Co. KG
• Johnson & Johnson
• Kraft Foods Inc.
• Leaf Holland BV
• Lotte
• Mars, Incorporated
• Mondelez International
• Perfetti Van Melle
• The Hershey Company
• The Kraft Heinz Company
• Wrigley Jr. Company

The Global Mouth Freshener Market was valued at USD 19.6 billion in 2024 and is estimated to grow at a CAGR of 5.7% to reach USD 34 billion by 2034. The surge in demand for mouth fresheners is largely driven by the growing awareness of oral hygiene and the desire for fresh breath. As living standards rise, more people are opting for fresheners to enhance mouth freshness, a trend that is especially noticeable in urban areas where social interactions are vital. Additionally, socio-cultural factors are contributing to the increased demand for these products, particularly in regions where using mouth fresheners has long been a tradition. Over time, these customs have expanded globally, with more markets adopting mouth fresheners as part of daily oral care routines. Moreover, the growing emphasis on personal grooming and self-presentation, particularly in professional and social settings, is further boosting the consumption of mouth fresheners.

Consumers' fast-paced lifestyles are also driving the demand for convenient and portable oral care solutions. Mouth fresheners, which provide quick refreshment with minimal effort, have become increasingly popular due to their practicality. With the demand for convenient, effective, and quick oral care solutions on the rise, the mouth freshener market is expected to continue expanding. The growing need for instant breath fresheners, whether through sprays or mints, is positioning the market for sustained growth in the years ahead.

The spray segment accounted for a substantial USD 6.9 billion in 2024 and is anticipated to grow at a CAGR of 6.9% through 2034. This segment is favored due to the convenience of the product, which can be easily carried in a pocket or bag. A single spritz delivers immediate breath freshness, making mouth freshener sprays a go-to solution for consumers seeking simple, fast, and portable oral hygiene. With innovations in packaging, taste, and overall design, sprays have grown in popularity, especially for people on the go.

Offline sales channels segment led the market in 2024 with a dominant share of 84.4%. These channels will continue to generate USD 28.4 billion by 2034. Physical stores, including supermarkets, convenience stores, and hypermarkets, offer customers the opportunity to explore different mouth freshener options in person. The ability to touch, feel, and sample products before purchase, along with the convenience of immediate availability, makes offline retail a preferred option for many consumers. The diversity of product choices available in these stores caters to varying consumer tastes and needs, driving further sales in this segment.

U.S. Mouth Freshener Market reached USD 3.1 billion in 2024 and is poised for significant growth in the coming years. As more consumers prioritize oral health and hygiene, the demand for mouth fresheners continues to rise. Manufacturers are responding to this demand with innovative products, offering unique flavors, eco-friendly packaging, and sugar-free options to appeal to a broader customer base.

Key players in the Global Mouth Freshener Market include Ferrero, Mars Incorporated, Wrigley Jr. Company, Kraft Foods Inc., Perfetti Van Melle, The Hershey Company, The Kraft Heinz Company, Dabur Binaca, Leaf Holland BV, Johnson & Johnson, Lotte, Hager Worldwide, HARIBO GmbH & Co. KG, and Mondelez International. To strengthen their position in the competitive mouth freshener market, companies are adopting several strategies. These include introducing new, innovative flavors and formulations that cater to changing consumer preferences, such as sugar-free and eco-friendly variants. In addition, many manufacturers are focusing on expanding their product lines to meet the growing demand for convenient and on-the-go options. Online and offline distribution channels are being optimized to ensure wide availability and accessibility, allowing companies to reach a larger consumer base.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Impact of Trump administration tariffs
  • 3.2.1 Trade impact
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (Cost to customers)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook & future considerations
• 3.3 Supplier landscape
• 3.4 Profit margin analysis
• 3.5 Technological overview
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Rising awareness for oral hygiene
    • 3.7.1.2 Rising tobacco and alcohol consumption
    • 3.7.1.3 Increasing need for convenient oral care products
    • 3.7.1.4 Product innovation
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 Navigating rules and regulations
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021-2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Gums
• 5.3 Spray
• 5.4 Strips
• 5.5 Capsule
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Category, 2021-2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Flavored
• 6.3 Non-Flavored

Chapter 7 Market Estimates & Forecast, By Ingredient, 2021-2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Sugar-free
• 7.3 Conventional

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Online
• 9.3 Offline

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Dabur Binaca
• 11.2 Ferndale Confectionery Pty Ltd
• 11.3 Ferrero
• 11.4 Hager Worldwide
• 11.5 HARIBO GmbH & Co. KG
• 11.6 Johnson & Johnson
• 11.7 Kraft Foods Inc.
• 11.8 Leaf Holland BV
• 11.9 Lotte
• 11.10 Mars, Incorporated
• 11.11 Mondelez International
• 11.12 Perfetti Van Melle
• 11.13 The Hershey Company
• 11.14 The Kraft Heinz Company
• 11.15 Wrigley Jr. Company