蛋糕粉市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球蛋糕预拌粉市场规模达21亿美元，预计2034年将以5.6%的复合年增长率成长，达到36亿美元。过去十年，受消费者行为转变、更青睐快速简便的膳食准备等因素推动，该市场持续呈现上升趋势。社群媒体的兴起以及新冠疫情期间人们对居家活动的重新关注，大大促进了家庭烘焙的復苏。儘管领先品牌长期以来致力于为忙碌的家庭简化烘焙流程，但现代消费者如今更倾向于寻求更干净的标籤和更健康的替代品。无麸质、纯素、有机和低过敏原食品的日益普及，正在重塑产品组合。

近期的创新以及健康养生趋势日益增长的影响力，促使品牌推出符合消费者需求的新配方。消费者对使用天然成分进行创意风味注入的热情也日益高涨，这反映出消费者对冒险精神和手工艺的偏好正在转变。随着数位平台让产品更容易取得，线上零售已成为重要的销售管道，使品牌能够更轻鬆地进入全球市场并支持其成长。

纸匣和纸匣细分市场占34.3%的市场份额，2024年销售额达7.103亿美元。随着消费者寻求环保、实用且外观美观的解决方案，蛋糕粉产业的包装偏好也随之演变。传统的纸盒和纸盒形式因其耐用性、货架吸引力以及醒目的品牌宣传和营养标籤空间而仍然广受欢迎。然而，软包装因其轻量化设计、可重复密封性和便利性而日益受到青睐，尤其适合寻求快速便捷烘焙解决方案的消费者。这些现代化的替代品也越来越符合永续发展倡议，采用用户友好、环保的材料，以迎合当今购物者的价值观。

在分销方面，超市和大卖场在2024年占据了34.7%的市场份额，价值达到8.021亿美元。作为主要的零售接触点，这些商店以便捷的方式提供种类繁多、值得信赖的日常购物体验。它们的主导地位很大程度上归功于其将产品多样性和品牌多样性汇聚于一处的优势。同时，便利商店因其地理位置便利、营业时间灵活以及对临时或快速烘焙需求的吸引力而日益重要。这种零售策略的多元化正在帮助蛋糕粉品牌扩大影响力，并更有效地满足不同的购物者偏好。

2024年，北美蛋糕预拌粉市场占34.5%的市占率。该地区消费者的期望发生了变化，越来越多的消费者开始青睐以健康为中心且省时的烘焙解决方案。该市场已发展成熟，但随着针对特定饮食的选项和清洁标籤配方的推出，成长仍在继续。繁忙的生活方式促使可重复密封的环保包装形式的发展，使产品更易于获取，更适合日常使用。此外，不断变化的文化和经济因素继续影响着不同地区的消费者偏好，消费者寻求独特的口味和更透明的原料采购。

在全球蛋糕粉产业竞争的公司包括 McKee Foods Corporation、Grupo Bimbo、SAB de CV、The JM Smucker Company、General Mills, Inc.、Dawn Food Products, Inc.、King Arthur Baking Company、Pamela's Products、Dr. August Oetker KG、Associated British Foods plclc、Chelsea Milling Company、Simples, Inc.为巩固其在蛋糕粉市场的地位，领先公司正在采用创新、产品多样化和永续性相结合的策略。他们不断改进蛋糕粉配方，以满足消费者对健康食品（如无麸质、植物性和有机产品）日益增长的需求。许多公司也投资于环保包装，包括可回收或可生物降解的形式，以符合环保价值。透过电子商务平台进行策略扩张使品牌能够提高全球知名度并接触利基消费者群体。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商概况
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
  • 中断
• 产业衝击力
  • 成长动力
  • 产业陷阱与挑战
  • 市场机会
• 成长潜力分析
• 监管格局
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
• 波特的分析
• PESTEL分析
• 价格趋势
  • 按地区
  • 按产品
• 未来市场趋势
• 技术和创新格局
  • 当前的技术趋势
  • 新兴技术
• 专利态势
• 贸易统计（HS编码）（註：仅提供重点国家的贸易统计资料）
  • 主要进口国
  • 主要出口国
• 永续性和环境方面
  • 永续实践
  • 减少废弃物的策略
  • 生产中的能源效率
  • 环保倡议

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • MEA
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：依产品类型，2021 - 2034 年

• 主要趋势
• 巧克力蛋糕预拌粉
• 香草蛋糕粉
• 红丝绒蛋糕预拌粉
• 彩糖和特色风味混合物
• 无麸质蛋糕粉
• 有机蛋糕粉

第六章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 超市和大卖场
• 便利商店
• 网上零售/电子商务
• 专卖店和美食零售商
• 餐饮和商业麵包店

第七章：市场估计与预测：依包装类型，2021 - 2034 年

• 主要趋势
• 盒子/纸箱
• 包装袋和软包装
• 散装包装
• 单份包装

第八章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋
  • 中东和非洲其他地区

第九章：公司简介

• General Mills, Inc.
• Conagra Brands, Inc. (Duncan Hines)
• The JM Smucker Company (Pillsbury)
• Grupo Bimbo, SAB de CV
• Associated British Foods plc
• Chelsea Milling Company (Jiffy Mix)
• Flowers Foods, Inc.
• McKee Foods Corporation
• Dawn Food Products, Inc.
• Dr. August Oetker KG
• Simple Mills, Inc.
• King Arthur Baking Company
• Pamela's Products

The Global Cake Mix Market was valued at USD 2.1 billion in 2024 and is estimated to grow at a CAGR of 5.6% to reach USD 3.6 billion by 2034. Over the past decade, the market has experienced a consistent upward trend, driven by shifts in consumer behavior favoring quick and easy meal preparation. The rise of social media and renewed interest in at-home activities during the COVID-19 pandemic contributed significantly to the home baking resurgence. While leading brands long dominated by simplifying baking for busy households, modern consumers are now seeking cleaner labels and better-for-you alternatives. The growing popularity of gluten-free, vegan, organic, and allergen-conscious options is reshaping product portfolios.

Recent innovations and the growing influence of health and wellness trends have prompted brands to launch new formulations that align with consumer demands. There's also growing enthusiasm for creative flavor infusions using natural ingredients, reflecting a shift toward adventurous and artisanal preferences. As digital platforms make products more accessible, online retail has become a vital sales channel, allowing brands to reach global markets and support their growth with increasing ease.

The boxes and cartons segment held a 34.3% share and generated USD 710.3 million in 2024. Packaging preferences in the cake mix industry continue to evolve as consumers seek eco-conscious, practical, and visually appealing solutions. Traditional box and carton formats remain popular due to their durability, shelf appeal, and space for impactful branding and nutritional labeling. However, flexible packaging is gaining momentum because of its lightweight design, resealability, and convenience-especially for consumers seeking quick and accessible baking solutions. These modern alternatives are also becoming increasingly aligned with sustainability initiatives, incorporating user-friendly, environmentally conscious materials that appeal to the values of today's shoppers.

In terms of distribution, the supermarkets and hypermarkets segment accounted for a 34.7% share in 2024, reaching a value of USD 802.1 million. As the primary retail touchpoints, these stores offer wide ranges and trusted availability in a convenient format for everyday shopping. Their dominance is largely attributed to their role in aggregating product diversity and brand variety under one roof. Simultaneously, convenience stores are rising in importance due to their proximity, flexible hours, and appeal to last-minute or on-the-go baking needs. This diversification in retail strategy is helping cake mix brands extend their reach and meet varied shopper preferences more effectively.

North America Cake Mix Market held a 34.5% share in 2024. This region has seen a shift in consumer expectations, with shoppers increasingly embracing health-centric and time-saving baking solutions. The market is well established, but growth continues through the introduction of diet-specific options and cleaner-label formulations. Busy lifestyles have prompted the development of resealable, eco-friendly packaging formats, making products more accessible and practical for everyday use. In addition, evolving cultural and economic factors continue to shape regional preferences, with consumers seeking unique flavors and more transparent sourcing of ingredients.

Companies competing in the Global Cake Mix Industry include McKee Foods Corporation, Grupo Bimbo, S.A.B. de C.V., The J.M. Smucker Company, General Mills, Inc., Dawn Food Products, Inc., King Arthur Baking Company, Pamela's Products, Dr. August Oetker KG, Associated British Foods plc, Chelsea Milling Company, Simple Mills, Inc., Conagra Brands, Inc., and Flowers Foods, Inc. To strengthen their position in the cake mix market, leading companies are employing a blend of innovation, product diversification, and sustainability. They are consistently reformulating mixes to meet rising consumer demands for health-oriented options such as gluten-free, plant-based, and organic offerings. Many are also investing in environmentally responsible packaging, including recyclable or biodegradable formats, to align with eco-conscious values. Strategic expansions through e-commerce platforms are allowing brands to enhance global visibility and reach niche consumer segments.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product
  • 2.2.3 End Use
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly Initiatives

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Million) (Kilo Tons)

• 5.1 Key trends
• 5.2 Chocolate cake mix
• 5.3 Vanilla cake mix
• 5.4 Red velvet cake mix
• 5.5 Funfetti and specialty flavor mixes
• 5.6 Gluten-free cake mix
• 5.7 Organic cake mix

Chapter 6 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (Kilo Tons)

• 6.1 Key trends
• 6.2 Supermarkets and hypermarkets
• 6.3 Convenience stores
• 6.4 Online retail/e-commerce
• 6.5 Specialty stores and gourmet retailers
• 6.6 Foodservice and commercial bakeries

Chapter 7 Market Estimates and Forecast, By Packaging Type, 2021 - 2034 (USD Million) (Kilo Tons)

• 7.1 Key trends
• 7.2 Boxes/cartons
• 7.3 Pouches and flexible packaging
• 7.4 Bulk packaging
• 7.5 Single-serve packaging

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Million) (Kilo Tons)

• 1.1 Key trends
• 1.2 North America
  • 1.2.1 U.S.
  • 1.2.2 Canada
• 1.3 Europe
  • 1.3.1 Germany
  • 1.3.2 UK
  • 1.3.3 France
  • 1.3.4 Spain
  • 1.3.5 Italy
  • 1.3.6 Netherlands
  • 1.3.7 Rest of Europe
• 1.4 Asia Pacific
  • 1.4.1 China
  • 1.4.2 India
  • 1.4.3 Japan
  • 1.4.4 Australia
  • 1.4.5 South Korea
  • 1.4.6 Rest of Asia Pacific
• 1.5 Latin America
  • 1.5.1 Brazil
  • 1.5.2 Mexico
  • 1.5.3 Argentina
  • 1.5.4 Rest of Latin America
• 1.6 Middle East and Africa
  • 1.6.1 Saudi Arabia
  • 1.6.2 South Africa
  • 1.6.3 UAE
  • 1.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

• 9.1 General Mills, Inc.
• 9.2 Conagra Brands, Inc. (Duncan Hines)
• 9.3 The J.M. Smucker Company (Pillsbury)
• 9.4 Grupo Bimbo, S.A.B. de C.V.
• 9.5 Associated British Foods plc
• 9.6 Chelsea Milling Company (Jiffy Mix)
• 9.7 Flowers Foods, Inc.
• 9.8 McKee Foods Corporation
• 9.9 Dawn Food Products, Inc.
• 9.10 Dr. August Oetker KG
• 9.11 Simple Mills, Inc.
• 9.12 King Arthur Baking Company
• 9.13 Pamela's Products