装饰地毯市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球装饰地毯市场价值 85 亿美元，预计到 2034 年将以 4.9% 的复合年增长率增长至 136 亿美元。

市场成长的驱动力在于消费者对家居装饰和室内设计日益增长的兴趣，人们越来越重视打造舒适美观的居住空间。装饰地毯因其能够提升任何房间的温暖度、舒适度和美感，已成为现代家居设计中不可或缺的一部分。消费者，尤其是年轻消费者，对居家个人化的热情日益高涨，这加速了设计大胆、质地多样、图案鲜艳的装饰地毯的普及。社群媒体平台的影响力进一步强化了这一趋势，因为美观的家居产品在网路上持续走红。此外，全球住宅建设和翻新活动的增加也推动了对装饰地毯等装饰品的需求。快速的城市化进程，尤其是在印度和巴西等新兴经济体，正在推动新建房屋计画和房屋改造的扩张。由于装饰地毯价格适中且能瞬间提升室内氛围，因此它们往往是新房装修或翻新项目中人们最先购买的装饰品之一。

2024年，簇绒地毯市场规模达38亿美元，预计2025年至2034年间将以4.6%的复合年增长率成长。簇绒地毯采用快速、经济高效的生产工艺，将纱线环穿过底布，然后修剪，形成光滑柔软的表面。这种生产方式既能实现大规模生产，又能保持精细的设计和高端的美感。簇绒地毯能够以更低的价格复製手工地毯的外观和触感，这极大地促进了其广泛的流行。对于注重预算的消费者和希望以经济实惠的方式提升家居格调的新房主来说，簇绒地毯无疑是理想之选。

线下配销通路占76.4%的市场份额，预计2025年至2034年将以4.8%的复合年增长率成长。其强劲的市占率主要源自于消费者在购买前更倾向于亲身感受产品的质地、颜色和品质。家具展厅、百货公司和家居装饰专卖店等实体零售店能够让消费者直观地了解地毯与室内装潢的搭配效果。此外，离线购物还具有诸多优势，例如产品即时到货、个人化服务以及能够并排比较各种选项，使其成为众多消费者的首选购买管道。

2024年美国装饰地毯市场规模达17.7亿美元，预计2025年至2034年间将以4.3%的复合年增长率成长。美国市场成长主要得益于消费者在家居装修和室内设计方面的强劲支出，以及对舒适性和美观性的日益重视。生活方式的改变和远距办公趋势的兴起进一步推动了房屋翻新和重新装修活动的成长。因此，包括装饰地毯在内的高端家居用品需求持续上升，推动了美国市场的创新和产品多样化。

全球装饰地毯市场的主要参与者包括Beaulieu、Masland Carpets、Shaw Industries Group、Stark Carpet、Balta、Bentley Mills、Mannington Mills、Mohawk Industries、Oriental Weavers、Milliken & Company、Interface、J&J Flooring、The Dixie Group、Tarkett和Engineered Floors。这些领导者正致力于拓展产品组合、投资永续材料并利用现代製造技术来巩固其市场地位。许多企业正在推出环保且可客製化的地毯设计，以满足消费者对个人化和永续家居装饰不断变化的需求。他们还透过与室内设计师、零售商和线上市场建立合作关係来提高品牌知名度并触及更广泛的受众。此外，製造商也十分重视数位行销和全通路分销，以满足消费者对线上线下购物体验日益增长的需求。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
• 产业影响因素
  • 成长驱动因素
    • 家居装饰和室内美学需求不断增长
    • 住宅建设及翻新业务成长
    • 永续性和环保材料
    • 客製化和设计多样性
  • 产业陷阱与挑战
    • 人们对硬地板的偏好正在转变
    • 原料和运输成本上涨
• 成长潜力分析
• 未来市场趋势
• 技术与创新格局
  • 当前技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 按类型
• 监管环境
  • 标准和合规要求
  • 区域监理框架
  • 认证标准
• 贸易统计
  • 主要进口国
  • 主要出口国
• 波特的分析
• PESTEL 分析
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
  • 电子商务对购买决策的影响

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依类型划分，2021-2034年

• 主要趋势
• 编织
• 簇绒
• 打结
• 针刺
• 平织
• 其他的

第六章：市场估算与预测：依材料分类，2021-2034年

• 主要趋势
• 尼龙
• 羊毛
• 丝绸
• 聚酯纤维
• 丙烯酸纤维
• 其他的

第七章：市场规模估算与预测（2021-2034年）

• 主要趋势
• 小号（2x3、3x5、4x6）
• 中（5x7、5x8、6x9）
• 大尺寸（8x10，9x12）

第八章：市场估算与预测：依价格划分，2021-2034年

• 主要趋势
• 低的
• 中等的
• 高的

第九章：市场估计与预测：依应用领域划分，2021-2034年

• 主要趋势
• 住宅
• 商业的

第十章：市场估价与预测：依配销通路划分，2021-2034年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 大型超市/超市
  • 大型零售商店
  • 专卖店
  • 其他的

第十一章：市场估计与预测：按地区划分，2021-2034年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
  • 马来西亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十二章：公司简介

• Balta
• Beaulieu
• Bentley Mills
• Engineered Floors
• Interface
• J&J Flooring
• Mannington Mills
• Masland Carpets
• Milliken & Company
• Mohawk Industries
• Oriental Weavers
• Shaw Industries Group
• Stark Carpet
• Tarkett
• The Dixie Group

The Global Accent Rugs Market was valued at USD 8.5 Billion in 2024 and is estimated to grow at a CAGR of 4.9% to reach USD 13.6 Billion by 2034.

Market growth is driven by the rising consumer interest in home decor and interior styling, as people place greater emphasis on creating comfortable and visually appealing living spaces. Accent rugs have become an integral part of modern home design due to their ability to enhance warmth, comfort, and aesthetics in any room. The growing enthusiasm for home personalization, particularly among younger consumers, has accelerated the adoption of accent rugs with bold designs, varied textures, and vibrant patterns. The influence of social media platforms has further strengthened this trend, as visually appealing home products continue to gain popularity online. Additionally, increasing residential construction and renovation activities worldwide are boosting demand for decorative items such as accent rugs. Rapid urbanization, especially in emerging economies like India and Brazil, is fueling the expansion of new housing projects and remodeling efforts. Since accent rugs are affordable and instantly transform interiors, they are often among the first decorative purchases made during new home setups or renovation projects.

The tufted category segment generated USD 3.8 Billion in 2024 and is forecasted to grow at a CAGR of 4.6% between 2025 and 2034. Tufted rugs are produced using a fast, cost-efficient technique in which yarn loops are inserted through a backing material and later trimmed to create a smooth and plush finish. This manufacturing approach allows for large-scale production while maintaining detailed designs and premium aesthetics. Their ability to replicate the look and feel of hand-crafted rugs at lower prices has significantly contributed to their widespread popularity. These rugs have gained traction among budget-conscious consumers and new homeowners seeking stylish home upgrades without incurring high costs.

The offline distribution channel segment held 76.4% share and is anticipated to grow at a CAGR of 4.8% from 2025 to 2034. This strong presence can be attributed to the preference among buyers to experience a product's texture, color, and quality in person before making a purchase. Physical retail outlets such as furniture showrooms, department stores, and specialty home decor stores enable consumers to visualize how rugs will fit within their interiors. Moreover, offline shopping provides advantages such as immediate product availability, personal assistance, and the ability to compare a wide range of options side by side, making it the preferred purchasing channel for many consumers.

U.S. Accent Rugs Market generated USD 1.77 Billion in 2024 and is expected to grow at a CAGR of 4.3% between 2025 and 2034. Market growth in the country is supported by strong consumer spending on home improvement and interior design, along with a growing focus on comfort and aesthetic appeal. The increase in home renovation and redecoration activities has been reinforced by lifestyle changes and the expansion of remote work trends. As a result, demand for premium home furnishings, including accent rugs, continues to rise, driving innovation and product variety across the U.S. market.

Prominent players in the Global Accent Rugs Market include Beaulieu, Masland Carpets, Shaw Industries Group, Stark Carpet, Balta, Bentley Mills, Mannington Mills, Mohawk Industries, Oriental Weavers, Milliken & Company, Interface, J&J Flooring, The Dixie Group, Tarkett, and Engineered Floors. Leading companies in the Accent Rugs Market are focusing on expanding their product portfolios, investing in sustainable materials, and leveraging modern manufacturing technologies to strengthen their market position. Many are introducing eco-friendly and customizable rug designs to cater to evolving consumer preferences for personalized and sustainable home decor. Partnerships with interior designers, retailers, and online marketplaces are being used to enhance visibility and reach a broader audience. Manufacturers are also emphasizing digital marketing and omnichannel distribution to meet the growing demand for both online and offline purchasing experiences.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Type
  • 2.2.3 Material
  • 2.2.4 Size
  • 2.2.5 Price
  • 2.2.6 Application
  • 2.2.7 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising demand for home decor and interior aesthetics
    • 3.2.1.2 Growth in residential construction and renovation
    • 3.2.1.3 Sustainability and eco-friendly materials
    • 3.2.1.4 Customization and design diversity
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Shifting preference towards hard flooring
    • 3.2.2.2 Rising cost of raw materials and transportation
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By type
• 3.7 Regulatory landscape
  • 3.7.1 Standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Trade statistics
  • 3.8.1 Major importing countries
  • 3.8.2 Major exporting countries
• 3.9 Porter's analysis
• 3.10 PESTEL analysis
• 3.11 Consumer behavior analysis
  • 3.11.1 Purchasing patterns
  • 3.11.2 Preference analysis
  • 3.11.3 Regional variations in consumer behavior
  • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By Region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East & Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034, (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Woven
• 5.3 Tufted
• 5.4 Knotted
• 5.5 Needle-punched
• 5.6 Flat weave
• 5.7 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2034, (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Nylon
• 6.3 Wool
• 6.4 Silk
• 6.5 Polyester
• 6.6 Acrylic
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Size, 2021 - 2034, (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Small (2x3, 3x5, 4x6)
• 7.3 Medium (5x7, 5x8, 6x9)
• 7.4 Large (8x10, 9x12)

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2034, (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2034, (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Residential
• 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce website
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Hypermarket/ supermarkets
  • 10.3.2 Mega retail stores
  • 10.3.3 Specialty stores
  • 10.3.4 Others

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Indonesia
  • 11.4.7 Malaysia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Balta
• 12.2 Beaulieu
• 12.3 Bentley Mills
• 12.4 Engineered Floors
• 12.5 Interface
• 12.6 J&J Flooring
• 12.7 Mannington Mills
• 12.8 Masland Carpets
• 12.9 Milliken & Company
• 12.10 Mohawk Industries
• 12.11 Oriental Weavers
• 12.12 Shaw Industries Group
• 12.13 Stark Carpet
• 12.14 Tarkett
• 12.15 The Dixie Group