2025 年至 2033 年厨房用纸市场报告，按产品类型（布吉、纸基）、最终用途领域（商业、住宅）、配销通路（超市和大卖场、便利商店、专卖店、网上商店等）和地区划分

2024IMARC Group全球厨房毛巾市场规模达到 181 亿美元。

厨房毛巾是一种多功能产品，用途广泛，例如擦干手、保持厨房一尘不染以及清洁碗碟、刀具、砧板和其他厨房用品。它主要利用棉花製成，有助于透过直接接触吸收水分，并可承受重复使用和清洗。除此之外，它也用于在上菜时盛装热的餐具，包括盘子、碗和碟子。目前，它们的种类繁多，可以满足消费者的口味和喜好。

随着城市化进程的加速、人均收入的增加和生活水平的提高，世界各地的消费者都在厨房毛巾等家庭护理产品上花钱，从而推动了市场的成长。除此之外，製造商还推出了大量手工编织和钩针编织毛巾，以扩大现有的产品组合。他们也利用包括风干（TAD）在内的先进技术来生产更柔软、吸水能力更强的厨房毛巾。这些毛巾主要采用传统的轻干绉（LDC）技术製造。除此之外，摺纸不织布厨房毛巾越来越受到消费者的青睐，因为它们易于清洗，并且能够有效清洁潮湿的表面。

本报告解答的关键问题

• 2024 年全球厨房毛巾市场规模？ 2025-2033年全球厨房毛巾市场的预期成长率是多少？
• 推动全球厨房毛巾市场发展的关键因素有哪些？
• COVID-19 对全球厨房毛巾市场有何影响？
• 根据产品类型，全球厨房毛巾市场如何分布？
• 根据最终用途领域，全球厨房毛巾市场的分布是如何的？
• 根据配销通路，全球厨房毛巾市场分布如何？
• 全球厨房毛巾市场的主要区域有哪些？
• 全球厨房毛巾市场的主要参与者/公司有哪些？

目录

第 1 章：前言

第 2 章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场预测
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：简介

• 概述
• 主要行业趋势

第 5 章：全球厨房毛巾市场

• 市场概况
• 市场表现
• COVID-19 的影响
• 市场区隔：依产品类型
• 市场区隔：依最终用途领域
• 市场区隔：按配销通路
• 市场分布：按地区
• 市场预测
• SWOT 分析
  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁
• 价值链分析
  • 概述
  • 原物料采购
  • 製造业
  • 行销
  • 分配
  • 最终用途
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价格分析
  • 关键价格指标
  • 价格结构
  • 利润分析

第六章：市场区隔：依产品类型

• 基于布料
  • 市场趋势
  • 市场预测
• 纸本版
  • 市场趋势
  • 市场预测

第七章：市场区隔：按配销通路

• 超市和大卖场
  • 市场趋势
  • 市场预测
• 便利商店
  • 市场趋势
  • 市场预测
• 专卖店
  • 市场趋势
  • 市场预测
• 线上商店
  • 市场趋势
  • 市场预测
• 其他的
  • 市场趋势
  • 市场预测

第 8 章：市场区隔：依最终用途领域

• 商业的
  • 市场趋势
  • 市场预测
• 住宅
  • 市场趋势
  • 市场预测

第九章：市场细分：依地区

• 北美洲
  • 市场趋势
  • 市场预测
• 欧洲
  • 市场趋势
  • 市场预测
• 亚太地区
  • 市场趋势
  • 市场预测
• 中东和非洲
  • 市场趋势
  • 市场预测
• 拉丁美洲
  • 市场趋势
  • 市场预测

第 10 章：厨房纸製造过程

• 产品概述
• 原料需求
• 製造过程
• 成功的关键因素和风险因素

第 11 章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介
  • Kimberly-Clark Corporation
  • Koch Industries, Inc.
  • Procter and Gamble Corporation
  • Wausau Paper Corp. (Tork US)
  • Accrol Group Holdings Plc
  • Aldar Tissues Ltd.
  • Renova FPA SA
  • Rodriquez Pty. Ltd
  • Towel Depot, Inc.
  • WEPA Professional GmbH

The global kitchen towel market size reached USD 18.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.8 Billion by 2033, exhibiting a growth rate (CAGR) of 5.37% during 2025-2033.

A kitchen towel is a multi-functional product which is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards and other kitchen items. It is mainly manufactured by utilizing cotton that helps in drawing out and absorbing moisture through direct contact and withstanding repeated usage and washing. Besides this, it is also used for holding hot utensils while serving, including plates, bowls, and dishes. They are currently available in a wide variety, aligning with the taste and preferences of consumers.

With rapid urbanization, inflating per capita incomes and the improving standards of living, consumers around the world are spending on home care products, such as kitchen towels, which is propelling the growth of the market. Apart from this, manufacturers have launched a massive range of hand-knitted and crochet towels to expand their existing product portfolio. They are also utilizing advanced technologies, including Through Air Dried (TAD), to produce kitchen towels that are softer and more absorbent. These towels are mainly manufactured using the conventional Light Dry Crepe (LDC) technology. In addition to this, origami non-woven kitchen towels are gaining traction among consumers as they can be washed easily and are efficient in cleaning wet surfaces.

Key Market Segmentation:

Breakup by Product Type:

• Cloth-Based
• Paper-Based

At present, cloth-based kitchen towels represent the most preferred product.

Breakup by End-Use Sector:

• Commercial
• Residential

The commercial sector exhibits a clear dominance in the market.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Supermarkets and hypermarkets account for the majority of the total market share.

Regional Insights:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
• On the geographical front, North America enjoys the leading position in the market.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:

• Kimberly-Clark Corporation
• Koch Industries, Inc.
• Procter and Gamble Corporation
• Wausau Paper Corp. (Tork US)
• Accrol Group Holdings Plc
• Aldar Tissues Ltd.
• Renova FPA SA
• Rodriquez Pty. Ltd
• Towel Depot, Inc.
• WEPA Professional GmbH

Key Questions Answered in This Report

• 1.What was the size of the global kitchen towel market in 2024?
• 2.What is the expected growth rate of the global kitchen towel market during 2025-2033?
• 3.What are the key factors driving the global kitchen towel market?
• 4.What has been the impact of COVID-19 on the global kitchen towel market?
• 5.What is the breakup of the global kitchen towel market based on product type?
• 6.What is the breakup of the global kitchen towel market based on the end-use sector?
• 7.What is the breakup of the global kitchen towel market based on the distribution channel?
• 8.What are the key regions in the global kitchen towel market?
• 9.Who are the key players/companies in the global kitchen towel market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Kitchen Towel Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Product Type
• 5.5 Market Breakup by End-Use Sector
• 5.6 Market Breakup by Distribution Channel
• 5.7 Market Breakup by Region
• 5.8 Market Forecast
• 5.9 SWOT Analysis
  • 5.9.1 Overview
  • 5.9.2 Strengths
  • 5.9.3 Weaknesses
  • 5.9.4 Opportunities
  • 5.9.5 Threats
• 5.10 Value Chain Analysis
  • 5.10.1 Overview
  • 5.10.2 Raw Material Procurement
  • 5.10.3 Manufacturing
  • 5.10.4 Marketing
  • 5.10.5 Distribution
  • 5.10.6 End-Use
• 5.11 Porters Five Forces Analysis
  • 5.11.1 Overview
  • 5.11.2 Bargaining Power of Buyers
  • 5.11.3 Bargaining Power of Suppliers
  • 5.11.4 Degree of Competition
  • 5.11.5 Threat of New Entrants
  • 5.11.6 Threat of Substitutes
• 5.12 Price Analysis
  • 5.12.1 Key Price Indicators
  • 5.12.2 Price Structure
  • 5.12.3 Margin Analysis

6 Market Breakup by Product Type

• 6.1 Cloth-Based
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Paper-Based
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Specialty Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by End-Use Sector

• 8.1 Commercial
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Residential
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Europe
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Middle East and Africa
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Latin America
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Kitchen Towel Manufacturing Process

• 10.1 Product Overview
• 10.2 Raw Material Requirements
• 10.3 Manufacturing Process
• 10.4 Key Success and Risk Factors

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Key Players
• 11.3 Profiles of Key Players
  • 11.3.1 Kimberly-Clark Corporation
  • 11.3.2 Koch Industries, Inc.
  • 11.3.3 Procter and Gamble Corporation
  • 11.3.4 Wausau Paper Corp. (Tork US)
  • 11.3.5 Accrol Group Holdings Plc
  • 11.3.6 Aldar Tissues Ltd.
  • 11.3.7 Renova FPA SA
  • 11.3.8 Rodriquez Pty. Ltd
  • 11.3.9 Towel Depot, Inc.
  • 11.3.10 WEPA Professional GmbH

List of Figures

• Figure 1: Global: Kitchen Towel Market: Major Drivers and Challenges
• Figure 2: Global: Kitchen Towel Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Kitchen Towel Market: Breakup by Product Type (in %), 2024
• Figure 4: Global: Kitchen Towel Market: Breakup by End-Use Sector (in %), 2024
• Figure 5: Global: Kitchen Towel Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Global: Kitchen Towel Market: Breakup by Region (in %), 2024
• Figure 7: Global: Kitchen Towel Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 8: Kitchen Towel Market: Price Structure
• Figure 9: Global: Kitchen Towel Industry: SWOT Analysis
• Figure 10: Global: Kitchen Towel Industry: Value Chain Analysis
• Figure 11: Global: Kitchen Towel Industry: Porter's Five Forces Analysis
• Figure 12: Global: Kitchen Towel (Cloth-Based) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Kitchen Towel (Cloth-Based) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Kitchen Towel (Paper-Based) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Kitchen Towel (Paper-Based) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Kitchen Towel Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
• Figure 17: Global: Kitchen Towel Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
• Figure 18: Global: Kitchen Towel Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
• Figure 19: Global: Kitchen Towel Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
• Figure 20: Global: Kitchen Towel Market: Sales through Specialty Stores (in Million USD), 2019 & 2024
• Figure 21: Global: Kitchen Towel Market Forecast: Sales through Specialty Stores (in Million USD), 2025-2033
• Figure 22: Global: Kitchen Towel Market: Sales through Online Stores (in Million USD), 2019 & 2024
• Figure 23: Global: Kitchen Towel Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
• Figure 24: Global: Kitchen Towel Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
• Figure 25: Global: Kitchen Towel Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
• Figure 26: Global: Kitchen Towel Market (in Commercial Sector): Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: Kitchen Towel Market Forecast (Commercial Sector): Sales Value (in Million USD), 2025-2033
• Figure 28: Global: Kitchen Towel Market (in Residential Sector): Sales Value (in Million USD), 2019 & 2024
• Figure 29: Global: Kitchen Towel Market Forecast (in Residential Sector): Sales Value (in Million USD), 2025-2033
• Figure 30: North America: Kitchen Towel Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: North America: Kitchen Towel Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Europe: Kitchen Towel Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Europe: Kitchen Towel Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Asia Pacific: Kitchen Towel Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Asia Pacific: Kitchen Towel Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Middle East and Africa: Kitchen Towel Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Middle East and Africa: Kitchen Towel Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Latin America: Kitchen Towel Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: Latin America: Kitchen Towel Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: Kitchen Towel Manufacturing: Detailed Process Flow

List of Tables

• Table 1: Global: Kitchen Towel Market: Key Industry Highlights, 2024 & 2033
• Table 2: Global: Kitchen Towel Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Kitchen Towel Market Forecast: Breakup by End-Use Sector (in Million USD), 2025-2033
• Table 4: Global: Kitchen Towel Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 5: Global: Kitchen Towel Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Kitchen Towel Manufacturing: Raw Material Requirements
• Table 7: Global: Kitchen Towel Market: Competitive Structure
• Table 8: Global: Kitchen Towel Market: Key Players