口气清新剂市场规模、份额及成长分析（依产品类型、类别、成分、价格分布范围、通路及地区）－2025-2032 年产业预测

口腔清新剂市场规模预计在 2023 年为 163 亿美元，预计将从 2024 年的 172.6 亿美元增长到 2032 年的 273.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.9%。

由于消费者（尤其是成年人和年轻人）的口腔卫生意识不断增强，全球口气清新剂市场预计将大幅成长。烟草、酒精和吸烟的有害影响导致人们对用于防止口臭和牙齿变色的口气清新剂的需求不断增加。翻盖和滑动门设计等包装创新正在增加消费者的吸引力。此外，产品系列的扩大和无糖食品的推出迎合了注重健康的人群的需求。新型口气清新剂中的咖啡因、人参和瓜拉那等成分有望成为成长的催化剂。此外，儘管存在潜在的监管挑战，但印度的文化偏好（例如饭后使用口气清新剂）以及包括名人代言在内的策略行销活动预计将支持市场扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 客户和购买标准分析

口气清新剂市场规模（依产品类型及复合年增长率） (2025-2032)

• 市场概览
• 胶
• 喷
• 条
• 胶囊
• 其他的

口气清新剂市场规模（依类别及复合年增长率） (2025-2032)

• 市场概览
• 味道
• 无味

口气清新剂市场规模（依成分及复合年增长率） (2025-2032)

• 市场概览
• 无添加糖
• 传统的

口气清新剂市场规模（按价格分布和复合年增长率） (2025-2032)

• 市场概览
• 低的
• 中等的
• 高的

口气清新剂市场规模（依通路划分）及复合年增长率（2025-2032）

• 市场概览
• 在线的
• 离线

口气清新剂市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• The Hershey Company（United States）
• Nestle SA（Switzerland）
• Perfetti Van Melle Group BV（Netherlands）
• Ferrero International SA（Luxembourg）
• Lotte Co., Ltd.（Japan）
• Mondelez International, Inc.（United States）
• Mars, Incorporated（United States）
• Wrigley Company（United States）
• Haribo GmbH & Co. KG（Germany）
• Ricola AG（Switzerland）
• Peppersmith（United Kingdom）
• Lofthouse of Fleetwood Ltd.（United Kingdom）
• United Confectioners LLC（Russia）
• Kracie Holdings, Ltd.（Japan）
• Alpenliebe（Perfetti Van Melle）（Netherlands）
• Fisherman's Friend（Lofthouse of Fleetwood Ltd.）（United Kingdom）
• Zapp Gum（Saputo Dairy Products Canada GP）（Canada）
• The PUR Company Inc.（Canada）

结论和建议

Mouth Fresheners Market size was valued at USD 16.3 billion in 2023 and is poised to grow from USD 17.26 billion in 2024 to USD 27.31 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The global mouth freshener market is poised for significant growth, driven by heightened awareness of oral hygiene among consumers, particularly adults and youth. The adverse effects of tobacco, alcohol, and smoking contribute to increased demand for mouth fresheners aimed at combating bad breath and teeth discoloration. Innovations in packaging, such as flip-top and sliding door designs, enhance consumer appeal. Furthermore, expanding product portfolios and the introduction of sugar-free options cater to health-conscious individuals. Ingredients like caffeine, ginseng, and guarana in new breath fresheners are anticipated to act as growth catalysts. Additionally, cultural preferences, such as post-meal mouth freshener use in India, and strategic marketing efforts, including celebrity endorsements, are expected to support market expansion, despite potential regulatory challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mouth Fresheners market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mouth Fresheners Market Segments Analysis

Global Mouth Fresheners Market is segmented by Product Type, Category, Ingredient, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Gums, Spray, Strips, Capsule and Others. Based on Category, the market is segmented into Flavored and Non-Flavored. Based on Ingredient, the market is segmented into Sugar-free and Conventional. Based on Price Range, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mouth Fresheners Market

The mouth fresheners market is poised for growth as people increasingly recognize the importance of oral hygiene. This heightened awareness is driving demand for products that promote fresh breath and overall oral health. Furthermore, the anticipated influx of diverse mouth freshener options will likely boost consumer interest and accelerate market expansion in the near future. As innovations in flavors, formulations, and packaging continue to emerge, they will cater to a broader audience, making it easier for individuals to incorporate mouth fresheners into their daily routines. This evolving landscape indicates a promising trajectory for the mouth fresheners market.

Restraints in the Mouth Fresheners Market

The mouth fresheners market faces significant constraints primarily due to increasing consumer concerns regarding the chemicals they are ingesting. As individuals become more aware of the potential health risks associated with certain ingredients, their anxiety about what they consume, particularly products that involve direct oral application, is heightened. This growing apprehension limits the industry's ability to cater to its customer base effectively, as many consumers are now seeking more natural or chemical-free alternatives. Consequently, manufacturers must adapt their offerings to align with these evolving consumer preferences to maintain their market presence and ensure growth.

Market Trends of the Mouth Fresheners Market

In the upcoming years, the mouth fresheners market is poised for substantial growth, driven by an expanding array of product offerings and innovative marketing strategies. The rising health consciousness among consumers has led to a surge in demand for sugar-free mouth fresheners, catering to a demographic increasingly concerned about their dietary choices. Moreover, the industry is bolstered by aggressive promotional tactics, including media advertising and celebrity endorsements, which enhance brand visibility and consumer engagement. As manufacturers adapt to shifting consumer preferences, the mouth fresheners market is expected to experience a significant uptick in sales, reflecting evolving lifestyles and health trends.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Mouth Fresheners Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Gums
• Spray
• Strips
• Capsule
• Others

Global Mouth Fresheners Market Size by Category & CAGR (2025-2032)

• Market Overview
• Flavored
• Non-Flavored

Global Mouth Fresheners Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Sugar-free
• Conventional

Global Mouth Fresheners Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Mouth Fresheners Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Mouth Fresheners Market Size & CAGR (2025-2032)

• North America (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Hershey Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle Group B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wrigley Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haribo GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricola AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peppersmith (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lofthouse of Fleetwood Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Confectioners LLC (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kracie Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpenliebe (Perfetti Van Melle) (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisherman's Friend (Lofthouse of Fleetwood Ltd.) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zapp Gum (Saputo Dairy Products Canada G.P.) (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The PUR Company Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations