探险摩托车市场规模、份额及成长分析（按引擎尺寸、价格分布范围、车辆类型和地区）－产业预测（2025-2032 年）

预计 2023 年全球探险摩托车市场规模将达到 152.2 亿美元，从 2024 年的 159.9 亿美元成长到 2032 年的 236.9 亿美元，预测期间（2025-2032 年）的复合年增长率为 5.04%。

全球探险摩托车市场正在经历显着增长，这得益于消费者对多功能两轮体验的日益增长的偏好，这种体验将公路舒适性与越野能力完美融合。冒险爱好者越来越被能够穿越各种地形并确保远距舒适性的摩托车所吸引，这反映了体验式和探险旅行的文化趋势。骑士们追求坚固耐用的性能、可靠的燃油效率和自适应悬吊系统，吸引了各种各样的骑手，而不仅仅是经验丰富的越野车手。此外，连网技术和智慧功能的整合透过提供先进的导航和即时性能数据增强了骑乘体验。随着向电动车型的转变，製造商正在引入电动动力传动系统和模组化电池系统的创新，以吸引具有环保意识和技术意识的消费者。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究

探险自行车市场规模（依引擎尺寸划分）及复合年增长率（2025-2032）

• 市场概览
• 250cc以下
• 250～500cc
• 500～1000cc
• 1000cc以上

探险自行车市场规模（按价格分布）及复合年增长率（2025-2032）

• 市场概览
• 低于1万美元
• 10,000美元至20,000美元
• 2万至3万美元
• 超过3万美元

探险自行车市场规模（依车型划分）及复合年增长率（2025-2032）

• 市场概览
• 街道
• 越野
• 双项运动
• 扰频器

探险自行车市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• BMW Motorrad（Germany）
• KTM（Austria）
• Honda Motorcycle Co.（Japan）
• Yamaha Motor Company（Japan）
• Suzuki Motor Corporation（Japan）
• Triumph Motorcycles（United Kingdom）
• Ducati Motor Holding（Italy）
• Harley Davidson Motor Company（United States）
• Kawasaki Heavy Industries（Japan）
• Aprilia（Italy）
• Husqvarna Motorcycles（Sweden）
• MV Agusta（Italy）
• Zero Motorcycles（United States）

结论和建议

Global Adventure Motorcycle Market Size was valued at USD 15.22 Billion in 2023 poised to grow from USD 15.99 Billion in 2024 to USD 23.69 Billion by 2032, growing at a CAGR of 5.04% in the forecast period (2025-2032).

The global adventure motorcycle market is experiencing significant growth, propelled by a rising consumer preference for versatile two-wheeled experiences that seamlessly blend on-road comfort with off-road capabilities. Adventure enthusiasts are increasingly drawn to motorcycles that can navigate various terrains while ensuring long-distance comfort, reflecting a cultural trend toward experiential travel and adventure tourism. Riders are seeking robust performance, reliable fuel efficiency, and adaptable suspension systems, attracting a diverse audience beyond just seasoned off-road riders. Furthermore, the integration of connected technologies and smart features enhances the riding experience, offering advanced navigation and real-time performance data. With a shift toward electrified models, manufacturers are introducing innovations in electric powertrains and modular battery systems, appealing to environmentally conscious and tech-savvy consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adventure Motorcycle market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adventure Motorcycle Market Segments Analysis

The global adventure motorcycle market is segmented based on engine size, price range, vehicle type, and region. In terms of engine size, the market is divided into 250cc, 250-500cc, 500-1000cc, and above 1000cc. Based on price range, the market is grouped into $10,000, $10,000-$20,000, $20,000-$30,000, above $30,000. Based on vehicle type, the market is divided into street, off-road, dual-sport, and scrambler. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Driver of the Global Adventure Motorcycle Market

The global adventure motorcycle market is primarily driven by the growing fascination with adventure tourism and off-road exploration. An increasing number of consumers are looking for experiences that blend travel with physical challenges and breathtaking landscapes. This trend has broadened the rider demographic, attracting not only dedicated enthusiasts but also casual riders and outdoor adventurers. In response, manufacturers have created versatile motorcycles that offer a harmonious blend of comfort, durability, and off-road performance. Furthermore, the rise of organized expeditions, adventure rallies, and dual-sport events has enhanced the accessibility and appeal of this segment, encouraging more individuals to participate in adventurous riding experiences.

Restraints in the Global Adventure Motorcycle Market

While interest in adventure motorcycles is on the rise, several challenges hinder their widespread adoption, primarily related to the overall cost of ownership. The integration of premium features, advanced performance parts, and aftermarket enhancements significantly increases the total expenditure associated with these bikes. Owners may also face higher costs for specialized maintenance and replacement components, creating a financial barrier that discourages potential buyers. This situation particularly affects price-sensitive consumers, limiting access to adventure motorcycles and preventing deeper market penetration in various emerging economies that could benefit from their appeal. Consequently, these constraints serve as a deterrent for many prospective owners.

Market Trends of the Global Adventure Motorcycle Market

The Global Adventure Motorcycle market is experiencing a significant trend towards the integration of advanced suspension systems and terrain-adaptive ride modes. Manufacturers are increasingly equipping their models with user-controlled electronically adaptive suspension, allowing for seamless adjustments to performance based on varied terrains. This trend enhances rider experience by enabling quick transitions between different riding conditions-such as pavement, dirt, and gravel-without extensive manual adjustments. As a result, riders enjoy improved handling and comfort, epitomizing the demand for versatile features that cater to both on-road and off-road adventures. This shift is paving the way for a more sophisticated and user-friendly motorcycle landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Adventure Motorcycle Market Size by Engine Size & CAGR (2025-2032)

• Market Overview
• 250cc
• 250-500cc
• 500-1000cc
• Above 1000cc

Global Adventure Motorcycle Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• $10,000
• $10,000-$20,000
• $20,000-$30,000
• Above $30,000

Global Adventure Motorcycle Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Street
• Off-Road
• Dual-Sport
• Scrambler

Global Adventure Motorcycle Market Size & CAGR (2025-2032)

• North America (Engine Size, Price Range, Vehicle Type)
  • US
  • Canada
• Europe (Engine Size, Price Range, Vehicle Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Engine Size, Price Range, Vehicle Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Engine Size, Price Range, Vehicle Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Engine Size, Price Range, Vehicle Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BMW Motorrad (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motorcycle Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph Motorcycles (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ducati Motor Holding (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley Davidson Motor Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprilia (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Husqvarna Motorcycles (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MV Agusta (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zero Motorcycles (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations