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市场调查报告书
商品编码
1833613

2032 年极简包装市场预测：按材料类型、包装类型、最终用户和地区进行的全球分析

Minimalist Packaging Market Forecasts to 2032 - Global Analysis By Material Type (Paper & Paperboard, Glass, Metal, Plastics & Polymers, and Other Material Types), Packaging Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球极简包装市场预计在 2025 年达到 668 亿美元，到 2032 年将达到 1,130 亿美元，预测期内的复合年增长率为 7.8%。

极简包装强调环保、轻量化和简化的包装设计，在提升品牌形象的同时减少材料使用。永续性、消费者对简洁美观的偏好以及监管部门要求最大程度减少环境影响的压力推动了这一需求。企业正在积极采用可回收、可生物降解和可堆肥的材料，同时专注于减少废弃物和碳足迹。该市场在食品饮料、个人护理和零售领域正日益受到青睐。极简包装将成本效益与永续性结合，正在重塑全球现代包装策略。

根据联合国环境规划署统计，全球每年产生超过3亿吨塑胶废弃物，促使全球监管转向极简主义和可回收包装。

品牌差异化

在过度饱和的市场中，极简主义包装是品牌脱颖而出的强大工具。其简洁的美感和「少即是多」的概念，能够有效抵御杂乱货架的视觉干扰，并展现出透明度、永续性和现代精緻的价值。这种方法能够直接与当今注重真实性的消费者对话，进而增强品牌连结和忠诚度。通过去除非必要元素，企业可以打造令人难忘、真诚可信的品牌形象，并产生深刻的共鸣。

回收基础设施

全球回收基础设施的不完善和不均衡是极简包装（尤其是像单一材料塑胶这样的包装）广泛应用的一大障碍。儘管这些包装的设计初衷是可回收的，但由于分类设施不足和当地回收项目缺乏，最终往往被掩埋。设计意图与实际处置之间的差距，破坏了极简主义的环保承诺，并造成了巨大的限制。如果没有对废弃物管理系统进行大量投资和标准化，这些包装的生命週期效益就无法充分实现，从而限制了它们的吸引力和有效性。

消费者意识

受过良好教育的消费者积极寻找那些真正实践生态责任的品牌，并将极简包装视为对这些价值的实际承诺。这种购买标准的转变使得企业能够将极简设计作为重要的行销工具，吸引日益增长的注重环保理念的消费者群体。这种意识反过来又鼓励品牌在永续材料方面进行创新，形成良性循环，企业能够满足并推动消费者对负责任包装解决方案的需求，从而扩大市场。

与传统包装的竞争

传统包装的根深蒂固的地位构成了持续的威胁。其成熟的供应链、低廉的认知成本以及消费者的高度熟悉度，对极简主义替代品的采用构成了巨大的障碍。许多公司，尤其是在成本敏感产业，仍不愿投资重新设计其包装系统，担心潜在的价格上涨以及消费者对变革的抵触情绪。此外，传统包装上常见的鲜艳图案和醒目的宣传语，被一些人认为对货架影响力至关重要，却让人觉得极简主义设计可能过于平淡，无法在某些产品类型中有效竞争。

COVID-19的影响：

疫情最初扰乱了极简包装的供应链，将焦点转移到产品安全和卫生上，并暂时增加了塑胶的使用。然而，它也加速了电子商务的发展，精简且有效率的包装在电子商务中至关重要。这强化了极简主义原则的价值，减少了材料使用，并优化了运输成本。最终，这场危机凸显了对具有韧性和适应性的包装系统的需求，巩固了极简主义的长期相关性，因为品牌在永续。

预计预测期内纸张和纸板市场规模最大

预计纸和纸板领域将在预测期内占据最大的市场份额，这得益于其与极简主义和永续性的核心价值的高度契合。这些材料被消费者视为天然、可生物降解且高度可回收的材料，为品牌提供了一种即时且可靠的方式来展示其环保承诺。此外，它们的多功能性使其能够实现兼具美观与功能的创新结构设计。许多地区成熟且高效的纸製品回收流程进一步增强了它们的吸引力，使其成为各行各业转向极简包装的企业低风险、高回报的选择。

预计预测期内二次包装领域将以最高复合年增长率成长

受电子商务持续扩张的推动，二次包装领域预计将在预测期内实现最高成长率。随着网路购物的普及，对高效能、防护性强且经济实惠的运输解决方案的需求也日益增长。简约的二次包装通常包含尺寸合适、重量轻的瓦楞纸箱和纸质包装，可直接减少材料浪费、降低运输成本并提高履约中心的营运效率。此外，由于外包装是品牌与线上顾客的第一个实体接触点，因此简洁明了的设计是提升开箱体验和强化品牌形象的强大工具。

占比最大的地区：

预计北美将在预测期内占据最大的市场份额。这一领先地位得益于其强大的消费群体、高购买力和日益增强的环保意识，这些因素推动了对永续产品的需求。该地区拥有众多科技、时尚和消费品领域的全球品牌，这些品牌率先采用极简主义设计来打造差异化品牌。此外，发达的零售基础设施和电商巨头的主导地位正在推动高效包装解决方案的使用，进一步巩固北美的地位。

复合年增长率最高的地区：

预计欧洲地区在预测期内的复合年增长率最高。这项加速成长主要得益于欧盟旨在减少包装废弃物和促进循环经济的严格且积极的法规结构。欧盟包装和包装废弃物指令等政策强制推动了永续实践。此外，欧洲消费者是全球最具环保意识的消费者群体之一，为极简主义产品带来了强劲的需求驱动力。由上而下的监管措施和自下而上的消费者压力相结合，为快速的市场扩张和包装设计的创新创造了独特的肥沃环境。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球极简包装市场（依材料类型）

  • 纸和纸板
    • 再生纸板
    • 牛皮纸
    • 模塑纤维浆
  • 玻璃
  • 金属
  • 塑胶和聚合物
    • 再生PET（rPET）
    • 生质塑胶
  • 其他材料类型

6. 全球极简包装市场（依包装类型）

  • 初级包装
  • 二次包装
  • 交付/运输包装

7. 全球极简包装市场（依最终用户）

  • 饮食
  • 个人护理和化妆品
  • 医疗保健和製药
  • 电子产品和消费品
  • 时尚与服饰
  • 电子商务与物流
  • 其他最终用户

8. 全球极简包装市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章：主要进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十章：企业概况

  • Amcor plc
  • Tetra Pak
  • Ball Corporation
  • Crown Holdings
  • Smurfit Kappa Group
  • DS Smith
  • Mondi plc
  • WestRock
  • International Paper
  • Berry Global
  • Sealed Air Corporation
  • Huhtamaki Oyj
  • Stora Enso
  • Graphic Packaging International
  • Sonoco Products Company
  • AptarGroup
  • Alpla Group
  • Uflex Limited
Product Code: SMRC31446

According to Stratistics MRC, the Global Minimalist Packaging Market is accounted for $66.8 billion in 2025 and is expected to reach $113.0 billion by 2032 growing at a CAGR of 7.8% during the forecast period. Minimalist Packaging emphasizes eco-friendly, lightweight, and simple packaging designs that reduce material usage while enhancing brand identity. Demand is driven by sustainability trends, consumer preference for clean aesthetics, and regulatory pressures to minimize environmental impact. Companies are adopting recyclable, biodegradable, and compostable materials while focusing on reducing waste and carbon footprints. The market is gaining traction across food, beverages, personal care, and retail sectors. By combining cost efficiency with sustainability, minimalist packaging is reshaping modern packaging strategies worldwide.

According to the UN Environment Programme, over 300 million tons of plastic waste are generated annually, prompting global regulatory shifts toward minimalist and recyclable packaging.

Market Dynamics:

Driver:

Brand Differentiation

In an oversaturated marketplace, minimalist packaging offers a powerful tool for brand distinction. Its clean aesthetics and "less is more" philosophy cut through the visual noise of cluttered shelves, projecting values of transparency, sustainability, and modern sophistication. This approach directly appeals to contemporary consumers who prioritize authenticity, thereby fostering stronger brand connection and loyalty. By stripping away non-essential elements, companies can create a memorable and honest brand identity that resonates deeply, ultimately driving purchase decisions and market growth as brands compete on clarity and purpose rather than sheer volume of information.

Restraint:

Recycling Infrastructure

A significant barrier to the broader adoption of minimalist packaging, particularly materials like monomaterial plastics, is the inconsistent and underdeveloped state of global recycling infrastructure. While designed for recyclability, these packages often end up in landfills due to inadequate sorting facilities or a lack of local recycling programs. This gap between design intent and real-world disposal undermines the environmental promise of minimalism, creating a major restraint. Without substantial investment and standardization in waste management systems, the full lifecycle benefits of these packages cannot be realized, limiting their appeal and effectiveness.

Opportunity:

Consumer Awareness

Educated consumers are actively seeking out brands that demonstrate genuine ecological responsibility, viewing minimalist packaging as a tangible commitment to these values. This shift in purchasing criteria allows companies to leverage minimalist design as a key marketing tool to attract a growing, ethically-driven customer base. Furthermore, this awareness encourages brand innovation in sustainable materials, creating a virtuous cycle that expands the market as companies respond to and fuel consumer demand for responsible packaging solutions.

Threat:

Competition from Traditional Packaging

The entrenched position of traditional packaging poses a persistent threat. Its well-established supply chains, lower perceived costs, and high consumer familiarity present a formidable barrier to adoption for minimalist alternatives. Many businesses, especially in cost-sensitive sectors, remain hesitant to invest in redesigning packaging systems, fearing potential price increases or consumer resistance to change. Moreover, the vibrant graphics and bold claims often used in traditional packaging are seen by some as crucial for shelf impact, creating a perception that minimalist designs may be too subdued to compete effectively in certain product categories.

Covid-19 Impact:

The pandemic initially disrupted minimalist packaging supply chains and shifted focus towards product safety and hygiene, temporarily boosting plastic usage. However, it also accelerated e-commerce, where streamlined, efficient packaging is paramount. This reinforced the value of minimalist principles reduced material use and optimized shipping costs directly aligning with logistical and economic pressures. The crisis ultimately underscored the need for resilient and adaptable packaging systems, solidifying the long-term relevance of minimalism as brands now seek solutions that are both sustainable and operationally efficient in a post-pandemic landscape.

The paper & paperboard segment is expected to be the largest during the forecast period

The paper & paperboard segment is expected to account for the largest market share during the forecast period due to its strong alignment with core minimalist and sustainability values. Perceived as natural, biodegradable, and highly recyclable by consumers, these materials offer brands an immediate and credible way to demonstrate environmental commitment. Additionally, their versatility allows for innovative, structural designs that are both aesthetically pleasing and functional. The established and efficient recycling streams for paper products in many regions further enhance their appeal, making them a low-risk, high-reward choice for companies transitioning to minimalist packaging across various industries.

The secondary packaging segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the secondary packaging segment is predicted to witness the highest growth rate fueled by the relentless expansion of e-commerce. As online shopping becomes ubiquitous, the need for efficient, protective, and cost-effective shipping solutions becomes critical. Minimalist secondary packaging, which often involves right-sized, lightweight corrugated boxes or paper wraps, directly reduces material waste, lowers shipping costs, and improves operational efficiency in fulfillment centers. Moreover, this outer layer presents a brand's first physical touchpoint with an online customer, making a clean, uncluttered design a powerful tool for enhancing the unboxing experience and reinforcing brand identity.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This leadership is anchored in a strong consumer base with high purchasing power and growing environmental awareness, which drives demand for sustainable products. The region is home to numerous global brands in the technology, fashion, and consumer goods sectors, which are early and aggressive adopters of minimalist design for brand differentiation. Furthermore, well-developed retail infrastructure and the dominance of e-commerce giants compel the use of efficient packaging solutions, solidifying North America's position.

Region with highest CAGR:

Over the forecast period, the Europe region is anticipated to exhibit the highest CAGR. This accelerated growth is largely propelled by the European Union's stringent and proactive regulatory framework aimed at reducing packaging waste and promoting a circular economy. Policies like the EU Packaging and Packaging Waste Directive create a mandatory push for sustainable practices. Additionally, European consumers are among the most environmentally conscious globally, creating a powerful demand-pull for minimalist options. This combination of top-down regulation and bottom-up consumer pressure creates a uniquely fertile environment for rapid market expansion and innovation in packaging design.

Key players in the market

Some of the key players in Minimalist Packaging Market include Amcor plc, Tetra Pak, Ball Corporation, Crown Holdings, Smurfit Kappa Group, DS Smith, Mondi plc, WestRock, International Paper, Berry Global, Sealed Air Corporation, Huhtamaki Oyj, Stora Enso, Graphic Packaging International, Sonoco Products Company, AptarGroup, Alpla Group, and Uflex Limited.

Key Developments:

In July 2025, Tetra Pak is a worldwide leader in sustainable packing, is making to present a new, lighter, and more maintainable packing set-up for the Philippine industry, which is a top authorized broadcast. This inventiveness brings into line with the corporation's broader promise of food safety, affordability, and nutrition. Speaking on the offshoots of the induction of Tetra Pak's second packing link at its Binh Duong capability in Vietnam, Michael Wu, managing director for Tetra Pak in the Philippines, Indonesia, Singapore, and Malaysia, expressed the business is cooperating with local associates to roll out rationalized packing choices for Filipino customers.

In July 2025, Forbes has recognized leading aluminum beverage can manufacturer Crown Holdings, Inc. as the top packaging company on track to achieve net-zero carbon emissions on its third annual list of Net Zero Leaders. Out of 200 companies evaluated for emissions projections, risk management, financial strength, governance, and organizational preparedness within the context of their diverse industries, Crown ranked 22nd, making it one of the top performers overall.

In January 2025, Smurfit Westrock (part of Smurfit Kappa) won 10 WorldStar 2025 awards for innovative and sustainable packaging solutions, including paper-based packs for plant-based meals, ventilated fruit trays, and bag-in-box solutions emphasizing plastic elimination and sustainability.

Material Types Covered:

  • Paper & Paperboard
  • Glass
  • Metal
  • Plastics & Polymers
  • Other Material Types

Packaging Types Covered:

  • Primary Packaging
  • Secondary Packaging
  • Shipping/Transport Packaging

End Users Covered:

  • Food & Beverage
  • Personal Care & Cosmetics
  • Healthcare & Pharmaceuticals
  • Electronics & Consumer Goods
  • Fashion & Apparel
  • E-commerce & Logistics
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Minimalist Packaging Market, By Material Type

  • 5.1 Introduction
  • 5.2 Paper & Paperboard
    • 5.2.1 Recycled Cardboard
    • 5.2.2 Kraft Paper
    • 5.2.3 Molded Fiber Pulp
  • 5.3 Glass
  • 5.4 Metal
  • 5.5 Plastics & Polymers
    • 5.5.1 Recycled PET (rPET)
    • 5.5.2 Bioplastics
  • 5.6 Other Material Types

6 Global Minimalist Packaging Market, By Packaging Type

  • 6.1 Introduction
  • 6.2 Primary Packaging
  • 6.3 Secondary Packaging
  • 6.4 Shipping/Transport Packaging

7 Global Minimalist Packaging Market, By End User

  • 7.1 Introduction
  • 7.2 Food & Beverage
  • 7.3 Personal Care & Cosmetics
  • 7.4 Healthcare & Pharmaceuticals
  • 7.5 Electronics & Consumer Goods
  • 7.6 Fashion & Apparel
  • 7.7 E-commerce & Logistics
  • 7.8 Other End Users

8 Global Minimalist Packaging Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Amcor plc
  • 10.2 Tetra Pak
  • 10.3 Ball Corporation
  • 10.4 Crown Holdings
  • 10.5 Smurfit Kappa Group
  • 10.6 DS Smith
  • 10.7 Mondi plc
  • 10.8 WestRock
  • 10.9 International Paper
  • 10.10 Berry Global
  • 10.11 Sealed Air Corporation
  • 10.12 Huhtamaki Oyj
  • 10.13 Stora Enso
  • 10.14 Graphic Packaging International
  • 10.15 Sonoco Products Company
  • 10.16 AptarGroup
  • 10.17 Alpla Group
  • 10.18 Uflex Limited

List of Tables

  • Table 1 Global Minimalist Packaging Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Minimalist Packaging Market Outlook, By Material Type (2024-2032) ($MN)
  • Table 3 Global Minimalist Packaging Market Outlook, By Paper & Paperboard (2024-2032) ($MN)
  • Table 4 Global Minimalist Packaging Market Outlook, By Recycled Cardboard (2024-2032) ($MN)
  • Table 5 Global Minimalist Packaging Market Outlook, By Kraft Paper (2024-2032) ($MN)
  • Table 6 Global Minimalist Packaging Market Outlook, By Molded Fiber Pulp (2024-2032) ($MN)
  • Table 7 Global Minimalist Packaging Market Outlook, By Glass (2024-2032) ($MN)
  • Table 8 Global Minimalist Packaging Market Outlook, By Metal (2024-2032) ($MN)
  • Table 9 Global Minimalist Packaging Market Outlook, By Plastics & Polymers (2024-2032) ($MN)
  • Table 10 Global Minimalist Packaging Market Outlook, By Recycled PET (rPET) (2024-2032) ($MN)
  • Table 11 Global Minimalist Packaging Market Outlook, By Bioplastics (2024-2032) ($MN)
  • Table 12 Global Minimalist Packaging Market Outlook, By Other Material Types (2024-2032) ($MN)
  • Table 13 Global Minimalist Packaging Market Outlook, By Packaging Type (2024-2032) ($MN)
  • Table 14 Global Minimalist Packaging Market Outlook, By Primary Packaging (2024-2032) ($MN)
  • Table 15 Global Minimalist Packaging Market Outlook, By Secondary Packaging (2024-2032) ($MN)
  • Table 16 Global Minimalist Packaging Market Outlook, By Shipping/Transport Packaging (2024-2032) ($MN)
  • Table 17 Global Minimalist Packaging Market Outlook, By End User (2024-2032) ($MN)
  • Table 18 Global Minimalist Packaging Market Outlook, By Food & Beverage (2024-2032) ($MN)
  • Table 19 Global Minimalist Packaging Market Outlook, By Personal Care & Cosmetics (2024-2032) ($MN)
  • Table 20 Global Minimalist Packaging Market Outlook, By Healthcare & Pharmaceuticals (2024-2032) ($MN)
  • Table 21 Global Minimalist Packaging Market Outlook, By Electronics & Consumer Goods (2024-2032) ($MN)
  • Table 22 Global Minimalist Packaging Market Outlook, By Fashion & Apparel (2024-2032) ($MN)
  • Table 23 Global Minimalist Packaging Market Outlook, By E-commerce & Logistics (2024-2032) ($MN)
  • Table 24 Global Minimalist Packaging Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.