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市场调查报告书
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1797772

豪华度假租赁市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Luxury Vacation Rental Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 170 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年，全球豪华度假租赁市场规模达2,65亿美元，预计到2034年将以9.3%的复合年增长率成长，达到637亿美元。这意味着预测期内的年复合成长率为9.3%。该领域已成为高端旅行体验的重要组成部分，富裕旅行者的追求远不止高檔住宿。需求正转向提供舒适、便利和专属体验的端到端客製化旅程。

豪华度假出租市场 - IMG1

豪华租赁已成为品牌的高价值资产，吸引着注重隐私、客製化和更高服务标准的现代旅客。如今，租赁的重点不再仅仅在于面积和视野，而是在于提供符合个人喜好的个人化体验。诸如健康设施、私人厨师和智慧科技礼宾服务等服务，逐渐成为人们的期望，而非奢侈的享受。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 265亿美元
预测值 637亿美元
复合年增长率 9.3%

疫情过后，安全和个人空间已成为影响选择的关键因素。随着高净值旅行者重返国际旅行，独立庄园、小木屋和僻静别墅的预订量激增。同时，对卫生、数位个人化和智慧物业技术的高度重视，持续影响全球高端度假租赁服务的发展。

豪华别墅和私人房地产占据了49%的市场份额，预计到2034年将以10%的复合年增长率成长。这些宽敞的物业因其兼具个人隐私和高端设施的优势，吸引了富裕家庭、偏远地区的专业人士和多代同堂的群体。从私人水疗和健康服务到家庭用餐和礼宾服务，客製化的宾客体验使这些租赁物业成为寻求完全掌控住宿体验的旅客的理想之选。其更大的占地面积和僻静的环境满足了人们对空间和专属体验日益增长的需求。富裕的旅客持续被那些提供灵活性、生活方式协调性和高檔美学的豪华住宅所吸引，尤其是在全球热门的度假胜地。这些租赁物业也对投资者俱有吸引力，因为它们在旅游基础设施完善、需求稳定的地区持续产生高回报。

线上旅行社占了45%的市场份额，预计在2025年至2034年期间的复合年增长率将达到10%。 OTA凭藉其全球覆盖范围、用户友好型平台以及日益普及的智慧功能，正在彻底改变预订体验。透过进阶搜寻筛选、人工智慧推荐和即时房源讯息，它们简化了高收入旅客的决策流程。这些数位平台将精选房源与科技赋能的客户旅程相结合，将卓越服务与无缝衔接的易用性相结合，继续引领奢华饭店预订市场。它们能够展示高价值酒店，并提供高效的非接触式预订服务，这对市场成长至关重要。随着全球旅游业的復苏，OTA也提供灵活的预订政策和忠诚度计划整合，以满足旅客的期望，并提高跨地区重复使用率。

美国豪华度假租赁市场占82%的市场份额，2024年市场规模达96亿美元。强劲的经济基础、透明的法律框架以及从海滨度假胜地到都市度假胜地等众多高端目的地，使其成为该领域的领导者。机构投资者和业主青睐美国，因为其可预测的房地产法规和简化的交易流程，能够增强信心和稳定性。由于美国完善的基础设施、丰富的体验以及酒店业的持续创新，国内外旅客都将美国视为可靠的豪华租赁市场。此外，人们对弹性旅行、随时随地办公和专属宅度假的兴趣日益浓厚，也有助于巩固美国作为高端度假租赁中心的地位。

积极塑造豪华度假租赁行业的主要公司包括 Onefinestay、VRBO、Rental Escapes、Le Collectionist、Luxury Retreats、Plum Guide 和 Airbnb Luxe。每个品牌都在提升消费者信任度和拓展精緻个人化旅行住宿管道方面发挥着重要作用。为了巩固更强大的市场地位，豪华度假租赁行业的领导企业正在部署高度针对性的策略。这些策略包括建立强大的专有预订平台，提供无缝的数位体验和个人化的宾客互动。

许多公司也透过收购或与本地优质物业管理公司合作来扩大其全球投资组合，以确保品质标准和地理特色。其他公司则投资于高端礼宾服务、整合智慧技术以及针对富裕客户群的忠诚度计画。

目录

第一章：方法论

  • 市场范围和定义
  • 研究设计
    • 研究方法
    • 资料收集方法
  • 资料探勘来源
    • 全球的
    • 地区/国家
  • 基础估算与计算
    • 基准年计算
    • 市场评估的主要趋势
  • 初步研究和验证
    • 主要来源
  • 预测模型
  • 研究假设和局限性

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 供应商格局
    • 利润率分析
    • 成本结构
    • 每个阶段的增值
    • 影响价值链的因素
    • 中断
  • 产业衝击力
      • 成长动力
        • 对隐私、空间和个人化的需求日益增长
        • 体验式和沈浸式旅行越来越受欢迎
        • 数位预订转型和平台扩展
        • 远距工作和长期居留
        • 特殊场合和多代旅行的影响力日益增强
    • 产业陷阱与挑战
      • 营运和维护成本高
      • 激烈的竞争与佣金战
    • 市场机会
      • 整合人工智慧，打造个人化宾客体验
      • 向新兴奢华目的地扩张
      • 与经验丰富的供应商和本地主办单位建立合作伙伴关係
      • 注重可持续发展的物业特色
  • 成长潜力分析
  • 监管格局
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
  • 波特的分析
  • PESTEL分析
  • 技术和创新格局
      • 豪华租赁领域的房地产科技解决方案
      • 物业管理软体
      • 通路管理系统
      • 收益管理工具
      • 宾客沟通平台
    • 新兴技术
      • 人工智慧和机器学习
      • 物联网 (IoT) 集成
      • 虚拟实境与扩增实境
      • 区块链应用
      • 生物辨识安全系统
  • 2021-2024年旅游统计及消费
  • 价值链分析
    • 业主和投资者
    • 物业管理公司
    • 技术平台提供者
    • 预订通路和分销
    • 辅助服务提供者
    • 最终消费者
  • 投资与财务分析
    • 投资格局概览
    • 投资模式和资金来源
    • 併购活动与市场整合
    • 财务绩效指标
  • 专利分析
  • 永续性和环境方面
    • 永续实践
    • 减少废弃物的策略
    • 生产中的能源效率
    • 环保倡议
    • 碳足迹考量

第四章：竞争格局

  • 介绍
  • 公司市占率分析
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • MEA
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 战略展望矩阵
  • 关键进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 扩张计划和资金

第五章：市场估计与预测：依物业类型，2021 - 2034 年

  • 主要趋势
  • 豪华别墅和庄园
  • 豪华顶层公寓和公寓
  • 独特且体验式的物业
  • 豪华度假住宅

第六章：市场估计与预测：按预订管道，2021 年至 2034 年

  • 主要趋势
  • 线上旅行社（OTA）
  • 专注于奢侈品的平台
  • 直接预订管道
  • 礼宾和旅行社预订

第七章：市场估计与预测：按嘉宾，2021 - 2034 年

  • 主要趋势
  • 超高净值 (UHNW) 旅行者
  • 富裕的休閒旅行者
  • 企业和商务旅客
  • 千禧世代和 Z 世代奢华旅行者
  • 多代家庭群体
  • 特殊场合旅行者

第八章：市场估计与预测：依服务水平，2021 - 2034 年

  • 主要趋势
  • 全方位服务的豪华租赁
  • 自助式优质物业
  • 混合服务模式
  • 礼宾服务型租赁

第九章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 北欧人
    • 俄罗斯
    • 葡萄牙
    • 克罗埃西亚
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 新加坡
    • 泰国
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第十章：公司简介

  • Global companies
  • Full-service property management companies
  • Luxury specialists
  • Regional specialist
  • Emerging and innovative companies
简介目录
Product Code: 14452

The Global Luxury Vacation Rental Market was valued at USD 26.5 billion in 2024 and is estimated to grow at a CAGR of 9.3% to reach USD 63.7 billion by 2034. This represents a compound annual growth rate of 9.3% during the forecast period. The segment has emerged as a key part of the premium travel experience, where affluent travelers are seeking far more than just upscale accommodation. Demand is shifting toward end-to-end curated journeys that provide comfort, convenience, and exclusivity.

Luxury Vacation Rental Market - IMG1

Luxury rentals have evolved into high-value assets for brands appealing to modern travelers who prioritize privacy, customization, and elevated service standards. The focus is no longer on square footage and views alone, but on delivering experiences tailored to individual preferences. Features such as wellness amenities, private chefs, and smart tech-enabled concierge services are becoming expectations rather than luxuries.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$26.5 Billion
Forecast Value$63.7 Billion
CAGR9.3%

In the wake of the pandemic, safety and personal space have become essential factors influencing choice. As high-net-worth travelers return to international travel, bookings for standalone estates, chalets, and secluded villas are surging. Simultaneously, a strong emphasis on hygiene, digital personalization, and smart property technologies continues to shape the evolution of premium vacation rental offerings around the world.

The luxury villas and private estate segment held 49% share and is projected to grow at a CAGR of 10% through 2034. These expansive properties appeal to affluent families, remote professionals, and multigenerational groups due to their ability to combine personal privacy with high-end amenities. Customized guest experiences-ranging from private spas and wellness services to in-home dining and concierge planning-make these rentals ideal for travelers seeking full control over their stay. Their larger footprints and secluded settings meet increasing demand for both space and exclusivity. Wealthy travelers continue to gravitate toward luxury homes that offer flexibility, lifestyle alignment, and upscale aesthetics, especially in sought-after global locations. These rentals are also attractive to investors, as they consistently generate high returns in regions with strong tourism infrastructure and consistent demand.

Online travel agencies segment held 45% share and is expected to grow at a CAGR of 10% between 2025 and 2034. OTAs are transforming the booking experience with their global accessibility, user-friendly platforms, and increasing use of intelligent features. Through advanced search filters, AI-powered recommendations, and real-time availability, they simplify the decision-making process for high-income travelers. These digital platforms continue to lead in luxury bookings by pairing curated listings with tech-enhanced customer journeys, combining service excellence with seamless usability. Their ability to showcase high-value properties and deliver efficient, contactless reservations is proving crucial for market growth. As global travel rebounds, OTAs are also offering flexible booking policies and loyalty integrations to meet traveler expectations and increase repeat usage across regions.

United States Luxury Vacation Rental Market held 82% share and generated USD 9.6 billion in 2024. The country's strong economic fundamentals, transparent legal framework, and broad portfolio of high-end destinations-ranging from coastal resorts to urban escapes-contribute to its leadership in this space. Institutional investors and property owners favor the U.S. for its predictable real estate regulations and streamlined transaction processes, which offer greater confidence and stability. Both international and domestic travelers view the U.S. as a reliable market for luxury rentals, thanks to its established infrastructure, diverse experiences, and continuous innovation in hospitality. Furthermore, rising interest in flexible travel, work-from-anywhere setups, and exclusive staycations is helping to reinforce the U.S. as a hub for premium vacation rental demand.

Major companies actively shaping the luxury vacation rental industry include Onefinestay, VRBO, Rental Escapes, Le Collectionist, Luxury Retreats, Plum Guide, and Airbnb Luxe. Each brand plays a significant role in enhancing consumer trust and expanding access to refined, personalized travel accommodations. To secure stronger market positions, leading players in the luxury vacation rental industry are deploying highly targeted strategies. These include building robust proprietary booking platforms that offer seamless digital experiences and personalized guest interactions.

Many are also expanding their global portfolios by acquiring or partnering with premium local property managers to ensure quality standards and regional authenticity. Other companies are investing in high-touch concierge services, integrated smart technologies, and loyalty programs tailored to affluent clientele.

Table of Contents

Chapter 1 Methodology

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021 - 2034
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Property
    • 2.2.3 Booking Channel
    • 2.2.4 Guest
    • 2.2.5 Service Level
  • 2.3 TAM Analysis, 2025-2034
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin analysis
    • 3.1.3 Cost structure
    • 3.1.4 Value addition at each stage
    • 3.1.5 Factor affecting the value chain
    • 3.1.6 Disruptions
  • 3.2 Industry impact forces
      • 3.2.1.1 Growth drivers
        • 3.2.1.1.1 Growing demand for privacy, space, and personalization
        • 3.2.1.1.2 Increased popularity of experiential and immersive travel
        • 3.2.1.1.3 Digital booking transformation and platform expansion
        • 3.2.1.1.4 Remote work and extended stays
        • 3.2.1.1.5 Growing influence of special occasion and multi-generational travel
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 High operating and maintenance costs
      • 3.2.2.2 Intense competition and commission wars
    • 3.2.3 Market opportunities
      • 3.2.3.1 MIntegration of AI for personalized guest experiences
      • 3.2.3.2 Expansion into emerging luxury destinations
      • 3.2.3.3 Partnerships with experienced providers and local hosts
      • 3.2.3.4 Sustainability-focused property features
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
    • 3.4.1 North America
    • 3.4.2 Europe
    • 3.4.3 Asia Pacific
    • 3.4.4 Latin America
    • 3.4.5 Middle East & Africa
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis
  • 3.7 Technology and innovation landscape
      • 3.7.1.1 Proptech solutions in luxury rentals
      • 3.7.1.2 Property management software
      • 3.7.1.3 Channel management systems
      • 3.7.1.4 Revenue management tools
      • 3.7.1.5 Guest communication platforms
    • 3.7.2 Emerging technologies
      • 3.7.2.1 Artificial intelligence and machine Learning
      • 3.7.2.2 Internet of things (IoT) integration
      • 3.7.2.3 Virtual and augmented reality
      • 3.7.2.4 Blockchain applications
      • 3.7.2.5 Biometric security systems
  • 3.8 Tourist statistics and spending, 2021 -2024
    • 3.8.1 North America
    • 3.8.2 Europe
    • 3.8.3 Asia Pacific
    • 3.8.4 Latin America
    • 3.8.5 MEA
  • 3.9 Value chain analysis
    • 3.9.1 Property owners and investors
    • 3.9.2 Property management companies
    • 3.9.3 Technology platform providers
    • 3.9.4 Booking channels and distribution
    • 3.9.5 Ancillary service providers
    • 3.9.6 End consumers
  • 3.10 Investment and financial analysis
    • 3.10.1 Investment landscape overview
    • 3.10.2 Investment patterns and funding sources
    • 3.10.3 M&A activity and market consolidation
    • 3.10.4 Financial performance metrics
  • 3.11 Patent analysis
  • 3.12 Sustainability and environmental aspects
    • 3.12.1 Sustainable practices
    • 3.12.2 Waste reduction strategies
    • 3.12.3 Energy efficiency in production
    • 3.12.4 Eco-friendly Initiatives
    • 3.12.5 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 North America
    • 4.2.2 Europe
    • 4.2.3 Asia Pacific
    • 4.2.4 LATAM
    • 4.2.5 MEA
  • 4.3 Competitive analysis of major market players
  • 4.4 Competitive positioning matrix
  • 4.5 Strategic outlook matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New Product Launches
    • 4.6.4 Expansion Plans and funding

Chapter 5 Market Estimates & Forecast, By Property, 2021 - 2034 ($Mn)

  • 5.1 Key trends
  • 5.2 Luxury villas and estates
  • 5.3 Luxury penthouses and apartments
  • 5.4 Unique and experiential properties
  • 5.5 Luxury resort residences

Chapter 6 Market Estimates & Forecast, By Booking Channel, 2021 - 2034 ($Mn)

  • 6.1 Key trends
  • 6.2 Online travel agencies (OTAs)
  • 6.3 Luxury-focused platforms
  • 6.4 Direct booking channels
  • 6.5 Concierge and travel agent booking

Chapter 7 Market Estimates & Forecast, By Guest, 2021 - 2034 ($Mn)

  • 7.1 Key trends
  • 7.2 Ultra-high-net-worth (UHNW) travelers
  • 7.3 Affluent leisure travelers
  • 7.4 Corporate and business travelers
  • 7.5 Millennial and gen z luxury travelers
  • 7.6 Multi-generational family groups
  • 7.7 Special occasion travelers

Chapter 8 Market Estimates & Forecast, By Service Level, 2021 - 2034 ($Mn)

  • 8.1 Key trends
  • 8.2 Full-service luxury rentals
  • 8.3 Self-service premium properties
  • 8.4 Hybrid service models
  • 8.5 Concierge-enhanced rentals

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Mn)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Nordics
    • 9.3.7 Russia
    • 9.3.8 Portugal
    • 9.3.9 Croatia
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 Australia
    • 9.4.5 South Korea
    • 9.4.6 Singapore
    • 9.4.7 Thailand
    • 9.4.8 Indonesia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE

Chapter 10 Company Profiles

  • 10.1 Global companies
    • 10.1.1 Airbnb Luxe
    • 10.1.2 Booking Holdings
    • 10.1.3 Expedia Group (VRBO Premier)
    • 10.1.4 Homes & Villas (Marriott International)
    • 10.1.5 TripAdvisor
  • 10.2 Full-service property management companies
    • 10.2.1 AvantStay
    • 10.2.2 Edge Retreats
    • 10.2.3 Elite Havens
    • 10.2.4 Le Collectionist
    • 10.2.5 Natural Retreats
    • 10.2.6 Sonder Holdings
    • 10.2.7 Vacasa
  • 10.3 Luxury specialists
    • 10.3.1 LUXJB
    • 10.3.2 Luxury Villa
    • 10.3.3 Onefinestay (Accor Group)
    • 10.3.4 Plum Guide
    • 10.3.5 RedAwning
    • 10.3.6 Villa Plus
  • 10.4 Regional specialist
    • 10.4.1 Luxury Retreat (Airbnb)
    • 10.4.2 Oliver's Travels
    • 10.4.3 Onefinestay
    • 10.4.4 Villas of Distinction
  • 10.5 Emerging and innovative companies
    • 10.5.1 Blueground
    • 10.5.2 Rental Escapes
    • 10.5.3 Selina Hospitality
    • 10.5.4 Zeus Living