市场调查报告书
商品编码
1532735
蛋糕粉市场 - 全球产业规模、份额、趋势、机会和预测,按类型、口味、配销通路、地区和竞争细分,2019-2029FCake Mixes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Flavor, By Distribution Channel, By Region & Competition, 2019-2029F |
2023 年全球蛋糕粉市场估值为 12.5 亿美元,预计到 2029 年将达到 16 亿美元,预测期内复合年增长率为 4.3%。预计该市场的主要驱动力将是全球产品需求的成长,这是由于消费者因繁忙的工作日程而偏好即食 (RTE) 食品。
市场概况 | |
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预测期 | 2025-2029 |
2023 年市场规模 | 12.5亿美元 |
2029 年市场规模 | 16亿美元 |
2024-2029 年复合年增长率 | 4.3% |
成长最快的细分市场 | 水果和坚果 |
最大的市场 | 北美洲 |
事实上,这些商品有多种口味——巧克力、香草、水果等——预计在预测年内对它们的需求也会增加。此外,由于消费者在高端市场的品牌产品上花费更多的钱,因为这些产品具有卓越的品质和可靠性,因此市场将会成长。可支配所得水准的上升,特别是在印度和中国等新兴国家,也将对产品需求产生正面影响。此外,这些国家快速扩张的烘焙业预计将有助于增加未来的需求。此外,由于健康意识不断提高,对低热量和无麸质食品等特色产品的需求不断增加,蛋糕粉的产品不断创新。电商通路的影响对于拉动产品需求也扮演着至关重要的角色。然而,使用各种防腐剂和化学物质来延长产品保质期可能会阻碍市场成长。
Conagra Brands 扩大了与 Dolly Parton 的合作关係,以扩展他们的联合品牌产品线,该产品线首先以 Conagra 的 Duncan Hines 品牌推出,包括两种烘焙混合物和两种糖霜口味。新的黎明优格蛋糕粉具有柔软、蓬鬆的质地,带有温和的甜味和淡淡的优格风味。与该系列中的大多数产品一样,这种混合物用途广泛,可容纳各种内含物,适合各种烘焙食品,从麵包蛋糕和鬆饼到邦特蛋糕和烤盘。微妙的优格风味与柠檬或覆盆子等互补口味完美搭配,使其成为适合任何场合的精緻美食,无论是甜点、早餐还是茶或咖啡的小吃。
改变消费者的生活方式和偏好
可支配所得的增加与都市化
全球化与文化交流
电子商务繁荣与数位行销
健康与保健趋势
产品开发创新
方便、省时的特性
社群媒体影响力和食品趋势
可持续和生态友好的做法
监管支持和标准
健康和营养问题
激烈的竞争与市场饱和
消费者对品质的看法
价格敏感度和经济因素
清洁标籤和成分透明度
注重健康的产品
植物性成分与替代成分
优质化和美食品种
民族和全球风味灵感
清洁标籤和透明度
风味洞察
区域洞察
Global Cake Mixes Market was valued at USD 1.25 Billion in 2023 and is expected to reach USD 1.60 Billion by 2029 with a CAGR of 4.3% during the forecast period. The primary driver of the market is anticipated to be rising product demand worldwide as a result of consumers' preferences for Ready-To-Eat (RTE) foods due to their busy work schedules.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 1.25 Billion |
Market Size 2029 | USD 1.60 Billion |
CAGR 2024-2029 | 4.3% |
Fastest Growing Segment | Fruits & Nuts |
Largest Market | North America |
The fact that these goods come in a range of flavors-chocolate, vanilla, fruits, and more-is also expected to increase demand for them during the course of the projection year. Furthermore, the market will rise as a result of consumers spending more money on branded products in the premium segment because of their excellent quality and dependability. The rise in disposable income levels, especially in emerging countries like India and China, will also have a positive impact on product demand. Furthermore, the rapidly expanding bakery industry in these countries is projected to help boost the demand in the future. Also, constant product innovation in cake mixes on account of demand for specialty products, such as low calorie and gluten-free foods as a result of rising health consciousness. The impact of e-commerce channels also plays a crucial role in boosting product demand. However, the use of various preservatives and chemicals for longer product shelf life may hamper the market growth.
Conagra Brands has expanded its partnership with Dolly Parton to extend their co-branded product line, which first launched under Conagra's Duncan Hines brand with two baking mixes and two frosting flavors. The new Dawn Yogurt Cake Mix features a tender, fluffy texture with a mild sweetness and a hint of yogurt flavor. As with most products in the range, this mix is highly versatile, accommodating various inclusions and suitable for a range of baked goods, from loaf cakes and muffins to Bundt cakes and traybakes. The subtle yogurt flavor pairs well with complementary tastes such as lemon or raspberry, making it a delicate treat ideal for any occasion, whether it's dessert, breakfast, or a snack with tea or coffee.
Key Market Drivers
Changing Consumer Lifestyles and Preferences
The cake mixes market is strongly influenced by shifts in consumer lifestyles and preferences. As individuals lead increasingly busy lives, the demand for convenient and time-saving food options has risen. Cake mixes, with their easy preparation and quick baking process, align perfectly with this trend. Additionally, evolving taste preferences and a growing interest in diverse and international flavors contribute to the market's dynamism, prompting manufacturers to innovate and cater to changing consumer desires.
Rising Disposable Income and Urbanization
Economic factors, such as rising disposable income and urbanization, are significant drivers of the cake mixes market. As consumers enjoy higher incomes, they are more willing to spend on premium and value-added products, including cake mixes. Urbanization plays a complementary role by fostering a fast-paced lifestyle, wherein convenient food options like cake mixes become attractive solutions for urban dwellers. These economic shifts contribute to the overall growth and expansion of the global cake mixes market.
Globalization and Cultural Exchange
The interconnectedness of the global market has facilitated the exchange of cultures and culinary traditions. This has a profound impact on the cake mixes market, as consumers seek diverse and multicultural experiences. Manufacturers leverage this trend by introducing a variety of cake mixes inspired by different cuisines and cultural practices. The availability of such diverse options contributes to the market's appeal, providing consumers with a wide range of choices that align with their varied tastes.
E-commerce Boom and Digital Marketing
The proliferation of e-commerce platforms and the prevalence of digital marketing strategies have transformed the retail landscape for cake mixes. Online platforms offer convenience and accessibility, allowing consumers to browse and purchase cake mixes from the comfort of their homes. Digital marketing enhances brand visibility and engagement, creating a direct connection between manufacturers and consumers. The seamless integration of e-commerce and digital marketing channels has significantly contributed to the market's growth and expanded its reach.
Health and Wellness Trends
The growing emphasis on health and wellness has spurred a shift in consumer preferences towards healthier food options. This trend has influenced the cake mixes market, leading to the development of products with organic, gluten-free, or low-sugar formulations. Consumers seek indulgence without compromising on health, and manufacturers respond by incorporating functional ingredients and healthier alternatives. This focus on health-conscious products aligns with changing consumer attitudes and contributes to the overall market growth.
Innovations in Product Development
Continuous innovation in product development is a key driver of the cake mixes market. Manufacturers invest in research and development to create unique and differentiated products that capture consumer interest. This includes the introduction of new flavors, textures, and packaging formats. Novelty plays a crucial role in attracting consumers, and companies that stay at the forefront of innovation are better positioned to meet evolving consumer expectations and sustain brand loyalty.
Convenience and Time-Saving Attributes
The primary appeal of cake mixes lies in their convenience and time-saving attributes. In a world where time is a precious commodity, consumers appreciate products that offer a quick and hassle-free solution. Cake mixes provide an easy alternative to traditional baking, allowing individuals to enjoy homemade cakes without the extensive preparation process. This convenience factor is a significant driver that continues to draw consumers to the cake mixes market.
Social Media Influence and Food Trend
The power of social media in shaping consumer behavior is undeniable. Food trends and viral recipes shared on platforms like Instagram and TikTok have a direct impact on the popularity of certain products, including cake mixes. The visually appealing nature of cake-related content on social media platforms acts as a catalyst for consumer interest, influencing purchasing decisions and contributing to the overall growth of the cake mixes market.
Sustainable and Eco-Friendly Practices
Sustainability has become a focal point across industries, including the cake mixes market. Consumers are increasingly conscious of the environmental impact of their purchases, prompting manufacturers to adopt sustainable and eco-friendly practices. This includes environmentally friendly packaging, responsible sourcing of ingredients, and energy-efficient production processes. Brands that align with these sustainable practices not only attract environmentally conscious consumers but also contribute to the industry's broader commitment to a greener future.
Regulatory Support and Standards
Government regulations and industry standards play a crucial role in shaping the cake mixes market. Stringent quality control measures, adherence to food safety regulations, and compliance with labeling requirements are essential for building and maintaining consumer trust. Regulatory support creates a positive market environment, ensuring the safety and quality of cake mix products. Manufacturers that prioritize and comply with these standards contribute to a trustworthy and credible market ecosystem.
Key Market Challenges
Health and Nutrition Concerns
One of the significant challenges facing the global cake mixes market is the increasing awareness and concern about health and nutrition among consumers. As lifestyles become more health-conscious, individuals are scrutinizing the ingredients and nutritional profiles of the products they consume. Traditional cake mixes, often associated with high sugar content, artificial additives, and preservatives, face scrutiny in this environment.
Consumers are becoming more inclined towards healthier eating habits, seeking options that align with their dietary preferences and health goals. The challenge for the cake mixes market is to address these concerns by offering healthier formulations without compromising on taste and texture. Manufacturers are responding by introducing organic, gluten-free, and low-sugar cake mixes, but striking the right balance between health and indulgence remains a complex challenge.
Additionally, the perception of cake mixes as processed foods may pose challenges in a market where fresh and natural ingredients are increasingly favored. Overcoming these health-related hurdles requires innovative formulations, transparent labeling, and effective communication strategies to assure consumers of the nutritional value and quality of cake mix products.
Intense Competition and Market Saturation
The global cake mixes market is highly competitive, with numerous brands vying for consumer attention. The challenge lies not only in attracting new consumers but also in retaining existing ones in a market that is becoming increasingly saturated. Established brands and new entrants alike must navigate through a crowded landscape, making it essential to differentiate products and build strong brand identities.
The risk of market saturation also poses challenges for manufacturers to sustain growth. As a plethora of cake mix options flood the market, companies need to continuously innovate, offering unique flavors, textures, and packaging to stand out. Effective marketing strategies and a deep understanding of consumer preferences become critical in carving out a niche and maintaining a competitive edge.
Consumer Perception of Quality
Despite the convenience they offer, some consumers perceive cake mixes as inferior to homemade or bakery-produced cakes. This perception is often associated with concerns about taste, texture, and the use of artificial ingredients. Overcoming this challenge requires addressing the stigma attached to cake mixes and educating consumers about the quality, consistency, and convenience they provide.
Manufacturers need to invest in improving the sensory attributes of their products, ensuring that cake mixes deliver on taste and texture expectations. Clear communication regarding the quality of ingredients, production processes, and product testing can help alter consumer perceptions. Building trust in the reliability and excellence of cake mix products is crucial for overcoming this challenge.
Price Sensitivity and Economic Factors
The cake mixes market is influenced by price sensitivity, with consumers often comparing the cost of cake mixes to the expenses associated with baking from scratch or purchasing ready-made cakes. Economic factors, such as fluctuations in raw material prices and production costs, impact the pricing strategies of manufacturers. Balancing affordability while maintaining product quality poses a constant challenge for the industry.
Economic downturns and financial uncertainties can also affect consumer spending patterns, potentially leading to a shift in preferences towards more economical alternatives. Manufacturers need to navigate these challenges by optimizing production processes, exploring cost-effective ingredients, and implementing pricing strategies that offer value for money without compromising on quality.
Clean Label and Ingredient Transparency
With the rise of clean eating trends, consumers are increasingly demanding transparency in labeling and a clear understanding of the ingredients used in food products, including cake mixes. The challenge for the industry is to align with the clean label movement, which emphasizes natural, recognizable ingredients and minimal processing.
Achieving clean label status requires reformulating recipes, removing artificial additives, and clearly communicating ingredient information on packaging. Striking a balance between extending the shelf life of cake mixes and meeting clean label expectations poses a technical challenge for manufacturers. Those who successfully navigate this challenge stand to gain consumer trust and meet the growing demand for transparent and wholesome products.
Key Market Trends
Health-Conscious Product Offerings
A prominent trend in the global cake mixes market is the increasing demand for health-conscious product offerings. Consumers are becoming more mindful of their dietary choices, seeking products that align with their health and wellness goals. In response, cake mix manufacturers are introducing healthier alternatives, including organic, gluten-free, and low-sugar options. These formulations cater to consumers looking for indulgence without compromising on nutritional value. The trend reflects a broader shift towards clean eating and a desire for transparency in ingredient sourcing, contributing to the overall evolution of the cake mixes market.
Health-conscious cake mixes often incorporate natural ingredients, reduce or eliminate artificial additives, and provide nutritional information prominently on packaging. This trend is driven by a growing awareness of lifestyle-related health issues and a desire for convenient yet wholesome baked goods. Manufacturers that embrace and effectively communicate these health-conscious attributes are likely to attract a broader consumer base and stay relevant in an increasingly wellness-focused market.
Plant-Based and Alternative Ingredients
The rising popularity of plant-based diets has significantly influenced the cake mixes market, leading to a surge in products featuring alternative ingredients. Plant-based cake mixes cater to the growing demand from consumers adopting vegetarian, vegan, or flexitarian lifestyles. Manufacturers are incorporating ingredients such as plant-based flours, egg substitutes, and non-dairy alternatives to create cakes that align with these dietary preferences.
This trend not only appeals to individuals with specific dietary restrictions but also contributes to the broader sustainability movement. Plant-based ingredients often have a lower environmental footprint compared to traditional animal-based components. As the awareness of ethical and environmental considerations continues to grow, the inclusion of plant-based and alternative ingredients in cake mixes is expected to remain a key trend shaping the industry.
Premiumization and Gourmet Varieties
The cake mixes market is experiencing a trend towards premiumization and the introduction of gourmet varieties. Consumers are increasingly willing to invest in high-quality, indulgent experiences, even in the realm of convenience products like cake mixes. Manufacturers are responding by offering premium ingredients, unique flavor combinations, and sophisticated packaging to elevate the overall consumer experience.
Gourmet cake mixes often feature premium chocolate, exotic fruit extracts, and artisanal flavor profiles. This trend taps into the consumer desire for elevated and distinctive taste experiences, making cake baking an opportunity for culinary exploration. The premiumization of cake mixes aligns with the broader trend of consumers seeking premium and luxurious options across various food and beverage categories.
Ethnic and Global Flavor Inspirations
Cake mixes are embracing diverse and global flavor inspirations to cater to the multicultural palate of today's consumers. Ethnic and international flavors are gaining popularity as consumers seek novel and exotic taste experiences. Manufacturers are introducing cake mixes inspired by global cuisines, incorporating flavors like matcha, chai, cardamom, and tropical fruits into their product offerings.
This trend reflects the influence of globalization and the interconnectedness of cultures through social media and travel. Consumers are increasingly open to trying new and unfamiliar flavors, and cake mixes provide a convenient platform for introducing these diverse taste profiles. Companies that embrace and capitalize on this trend can create a point of differentiation, attracting adventurous consumers looking for unique and globally inspired baking experiences.
Clean Label and Transparency
The clean label movement continues to shape trends in the cake mixes market, with consumers seeking transparency in ingredient sourcing and manufacturing processes. Clean label products are characterized by simple, recognizable ingredients, and the absence of artificial additives and preservatives. Cake mix manufacturers are responding by reformulating recipes, removing undesirable ingredients, and prominently displaying clean label claims on packaging.
The demand for transparency extends beyond ingredient lists to include information about sustainable and ethical practices. Consumers are increasingly interested in knowing the environmental impact of their food choices, prompting manufacturers to adopt eco-friendly packaging and sourcing practices. Clean label and transparency trends align with a broader shift towards conscious consumerism, influencing purchasing decisions and brand loyalty in the cake mixes market.
Segmental Insights
Flavor Insights
With the largest market share in 2023, the chocolate flavour category held the biggest share. Because chocolate-flavored food products are so widely consumed worldwide, the market is expected to grow at a stable CAGR during the forecasted period. A high degree of knowledge regarding chocolate's health advantages will increase demand. During the forecasted period, the fruit flavour is predicted to increase at the fastest rate. The market is expected to rise at a faster rate due to the growing demand for fruit-flavored goods made with natural and chemical-free components. Furthermore, the category will increase even more due to the availability of a wide range of flavours, including strawberry, pineapple, banana, blueberry, cherry, and mango.
Regional Insights
North America has emerged as the leading regional market in the cake mixes industry due to several key factors driving its growth. One of the primary reasons is the region's strong consumer preference for convenience foods. Cake mixes offer a quick and easy solution for baking, catering to busy lifestyles and the growing trend of home baking. This convenience appeals to both busy professionals and families seeking time-saving meal solutions. Additionally, North America benefits from a well-established distribution network and robust retail infrastructure, making cake mixes readily available to consumers across various channels, including supermarkets, specialty stores, and online platforms. The region's extensive advertising and promotional efforts by leading cake mix brands further bolster market growth by increasing product visibility and consumer awareness.
Innovation in cake mix formulations also contributes to North America's market dominance. Companies in the region continually introduce new flavors, dietary options (such as gluten-free and organic), and premium products, catering to evolving consumer tastes and dietary preferences. Moreover, the strong cultural inclination towards baking, supported by numerous baking shows and events, reinforces consumer engagement and boosts demand for cake mixes. These factors collectively position North America as the leading market in the cake mixes sector.
Archer Daniels Midland Company
General Mills, Inc.
Associated British Foods Plc
Ingredion, Inc.
Cargill, Inc.
Pinnacle Food LLC
The Hain Celestial Group, Inc.
Kerry Group Plc
The Krusteaz Company
Chelsea Milling Co.
In this report, the global Cake Mixes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global Cake Mixes Market.
Global Cake Mixes Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Detailed analysis and profiling of additional market players (up to five).