市场调查报告书
商品编码
1462652
至 2030 年甜饼干市场预测:按产品类型、原料、通路和地区分類的全球分析Sweet Biscuits Market Forecasts to 2030 - Global Analysis By Product Type, Source, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2023 年全球甜饼干市场规模为 749 亿美元,预计在预测期内将以 7.8% 的复合年增长率成长,到 2030 年达到 1,267 亿美元。
甜饼干是用麵粉、奶油、蔬菜起酥油、发酵粉以及砂糖和盐製成的烘焙点心。该市场的製造商不断创新,推出新口味、更健康的选择和包装型态,以吸引消费者并保持竞争力。甜饼干受到不断变化的饮食趋势、消费者生活方式和文化偏好的影响,公司调整其策略以满足不断变化的需求,并在这个充满活力的行业中保持领先地位。
印度贸易促进委员会(TPCI)表示,麵粉等大宗商品价格上涨和精製棕榈油价格上涨正在影响印度饼干製造商的报酬率。
消费者健康意识不断增强
随着人们越来越意识到自己的饮食习惯,他们正在寻找符合健康目标的零食和糖果零食。这一趋势导致了对提供更健康成分的甜饼干的需求,例如全谷谷物、天然甜味剂、砂糖和添加剂。製造商正在响应这项需求,推出针对注重健康的消费者的产品线,强调低脂、无麸质和有机成分等特征。此外,肥胖和糖尿病等与文明病的增加促使消费者更加仔细地检查营养标籤,青睐既偏好又营养的零食。
原物料价格波动
麵粉、砂糖和奶油等构成甜饼干生产基础的重要原料会受到天气、全球需求和地缘政治事件等因素的影响而出现价格波动。这些波动为製造商预测生产成本和维持报酬率带来了主要障碍。然而,当原物料价格不可预测地上涨时,企业很难调整定价策略,这会降低竞争力并降低盈利。
创新和产品开发
在偏好、偏好和饮食需求不断变化的消费环境中,企业必须进行创新,以有效满足不断变化的需求。投资研发使公司能够创造新的口味、质地和配方,以满足不同消费者的需求,例如无麸质、纯素和低碳水化合物选择。此外,创新的包装设计和行销策略可以提高产品在商店和线上平台的知名度和吸引力,吸引新旧客户。
分配问题
供应链的复杂性,尤其是饼干等易腐烂产品,在从生产到最终消费者的各个阶段都构成了障碍。运输物流、储存条件和保存期限管理等因素造成了这些挑战。确保及时交付并保持产品新鲜度会带来更多的复杂性。然而,进入具有不同基础设施设置和监管要求的不同市场使分销工作更加复杂。效率低下的分销网络可能会导致成本增加、产品损坏,并最终导致市场占有率丧失。
最初,由于消费者在封锁和不确定性时期囤积新鲜农产品,对甜饼干的需求激增。为遏制病毒传播而采取的封锁措施打乱了生产计划,扰乱了物流业务,并导致关键原材料和包装材料短缺。外食关闭和零售商店人流量减少进一步抑制了销售。然而,行动限制和社交距离措施进一步阻碍了物流业务,影响了向零售商店的及时交付。
三明治和饼干市场预计将在预测期内成为最大的市场
预计三明治和饼干市场在预测期内将占据最大份额。这些饼干通常由两层饼干和奶油馅料组成,为消费者提供令人满意和放纵的零食选择。推动该行业成长的关键因素之一是製造商不断创新,推出新的口味和馅料,以满足不同消费者的偏好。此外,夹心饼干便于携带,非常适合在旅途中消费,并适合忙碌的生活方式和零食场合。
预计谷物细分市场在预测期内的复合年增长率最高。
预计小米产业在预测期内的复合年增长率最高。小米无麸质且营养丰富,对于寻找传统小麦产品替代品的注重健康的消费者来说很有吸引力。甜饼干中添加小米可以增加膳食纤维、必需矿物质和维生素的含量,从而增强其营养成分。此外,小米谷物有助于风味和质地的多样性,为消费者提供独特的味觉体验。对天然健康原料不断增长的需求进一步推动了甜饼干市场中小米细分市场的扩张。
由于该国对高品质甜饼干的需求不断增长,製造商正在专注于不同的消费群组并推出适合其需求的产品,其中亚太地区在预测期内成为主要市场并占据最大份额。此外,消费者越来越意识到均衡健康饮食的价值,尤其是年轻人越来越多地寻求增加蛋白质消费量,以增加能量并解决营养缺乏问题。
预计亚太地区在预测期内将实现获利成长。有关食品安全、标籤要求和品质标准的严格法规增强了消费者对甜饼干产品的信心。此外,政府促进健康饮食习惯的倡议和征收砂糖税正在鼓励製造商创新和开发更健康的甜饼干品种。这些法规刺激了研发投资,导致低糖、无麸质和强化甜饼干的推出。
According to Stratistics MRC, the Global Sweet Biscuits Market is accounted for $74.9 billion in 2023 and is expected to reach $126.7 billion by 2030 growing at a CAGR of 7.8% during the forecast period. Sweet biscuits are baked products made with flour, butter, vegetable shortening, and baking powder, along with sugar or salt. Manufacturers in this market constantly innovate to introduce new flavors, healthier options, and packaging formats to attract consumers and stay competitive. The sweet biscuits is influenced by changing dietary trends, consumer lifestyles, and cultural preferences, with companies adapting their strategies to meet evolving demands and stay relevant in this dynamic industry.
According to the Trade Promotion Council of India (TPCI), the increase in commodity prices such as wheat flour, along with the rising price of refined palm oil, is impacting the profit margins of biscuit manufacturers in India.
Growing consumer awareness of health and wellness concerns
As individuals become more conscious of their dietary choices, they are seeking out snacks and treats that align with their health goals. This trend has led to a demand for sweet biscuits that offer healthier ingredients, such as whole grains, natural sweeteners, and reduced levels of sugar and additives. Manufacturers are responding to this demand by introducing product lines that cater to health-conscious consumers, emphasizing attributes like low-fat content, gluten-free options, and organic ingredients. Additionally, the rise of lifestyle diseases like obesity and diabetes has prompted consumers to scrutinize nutritional labels more closely, preferring snacks that provide both indulgence and nutritional value.
Fluctuations in raw material prices
Essential ingredients such as flour, sugar and butter, which form the foundation of sweet biscuit production, are subject to volatile price shifts influenced by factors like weather conditions, global demand, and geopolitical events. These fluctuations pose a considerable obstacle for manufacturers in forecasting production costs and maintaining profit margins. However, as raw material prices soar unpredictably, companies may struggle to adjust pricing strategies, potentially leading to decreased competitiveness or reduced profitability.
Innovation and product development
In an ever-evolving consumer landscape, where tastes, preferences, and dietary requirements constantly shift, companies must innovate to meet these changing demands effectively. By investing in research and development, businesses can create new flavors, textures, and formulations that cater to diverse consumer needs, including gluten-free, vegan, or low-sugar options. Moreover, innovative packaging designs and marketing strategies can enhance product visibility and appeal on store shelves and online platforms, attracting both new and loyal customers.
Distribution challenges
The complex nature of supply chains, especially for perishable goods like biscuits, poses obstacles at various stages from production to the end consumer. Factors such as transportation logistics, storage conditions, and shelf life management contribute to these challenges. Ensuring timely delivery while maintaining product freshness adds another layer of complexity. However, reaching diverse markets with different infrastructural setups and regulatory requirements further complicates distribution efforts. Inefficient distribution networks can result in increased costs, product spoilage, and ultimately, loss of market share.
Initially, there was a surge in demand for sweet biscuits as consumers stocked up on non-perishable goods during lockdowns and periods of uncertainty. Lockdown measures imposed to curb the spread of the virus have disrupted production schedules and hindered logistics operations, causing shortages of key ingredients and packaging materials. The closure of foodservice outlets and reduced foot traffic in retail locations further dampened sales. However, restrictions on movement and social distancing measures further hampered logistics operations, affecting timely delivery to retailers.
The sandwich biscuits segment is expected to be the largest during the forecast period
Sandwich Biscuits segment is expected to hold the largest share during the forecast period. These biscuits typically consist of two layers of biscuits sandwiched together with a creamy filling, offering consumers a satisfying and indulgent snack option. One key factor fueling the segment's growth is its versatility, with manufacturers continually innovating to introduce new flavors and fillings, catering to diverse consumer preferences. Additionally, the portable nature of sandwich biscuits makes them ideal for on-the-go consumption, appealing to busy lifestyles and snacking occasions.
The millets segment is expected to have the highest CAGR during the forecast period
Millets segment is expected to have the highest CAGR during the forecast period. Millets, being gluten-free and nutritionally rich, appeal to health-conscious consumers seeking alternative options to traditional wheat-based products. The inclusion of millets in sweet biscuits enhances their nutritional profile, offering higher fiber content, essential minerals and vitamins. Moreover, millets contribute to the diversification of flavors and textures, providing consumers with unique taste experiences. The rising demand for natural and wholesome ingredients further fuels the expansion of the millets segment in the sweet biscuits market.
Due to the growing demand for high-quality sweet biscuits in the nation, manufacturers are focusing on different consumer groups and introducing products that are tailored to meet their demands, the Asia Pacific region held the largest share of the market during the forecast period. Furthermore, customers are becoming more conscious of the value of eating a balanced, healthy diet, and they advocate for higher protein consumption to increase energy and address undernutrition issues, particularly in youngsters.
Asia Pacific region is forecasted to witness profitable growth over the extrapolated period. Stringent regulations concerning food safety, labeling requirements and quality standards have heightened consumer trust in sweet biscuit products. Moreover, governmental initiatives promoting healthy eating habits and the imposition of sugar taxes have encouraged manufacturers to innovate and develop healthier variants of sweet biscuits. These regulations have spurred investments in research and development, leading to the introduction of low-sugar, gluten-free, and fortified sweet biscuit options.
Key players in the market
Some of the key players in Sweet Biscuits market include Britannia Industries Limited, Burton's Biscuit Company, ITC Ltd, Kerry Group, Mondelez International Inc., Nestle SA, Parle Products Private Limited, PepsiCo Inc., The Campbell Soup Company, The Kelloggs Company and Yildiz Holding AS.
In November 2022, Simple Mills launched Sandwich cookies prepared with nut flour and filled with nut butter creme. The products are available in two flavors, i.e., creamy peanut butter and cocoa cashew.
In June 2022, Kellogg's launched two new flavors as a part of Special K range, now the Special K Crunchy Oat Granola's crunchy clusters along with 30% less sugar has introduced two new flavors: Mixed Berries with blackcurrent and Dark chocolate curls with 64%, these products of kellogg's K has puffed grain and oat grain fiber is high to support the gut health.
In March 2022, Nestle SA, a business unit of Nestle Health Science acquired a Brazilian and lifestyle brand, Puravida manufactures and markets nutritional bars and snacks, protein powder and drink mixes.