厨房纸巾市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球厨房纸巾市场规模达 34 亿美元，预计到 2034 年将以 5.7% 的复合年增长率成长至 59 亿美元。消费者日益重视厨房卫生和个人清洁，尤其是在城市地区，这正在重塑消费者的偏好。随着消费者意识的增强，一次性和可重复使用的厨房纸巾在家庭中的需求都保持稳定。这一趋势在新兴市场尤其明显，这些市场正逐渐养成现代厨房习惯。消费者现在更青睐那些清洁高效、环保且吸水性强的产品。符合这些要求的厨房纸巾正成为家庭护理的必需品，并日益受到青睐。此外，疫情后卫生标准的转变也显着促进了厨房纸巾在日常烹饪和清洁活动中的使用量增加。

全球酒店业的持续成长是扩大市场机会的关键因素。饭店、餐厅和餐饮服务的商业厨房都依赖厨房纸巾进行食物准备、服务和清洁工作。随着全球旅游业復苏，餐饮服务业规模回落至疫情前的水平，对厨房纸巾等清洁必需品的需求正在上升。这种上升趋势支持了产品采购的稳定成长，以保持卫生合规性并确保食品相关作业的安全标准。

2024年，超细纤维厨房用巾市场规模达15亿美元，预计2034年将达27亿美元。超细纤维凭藉其卓越的吸水性、强度和速干性，继续在厨房用巾市场占据主导地位。这些毛巾的性能远超传统的棉或纸质产品，能够吸收相当于自身重量数倍的液体。其可重复使用且性能不受影响的特性，进一步提升了其成本效益，并吸引了注重环保的消费者。增强型超细纤维设计使其具备不起毛和防条纹的特性，非常适合用于敏感表面，在家用和商用厨房中备受青睐。

2024年，住宅应用市场价值达27亿美元，预计2034年将以5.8%的复合年增长率成长。随着居家烹饪日益普及，市场正快速扩张。人们的卫生意识不断增强，加上消费者对可重复使用或一次性厨房解决方案的强烈需求，推动了厨房纸的销售成长。城市生活、生活方式的演变以及家用产品线上供应的增加，促使厨房用纸在日常清洁、擦干和擦拭方面的使用量不断增长。疫情后卫生标准的影响持续推动一次性纸巾的需求，而可重复使用的超细纤维产品仍然是注重环保的家庭的首选。

2024年，美国厨房纸巾市场规模达8.3亿美元，预计2034年将以5.6%的复合年增长率成长。美国领先的市场地位源于其完善的零售基础设施、强劲的酒店业以及较高的可支配收入。美国消费者专注于卫生、清洁和永续性，这推动了对有机和高端厨房纸巾产品的需求。此外，餐厅、咖啡馆和餐饮企业等庞大的食品服务供应商网路也进一步支撑了商业需求，这些企业日常营运都需要耐用且吸水的厨房纸巾。

全球厨房用纸巾行业的主要活跃公司包括 Accrol Group、Oji Holdings、Kruger Products、National Paper Products、Sofidel Group、WEPA Professional、Kimberly-Clark、Aldar Tissues、Clearwater Paper、Renova、宝洁、Nova Tissue、Marcal Manufacturing、Svenskad、Metsa. Industries、Soundview Paper、Towel & Linen Mills、Resolute Forest Products、Essity 和 Kruger。厨房用纸巾市场的公司正积极透过环保材料创新、先进生产技术和永续性认证来提升其影响力。许多製造商专注于可生物降解、可回收和可重复使用的毛巾品种，以吸引具有环保意识的消费者。电商通路和直销平台的策略性扩张有助于提升品牌影响力和知名度。併购也被用来进入尚未开发的区域市场并提升製造能力。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商格局
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
  • 中断
• 产业衝击力
  • 成长动力
  • 产业陷阱与挑战
  • 机会
• 成长潜力分析
• 未来市场趋势
• 技术和创新格局
  • 当前的技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 按类型
• 监理框架
  • 标准和认证
  • 环境法规
  • 进出口法规
• 波特五力分析
• PESTEL分析
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
  • 电子商务对购买决策的影响

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：依类型，2021-2034

• 主要趋势
• 一次性厨房纸巾
• 可重复使用的厨房毛巾

第六章：市场估计与预测：依材料，2021-2034

• 主要趋势
• 纸
• 棉布
• 亚麻布
• 超细纤维
• 其他的

第七章：市场估计与预测：依产品类型，2021-2034

• 主要趋势
• 洗碗巾
• 茶巾
• 其他的

第八章：市场估计与预测：依定价，2021-2034 年

• 主要趋势
• 低的
• 中等的
• 高的

第九章：市场估计与预测：按应用，2021-2034

• 主要趋势
• 住宅
• 商业的

第 10 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 专卖店
  • 大型零售商店
  • 其他的

第 11 章：市场估计与预测：按地区，2021 年至 2034 年，

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十二章：公司简介

• Accrol Group
• Aldar Tissues
• Clearwater Paper
• Essity
• Kimberly-Clark
• Koch Industries
• Kruger
• Kruger Products
• Marcal Manufacturing
• Metsa Tissue
• National Paper Products
• Nova Tissue
• Oji Holdings
• Procter & Gamble
• Renova
• Resolute Forest Products
• Rodriquez
• Sofidel Group
• Soundview Paper
• Svenska Cellulosa
• Towel & Linen Mills
• Towel Depot
• Wausau Paper
• WEPA Professional

The Global Kitchen Towel Market was valued at USD 3.4 billion in 2024 and is estimated to grow at a CAGR of 5.7% to reach USD 5.9 billion by 2034. The rising focus on kitchen hygiene and personal cleanliness, particularly across urban regions, is reshaping consumer preferences. As awareness increases, both disposable and reusable kitchen towels are witnessing steady demand across households. This trend is especially pronounced in emerging markets embracing modern kitchen habits. Consumers now prioritize products that are not only efficient in cleaning but also eco-conscious and high in absorbency. Kitchen towels that align with these requirements are gaining momentum as essential home care items. Additionally, the shift in hygiene standards post-pandemic has significantly contributed to increased usage of kitchen towels in everyday cooking and cleaning activities.

The continued growth of the global hospitality industry is a key factor in expanding market opportunities. Commercial kitchens-across hotels, restaurants, and catering services-depend on kitchen towels for food prep, service, and cleanup operations. As global tourism recovers and the food service industry scales back to pre-pandemic levels, demand for cleaning essentials such as kitchen towels is rising. This upward trend supports a steady increase in product procurement to maintain hygiene compliance and ensure safety standards across food-related operations.

Microfiber kitchen towels segment generated USD 1.5 billion in 2024 and is anticipated to reach USD 2.7 billion by 2034. The microfiber category continues to dominate the material segment due to its superior absorbency, strength, and fast-drying nature. These towels outperform traditional cotton or paper options by absorbing several times their weight in liquid. The ability to be reused without compromising performance adds to their cost-effectiveness and appeal among eco-aware consumers. Enhanced microfiber design has also made them ideal for use on sensitive surfaces due to their lint-free and streak-resistant properties, making them highly desirable across residential and professional kitchens.

The residential application segment was valued at USD 2.7 billion in 2024 and is forecasted to grow at a CAGR of 5.8% through 2034. This segment is experiencing rapid expansion as in-home food preparation becomes increasingly popular. Rising awareness of hygiene, combined with a strong shift toward reusable or disposable kitchen solutions, is driving sales. Urban living, evolving lifestyles, and increased online availability of household products are contributing to the growing usage of kitchen towels for general cleaning, drying, and wiping. The influence of post-pandemic hygiene standards continues to boost demand for single-use paper-based towels, while reusable microfiber options remain preferred among environmentally minded households.

U.S. Kitchen Towel Market was valued at USD 0.83 billion in 2024 and is poised to grow at a CAGR of 5.6% through 2034. The country's leading market position stems from a well-established retail infrastructure, a strong hospitality sector, and high disposable income. American consumers place a premium on hygiene, cleanliness, and sustainability, fueling demand for both organic and high-end kitchen towel products. Commercial demand is further supported by a vast network of food service providers such as restaurants, cafes, and catering businesses, which rely on durable and absorbent kitchen towels for daily operations.

Key companies active in the Global Kitchen Towel Industry include Accrol Group, Oji Holdings, Kruger Products, National Paper Products, Sofidel Group, WEPA Professional, Kimberly-Clark, Aldar Tissues, Clearwater Paper, Renova, Procter & Gamble, Nova Tissue, Marcal Manufacturing, Svenska Cellulosa, Metsa Tissue, Towel Depot, Rodriquez, Wausau Paper, Koch Industries, Soundview Paper, Towel & Linen Mills, Resolute Forest Products, Essity, and Kruger. Companies operating in the kitchen towel market are actively enhancing their presence through innovation in eco-friendly materials, advanced production technologies, and sustainability certifications. Many manufacturers are focusing on biodegradable, recyclable, and reusable towel variants to attract environmentally conscious consumers. Strategic expansion in e-commerce channels and direct-to-consumer platforms helps improve reach and brand visibility. Mergers and acquisitions are also being leveraged to gain access to untapped regional markets and boost manufacturing capabilities.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Type
  • 2.2.3 Material
  • 2.2.4 Product type
  • 2.2.5 Price range
  • 2.2.6 Application
  • 2.2.7 Distribution channel
• 2.3 CXO perspectives: strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls & challenges
  • 3.2.3 Opportunities
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By type
• 3.7 Regulatory framework
  • 3.7.1 Standards and certifications
  • 3.7.2 Environmental regulations
  • 3.7.3 Import export regulations
• 3.8 Porter's five forces analysis
• 3.9 PESTEL analysis
• 3.10 Consumer behavior analysis
  • 3.10.1 Purchasing patterns
  • 3.10.2 Preference analysis
  • 3.10.3 Regional variations in consumer behavior
  • 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Disposable kitchen towels
• 5.3 Reusable kitchen towels

Chapter 6 Market Estimates & Forecast, By Material, 2021-2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 Paper
• 6.3 Cotton
• 6.4 Linen
• 6.5 Microfiber
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By Product Type, 2021-2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 Dish towels
• 7.3 Tea towels
• 7.4 Others

Chapter 8 Market Estimates & Forecast, By Pricing, 2021-2034 ($Bn, Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Application, 2021-2034 ($Bn, Units)

• 9.1 Key trends
• 9.2 Residential
• 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 ($Bn, Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce site
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Mega retail stores
  • 10.3.3 Others

Chapter 11 Market Estimates & Forecast, By Region, 2021 – 2034, ($Bn, Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 12.1 Accrol Group
• 12.2 Aldar Tissues
• 12.3 Clearwater Paper
• 12.4 Essity
• 12.5 Kimberly-Clark
• 12.6 Koch Industries
• 12.7 Kruger
• 12.8 Kruger Products
• 12.9 Marcal Manufacturing
• 12.10 Metsa Tissue
• 12.11 National Paper Products
• 12.12 Nova Tissue
• 12.13 Oji Holdings
• 12.14 Procter & Gamble
• 12.15 Renova
• 12.16 Resolute Forest Products
• 12.17 Rodriquez
• 12.18 Sofidel Group
• 12.19 Soundview Paper
• 12.20 Svenska Cellulosa
• 12.21 Towel & Linen Mills
• 12.22 Towel Depot
• 12.23 Wausau Paper
• 12.24 WEPA Professional