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市场调查报告书
商品编码
1916590
块毯市场预测至2032年:按产品类型、材料、分销管道、最终用户和地区分類的全球分析Area Rugs Carpets Market Forecasts to 2032 - Global Analysis By Product Type (Tufted, Woven, Needle-Punched, Knotted / Hand-Knotted and Hybrid / Specialty), Material, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球块毯市场价值将达到 125.4 亿美元,到 2032 年将达到 196.2 亿美元,在预测期内复合年增长率为 6.6%。
地毯是重要的装饰元素,能够提升住宅和职场的舒适度、声学效果和整体风格。它们可以固定家具,划分功能区域,为开放空间增添结构感,同时也能降低噪音,并增强防滑性能。块毯材质多样,颜色和设计各异,不仅能美化室内装潢,还能保护底层地板免受损坏。此外,地毯也有助于保持室内隔热保温,营造舒适的室内环境。随着人们对生活品质的追求不断提高、房屋改造活动日益频繁以及对精緻室内设计的偏好日益增长,地毯作为兼具实用性、设计感和耐用性的装饰配件,在不断发展的以消费者主导主导的全球室内市场中占据了稳固的地位,广泛应用于住宅、商业和酒店等各个领域。
根据世界银行的数据,预计到 2050 年,全球都市化将达到 68%,印度和中国等新兴经济体将推动对住宅和商业地板材料解决方案(包括地毯和地垫)的需求。
住宅维修改造活动增加
住宅维修和改造计划的增加显着推动了块毯市场的成长。消费者优先考虑能够提升视觉美感、舒适度和房屋转售价值的室内装潢。地毯是一种经济实惠的装饰升级方案,无需大规模施工即可瞬间改变空间。其多功能性使住宅能够尝试不同的颜色、纹理和布局,同时也能起到隔热和隔音的作用。城市生活、家庭购买力的提升以及人们对独特室内设计的日益增长的兴趣等因素都在推动装修支出。这一持续趋势正在世界各地现代住宅环境中创造对块毯的稳定需求。
高维护和清洁要求
块毯和地垫的高维护成本限制了市场成长。地毯容易积聚灰尘、过敏原、污渍和异味,因此定期清洁对于健康和美观至关重要。专业的清洁服务和专用产品增加了长期拥有成本。宠物主人和对灰尘敏感的人出于卫生考虑往往会避免使用地毯。商业场所为了保持地毯符合规定的清洁标准,需要承担更高的营运成本。与更易于清洁的硬质地板相比,地毯通常被认为实用性较低,而这种高维护成本的认知在许多市场持续抑制消费者对块毯和地垫的偏好。
电子商务和数位零售平台的成长
线上零售的快速成长为块毯市场带来了新的机会。数位平台提供了便利的途径,让消费者可以轻鬆存取丰富的商品目录,方便地比较款式、价格和材质。扩增实境视觉化和用户回馈等先进工具进一步优化了购买决策。线上通路帮助品牌拓展市场,尤其是在新兴市场,同时也有助于降低营运成本。网路普及率的提高和消费者对线上交易的熟悉程度的加深,正是推动这一趋势的关键因素。随着消费者越来越倾向于在线上购买家具,电子商务正成为提升地毯产业销售额和品牌知名度的强大管道。
来自其他地板材料解决方案的激烈竞争
来自非地毯地板材料的激烈竞争对块毯市场构成了重大威胁。瓷砖、乙烯基和木地板等材料因其外观时尚、易于维护和使用寿命长而备受消费者青睐。这些地板材料越来越被视为清洁且适合快节奏的现代生活方式。地板材料技术的进步提升了舒适度和视觉吸引力,削弱了地毯曾经占据的主导地位。随着家庭和企业越来越多地转向更易于维护的地板材料,人们对地毯的依赖性正在下降,这对全球住宅和商业空间的地面材料市场成长构成了持续挑战。
新冠疫情感染疾病对块毯市场造成了重大影响,既带来了挑战,也带来了復苏的机会。疫情初期,製造业停工、物流受限以及国际贸易放缓对供应和销售造成了负面影响。随着饭店、企业和零售计划的停滞,商业需求也随之减弱。同时,居家时间的增加促使住宅投资室内装修,刺激了住宅地毯的销售。由于消费者避免前往实体店,电商通路的扩张速度加快。随着疫情后经济活动的重启,在维修活动恢復和供应链改善的支撑下,需求逐渐回升。目前,市场已趋于稳定,并正在重拾成长动能。
预计在预测期内,簇绒布料细分市场将占据最大的市场份额。
由于兼具价格实惠、柔软性和大众市场吸引力等优点,簇绒地毯预计将在预测期内占据最大的市场份额。与编织或手工打结地毯相比,簇绒地毯的生产过程更快、更省工,从而降低了成本。丰富多样的设计、图案和材质能够满足住宅、办公室和商业空间的室内装饰需求。易于保养、经久耐用且能适应最新的装潢潮流,这些特性进一步提升了消费者的青睐度。此外,簇绒地毯也为製造商提供了尝试创新纹理和饰面的空间。这些优势使得簇绒地毯成为全球块毯行业中最受欢迎和应用最广泛的类别。
预计在预测期内,住宅细分市场将实现最高的复合年增长率。
预计在预测期内,住宅领域将保持最高的成长率,这主要得益于人们对住宅风格和舒适度的日益关注。消费者越来越多地投资于地毯,以提升美感、划分空间并打造独特的室内风格。翻新计划的增加、对室内设计潮流的了解以及广泛的线上客製化选项,都在加速地毯的普及。都市区的成长和可支配收入的提高,进一步促使房主购买优质的地板材料解决方案。与商业应用相比,住宅需求成长更为迅速,因为人们追求兼顾装饰性、功能性和舒适性的居住环境,这使得住宅住宅成为全球地毯市场的主要成长引擎。
预计在预测期内,北美将保持最大的市场份额,这得益于强劲的消费支出、广泛的零售网路和先进的电子商务平台。该地区拥有成熟的住宅市场、城市发展和较高的可支配收入,这些因素共同推动了装饰性和功能性地板材料的普及。由于消费者对时尚、耐用且环保的地毯的需求旺盛,住宅需求强劲。此外,商业和酒店业也为市场成长做出了贡献。对室内设计趋势的关注、多样化的材料和设计的供应以及对家居舒适度的重视,将进一步巩固该地区的市场领导地位,使北美成为全球块毯行业最大的贡献者。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于都市化、收入增长和住宅维修活动的活性化。人们对室内美学、现代生活方式以及新住宅计划的日益关注,推动了消费者对装饰性和实用性地毯的需求。印度和中国等国家电子商务的蓬勃发展,提高了消费者取得不同设计和价位地毯的管道。商业基础设施和酒店计划的扩张进一步促进了市场渗透。经济发展、自由裁量权支出增加以及住宅现代化等因素的共同作用,使亚太地区成为全球地毯市场成长最快的地区。
According to Stratistics MRC, the Global Area Rugs Carpets Market is accounted for $12.54 billion in 2025 and is expected to reach $19.62 billion by 2032 growing at a CAGR of 6.6% during the forecast period. Area rugs and carpets are key decorative elements that elevate comfort, acoustics, and style in homes and workplaces. By anchoring furniture and outlining functional areas, they bring structure to open spaces while softening sound and improving traction. Offered in a wide range of fibers, colors, and designs, they enhance interiors and shield underlying floors from damage. Carpeting further supports thermal retention, helping maintain inviting indoor conditions. Rising lifestyle aspirations, remodeling activities, and preference for refined interiors are boosting adoption worldwide, positioning rugs and carpets as practical yet stylish furnishings that successfully merge utility, design value, and long-term performance across residential, commercial, hospitality, and evolving global interior markets driven by consumers.
According to the World Bank, data shows that urbanization rates are projected to reach 68% worldwide by 2050, with emerging economies such as India and China driving demand for residential and commercial flooring solutions, including carpets and rugs.
Rising home renovation and remodeling activities
An increase in residential renovation and remodeling projects is strongly influencing the growth of the area rugs and carpets market. Consumers are prioritizing interior enhancements that boost visual appeal, comfort, and resale value. Rugs and carpets serve as cost-effective decor upgrades that instantly transform rooms without major construction. Their versatility allows homeowners to experiment with colors, textures, and layouts while adding insulation and noise reduction. Factors such as urban living, higher household spending power, and greater emphasis on personalized interiors are encouraging renovation spending. This ongoing trend is driving consistent demand for area rugs and carpets across modern housing environments worldwide.
High maintenance and cleaning requirements
The demanding upkeep associated with area rugs and carpets restrains market growth. Carpets easily accumulate dirt, allergens, spills, and odors, making regular cleaning essential for health and aesthetics. Deep cleaning services and specialized products add to long-term ownership costs. Families with pets or individuals sensitive to dust often avoid carpets due to hygiene concerns. In commercial environments, maintaining carpets to required cleanliness standards increases operational expenses. When compared with hard surface flooring that is easier to clean, carpets are often viewed as less practical. This perception of higher maintenance continues to reduce consumer preference for area rugs and carpets in many markets.
Growth of e-commerce and digital retail platforms
Rapid growth in online retail is opening new opportunities for the area rugs and carpets market. Digital platforms provide easy access to extensive product catalogs, allowing customers to compare styles, prices, and materials conveniently. Advanced tools like augmented visualization and user feedback enhance buying decisions. Online channels help brands expand market reach, especially in emerging regions, while lowering operational costs. Increasing internet penetration and comfort with online transactions support this trend. As consumers increasingly prefer digital shopping for home furnishings, e-commerce is emerging as a powerful channel to boost sales and brand visibility in the rugs and carpets industry.
Intense competition from alternative flooring solutions
Strong competition from non-carpet flooring materials is a significant threat to the area rugs and carpets market. Consumers are increasingly drawn to options like tiles, vinyl, and wooden floors because of their sleek appearance, minimal upkeep, and long service life. These surfaces are often viewed as cleaner and more suitable for fast-paced modern living. Advancements in flooring technology have enhanced comfort and visual appeal, narrowing the advantages once held by carpets. As households and businesses continue shifting toward easy-to-maintain flooring, dependence on rugs and carpets declines, posing a sustained challenge to market growth across global residential and commercial spaces.
The COVID-19 crisis significantly influenced the area rugs and carpets market, creating both challenges and recovery opportunities. Early stages of the pandemic caused manufacturing shutdowns, logistics constraints, and a slowdown in global trade, negatively affecting supply and sales. Commercial demand weakened as hospitality, corporate, and retail projects were halted. In contrast, increased time spent indoors encouraged homeowners to invest in decor upgrades, boosting residential purchases. The shift toward e-commerce gained momentum as consumers avoided physical stores. Post-pandemic reopening led to gradual demand revival, supported by renewed renovation activities and improved supply chains, allowing the market to stabilize and regain growth momentum.
The tufted segment is expected to be the largest during the forecast period
The tufted segment is expected to account for the largest market share during the forecast period because they combine affordability, flexibility, and mass-market appeal. Their production process is faster and less labor-intensive than woven or hand-knotted carpets, resulting in lower costs. The wide variety of designs, patterns, and materials meets the needs of residential homes, offices, and commercial interiors. Ease of cleaning, durability, and adaptability to current decor trends further drive consumer preference. Additionally, tufted carpets allow manufacturers to experiment with innovative textures and finishes. These advantages have positioned the tufted segment as the most preferred and widely adopted category in the global area rugs and carpets industry.
The residential segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the residential segment is predicted to witness the highest growth rate, driven by increased interest in home styling and comfort. Consumers are investing in rugs and carpets to enhance aesthetics, define spaces, and create personalized interiors. Growing renovation projects, exposure to interior design trends, and availability of customized options online have accelerated adoption. Rising urban populations and disposable incomes further encourage homeowners to purchase quality flooring solutions. Compared to commercial applications, residential demand is expanding more rapidly as individuals prioritize decorative, functional, and comfortable living environments, making the residential segment the primary growth engine for the global rugs and carpets market.
During the forecast period, the North America region is expected to hold the largest market share, supported by robust consumer spending, extensive retail networks, and advanced e-commerce platforms. The region benefits from a well-established housing market, urban growth, and higher disposable incomes, driving adoption of decorative and functional floor coverings. Residential demand is strong due to interest in stylish, durable, and eco-friendly rugs. Additionally, commercial and hospitality sectors contribute to market growth. Exposure to interior design trends, availability of diverse materials and designs, and focus on home comfort further reinforce the region's market leadership, making North America the largest contributor to the global area rugs and carpets industry.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, fueled by urbanization, rising incomes, and heightened home improvement activities. Increasing interest in interior aesthetics, modern living trends, and new residential projects are driving consumer demand for decorative and practical rugs. Growth in e-commerce across countries like India and China has improved accessibility to a wide range of designs and price points. Expansion of commercial infrastructure and hospitality projects further supports market adoption. Economic progress, higher discretionary spending, and modernization of homes are contributing to Asia-Pacific's position as the region with the highest growth rate in the global rugs and carpets market.
Key players in the market
Some of the key players in Area Rugs Carpets Market include Mohawk Industries, Inc., Shaw Industries Group, Inc., Harounian Rugs International (HRI), Balta Industries NV, Milliken & Co., The Natural Carpet Company, Nourison, Capel Rugs (Capel Inc.), The Dixie Group, Inc., Agnella / Brintons Agnella Ltd., Amara Rugs, Antep Rugs Inc., Belysse Group NV, Oriental Weavers Group and Safavieh LLC.
In October 2024, Shaw Industries and PPG sign strategic agreement for resinous flooring products. The products will be available to Shaw's customers in the commercial property market via its Patcraft(R) brand. The partnership helps expand the market reach for PPG's products and adds to Shaw's expansive portfolio of flooring and surface solutions.
In November 2023, Oriental Weavers signed an agreement with Amarenco Solarize, the leading provider of solar energy solutions, to operate one of its factories in the Tenth of Ramadan area using solar energy. This project is a significant step in Oriental Weavers' sustainability journey, which is aligned with Egypt's Vision 2030 and the company's commitment to reducing its carbon emissions.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.