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市场调查报告书
商品编码
1565164

社交商业情报的全球市场

Social Business Intelligence
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 194 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球社交商业情报市场预计将达到 305 亿美元

2023 年全球社交商业情报市场预计为 61 亿美元，预计到 2030 年将达到 305 亿美元，2023-2030 年分析期间复合年增长率为 25.9%。

美国市场预估成长17亿美元，中国复合年增率24.6%

到 2023 年，美国社交商业情报市场预计将达到 17 亿美元。中国作为世界第二大经济体，预计2030年市场规模将达45亿美元，2023-2030年分析期间复合年增长率为24.6%。其他值得注意的区域市场包括日本和加拿大，在分析期间预计复合年增长率分别为 23.0% 和 21.9%。在欧洲，德国的复合年增长率预计约为 17.8%。

全球社交商业情报市场－主要趋势与驱动因素总结

为什么社交商业情报对现代企业很重要？

社交商业情报(Social BI) 正成为现代企业的重要工具，希望利用社群媒体资料来获取有关客户行为、市场趋势和竞争动态的宝贵见解。随着公司越来越注重资料驱动的决策，社群 BI 让他们能够分析 Facebook、Twitter、LinkedIn 和 Instagram 等社群媒体平台的大量非结构化资料。这些资料提供了对客户情绪、品牌认知和新兴市场趋势的即时洞察，使公司能够在行销策略、产品开拓和客户参与方面做出明智的决策。以客户为中心的商务策略的重要性日益增加，以及对竞争情报的需求正在推动社交 BI 解决方案在零售、医疗保健、金融服务和技术等各个行业的采用。

科技进步如何增强社交商业情报解决方案？

人工智慧 (AI)、机器学习 (ML)、自然语言处理 (NLP) 和巨量资料分析等技术进步正在显着增强社交商业情报解决方案的功能。现代社交 BI 平台配备了先进的演算法，可以即时分析大量社交媒体资料、检测模式并提供预测见解。 AI和ML的融合可以实现更准确的情绪分析、主题丛集和趋势预测，使企业能够快速回应不断变化的市场动态。云端基础的社交 BI 平台提供扩充性、灵活性和成本效益，使各种规模的企业都可以使用它们。此外，资料视觉化和互动式仪表板的进步正在改善使用者体验并实现更有效的资料主导决策。此类技术创新正在推动社交 BI 解决方案的广泛采用。

哪个市场细分正在推动社交商业情报产业的成长？

部署类型包括云端基础的解决方案和本地解决方案，其中云端基础的社交 BI 因其扩充性和较低的初始成本而在市场上占据主导地位。组件分为软体和服务，其中资料视觉化工具、情绪分析平台等软体解决方案占最大份额。社交BI具有广泛的应用，包括客户体验管理、竞争资讯、品牌管理、销售和行销优化以及风险管理。最终用途行业包括零售、BFSI（银行、金融服务和保险）、医疗保健、IT 和通讯、媒体和娱乐以及政府。从地区来看，北美由于先进分析解决方案的高采用率和领先的社交 BI 供应商的存在而引领市场，而亚太地区由于数位化和社交媒体使用的增加而预计将出现快速增长。

社交商业情报市场的成长动力是什么？

社交商业情报市场的成长受到多种因素的推动，包括越来越多地采用资料主导的决策、人工智慧和机器学习技术的进步以及对即时分析的需求不断增长。企业对了解客户情绪、提高品牌声誉和竞争考察的需求不断增长，推动了对社交 BI 解决方案的需求。进阶分析、巨量资料和云端运算的整合正在扩展社交 BI 平台的功能，从而实现更准确的预测和可行的见解。专注于改善客户体验、优化行销策略以及透过资料视觉化和互动式仪表板加强协作将进一步推动市场成长。此外，社交 BI 工具在新兴市场的使用不断增加，以及对合规性和资料安全性的日益关注，正在为市场扩张创造新的机会。

受访企业范例（42家知名企业）

  • Adobe, Inc.
  • Bizzolution
  • Bumble
  • Business Science Institute Pte. Limited
  • Call Cabinet Corporation
  • Chordial Solutions, Inc.
  • Climber
  • Didik Design
  • DMA
  • EasyRewardz Software Services Private Limited

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他领域

第四章 比赛

简介目录
Product Code: MCP14881

Global Social Business Intelligence Market to Reach US$30.5 Billion by 2030

The global market for Social Business Intelligence estimated at US$6.1 Billion in the year 2023, is expected to reach US$30.5 Billion by 2030, growing at a CAGR of 25.9% over the analysis period 2023-2030.

The U.S. Market is Estimated at US$1.7 Billion While China is Forecast to Grow at 24.6% CAGR

The Social Business Intelligence market in the U.S. is estimated at US$1.7 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2030 trailing a CAGR of 24.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 23.0% and 21.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 17.8% CAGR.

Global Social Business Intelligence Market - Key Trends and Drivers Summarized

Why Is Social Business Intelligence Becoming Critical for Modern Enterprises?

Social Business Intelligence (Social BI) is emerging as a vital tool for modern enterprises that want to leverage social media data to gain valuable insights into customer behavior, market trends, and competitive dynamics. As organizations increasingly focus on data-driven decision-making, Social BI enables them to analyze large volumes of unstructured data from social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. This data provides real-time insights into customer sentiment, brand perception, and emerging market trends, allowing companies to make informed decisions regarding marketing strategies, product development, and customer engagement. The growing importance of customer-centric business strategies and the need for competitive intelligence are driving the adoption of Social BI solutions across various industries, including retail, healthcare, financial services, and technology.

How Are Technological Advancements Enhancing Social Business Intelligence Solutions?

Technological advancements in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), and big data analytics are significantly enhancing the capabilities of Social Business Intelligence solutions. Modern Social BI platforms are equipped with advanced algorithms that can analyze vast amounts of social media data in real time, detect patterns, and provide predictive insights. The integration of AI and ML is enabling more accurate sentiment analysis, topic clustering, and trend forecasting, allowing businesses to respond quickly to changing market dynamics. Cloud-based Social BI platforms offer scalability, flexibility, and cost-effectiveness, making them accessible to businesses of all sizes. Moreover, advancements in data visualization and interactive dashboards are improving user experience and enabling more effective data-driven decision-making. These technological innovations are driving the widespread adoption of Social BI solutions across sectors.

Which Market Segments Are Propelling the Growth of the Social Business Intelligence Industry?

Deployment types include cloud-based and on-premise solutions, with cloud-based Social BI dominating the market due to its scalability and lower upfront costs. Components are divided into software and services, with software solutions, such as data visualization tools and sentiment analysis platforms, holding the largest share. Applications of Social BI span across customer experience management, competitive intelligence, brand management, sales and marketing optimization, and risk management. End-use industries include retail, BFSI (Banking, Financial Services, and Insurance), healthcare, IT and telecommunications, media and entertainment, and government. Geographically, North America leads the market, driven by the high adoption of advanced analytics solutions and the presence of key Social BI vendors, while Asia-Pacific is expected to witness rapid growth due to increasing digitalization and social media usage.

What Are the Key Drivers of Growth in the Social Business Intelligence Market?

The growth in the Social Business Intelligence market is driven by several factors, including the increasing adoption of data-driven decision-making, advancements in AI and ML technologies, and the rising demand for real-time analytics. The growing need for businesses to understand customer sentiment, enhance brand reputation, and gain competitive insights is driving the demand for Social BI solutions. The integration of advanced analytics, big data, and cloud computing is expanding the capabilities of Social BI platforms, enabling more accurate predictions and actionable insights. The focus on improving customer experience, optimizing marketing strategies, and enhancing collaboration through data visualization and interactive dashboards is further supporting market growth. Moreover, the increasing use of Social BI tools in emerging markets and the growing emphasis on compliance and data security are creating new opportunities for market expansion.

Select Competitors (Total 42 Featured) -

  • Adobe, Inc.
  • Bizzolution
  • Bumble
  • Business Science Institute Pte. Limited
  • Call Cabinet Corporation
  • Chordial Solutions, Inc.
  • Climber
  • Didik Design
  • DMA
  • EasyRewardz Software Services Private Limited

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Social Business Intelligence - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Adoption of Data-Driven Decision-Making in Enterprises Drives Market Growth
    • Integration of Artificial Intelligence and Machine Learning in Social Business Intelligence Solutions Spurs Innovation
    • Growing Focus on Customer Insights and Competitive Intelligence Expands Addressable Market
    • Rising Demand for Real-Time Analytics and Predictive Insights Strengthens Business Case for Social BI
    • Emergence of Cloud-Based Social Business Intelligence Platforms Enhances Market Scalability
    • Challenges in Data Privacy and Security Pose Market Constraints
    • Increasing Use of Social Media Data for Brand Reputation Management Drives Market Adoption
    • Shift Towards Personalized Marketing and Customer Engagement Strategies Spurs Market Expansion
    • Focus on Integration with Customer Relationship Management (CRM) and Other Business Systems Drives Adoption
    • Rising Emphasis on Measuring Social Media ROI and Campaign Effectiveness Boosts Market Potential
    • Emergence of Self-Service Social Business Intelligence Tools Creates New Opportunities for SMEs
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Social Business Intelligence Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Social Business Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World 7-Year Perspective for Social Business Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 4: USA Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • CANADA
    • TABLE 5: Canada Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • JAPAN
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 6: Japan Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • CHINA
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 7: China Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • EUROPE
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 8: Europe Recent Past, Current & Future Analysis for Social Business Intelligence by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: Europe 7-Year Perspective for Social Business Intelligence by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
  • FRANCE
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 10: France Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • GERMANY
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 11: Germany Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • ITALY
    • TABLE 12: Italy Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • UNITED KINGDOM
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 13: UK Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • REST OF EUROPE
    • TABLE 14: Rest of Europe Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • ASIA-PACIFIC
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 15: Asia-Pacific Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • REST OF WORLD
    • TABLE 16: Rest of World Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR

IV. COMPETITION