甜饼干市场－全球产业规模、份额、趋势、机会及预测（按类型、配料、销售管道、地区和竞争格局划分，2021-2031年）

全球甜饼干市场预计将从 2025 年的 986.1 亿美元成长到 2031 年的 1,303.4 亿美元，复合年增长率达到 4.76%。

饼干是指用麵粉、油脂和糖製成的麵团烘焙而成的产品，通常会添加干果、坚果和巧克力等添加剂以增强其感官吸引力。市场成长的主要驱动力是快速的都市化以及由此带来的生活方式转向便捷型转变，这催生了忙碌消费者对即食零食的需求。此外，发展中地区可支配收入的增加也促使消费者从传统零食转向商业包装的饼干，有助于稳定全球需求。

然而，该行业面临许多挑战，包括原物料价格波动以及政府对脂肪和糖含量的监管日益严格，迫使生产商修改现有配方。儘管如此，国际贸易仍然是该行业韧性和分销网络的关键因素。例如，英国食品饮料联合会报告称，2024年前九个月，英国向美国出口了4.36亿块饼干。这项数据证实了全球需求的强劲，即便企业正努力应对复杂的监管和经济环境。

市场驱动因素

全球甜饼干市场的主要驱动力是持续的产品创新和口味多元化。製造商正积极拓展产品线以维持品牌影响力。他们经常推出限量版产品和创新口味组合，以吸引年轻消费者并促进衝动消费。这项策略不仅能为成熟的产品线注入新鲜活力，还能有效应对竞争激烈的零售市场中消费者口味的饱和。例如，Pladis Global在2025年10月发布的2024年度报告中指出，其集团收入达32.3亿英镑，较上年增长17%。这项成长主要得益于其Jaffa Cakes品牌推出的「可乐瓶」口味等创新产品。

此外，市场成长也受到现代快节奏生活方式推动，人们对便利零食的需求日益增长。都市区消费者越来越倾向于选择包装烘焙点心作为便利的营养来源，这显着提升了主要行业参与者的销售量。这一趋势也反映在近期的财务表现上。根据 Bakeryinfo.co.uk 网站 2025 年 5 月发表的一篇报导，FBC 英国公司截至 2024 年 8 月的财年销售额增长了 28%，达到 4.912 亿英镑。同样，《布鲁塞尔时报》2025 年 2 月的一篇报导指出，Lotus Bakeries 2024 年的销售额增长了 16%，达到 12.3 亿欧元，凸显了全球消费者对便捷零食形式的日益依赖。

市场挑战

原料成本波动是限制全球甜饼干市场成长的主要障碍。製造商严重依赖糖、可可和小麦等农产品，而这些关键原料的价格会因环境因素和供应限製而大幅波动。这种波动给企业带来了巨大的财务压力，因为它们既要努力消化不断上涨的投入成本，又要维持零售价格对消费者的吸引力。

近期产业数据显示，成本压力之大显而易见。根据国际可可组织预测，2024年可可价格将达到每吨约12,900美元的历史新高。生产成本的空前飙升迫使生产商缩小包装尺寸、改变配方以维持利润率，但这可能导致产品品质下降，并削弱消费者忠诚度。因此，持续的财务风险管理需求挤占了创新和扩张的资源，有效减缓了整个市场的发展。

市场趋势

产业的一个显着趋势是利用天然甜味剂减少糖分。製造商正在重新设计产品，以应对日益严格的法规和消费者不断增强的健康意识。这一趋势不仅在于减少卡路里；它还利用富含纤维的成分和天然甜味剂来改善营养成分，同时提供与传统偏好相媲美的感官体验。主要企业纷纷回应，推出更健康的传统品牌产品，提供满意的偏好。例如，Pladis Global 在 2025 年 8 月发布的《2024 年永续发展报告》中指出，其创新努力已成功开发出 McVitie's 消化饼干，该产品含糖量减少了 30%，直接满足了消费者对更健康零食的需求。

第二个主要趋势是向永续和环保包装的转变，这主要受环保主义和减少对原生塑胶依赖的需求所驱动。秉持循环经济原则，该行业正逐步摒弃传统包装，转而投资可堆肥、可回收和纸基材料，以减少其对环境的影响。在消费者高度重视企业社会责任的市场中，这种转变正成为品牌差异化的关键因素。例如，费列罗集团在2025年7月发布的《2024年永续发展报告》中宣布，其92.1%的包装现已可回收。这得归功于其采取的大幅减少塑胶废弃物的措施，例如用聚丙烯取代聚苯乙烯。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球甜饼干市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按类型（巧克力涂层饼干、曲奇饼干、夹心饼干、原味饼干、夹心饼干、其他）
  • 依成分（小麦、燕麦、杂粮、其他）
  • 依销售管道（超级市场/大卖场、便利商店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章 北美甜饼干市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

7. 欧洲甜饼干市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太甜饼干市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东与非洲甜饼干市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美甜饼干市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球甜饼干市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Mondelez International Inc.
• Burton's Biscuit Company
• ITC Limited
• Parle Products Private Limited
• The Kellogg's Company
• Britannia Industries Limited
• Yildiz Holding AS
• Grupo Bimbo
• Bahlsen GmbH & Co. KG
• Simple Mills

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Sweet Biscuit Market is projected to expand from USD 98.61 Billion in 2025 to USD 130.34 Billion by 2031, achieving a CAGR of 4.76%. Defined as baked goods made from a dough of flour, fats, and sugar, these products often feature additions like dried fruits, nuts, or chocolate to enhance their sensory appeal. The market's growth is primarily driven by rapid urbanization and a corresponding shift toward convenience-focused lifestyles, which create a need for ready-to-eat snacks among busy consumers. Additionally, growing disposable incomes in developing regions are facilitating a transition from traditional snacks to commercially packaged biscuits, ensuring steady demand globally.

However, the industry encounters significant obstacles in the form of volatile raw material prices and increasingly strict government mandates regarding fat and sugar content, compelling manufacturers to modify established recipes. Despite these challenges, international trade continues to be a vital element of the sector's resilience and distribution network. For instance, the 'Food and Drink Federation' reported that in '2024', the United Kingdom shipped 436 million biscuits to the United States within the first nine months. This data underscores the strength of global demand even as companies manage complex regulatory and economic environments.

Market Driver

A key factor propelling the global sweet biscuit market is continuous product innovation and flavor diversification, as manufacturers aggressively broaden their offerings to maintain brand relevance. Companies are frequently launching limited-edition items and novel flavor mixes to attract younger consumers and stimulate impulse buying. This approach not only refreshes mature product lines but also combats consumer flavor fatigue in a highly competitive retail space. For example, Pladis Global reported in October 2025, within its '2024 Annual Report', that group revenue increased by 17% year-on-year to £3.23 billion, a rise significantly supported by innovations such as the "Cola Bottle" flavor for its Jaffa Cakes brand.

The market is further driven by the rising demand for convenient, on-the-go snacking solutions necessitated by modern, fast-paced lifestyles. Urban consumers are increasingly turning to packaged baked goods for quick sustenance, generating substantial sales volumes for major industry players. This trend is reflected in recent financial results; according to Bakeryinfo.co.uk in May 2025, referencing the 'Fox's Burton's Companies improves biscuit market share in FY24' article, FBC UK saw revenue jump 28% to £491.2 million for the period ending August 2024. Similarly, The Brussels Times reported in February 2025 that Lotus Bakeries reached a turnover of €1.23 billion in 2024, a 16% increase, highlighting the global reliance on convenient snack formats.

Market Challenge

The volatility of raw material costs represents a major hurdle restricting the growth of the global sweet biscuit market. Manufacturers rely heavily on agricultural commodities such as sugar, cocoa, and wheat, yet prices for these essential ingredients fluctuate wildly due to environmental factors and supply constraints. This instability imposes severe financial pressure, as companies struggle to absorb escalating input costs while striving to keep retail prices attractive to buyers.

The intensity of this cost pressure is highlighted by recent industry data. According to the 'International Cocoa Organization', cocoa prices hit a historic high of roughly 12,900 USD per tonne in '2024'. This unprecedented spike in production costs forces manufacturers to shrink pack sizes or modify recipes to protect margins, which risks degrading product quality and diminishing consumer loyalty. Consequently, the persistent need to manage financial risks diverts resources away from innovation and expansion, effectively slowing the overall progress of the market.

Market Trends

A defining trend in the sector is sugar reduction via natural sweetener alternatives, as manufacturers reformulate products to meet strict regulations and rising consumer health consciousness. This movement goes beyond simple calorie cutting, utilizing fiber-rich ingredients and natural sweetening agents to mimic the sensory experience of traditional indulgences while improving nutritional profiles. Major companies are responding by introducing healthier versions of heritage brands that offer permissible indulgence. For instance, Pladis Global noted in August 2025, in its '2024 Sustainability Report', that innovation efforts successfully produced a McVitie's Digestive biscuit with 30% less sugar, directly addressing the demand for better-for-you snacks.

The second major trend is the transition to sustainable and eco-friendly packaging, driven by environmental advocacy and the need to reduce reliance on virgin plastics. The industry is moving away from traditional packaging in favor of circular economy principles, investing in compostable, recyclable, and paper-based materials to lower environmental impact. This shift serves as a key brand differentiator in a market where consumers value corporate responsibility. Illustrating this, the Ferrero Group stated in July 2025, in the 'Sustainability Report 2024', that 92.1% of its packaging is now recyclable, achieved through measures such as replacing polystyrene with polypropylene to significantly reduce plastic waste.

Key Market Players

• Mondelez International Inc.
• Burton's Biscuit Company
• ITC Limited
• Parle Products Private Limited
• The Kellogg's Company
• Britannia Industries Limited
• Yildiz Holding AS
• Grupo Bimbo
• Bahlsen GmbH & Co. KG
• Simple Mills

Report Scope

In this report, the Global Sweet Biscuit Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sweet Biscuit Market, By Type

• Chocolate-coated Biscuits
• Cookies
• Filled Biscuits
• Plain Biscuits
• Sandwich Biscuits
• Others

Sweet Biscuit Market, By Source

• Wheat
• Oats
• Millets
• Others

Sweet Biscuit Market, By Sales Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Sweet Biscuit Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sweet Biscuit Market.

Available Customizations:

Global Sweet Biscuit Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sweet Biscuit Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Chocolate-coated Biscuits, Cookies, Filled Biscuits, Plain Biscuits, Sandwich Biscuits, Others)
  • 5.2.2. By Source (Wheat, Oats, Millets, Others)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Sweet Biscuit Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Source
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sweet Biscuit Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Source
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Sweet Biscuit Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Source
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Sweet Biscuit Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Source
      • 6.3.3.2.3. By Sales Channel

7. Europe Sweet Biscuit Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Source
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Sweet Biscuit Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Source
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Sweet Biscuit Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Source
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Sweet Biscuit Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Source
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Sweet Biscuit Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Source
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Sweet Biscuit Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Source
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Sweet Biscuit Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Source
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Sweet Biscuit Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Source
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Sweet Biscuit Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Source
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Sweet Biscuit Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Source
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Sweet Biscuit Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Source
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Sweet Biscuit Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Source
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Sweet Biscuit Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Source
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Sweet Biscuit Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Source
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Sweet Biscuit Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Source
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Sweet Biscuit Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Source
      • 9.3.3.2.3. By Sales Channel

10. South America Sweet Biscuit Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Source
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sweet Biscuit Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Source
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Sweet Biscuit Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Source
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Sweet Biscuit Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Source
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Sweet Biscuit Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Mondelez International Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Burton's Biscuit Company
• 15.3. ITC Limited
• 15.4. Parle Products Private Limited
• 15.5. The Kellogg's Company
• 15.6. Britannia Industries Limited
• 15.7. Yildiz Holding AS
• 15.8. Grupo Bimbo
• 15.9. Bahlsen GmbH & Co. KG
• 15.10. Simple Mills

16. Strategic Recommendations

17. About Us & Disclaimer