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市场调查报告书
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1871214

即食早餐谷物市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

On The Go Breakfast Cereals Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 190 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球即食早餐谷物市场价值 110 亿美元，预计到 2034 年将以 5.4% 的复合年增长率增长至 184 亿美元。

便捷早餐谷物市场 - IMG1

消费者偏好向更健康的生活方式、清洁标籤和低加工食品转变，推动了便携式早餐产品的需求。人们对乳糖不耐症和植物性饮食的日益关注，促进了燕麦和大豆谷物产品的上市。植物性饮食和纯素饮食推动了强化谷物、坚果和种子棒以及功能性配料混合物的创新。关注永续发展的消费者，包括弹性素食者，正在寻找富含蛋白质、维生素和矿物质的产品，以促进骨骼健康、消化和整体活力。北美市场在全球处于领先地位，这得益于其强大的零售基础设施、较高的产品认知度以及对便捷早餐解决方案的青睐。这些趋势促使品牌开发便携式、营养且环保的产品，以吸引忙碌且注重健康的消费者。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 110亿美元
预测值 184亿美元
复合年增长率 5.4%

2024年，独立包装产品市占率达到40.6%，预计到2034年将以3.8%的复合年增长率成长。消费者对单份杯装、袋装和便携碗装产品的偏好，源自于他们对便利性、份量控制和减少食物浪费的需求。各大品牌不断创新，推出可重复密封和即食包装解决方案，在满足消费者随时随地需求的同时，保持产品新鲜度。

2024 年，忙碌的专业人士和通勤者群体占据了 32.3% 的市场份额，预计到 2034 年将以 4.3% 的复合年增长率增长。他们快节奏的生活方式以及对快速、营养早餐的需求是市场成长的主要驱动力。

2024年，北美即食早餐谷物市场占有率预计将达到38.2%，主要得益于消费者对便利、营养、便携早餐解决方案日益增长的需求。消费者正在接受无麸质、有机和植物性产品，而包装和口味的创新也进一步提升了产品的市场吸引力。

即食早餐谷物市场的主要参与者包括通用磨坊公司、百事公司（桂格燕麦）、家乐氏公司、亿滋国际公司、雀巢公司、Clif Bar & Company、Post Holdings, Inc.、KIND LLC（玛氏公司）、费列罗集团和金宝汤公司。各公司致力于产品创新，推出植物性、无麸质和营养强化产品，以满足不断变化的饮食偏好。包装创新，包括单份包装、可重复密封包装和环保包装，提高了便利性并减少了食物浪费，从而吸引了忙碌的消费者。与零售商和电商平台的策略合作扩大了产品的曝光度和供应范围。区域扩张使品牌能够抓住高成长市场机会，同时满足当地的饮食趋势。行销活动强调健康益处、永续性和便利性，以建立品牌忠诚度。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

  • 产业生态系分析
    • 供应商格局
    • 利润率
    • 每个阶段的价值增加
    • 影响价值链的因素
    • 中断
  • 产业影响因素
    • 成长驱动因素
      • 生活节奏加快和时间限制
      • 都市化和通勤文化的发展
      • 健康与营养意识的融合
      • 移动和积极的生活方式采纳
    • 产业陷阱与挑战
      • 与传统谷物相比，每份成本更高
      • 营养完整性认知有限
    • 市场机会
      • 新兴市场城市化与收入成长
      • 以健康为中心的便利产品开发
      • 电子商务和订阅服务集成
      • 工作场所和旅游市场扩张
  • 成长潜力分析
  • 监管环境
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
  • 波特的分析
  • PESTEL 分析
  • 价格趋势
    • 按地区
    • 按产品规格
  • 未来市场趋势
  • 技术与创新格局
    • 当前技术趋势
    • 新兴技术
  • 专利格局
  • 贸易统计（HS编码）（註：仅提供重点国家的贸易统计资料）
    • 主要进口国
    • 主要出口国
  • 永续性和环境方面
    • 永续实践
    • 减少废弃物策略
    • 生产中的能源效率
    • 环保倡议
  • 碳足迹考量

第四章：竞争格局

  • 介绍
  • 公司市占率分析
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区
      • 拉丁美洲
      • MEA
  • 公司矩阵分析
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 关键进展
    • 併购
    • 合作伙伴关係与合作
    • 新产品发布
    • 扩张计划

第五章：市场估算与预测：依产品形式划分，2021-2034年

  • 主要趋势
  • 独立包装
    • 单份装谷物杯
    • 手提谷物和牛奶组合
  • 即取即走式酒吧形式
    • 谷物棒和早餐棒
    • 格兰诺拉麦片和能量棒
  • 便携式混合零食
    • 谷物混合装和什锦干果
    • 一口大小和手指食物

第六章：市场估算与预测：依消费者区隔市场划分，2021-2034年

  • 主要趋势
  • 忙碌的专业人士和通勤者
    • 办公室工作人员及商务人士
    • 大众运输用户
    • 驾驶通勤者和司机
    • 工作场所早餐消费者
  • 积极活跃的生活方式
    • 健身和运动爱好者
    • 观光消费者
    • 户外活动参与者
    • 流动家庭
  • 学生和青年人
    • 大学生
    • 年轻专业人士
    • 精打细算的消费者
    • 关注健康与活力的青少年
  • 注重健康的便利主义者
    • 专注于体重管理
    • 营养补充品使用者
    • 偏好有机和天然产品
    • 功能性食品消费者

第七章：市场估计与预测：依配销通路划分，2021-2034年

  • 主要趋势
  • 便利商店及即买即走式零售
    • 便利商店和加油站
    • 旅游及交通零售
    • 超市和大型超市
    • 特色食品店和健康食品店
    • 工作场所和机构
    • 教育机构销售
  • 电子商务与数位管道
    • 线上杂货和食品配送
    • 订阅和自动外送服务
    • 直接面向消费者的品牌销售
    • 行动应用和按需平台

第八章：市场估算与预测：依地区划分，2021-2034年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 阿联酋
    • 中东和非洲其他地区

第九章：公司简介

  • Campbell Soup Company
  • Clif Bar & Company
  • Ferrero Group
  • General Mills, Inc.
  • Kellogg Company
  • KIND LLC (Mars)
  • Mondelez International, Inc.
  • Nestle SA
  • PepsiCo, Inc. (Quaker Oats)
简介目录
Product Code: 15002

The Global On The Go Breakfast Cereals Market was valued at USD 11 Billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 18.4 Billion by 2034.

On The Go Breakfast Cereals Market - IMG1

Shifts in consumer preferences toward healthier lifestyles, clean labels, and minimally processed foods are fueling the demand for portable breakfast options. Rising awareness of lactose intolerance and plant-based diets has driven the introduction of oat- and soy-based cereal products. Plant-based and vegan diets are encouraging innovation in fortified cereals, nut and seed bars, and functional ingredient blends. Consumers with sustainability concerns, including flexitarians, are seeking products fortified with protein, vitamins, and minerals to support bone health, digestion, and overall vitality. The North American market leads globally, benefiting from strong retail infrastructure, high product awareness, and a culture that favors convenient, breakfast-on-the-go solutions. These trends are encouraging brands to develop portable, nutritious, and environmentally conscious offerings that appeal to busy, health-focused consumers.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$11 Billion
Forecast Value$18.4 Billion
CAGR5.4%

The individual portion packaging segment held a 40.6% share in 2024 and is anticipated to grow at a CAGR of 3.8% through 2034. The preference for single-serve cups, pouches, and portable bowls is driven by consumers' desire for convenience, portion control, and reduced food waste. Brands continue to innovate with resealable and ready-to-eat packaging solutions that maintain freshness while meeting on-the-go needs.

The busy professionals and commuters segment held a 32.3% share in 2024 and is expected to grow at a CAGR of 4.3% through 2034. Their fast-paced lifestyles and demand for quick, nutritious breakfast options are the primary drivers of market growth.

North America On The Go Breakfast Cereals Market held 38.2% share in 2024, fueled by the increasing demand for quick, nutritious, and portable breakfast solutions. Consumers are embracing gluten-free, organic, and plant-based options, with packaging and flavor innovations further enhancing the market appeal.

Key players in the On The Go Breakfast Cereals Market include General Mills, Inc., PepsiCo, Inc. (Quaker Oats), Kellogg Company, Mondelez International, Inc., Nestle S.A., Clif Bar & Company, Post Holdings, Inc., KIND LLC (Mars), Ferrero Group, and Campbell Soup Company. Companies are focusing on product innovation by introducing plant-based, gluten-free, and nutrient-fortified options to meet evolving dietary preferences. Packaging innovation, including single-serve, resealable, and eco-friendly formats, enhances convenience and reduces food waste, appealing to busy consumers. Strategic collaborations with retailers and e-commerce platforms expand product visibility and availability. Regional expansion allows brands to capitalize on high-growth markets while meeting local dietary trends. Marketing campaigns emphasize health benefits, sustainability, and convenience to build brand loyalty.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Product format
    • 2.2.3 Consumer segment
    • 2.2.4 Distribution channel
  • 2.3 TAM Analysis, 2025-2034
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Increasing pace of life and time constraints
      • 3.2.1.2 Urbanization and commuting culture growth
      • 3.2.1.3 Health and nutrition consciousness integration
      • 3.2.1.4 Mobile and active lifestyle adoption
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 Higher cost per serving vs traditional cereals
      • 3.2.2.2 Limited nutritional completeness perception
    • 3.2.3 Market opportunities
      • 3.2.3.1 Emerging market urbanization and income growth
      • 3.2.3.2 Health-focused convenience product development
      • 3.2.3.3 E-commerce and subscription service integration
      • 3.2.3.4 Workplace and travel market expansion
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
    • 3.4.1 North America
    • 3.4.2 Europe
    • 3.4.3 Asia Pacific
    • 3.4.4 Latin America
    • 3.4.5 Middle East & Africa
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis
  • 3.7 Price trends
    • 3.7.1 By region
    • 3.7.2 By product format
  • 3.8 Future market trends
  • 3.9 Technology and Innovation landscape
    • 3.9.1 Current technological trends
    • 3.9.2 Emerging technologies
  • 3.10 Patent Landscape
  • 3.11 Trade statistics (HS code) ( Note: the trade statistics will be provided for key countries only)
    • 3.11.1 Major importing countries
    • 3.11.2 Major exporting countries
  • 3.12 Sustainability and environmental aspects
    • 3.12.1 Sustainable practices
    • 3.12.2 Waste reduction strategies
    • 3.12.3 Energy efficiency in production
    • 3.12.4 Eco-friendly initiatives
  • 3.13 Carbon footprint consideration

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 LATAM
      • 4.2.1.5 MEA
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New Product Launches
    • 4.6.4 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product Format, 2021-2034 (USD Million & Units)

  • 5.1 Key trends
  • 5.2 Individual portion packaging
    • 5.2.1 Single-serve cereal cups
    • 5.2.2 Portable cereal and milk combinations
  • 5.3 Grab-and-go bar formats
    • 5.3.1 Cereal bars and breakfast bars
    • 5.3.2 Granola and cluster bars
  • 5.4 Portable mix and snack formats
    • 5.4.1 Cereal mix and trail mix
    • 5.4.2 Bite-sized and finger foods

Chapter 6 Market Estimates and Forecast, By Consumer Segment, 2021-2034 (USD Million & Units)

  • 6.1 Key trends
  • 6.2 Busy professionals and commuters
    • 6.2.1 Office workers and business professionals
    • 6.2.2 Public transportation users
    • 6.2.3 Car commuters and drivers
    • 6.2.4 Workplace breakfast consumers
  • 6.3 Active and mobile lifestyle
    • 6.3.1 Fitness and exercise enthusiasts
    • 6.3.2 Travel and tourism consumers
    • 6.3.3 Outdoor activity participants
    • 6.3.4 On-the-move families
  • 6.4 Students and young adults
    • 6.4.1 College and university students
    • 6.4.2 Young professionals
    • 6.4.3 Budget-conscious consumers
    • 6.4.4 Health and energy-focused youth
  • 6.5 Health-conscious convenience seekers
    • 6.5.1 Weight management focused
    • 6.5.2 Nutritional supplement users
    • 6.5.3 Organic and natural preference
    • 6.5.4 Functional food consumers

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021-2034 (USD Million & Units)

  • 7.1 Key trends
  • 7.2 Convenience and grab-and-go retail
    • 7.2.1 Convenience stores and gas stations
    • 7.2.2 Travel and transit retail
    • 7.2.3 Supermarkets and hypermarkets
    • 7.2.4 Specialty and health food stores
    • 7.2.5 Workplace and institutional
    • 7.2.6 Educational institution sales
  • 7.3 E-commerce and digital channels
    • 7.3.1 Online grocery and food delivery
    • 7.3.2 Subscription and auto-delivery services
    • 7.3.3 Direct-to-consumer brand sales
    • 7.3.4 Mobile app and on-demand platforms

Chapter 8 Market Estimates and Forecast, By Region, 2021-2034 (USD Million & Units)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 Australia
    • 8.4.5 South Korea
    • 8.4.6 Rest of Asia Pacific
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
    • 8.5.4 Rest of Latin America
  • 8.6 Middle East and Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 South Africa
    • 8.6.3 UAE
    • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

  • 9.1 Campbell Soup Company
  • 9.2 Clif Bar & Company
  • 9.3 Ferrero Group
  • 9.4 General Mills, Inc.
  • 9.5 Kellogg Company
  • 9.6 KIND LLC (Mars)
  • 9.7 Mondelez International, Inc.
  • 9.8 Nestle S.A.
  • 9.9 PepsiCo, Inc. (Quaker Oats)