甜饼干市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球甜饼干市场规模达1,105亿美元，预计到2034年将以4.7%的复合年增长率成长，达到1,751亿美元。推动这一增长的因素包括：人们对美味便携零食的需求日益增长，以及城市生活方式的改变，这些生活方式提高了人们的可支配收入，增加了零食的食用频率。随着消费者追求更便利的口感，製造商纷纷推出创新配方、有机原料和新颖的风味组合。健康问题正在重塑这一品类，人们对低糖、无麸质、富含益生菌、维生素和全食物萃取物的功能性饼干的兴趣日益浓厚。成熟市场的产品高端化趋势正在加速，而亚洲和非洲等新兴地区则在饮食习惯转变和零食消费成长的推动下，拥有快速扩张的潜力。

随着製造商不断投资开发低糖、高纤维、无麸质和强化型产品，以满足消费者不断变化的生活方式，持续的产品多元化和顺应健康趋势，使甜饼干行业实现了可持续扩张。这些创新，加上人们对便携零食和功能性零食日益增长的需求，使品牌能够触及更广泛的人群，包括注重健康的千禧世代、老龄化人口和注重健康的消费者。此外，在甜饼干配方中加入植物成分、天然甜味剂和消化健康益处，正在增强消费者忠诚度，同时在成熟市场和新兴市场开闢新的收入来源。

威化饼干市场在2024年的销售额为163亿美元，预计到2034年将达到245亿美元，复合年增长率为4.2%。这些轻盈酥脆的产品因其层次丰富的口感和丰富的口味选择（例如水果奶油、巧克力和香草）而越来越受欢迎。製造商正在透过添加抗氧化剂、益生菌、膳食纤维和超级食物萃取物等功能性成分来增强吸引力。随着消费者寻求更健康的零食选择，这些强化威化饼干兼具美味和营养价值。

软包装领域在2024年占据了39.7%的市场份额，预计到2034年将以4.5%的复合年增长率成长。这些包装形式具有用户友好的优势——轻巧、易开启、可重复密封和保鲜，使其成为现代快节奏生活方式的理想选择。传统的盒装包装仍然具有吸引力，但正在重新设计，采用醒目的图案和可持续材料，以吸引货架上的注意力并支持环保品牌的推广。

2024年，北美甜饼干市场占据34.3%的市场份额，预计到2034年将以4%的复合年增长率增长，这得益于强劲的消费者购买力、健康驱动的创新以及对高端和小众产品的需求。同时，由于城镇化进程加快、饮食习惯的转变以及印度和中国等人口大国零食消费的增加，亚太地区正在经历快速扩张。

在竞争激烈的甜饼干市场中，领先的企业包括费列罗集团、亿滋国际、宾堡集团、玛氏公司和雀巢公司。这些公司继续在全球市场的创新、品牌和分销方面引领潮流。糖果类别的顶尖公司正在透过推出优质、健康的产品（如低糖、无麸质和功能性饼干）来追求创新。他们正在投资研发，以开发独特的风味，并添加纤维、益生菌和超级食物等营养成分。透过在地化生产和分销扩大在新兴市场的影响力提供了成长机会。与零售连锁店和食品服务平台的合作可以扩大知名度和影响力。品牌也在改进包装，转向灵活、可重新密封和永续的形式。行销策略强调成分透明度、清洁标籤认证和生活方式的一致性，以建立客户忠诚度。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商概况
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
  • 中断
• 产业衝击力
  • 成长动力
  • 产业陷阱与挑战
  • 市场机会
• 成长潜力分析
• 监管格局
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
• 波特的分析
• PESTEL分析
• 价格趋势
  • 按地区
  • 按产品
• 未来市场趋势
• 技术和创新格局
  • 当前的技术趋势
  • 新兴技术
• 专利态势
• 贸易统计（HS编码）（註：仅提供重点国家的贸易统计资料）
  • 主要进口国
  • 主要出口国
• 永续性和环境方面
  • 永续实践
  • 减少废弃物的策略
  • 生产中的能源效率
  • 环保倡议

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • MEA
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：依产品类型，2021 - 2034 年

• 主要趋势
• 原味甜饼干
• 巧克力饼干
• 奶油夹心饼干
• 威化饼干
• 健康功能性饼干
• 早餐饼干

第六章：市场估计与预测：依包装类型，2021 - 2034 年

• 主要趋势
• 包装袋和软包装
• 盒子
• 罐子和容器
• 独立包装和份量控制

第七章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 超市和大卖场
• 便利商店
• 电子商务与网路零售
• 特色食品店
• 餐饮服务及机构销售
• 传统贸易和独立零售商

第八章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第九章：公司简介

• Mondelez International, Inc.
• Nestle SA
• Ferrero Group
• Mars, Incorporated
• Pladis (United Biscuits)
• Britannia Industries Limited
• Parle Products Pvt. Ltd.
• ITC Limited
• Grupo Bimbo
• Lotus Bakeries
• UNIBIC Foods India Pvt. Ltd.
• Anmol Industries Ltd.
• Bisk Farm (SAJ Food Products)
• Burton's Biscuit Company
• Walkers Shortbread Ltd.
• Kellogg Company

The Global Sweet Biscuits Market was valued at USD 110.5 billion in 2024 and is estimated to grow at a CAGR of 4.7% to reach USD 175.1 billion by 2034. This growth is driven by a growing demand for flavorful, on-the-go snacks and urban lifestyles that increase disposable income and snacking frequency. As consumers demand more convenience without compromising taste, manufacturers are responding with innovative recipes, organic ingredients, and novel flavor combinations. Health concerns are reshaping the category, with surging interest in low-sugar, gluten-free, and functional biscuits fortified with probiotics, vitamins, and whole-food extracts. Product premiumization is accelerating in mature markets, while emerging regions in Asia and Africa offer rapid expansion potential driven by shifting dietary habits and increasing snack consumption.

Continued product diversification and alignment with health-conscious trends position the sweet biscuits industry for sustainable expansion, as manufacturers increasingly invest in developing low-sugar, high-fiber, gluten-free, and fortified variants to cater to shifting consumer lifestyles. These innovations, paired with growing demand for on-the-go and functional snacks, allow brands to reach broader demographics, including health-aware millennials, aging populations, and wellness-driven consumers. Furthermore, the incorporation of plant-based ingredients, natural sweeteners, and digestive health benefits into sweet biscuit formulations is reinforcing consumer loyalty while opening up new revenue streams across both mature and emerging markets."

The wafer biscuits segment generated USD 16.3 billion in 2024 and is expected to reach USD 24.5 billion by 2034, reflecting a CAGR of 4.2%. These light and crispy products are increasingly popular thanks to their layered texture and wide range of flavor options-such as fruit creams, chocolate, and vanilla. Manufacturers are enhancing appeal by adding functional ingredients like antioxidants, probiotics, fiber, and superfood extracts. As consumers seek healthier snacking options, these fortified wafers offer both indulgence and nutritional benefit.

The flexible packaging formats segment captured 39.7% share in 2024 and is projected to grow at a CAGR of 4.5% through 2034. These packaging formats deliver user-friendly advantages-lightweight, easy to open, resealable, and freshness-preserving, making them ideal for modern, fast-paced lifestyles. Traditional box packaging remains relevant but is being redesigned with eye-catching graphics and sustainable materials to attract attention on shelves and support eco-friendly branding.

North America Sweet Biscuits Market held 34.3% share in 2024 and is estimated to grow at a CAGR of 4% through 2034, which is underpinned by strong consumer purchasing power, health-driven innovation, and demand for premium and niche products. Meanwhile, Asia-Pacific region is experiencing rapid expansion thanks to accelerating urbanization, evolving eating habits, and heightened snack consumption in populous markets like India and China.

Leading players shaping the competitive sweet biscuits market include Ferrero Group, Mondelez International, Grupo Bimbo, Mars, Incorporation, and Nestle S.A. These companies continue to set the pace in innovation, branding, and distribution across global markets. Top firms in the sweets category are pursuing innovation by launching premium, health-forward products-such as low-sugar, gluten-free, and functional biscuits. They are investing in R&D to develop unique flavor profiles and incorporate nourishing ingredients like fiber, probiotics, and superfoods. Expanding their footprint in emerging markets through localized production and distribution provides growth opportunities. Partnerships with retail chains and food service platforms amplify visibility and reach. Brands are also enhancing packaging, transitioning to flexible, resealable, and sustainable formats. Marketing tactics emphasize ingredient transparency, clean-label credentials, and lifestyle alignment to build customer loyalty.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product
  • 2.2.3 End Use
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly Initiatives

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Plain Sweet Biscuits
• 5.3 Chocolate-Coated Biscuits
• 5.4 Cream-Filled and Sandwich Biscuits
• 5.5 Wafer Biscuits
• 5.6 Healthy and Functional Biscuits
• 5.7 Breakfast Biscuits

Chapter 6 Market Estimates and Forecast, By Packaging Type, 2021 - 2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Pouches and Flexible Packaging
• 6.3 Boxes
• 6.4 Jars and Containers
• 6.5 Individual Wrapping and Portion Control

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Supermarkets and Hypermarkets
• 7.3 Convenience stores
• 7.4 E-commerce and online retail
• 7.5 Specialty food stores
• 7.6 Food service and Institutional sales
• 7.7 Traditional trade and Independent retailers

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Mondelez International, Inc.
• 9.2 Nestle S.A.
• 9.3 Ferrero Group
• 9.4 Mars, Incorporated
• 9.5 Pladis (United Biscuits)
• 9.6 Britannia Industries Limited
• 9.7 Parle Products Pvt. Ltd.
• 9.8 ITC Limited
• 9.9 Grupo Bimbo
• 9.10 Lotus Bakeries
• 9.11 UNIBIC Foods India Pvt. Ltd.
• 9.12 Anmol Industries Ltd.
• 9.13 Bisk Farm (SAJ Food Products)
• 9.14 Burton's Biscuit Company
• 9.15 Walkers Shortbread Ltd.
• 9.16 Kellogg Company