全球美容精华液市场

Cosmetic Serum

出版日期: 2024年08月28日 | 出版商:

Global Industry Analysts, Inc. | 英文 133 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球血清市场预计将达到 2,510 万美元

2023年全球血清市场估计为1,740万美元，预计到2030年将达到2,510万美元，2023年至2030年复合年增长率为5.3%。皮肤和防晒精华液是本报告分析的细分市场之一，预计复合年增长率为 5.2%，到分析期结束时将达到 1,480 万美元。在分析期间，护髮精华液细分市场的复合年增长率预计为 5.8%。

美国市场预估为480万美元，中国预期复合年增长率为5.2%

预计 2023 年美国美容液市场规模将达 480 万美元。中国作为世界第二大经济体，预计2030年市场规模将达到400万美元，2023-2030年分析期间复合年增长率为5.2%。其他值得注意的区域市场包括日本和加拿大，在分析期间预计复合年增长率分别为 4.9% 和 4.5%。在欧洲，德国的复合年增长率预计为 5.3%。

全球美容液市场 - 主要趋势和驱动因素总结

精华液的感觉：为什么美容爱好者喜欢精华液？

精华液凭藉其强大的配方和针对性的功效，席捲了美容界，成为全球护肤的主要产品。与传统保湿霜不同，精华液采用较小的分子设计，使其能够更深入地渗透到皮肤中并提供更高浓度的活性成分。因此，它可以有效针对皱纹、老年斑和脱水等特定护肤问题。这些精华液含有维生素、抗氧化剂和胜胜肽，可均匀肤色和肤色，增加水分，并减少老化迹象。随着消费者越来越意识到将精华液融入护肤的好处，对这些强大的产品的需求只会增加，这反映出我正在更广泛地转向主动、个人化的护肤解决方案。

精华液在护肤创新上有何特色？

美容精华液的配方是一门平衡功效和感官吸引力的微妙艺术。生物技术的创新促进了生物活性成分的开发，这些成分能够与皮肤细胞有益地相互作用并促进再生和修復。现代精华液不仅具有保湿、滋养的作用，还具有修復和防护作用，这要归功于透明质酸等保湿成分、烟碱酰胺等皮肤屏障修復成分以及视网醇等抗衰老成分。此外，精华液质地轻盈且吸收迅速，对寻求不油腻且有效的护肤选择的消费者很有吸引力。这些特性，加上可客製化护肤的兴起，使精华液可以分层和混合，以满足个人皮肤的需求，凸显了美容精华液在美容行业的创新优势。

美容液市场挑战：製造商面临什么？

儘管血清很受欢迎，但血清製造商仍面临一些挑战。创造既有效又安全的配方所需的研发成本可能是一个主要障碍，特别是对于较小的品牌。此外还面临市场饱和的挑战，众多产品都在争取消费者的注意力，如果没有大量的行销投资，任何一款精华液都很难脱颖而出。此外，护肤行业正在迅速发展，新趋势和成分不断出现。製造商必须不断创新和重新制定配方，以跟上不断变化的消费者期望和法规，尤其是在朝着清洁和道德美容标准迈进的市场中。

推动美容液市场快速成长的主要因素有哪些？

精华液市场的成长受到多种因素的推动，包括消费者对专门护肤疗法的好处的教育不断增加，以及随着世界人口老龄化，人们对抗衰老产品的兴趣日益浓厚。此外，皮肤病学的进步为血清提供了新的知识和成分，也支持了市场的扩张。此外，护肤个人化的趋势特别有利于精华液的扩散，精华液通常被用作客製化护肤护肤的一部分。数位行销和社群媒体的兴起使品牌能够宣传使用精华液的直接和长期好处，进一步提高消费者的兴趣和销售。随着天然和有机产品市场的扩大，对采用绿色技术和永续性的精华液的需求也在扩大，公司正在利用环保的方法和成分进行创新。这些因素共同使精华素产业走上了动态成长的轨道，反映出它在未来护肤中的重要作用。

受访企业范例（共46家）

Amway Corporation
Chanel SA
Clarins SA
Estee Lauder, Inc.
Kao Corporation
L'Oreal SA
LVMH Moet Hennessy-Louis Vuitton
Markwins Beauty Products, Inc.
Procter & Gamble Company, The
Shiseido Co., Ltd.
Unilever NV

The global market for Cosmetic Serum estimated at US$17.4 Million in the year 2023, is expected to reach US$25.1 Million by 2030, growing at a CAGR of 5.3% over the analysis period 2023-2030. Skin & Sun Care Serum, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach US$14.8 Million by the end of the analysis period. Growth in the Hair Care Serum segment is estimated at 5.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.8 Million While China is Forecast to Grow at 5.2% CAGR

The Cosmetic Serum market in the U.S. is estimated at US$4.8 Million in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.0 Million by the year 2030 trailing a CAGR of 5.2% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.9% and 4.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.3% CAGR.

Global Cosmetic Serum Market - Key Trends and Drivers Summarized

Serum Sensation: Why Are Beauty Enthusiasts Swearing by Cosmetic Serums?

Cosmetic serums have taken the beauty world by storm, becoming a staple in skincare routines globally due to their potent formulations and targeted results. Unlike traditional moisturizers, serums are designed with smaller molecules that can penetrate deeply into the skin, delivering a high concentration of active ingredients. This makes them exceptionally effective at addressing specific skincare concerns like wrinkles, dark spots, and dehydration. Formulated with vitamins, antioxidants, and peptides, these serums improve skin texture and tone, enhance hydration, and reduce signs of aging. As consumer awareness grows about the benefits of incorporating serums into their skincare regime, the demand for these powerful products continues to rise, reflecting a broader shift towards proactive and personalized skincare solutions.

What Sets Cosmetic Serums Apart in Skincare Innovation?

The formulation of cosmetic serums is a fine art, balancing efficacy with sensory appeal. Innovations in biotechnology have led to the development of bio-active ingredients that can interact beneficially with skin cells, promoting regeneration and repair. Modern serums not only hydrate and nourish but also provide reparative and protective benefits thanks to ingredients like hyaluronic acid for moisture retention, niacinamide for skin barrier repair, and retinol for its anti-aging properties. Furthermore, the lightweight and fast-absorbing nature of serums make them appealing to consumers looking for non-greasy and effective skincare options. These characteristics, combined with the rise of customizable skincare, where serums can be layered or mixed to suit individual skin needs, underscore the innovative edge of cosmetic serums in the beauty industry.

Challenges in the Serum Market: What Are Manufacturers Up Against?

Despite their popularity, manufacturers of cosmetic serums face several challenges. The high cost of research and development needed to create formulations that are both effective and safe can be a significant barrier, particularly for smaller brands. There is also the challenge of market saturation, with numerous products vying for consumer attention, making it difficult for any single serum to stand out without significant marketing investment. Furthermore, the skincare industry is rapidly evolving, with new trends and ingredients constantly emerging. Manufacturers must continuously innovate and reformulate to keep up with consumer expectations and regulatory changes, especially in markets that are increasingly moving towards clean and ethical beauty standards.

What Are the Key Factors Driving the Surge in the Cosmetic Serum Market?

The growth in the cosmetic serum market is driven by several factors, including increased consumer education about the benefits of specialized skincare treatments and a growing interest in anti-aging products as the global population ages. Advances in dermatological science that provide new insights and ingredients for serums also fuel market expansion. Additionally, the trend towards personalization in skincare is particularly conducive to the proliferation of serums, which are often used as part of a tailored skincare routine. The rise of digital marketing and social media has allowed brands to showcase the immediate and long-term benefits of serum use, further boosting consumer interest and sales. As the market for natural and organic products expands, there is also an increasing demand for serums formulated with green technologies and sustainability in mind, pushing companies to innovate with eco-friendly practices and ingredients. Together, these factors are propelling a dynamic growth trajectory in the cosmetic serum industry, reflecting its critical role in the future of skincare.

Select Competitors (Total 46 Featured) -

Amway Corporation
Chanel SA
Clarins SA
Estee Lauder, Inc.
Kao Corporation
L'Oreal SA
LVMH Moet Hennessy - Louis Vuitton
Markwins Beauty Products, Inc.
Procter & Gamble Company, The
Shiseido Co., Ltd.
Unilever NV

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- Cosmetic Serum - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
- Global Economic Update
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Advancements in Dermatological Science Propel Innovations in Serum Formulations
- Increasing Consumer Awareness of Ingredients Spurs Growth in Natural Serums
- Anti-Aging Trends Strengthen Market Demand for Age-Defying Serums
- Global Beauty Trends Fuel Adoption of Brightening and Hydrating Serums
- E-commerce Expansion Sets the Stage for Global Serum Brand Accessibility
- Growing Male Interest in Skincare Propels Market Expansion
- Environmental Concerns Drive Formulation of Eco-Friendly Serums
- Emerging Markets Witness Rising Demand for Luxury Skincare Products
- Packaging Innovations Enhance Appeal and Sustainability of Serums
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for Cosmetic Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 2: World Historic Review for Cosmetic Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 3: World 16-Year Perspective for Cosmetic Serum by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
- TABLE 4: World Recent Past, Current & Future Analysis for Hair Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 5: World Historic Review for Hair Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 6: World 16-Year Perspective for Hair Care Serum by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
- TABLE 7: World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 8: World Historic Review for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 9: World 16-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
- TABLE 10: World Cosmetic Serum Market Analysis of Annual Sales in US$ for Years 2014 through 2030
- TABLE 11: World Recent Past, Current & Future Analysis for Skin & Sun Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 12: World Historic Review for Skin & Sun Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 13: World 16-Year Perspective for Skin & Sun Care Serum by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

UNITED STATES
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
- TABLE 14: USA Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 15: USA Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 16: USA 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
CANADA
- TABLE 17: Canada Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 18: Canada Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 19: Canada 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
JAPAN
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
- TABLE 20: Japan Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 21: Japan Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 22: Japan 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
CHINA
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
- TABLE 23: China Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 24: China Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 25: China 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
EUROPE
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
- TABLE 26: Europe Recent Past, Current & Future Analysis for Cosmetic Serum by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for Cosmetic Serum by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 28: Europe 16-Year Perspective for Cosmetic Serum by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
- TABLE 29: Europe Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 30: Europe Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 31: Europe 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
FRANCE
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
- TABLE 32: France Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 33: France Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 34: France 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
GERMANY
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
- TABLE 35: Germany Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 36: Germany Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 37: Germany 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
ITALY
- TABLE 38: Italy Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 39: Italy Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 40: Italy 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
UNITED KINGDOM
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
- TABLE 41: UK Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 42: UK Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 43: UK 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
REST OF EUROPE
- TABLE 44: Rest of Europe Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 45: Rest of Europe Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 46: Rest of Europe 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
ASIA-PACIFIC
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
- TABLE 47: Asia-Pacific Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 48: Asia-Pacific Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 49: Asia-Pacific 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
REST OF WORLD
- TABLE 50: Rest of World Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 51: Rest of World Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 52: Rest of World 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030