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市场调查报告书
商品编码
1801818
摩托车和踏板车市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Motorcycle and Scooter Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024年,全球摩托车和踏板车市场规模达1,781亿美元,预计2034年将以6.1%的复合年增长率成长,达到3,173亿美元。由于城市交通需求的不断变化、可持续发展意识的不断提升以及年轻群体偏好的转变,该市场正在经历重大变化。随着消费者环保意识的增强以及政府支持绿色交通的激励措施的实施,电动车型正稳步发展。城市交通拥挤以及对经济高效、紧凑型出行方式的需求,正在推动两轮车的需求。
製造商正在透过融入GPS、行动互联和诊断功能等现代功能来提升摩托车和踏板车的吸引力。此外,轻量化结构、时尚外观和人体工学设计等趋势正在吸引更年轻的客户群。车辆订阅服务和共乘等新商业模式正在逐渐重塑人们在大都市地区的个人出行方式。售后市场也在不断发展,对骑乘者专属客製化、性能升级和增强型安全部件的需求日益增长,进一步推动了消费者对两轮车市场的参与度。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 1781亿美元 |
预测值 | 3173亿美元 |
复合年增长率 | 6.1% |
2024年,内燃机 (ICE) 车型占据约 70% 的市场份额,预计 2025 年至 2034 年期间的复合年增长率将超过 5%。儘管电动两轮车的受欢迎程度稳步上升,但传统的汽油车仍然是众多骑乘者的首选。广泛的加油基础设施、成熟的机械可靠性以及出色的长途行驶续航里程是内燃机汽车继续占据全球销售主导地位的关键原因。传统引擎的强劲成长势头表明,目前,它们仍然能够满足全球众多消费者的期望。
2024年,摩托车仍是主要产品类别,占81%。预计到2034年,该细分市场的复合年增长率将达到6%。在全球许多地区,尤其是在新兴经济体,摩托车是最实用、最经济的日常交通工具。摩托车的标准排气量在100cc至250cc之间,是数百万通勤者必备的代步工具。全球摩托车产量很大一部分来自亚太地区,价格实惠和实用性是该地区消费者购买摩托车的主要因素。
印度摩托车和踏板车市场占22%的市场份额,2024年产值达296亿美元。作为全球最大的摩托车生产国,印度贡献了全球两轮车产量的约15-20%,2024财年产量约为2,800万辆。与成熟市场(摩托车通常用于休閒或豪华用途)不同,印度消费者的日常旅行依赖摩托车。在这里,关键的购买决策取决于成本效益、行驶里程、维护便利性和日常可靠性等因素。
塑造全球摩托车和踏板车市场的领导者包括 Classic Legends、Hero、TVS、Piaggio、Yamaha、Suzuki、Honda、Bajaj Motorcycles、OLA 和 ATHER。摩托车和踏板车行业的顶级製造商正透过专注于创新、在地化和产品多样化来巩固其市场地位。他们正在扩大电动车产品组合,以符合永续发展目标和消费者对清洁出行日益增长的兴趣。对智慧连接功能和安全技术的投资正在帮助品牌提升用户体验和品牌差异化。许多公司正在透过建立区域製造中心来降低物流成本并有效满足当地需求,从而加强其国内和出口足迹。与科技公司和行动平台的合作正在透过订阅模式和共享行动解决方案创造新的收入来源。
The Global Motorcycle and Scooter Market was valued at USD 178.1 billion in 2024 and is estimated to grow at a CAGR of 6.1% to reach USD 317.3 billion by 2034. This market is undergoing major changes due to evolving urban transportation needs, rising awareness around sustainability, and shifting preferences among younger demographics. Electric variants are gaining steady traction as consumers prioritize environmental consciousness and benefit from government incentives supporting green transportation. Urban congestion and the need for cost-efficient, compact mobility options are fueling demand for two-wheelers.
Manufacturers are enhancing the appeal of motorcycles and scooters by incorporating modern features such as GPS, mobile connectivity, and diagnostic capabilities. Additionally, trends in lightweight construction, sleek aesthetics, and ergonomic design are drawing in a younger customer base. New business models like vehicle subscription services and ridesharing options are slowly reshaping how people access personal mobility in metropolitan areas. The aftermarket is also evolving, with increasing demand for rider-specific customization, performance upgrades, and enhanced safety components, and further driving consumer engagement with the two-wheeler segment.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $178.1 Billion |
Forecast Value | $317.3 Billion |
CAGR | 6.1% |
In 2024, internal combustion engine (ICE) models held approximately 70% market share and are forecast to expand at a CAGR of over 5% from 2025 to 2034. While electric two-wheelers are steadily rising in popularity, traditional petrol-powered vehicles remain the preferred choice among many riders. The widespread availability of fueling infrastructure, well-established mechanical reliability, and superior range for longer rides are key reasons ICE vehicles continue to dominate global sales volumes. The momentum behind conventional engines demonstrates that, for now, they continue to meet the expectations of many consumers worldwide.
Motorcycles remained the leading product category in 2024, accounting for 81% share. This segment is expected to grow at a CAGR of 6% through 2034. In numerous global regions, particularly in emerging economies, motorcycles represent the most practical and economical means of daily transportation. With standard engine capacities ranging between 100cc and 250cc, these bikes serve as essential mobility tools for millions of commuters. A large share of global production originates from the Asia Pacific, where affordability and functional utility are major purchasing factors.
India Motorcycle and Scooter Market held 22% share and generated USD 29.6 billion in 2024. As the top global manufacturer of motorcycles, India contributes roughly 15-20% of worldwide two-wheeler production, with approximately 28 million units built in FY 2024. Unlike in mature markets, where motorcycles often serve recreational or luxury roles, Indian consumers rely on them for everyday use. Here, critical buying decisions are shaped by considerations like cost-efficiency, mileage, ease of maintenance, and day-to-day reliability.
Leading players shaping the Global Motorcycle and Scooter Market include Classic Legends, Hero, TVS, Piaggio, Yamaha, Suzuki, Honda, Bajaj Motorcycles, OLA, and ATHER. Top manufacturers in the motorcycle and scooter industry are reinforcing their market position by focusing on innovation, localization, and product diversification. They are expanding their electric vehicle portfolios to align with sustainability goals and growing consumer interest in cleaner mobility. Investment in smart connectivity features and safety technology is helping brands enhance user experience and brand differentiation. Many are strengthening their domestic and export footprints by establishing regional manufacturing hubs to reduce logistics costs and meet local demand efficiently. Partnerships with tech firms and mobility platforms are creating new revenue streams through subscription models and shared mobility solutions.