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市场调查报告书
商品编码
1782106
客製化预混料市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Customized Premixes Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024年,全球客製化预混料市场规模达23亿美元,预计到2034年将以7.6%的复合年增长率成长,达到48亿美元。这一强劲成长的动力源自于各行各业对客製化营养解决方案日益增长的需求。客製化预混料是将维生素、矿物质、胺基酸、植物成分和其他功能性成分混合而成的专用混合物,为製造商提供便捷、统一和精准的营养。随着消费者越来越注重健康的生活方式和预防保健,对支持健康和营养平衡的产品的需求也大幅增加。
向清洁标籤、植物基和强化产品的转变进一步推动了市场扩张。人们对微量营养素缺乏症的日益关注以及对个人化营养的兴趣,使得预混料成为健康配方的重要组成部分。营养素胶囊化、直接面向消费者的补充剂模式以及食品强化监管计划的创新也进一步推动了这一趋势。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 23亿美元 |
预测值 | 48亿美元 |
复合年增长率 | 7.6% |
封装技术的进步提高了敏感营养素的稳定性、生物利用度和控释性,从而提升了产品性能和保质期。过去在某些食品基质中不稳定的营养素(例如Omega-3脂肪酸或特定维生素)现在可以有效地添加到客製化预混料中,而不会影响品质。同时,直接面向消费者的模式和个人化订阅营养服务的兴起开闢了新的收入管道,使品牌能够将客製化的健康解决方案直接送到消费者家门口。
2024年,食品饮料领域占据市场主导地位,占34.1%的市场份额,价值7.838亿美元。这一主导地位反映出人们的健康意识日益增强,以及对富含特定营养成分的产品的浓厚兴趣。日常消费品中功能性成分的兴起,促使製造商不断将客製化配方融入从代餐到饮料等各种产品中。
维生素预混料占该类别最大份额,占38.8%,2024年价值8.935亿美元。这些混合物同时含有脂溶性和水溶性维生素,可支持免疫、新陈代谢和能量等关键领域。随着已开发市场和新兴市场消费者对强化和健康专用产品的兴趣日益浓厚,该细分市场持续扩张。
2024年,北美客製化预混料市场占据35.4%的市占率。这一主导地位主要源自于市场对强化和功能性产品的高需求,以及食品加工产业的成熟。美国凭藉其先进的医疗保健体系、强大的监管框架,以及在医疗食品、补充剂和运动营养领域日益普及的客製化营养解决方案,仍然是市场的主要贡献者。
主要的行业参与者包括巴斯夫公司、哥兰比亚营养公司、帝斯曼营养产品公司、嘉吉公司和阿彻丹尼尔斯米德兰公司 (ADM),它们在产品创新和供应方面都发挥着核心作用。为了提升市场地位,客製化预混料领域的公司正在采取以先进配方能力和端到端客製化服务为中心的策略。
主要参与者正在加强研发力度,开发符合消费者健康目标(例如免疫力、消化能力和认知能力)的针对性配方。与食品和製药品牌合作,提供个人化营养解决方案,扩大生产规模,并采用数位化工具进行需求预测,也是常见的策略。企业也透过提供针对特定区域的配方和投资在地化供应链,进军新兴市场,同时保持严格的品质和合规标准,以满足全球需求。
The Global Customized Premixes Market was valued at USD 2.3 billion in 2024 and is estimated to grow at a CAGR of 7.6% to reach USD 4.8 billion by 2034. This robust growth is driven by rising demand for tailor-made nutritional solutions across various sectors. Customized premixes are specialized blends that combine vitamins, minerals, amino acids, botanicals, and other functional ingredients, offering manufacturers convenience, uniformity, and precision. As consumers increasingly embrace health-focused lifestyles and preventive care, the need for products that support wellness and nutritional balance has grown substantially.
The shift toward clean-label, plant-based, and fortified products further fuels expansion. Growing concerns around micronutrient deficiencies and interest in personalized nutrition have positioned premixes as vital components in health-forward formulations. This trend is supported by innovations in nutrient encapsulation, direct-to-consumer supplement models, and regulatory food fortification programs.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $2.3 Billion |
Forecast Value | $4.8 Billion |
CAGR | 7.6% |
Advances in encapsulation technology have enabled better stability, bioavailability, and controlled release of sensitive nutrients, which enhances product performance and shelf life. Nutrients that were previously unstable in certain food matrices-such as omega-3s or specific vitamins-can now be effectively included in customized premixes without compromising quality. Simultaneously, the rise of direct-to-consumer models and personalized subscription-based nutrition services has opened new revenue channels, allowing brands to deliver tailored health solutions straight to the consumer's doorstep.
The food & beverage segment dominated the market in 2024, capturing 34.1% market share, equivalent to USD 783.8 million. This dominance reflects rising health consciousness and strong interest in products enriched with targeted nutrients. The push toward functional ingredients in everyday consumption items continues to prompt manufacturers to integrate customized blends into a diverse range of offerings, from meal replacements to beverages.
The vitamin premixes segment held the largest share in the category, accounting for 38.8% share, valued at USD 893.5 million in 2024. These blends feature both fat-soluble and water-soluble vitamins, supporting key areas such as immunity, metabolism, and energy. The segment continues to expand as consumer interest in fortified and health-specific products gains momentum in both developed and emerging markets.
North America Customized Premixes Market generated a 35.4% share in 2024. This dominance is largely driven by high demand for fortified and functional products and a sophisticated food processing industry. The U.S. remains a key contributor, thanks to its advanced healthcare landscape, strong regulatory framework, and rising adoption of customized nutritional solutions across medical foods, supplements, and athletic nutrition.
Major industry players include BASF SE, Glanbia Nutritionals, DSM Nutritional Products, Cargill Incorporated, and Archer Daniels Midland (ADM), all of which play a central role in shaping product innovation and supply. To enhance their market position, companies in the customized premixes space are adopting strategies centered on advanced formulation capabilities and end-to-end customization services.
Key players are strengthening their R&D efforts to develop targeted blends aligned with consumer health goals, such as immunity, digestion, and cognitive performance. Collaborating with food and pharma brands for personalized nutrition solutions, expanding production footprints, and embracing digital tools for demand forecasting are also common strategies. Businesses are also tapping into emerging markets by offering region-specific formulations and investing in localized supply chains, all while maintaining strict quality and compliance standards to meet global demand.