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市场调查报告书
商品编码
1577512

全球交易和行销电子邮件市场

Transactional and Marketing E-Mails
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 174 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球交易和行销电子邮件市场预计将达到 850 亿美元

全球交易和行销电子邮件市场预计 2023 年为 382 亿美元，预计到 2030 年将达到 850 亿美元，2023 年至 2030 年复合年增长率为 12.1%。市场区隔应用是本报告分析的细分市场之一，预计复合年增长率为 12.4%，到分析期结束时将达到 522 亿美元。在分析期间，交易应用程式细分市场的复合年增长率预计为 11.7%。

美国市场预估成长104亿美元，中国复合年增长率16.4%

到 2023 年，美国交易和行销电子邮件市场预计将达到 104 亿美元。中国作为全球第二大经济体，预计2030年市场规模将达185亿美元，2023-2030年分析期间复合年增长率为16.4%。其他值得注意的区域市场包括日本和加拿大，在分析期间预计复合年增长率分别为 9.1% 和 10.6%。在欧洲，德国的复合年增长率预计约为 9.6%。

全球交易和行销电子邮件市场 – 主要趋势和驱动因素总结

为什么交易和行销电子邮件对世界各地的企业变得至关重要？

交易和行销电子邮件已成为世界各地企业的重要工具，因为它们提供了与客户沟通、建立关係和促进参与的直接有效方式。交易电子邮件由使用者操作（购买确认、密码重设、出货通知等）触发，并提供客户期望的重要资讯。此类电子邮件可确保您的企业与客户之间的重要交易顺利、及时且透明。与促销行销电子邮件不同，交易电子邮件专注于提供收件者期望的相关且必要的内容，因此具有非常高的开启率。电子商务、银行、旅游和酒店等行业严重依赖交易电子邮件来维持无缝的客户互动并提供专业的用户体验。

另一方面，行销电子邮件是客户参与、品牌推广和产生收入策略的重要组成部分。透过有针对性的宣传活动，公司使用行销电子邮件来推广新产品、共用新闻、提供折扣和培养潜在客户。电子邮件行销以相对较低的成本覆盖大量受众，已被证明可以带来卓越的投资收益(ROI) 并推动线上和线下销售。自动化、细分和个人化方面的进步使企业能够创建相关且有吸引力的讯息，从而增加将潜在客户转化为忠实客户的可能性。数位通讯和线上零售的兴起显着提高了交易和行销电子邮件的重要性，使其成为任何企业客户参与策略的重要工具。

科技进步如何增强交易和行销电子邮件？

技术进步大大提高了交易和行销电子邮件的有效性和个人化，使企业能够提供更客製化、更有效率和以结果为导向的沟通。最有影响力的进步之一是电子邮件自动化平台的兴起。这些平台可让您设定由使用者操作触发的自动电子邮件工作流程，例如註册后的欢迎电子邮件或放弃购物车后的后续电子邮件。自动电子邮件会在正确的时间发送并提供及时的相关内容，无需人工干预，从而节省您的时间，同时保持客户参与。此外，这些平台可以根据购买历史、地理位置和参与程度等特定标准对受众进行细分，从而使企业能够发送与特定客户群体产生共鸣的有针对性的行销宣传活动。

个人化也由人工智慧 (AI) 和机器学习演算法提供支持，使公司能够分析客户行为、偏好和过去的互动，以提供更相关的内容。人工智慧允许企业动态调整每个收件人的主题行、电子邮件正文和号召性用语按钮，以增加转换的可能性。例如，如果客户经常购买某个产品类别，您可以提供与该类别相关的个人化推荐和优惠。此外，人工智慧可以透过预测发送电子邮件的最佳时间并确保讯息在收件者最有可能检查电子邮件时到达收件匣来提高开启率和参与度。这些技术不仅提高了参与率，还使公司能够透过更有意义和客製化的互动与客户建立更牢固的关係。

此外，分析和即时追踪的进步使企业能够更准确地衡量其电子邮件宣传活动的绩效。电子邮件行销平台提供有关开启率、点击率、跳出率和转换率等指标的详细见解，使负责人能够根据资料驱动的见解来优化其策略。例如，A/B 测试工具可让负责人透过测试不同版本的电子邮件来确定哪些设计、文案和优惠更有效，从而不断改进宣传活动。交易电子邮件和行销平台的整合还允许企业透过交易电子邮件中包含的微妙促销内容来提升销售和交叉销售产品，从而使两种类型的电子邮件通讯之间的界限变得模糊。此类创新正在改变我们处理交易和行销电子邮件的方式，使它们更有效率、个人化和影响力。

消费者行为与偏好的改变如何形塑电子邮件行销市场格局？

消费者行为和偏好的变化正在显着改变交易和行销电子邮件的格局，特别是当消费者需要更相关、个人化和价值主导的沟通时。影响该市场的主要趋势之一是对高度客製化内容的期望不断增加。现代消费者习惯了数位平台上的个人化体验，现在期望他们的电子邮件具有相同程度的客製化。另一方面，根据个人偏好、过去的购买历史和浏览行为量身定制的电子邮件更有可能吸引註意力并提高参与度。未能个人化行销电子邮件的企业面临在拥挤的收件匣中被忽视的风险。个人化不再只是插入收件者的名字。进阶细分、动态内容和行为触发电子邮件正在成为客户沟通的标准。

此外，消费者越来越多地根据品质而不是数量来选择行销电子邮件。收件匣可能会塞满促销讯息，导致许多收件者取消订阅他们认为不相关或过多的电子邮件。这种转变导致公司专注于提供高价值内容，例如个人化优惠、独家存取和教育材料，以保持用户的参与。此外，隐私权问题和更严格的资料保护法（例如欧洲一般资料保护规范（GDPR））的引入正在改变公司收集和使用客户资料进行电子邮件行销的方式。消费者现在更加意识到自己的资料隐私权，并且更愿意与表现出透明度并尊重其个人资讯的品牌合作。因此，公司正在优先考虑资料安全并获得客户的明确同意，以确保合规性，同时建立信任。

行动优化也是塑造消费者如何与交易和行销电子邮件互动的关键因素。现在大多数电子邮件都是在智慧型手机上开启的，消费者期望获得无缝、适合行动装置的体验。未针对行动装置进行最佳化的电子邮件（例如设计不良、载入时间缓慢或连结损坏）可能会降低参与度并增加取消订阅率。适应不同萤幕大小的响应式设计现在至关重要。此外，互动式电子邮件的兴起，允许用户在电子邮件内完成购买、调查和活动註册等操作，这是对数位互动便利性和速度日益增长的需求的回应。消费者偏好的这种转变促使公司完善其电子邮件行销策略，并专注于提供个人化、适合行动装置且符合消费者期望的有价值的内容。

全球交易和行销电子邮件市场成长的驱动力是什么？

全球交易电子邮件和行销电子邮件市场的成长是由电子商务的扩张、客户参与的重要性日益增加以及数位行销技术的进步等几个关键因素推动的。关键因素之一是电子商务和网路购物的兴起，这增加了企业在整个购买过程中与客户有效沟通的需求。交易电子邮件在订单确认、出货更新和让客户了解帐户相关活动方面发挥着重要作用，而行销电子邮件则用于建立业务关係、推广新产品和鼓励重复购买。随着电子商务在全球（尤其是新兴市场）持续成长，对强大的自动化电子邮件通讯系统的需求预计将会增加。

市场成长的另一个主要驱动力是日益关注客户参与和客户维繫。企业意识到，保留现有客户比获取新客户更具成本效益，而电子邮件仍然是建立长期客户关係的最有效管道之一。具有高开启率的交易电子邮件可以提供优质的客户服务，并透过提供个人化的内容和推荐来提高客户参与度。另一方面，行销电子邮件可以让您透过培养潜在客户、推广忠诚度计画和建立品牌亲和力来吸引客户的注意。随着客户越来越期望个人化和相关的通信，电子邮件行销已成为企业寻求加深客户参与度和增加终身价值的重要工具。

自动化、人工智慧和资料分析等技术进步也正在推动交易和行销电子邮件市场的成长。自动化使企业可以轻鬆扩展电子邮件行销工作，方法是设定复杂的多步骤工作流程，根据客户的操作或不操作触发电子邮件。这使得企业无需手动操作即可与客户保持持续沟通。人工智慧和机器学习透过分析客户资料并根据个人偏好和行为创建高度针对性的宣传活动，为电子邮件个人化提供动力。随着公司越来越注重资料驱动策略，提供高级分析、细分和 A/B 测试功能的电子邮件行销平台越来越受欢迎。即时衡量和优化宣传活动绩效，帮助企业提高行销投资报酬率和客户维繫。

最后，行动互联网使用的增加和智慧型手机的普及正在推动电子邮件作为行销管道的扩展。随着消费者在行动装置上花费的时间越来越多，电子邮件仍然是企业一种方便且易于存取的方法。随着全通路行销策略的兴起，公司正在使用电子邮件创建无缝体验，将社交媒体、网站和应用程式之间的数位行销工作联繫起来。电子商务扩张、客户参与、技术创新和行动普及等因素的结合将推动全球交易电子邮件和行销电子邮件市场加深与客户的互动并推动成长，它已成为所有公司的重要工具。

受访企业范例（共36家）

  • Amazon Web Services, Inc.
  • Bird BV
  • Brevo（ex Sendinblue）
  • Constant Contact, Inc.
  • DMi Partners
  • Elastic Email
  • Ignite Visibility
  • Inbox Army LLC
  • Klaviyo
  • MailerSend Inc.

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 西班牙
  • 俄罗斯
  • 其他欧洲国家
  • 亚太地区
  • 澳洲
  • 印度
  • 韩国
  • 其他亚太地区
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中东
  • 伊朗
  • 以色列
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他中东地区
  • 非洲

第四章 比赛

简介目录
Product Code: MCP24340

Global Transactional and Marketing E-Mails Market to Reach US$85.0 Billion by 2030

The global market for Transactional and Marketing E-Mails estimated at US$38.2 Billion in the year 2023, is expected to reach US$85.0 Billion by 2030, growing at a CAGR of 12.1% over the analysis period 2023-2030. Marketing Application, one of the segments analyzed in the report, is expected to record a 12.4% CAGR and reach US$52.2 Billion by the end of the analysis period. Growth in the Transactional Application segment is estimated at 11.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$10.4 Billion While China is Forecast to Grow at 16.4% CAGR

The Transactional and Marketing E-Mails market in the U.S. is estimated at US$10.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$18.5 Billion by the year 2030 trailing a CAGR of 16.4% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.1% and 10.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.6% CAGR.

Global Transactional and Marketing Emails Market – Key Trends & Drivers Summarized

Why Are Transactional and Marketing Emails Becoming Essential for Businesses Worldwide?

Transactional and marketing emails have become critical tools for businesses globally, as they offer a direct and effective way to communicate with customers, build relationships, and drive engagement. Transactional emails, which are triggered by user actions (such as purchase confirmations, password resets, or shipping notifications), provide critical information that customers expect. These emails ensure that essential transactions between a business and its customers are smooth, timely, and transparent. Unlike marketing emails, which are promotional in nature, transactional emails focus on delivering relevant, necessary content, and have extremely high open rates because recipients expect them. Businesses in industries such as e-commerce, banking, travel, and hospitality rely heavily on transactional emails to maintain seamless customer interactions and provide a professional user experience.

Marketing emails, on the other hand, are a key component of customer outreach, branding, and revenue generation strategies. Through targeted campaigns, businesses use marketing emails to promote new products, share news, offer discounts, and nurture leads. With the ability to reach large audiences at a relatively low cost, email marketing provides an excellent return on investment (ROI) and has been proven effective in driving both online and offline sales. Advances in automation, segmentation, and personalization allow businesses to craft highly relevant and engaging messages, improving their chances of converting prospects into loyal customers. Given the rise of digital communication and online retail, the importance of transactional and marketing emails has grown significantly, making them essential tools in any business’s customer engagement strategy.

How Are Technological Advancements Enhancing Transactional and Marketing Emails?

Technological advancements are drastically improving the effectiveness and personalization of both transactional and marketing emails, allowing businesses to create more tailored, efficient, and results-driven communications. One of the most impactful advancements has been the rise of email automation platforms. These platforms allow businesses to set up automated email workflows that are triggered by user behavior, such as a welcome email after signing up or a follow-up after abandoning a shopping cart. Automation ensures that emails are sent at the right time, providing timely, relevant content without manual intervention, thus saving time while maintaining customer engagement. Furthermore, these platforms can segment audiences based on specific criteria—such as purchase history, geographic location, or engagement level—enabling businesses to send targeted marketing campaigns that resonate with particular customer groups.

Personalization has also been enhanced through artificial intelligence (AI) and machine learning algorithms, which allow companies to analyze customer behavior, preferences, and past interactions to deliver more relevant content. With AI, businesses can dynamically tailor the subject lines, email body, and call-to-action buttons to suit each recipient, increasing the likelihood of conversions. For example, a customer who frequently purchases a particular product category might receive personalized recommendations and offers related to that category. Additionally, AI can predict the optimal time to send emails, boosting open rates and engagement by ensuring that messages land in the inbox when recipients are most likely to check their emails. These technologies are not only improving engagement rates but also enabling businesses to build stronger relationships with their customers through more meaningful, customized interactions.

Moreover, advancements in analytics and real-time tracking have empowered businesses to measure the performance of their email campaigns more accurately. Email marketing platforms provide detailed insights into metrics like open rates, click-through rates, bounce rates, and conversions, allowing marketers to optimize their strategies based on data-driven insights. A/B testing tools, for instance, enable businesses to test different versions of emails to determine which design, copy, or offer performs better, helping marketers continuously refine their campaigns. The integration of transactional emails with marketing platforms also allows companies to upsell or cross-sell products through subtle promotional content included in essential transactional emails, blurring the line between the two types of email communication. These technological innovations are transforming how businesses approach both transactional and marketing emails, making them more efficient, personalized, and impactful.

How Are Changing Consumer Behaviors and Preferences Shaping the Email Marketing Landscape?

Shifting consumer behaviors and preferences are significantly shaping the landscape of transactional and marketing emails, particularly as consumers demand more relevant, personalized, and value-driven communications. One of the key trends influencing this market is the growing expectation for highly tailored content. Modern consumers, accustomed to personalized experiences across digital platforms, now expect the same level of customization in their emails. Generic, one-size-fits-all email blasts are increasingly being ignored, while emails that are tailored to individual preferences, past purchases, and browsing behavior are more likely to capture attention and drive engagement. Businesses that fail to personalize their marketing emails risk being overlooked in a crowded inbox. Personalization is no longer limited to inserting a recipient's first name—advanced segmentation, dynamic content, and behavior-triggered emails are becoming the standard in customer communication.

Additionally, consumers are becoming more selective about the marketing emails they engage with, valuing quality over quantity. Inboxes are often cluttered with promotional messages, leading many recipients to unsubscribe from emails that they perceive as irrelevant or overwhelming. This shift has prompted businesses to focus on delivering high-value content, such as personalized offers, exclusive access, or educational material, to maintain subscriber interest. Furthermore, privacy concerns and the introduction of stricter data protection laws, such as the General Data Protection Regulation (GDPR) in Europe, have led to changes in how businesses collect and use customer data for email marketing. Consumers are now more conscious of their data privacy rights and prefer to engage with brands that demonstrate transparency and respect for their personal information. As a result, companies are prioritizing data security and obtaining clear consent from customers, ensuring compliance while building trust.

Mobile optimization is another critical factor shaping consumer interaction with transactional and marketing emails. With the majority of emails now being opened on smartphones, consumers expect seamless, mobile-friendly experiences. Emails that are not optimized for mobile devices—whether due to poor design, slow loading times, or broken links—are likely to result in lower engagement and higher unsubscribe rates. Responsive email design, which adapts to different screen sizes, is now a necessity. Additionally, the rise of interactive emails—where users can complete actions such as making a purchase, filling out a survey, or RSVPing for an event directly within the email—caters to the growing demand for convenience and speed in digital interactions. These changing consumer preferences are driving businesses to refine their email marketing strategies, focusing on delivering personalized, mobile-friendly, and value-driven content that aligns with consumer expectations.

What Is Driving the Growth of the Global Transactional and Marketing Emails Market?

The growth of the global transactional and marketing emails market is being driven by several key factors, including the expansion of e-commerce, the increasing importance of customer engagement, and advancements in digital marketing technologies. One of the primary drivers is the rise of e-commerce and online shopping, which has led to a growing need for businesses to communicate effectively with their customers throughout the purchase journey. Transactional emails play a crucial role in keeping customers informed about order confirmations, shipping updates, and account-related activities, while marketing emails help businesses build relationships, promote new products, and encourage repeat purchases. As e-commerce continues to grow globally, especially in emerging markets, the demand for robust and automated email communication systems is expected to rise.

Another significant driver of market growth is the increasing focus on customer engagement and retention. Businesses are recognizing that it is more cost-effective to retain existing customers than to acquire new ones, and email remains one of the most effective channels for building long-term customer relationships. Transactional emails, with their high open rates, offer businesses the opportunity to provide excellent customer service and drive engagement by including personalized content or recommendations. Meanwhile, marketing emails allow businesses to stay top-of-mind with their audience, nurturing leads, promoting loyalty programs, and fostering brand affinity. With customer expectations for personalized, relevant communication growing, email marketing has become a vital tool for companies seeking to deepen customer engagement and boost lifetime value.

Technological advancements, such as automation, AI, and data analytics, are also fueling the growth of the transactional and marketing emails market. Automation has made it easier for businesses to scale their email marketing efforts by setting up complex, multi-step workflows that trigger emails based on customer actions or inaction. This allows companies to maintain continuous communication with their customers without manual effort. AI and machine learning are enhancing email personalization by analyzing customer data to create hyper-targeted campaigns that cater to individual preferences and behaviors. As businesses increasingly rely on data-driven strategies, email marketing platforms that offer sophisticated analytics, segmentation, and A/B testing capabilities are gaining traction. The ability to measure and optimize campaign performance in real time is empowering businesses to improve their marketing ROI and customer retention rates.

Finally, the growth of mobile internet usage and the increasing penetration of smartphones are driving the expansion of email as a marketing channel. As consumers spend more time on their mobile devices, emails remain a convenient and accessible way for businesses to reach their audience. With the rise of omnichannel marketing strategies, companies are using emails to create seamless experiences that connect their digital marketing efforts across social media, websites, and apps. The combination of these factors—e-commerce expansion, customer engagement, technological innovation, and mobile adoption—is propelling the global transactional and marketing emails market, making it a critical tool for businesses across industries looking to engage with their customers and drive growth.

Select Competitors (Total 36 Featured) -

  • Amazon Web Services, Inc.
  • Bird B.V
  • Brevo (ex Sendinblue)
  • Constant Contact, Inc.
  • DMi Partners
  • Elastic Email
  • Ignite Visibility
  • Inbox Army LLC
  • Klaviyo
  • MailerSend Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Transactional and Marketing E-Mails - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Focus on Personalization Drives Growth in Transactional and Marketing E-Mails
    • Case Overview: Increasing Use of E-Mails in Customer Retention Strategies Bodes Well for Market Growth
    • Focus on Enhancing Customer Engagement Spurs Demand for Interactive E-Mail Campaigns
    • Growth in E-Commerce and Digital Transactions Expands Opportunities for Transactional E-Mails
    • Case Overview: GDPR and Data Privacy Regulations Drive Adoption of Compliant E-Mail Marketing Solutions
    • Focus on Deliverability and Inbox Placement Propels Demand for Advanced E-Mail Solutions
    • Growing Popularity of Mobile-Friendly E-Mail Designs Bodes Well for E-Mail Marketing Services
    • Focus on Reducing Spam and Improving E-Mail Relevance Drives Adoption of AI-Enhanced Platforms
    • Focus on Integrating E-Mail Campaigns with CRM Systems Expands Opportunities for Data Synchronization
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Transactional and Marketing E-Mails Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Transactional and Marketing E-Mails by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 4: World 16-Year Perspective for Transactional and Marketing E-Mails by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Marketing Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Marketing Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 7: World 16-Year Perspective for Marketing Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Transactional Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Transactional Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 10: World 16-Year Perspective for Transactional Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • JAPAN
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • CHINA
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: China 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • EUROPE
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Transactional and Marketing E-Mails by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Transactional and Marketing E-Mails by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • FRANCE
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: France 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • GERMANY
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • SPAIN
    • TABLE 41: Spain Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Spain Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Spain 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • RUSSIA
    • TABLE 44: Russia Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Russia Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Russia 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 47: Rest of Europe Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Rest of Europe Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Rest of Europe 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 50: Asia-Pacific Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 51: Asia-Pacific Historic Review for Transactional and Marketing E-Mails by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Asia-Pacific 16-Year Perspective for Transactional and Marketing E-Mails by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2024 & 2030
    • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Asia-Pacific Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Asia-Pacific 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • AUSTRALIA
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
    • TABLE 56: Australia Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Australia Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 58: Australia 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • INDIA
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
    • TABLE 59: India Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 60: India Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 61: India 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • SOUTH KOREA
    • TABLE 62: South Korea Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: South Korea Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 64: South Korea 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 65: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 66: Rest of Asia-Pacific Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 67: Rest of Asia-Pacific 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • LATIN AMERICA
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
    • TABLE 68: Latin America Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 69: Latin America Historic Review for Transactional and Marketing E-Mails by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 70: Latin America 16-Year Perspective for Transactional and Marketing E-Mails by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2024 & 2030
    • TABLE 71: Latin America Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 72: Latin America Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 73: Latin America 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • ARGENTINA
    • TABLE 74: Argentina Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Argentina Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 76: Argentina 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • BRAZIL
    • TABLE 77: Brazil Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 78: Brazil Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 79: Brazil 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • MEXICO
    • TABLE 80: Mexico Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Mexico Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 82: Mexico 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • REST OF LATIN AMERICA
    • TABLE 83: Rest of Latin America Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Rest of Latin America Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 85: Rest of Latin America 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • MIDDLE EAST
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
    • TABLE 86: Middle East Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 87: Middle East Historic Review for Transactional and Marketing E-Mails by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 88: Middle East 16-Year Perspective for Transactional and Marketing E-Mails by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2024 & 2030
    • TABLE 89: Middle East Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 90: Middle East Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 91: Middle East 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • IRAN
    • TABLE 92: Iran Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Iran Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 94: Iran 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • ISRAEL
    • TABLE 95: Israel Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Israel Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 97: Israel 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • SAUDI ARABIA
    • TABLE 98: Saudi Arabia Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Saudi Arabia Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 100: Saudi Arabia 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 101: UAE Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 102: UAE Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 103: UAE 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • REST OF MIDDLE EAST
    • TABLE 104: Rest of Middle East Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 105: Rest of Middle East Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 106: Rest of Middle East 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • AFRICA
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
    • TABLE 107: Africa Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 108: Africa Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 109: Africa 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030

IV. COMPETITION