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市场调查报告书
商品编码
1577605

全球高等教育测试和评估市场

Higher Education Testing and Assessment
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 130 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球高等教育测试和评估市场预计将达到 270 亿美元

预计2023年全球高等教育考试与评估市场规模将达204亿美元，预计2023年至2030年复合年增长率为4.1%，2030年将达270亿美元。学术应用是本报告分析的细分市场之一，预计复合年增长率为 4.3%，到分析期结束时将达到 168 亿美元。在分析期间，非学术应用领域的复合年增长率预计为 3.8%。

美国市场预计54亿美元，中国预计复合年增长率4.0%

到 2023 年，美国高等教育测试和评估市场预计将达到 54 亿美元。中国作为世界第二大经济体，预计2030年市场规模将达43亿美元，2023-2030年分析期间复合年增长率为4.0%。其他值得注意的区域市场包括日本和加拿大，在分析期间预计复合年增长率分别为 3.8% 和 3.4%。在欧洲，德国的复合年增长率预计为 3.6%。

全球高等教育测试和评估市场—主要趋势和驱动因素总结

高等教育测验和评量如何发展？

由于数位科技的融合和教育标准的演变，高等教育测验和评估正在经历重大变革时期。纸笔测验等传统测验方法正在被更灵活、更有效率、更方便的线上评估所取代。教育机构正在采用自适应学习系统，该系统使用资料分析根据学生的学习进展进行个人化评估。此外，远距学习和混合教育模式的兴起，特别是因 COVID-19 大流行而加速，增加了对可支持形成性评估和总结性评估的安全且可扩展的数位评估平台的需求。

高等教育测试和评估市场的关键细分市场有哪些？

评估类型包括形成性评估（在学习过程中提供持续回馈）和总结性评估（在课程或专案结束时评估学生的表现）。平台范围从数位测试软体到远端监督解决方案，可确保线上环境中考试的完整性。最终用户主要是高等教育机构、测试机构和认证机构。北美因其发达的教育基础设施而领先市场，其次是欧洲和亚太地区。在亚太地区，教育领域的快速数位转型正在推动需求。

科技创新如何影响高等教育评鑑？

技术进步正在彻底改变高等教育测试，使其更有效率、安全和扩充性。人工智慧 (AI) 和机器学习正在推动自适应评估的发展，根据学生的表现即时调整难度，提供个人化的学习体验。脸部辨识和浏览器锁定等远端监督技术可确保线上考试的完整性，并且正在探索区块链来安全储存学历证书并防止诈欺。此外，资料分析正在帮助教育工作者更准确地追踪学生的表现，提供为课程开发和介入策略提供资讯的见解。

推动高等教育测试和评估市场成长的因素有哪些？

高等教育测试和评估市场的成长受到多种因素的推动，包括数位学习平台的日益普及、对可扩展且安全的线上评估解决方案的需求以及向基于能力的教育的转变。在快速变化的就业市场中，对持续学习和技能检验的需求不断增长，也推动机构采用更先进的测试技术。人工智慧主导的自我调整学习系统和远端监督工具等技术进步使线上评估更加高效和可靠，混合学习模式的扩展进一步加速了市场成长。

受访企业范例（46家知名企业）

  • Aptech Ltd.
  • Assessment Systems Corporation
  • Australian Council for Educational Research Limited
  • Educational Testing Service（ETS）
  • IOTA360, LLC
  • MeritTrac Services Pvt Ltd
  • Mettl
  • Oxford Learning Centres, Inc.
  • Pearson PLC
  • Prometric

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他领域

第四章 比赛

简介目录
Product Code: MCP24534

Global Higher Education Testing and Assessment Market to Reach US$27.0 Billion by 2030

The global market for Higher Education Testing and Assessment estimated at US$20.4 Billion in the year 2023, is expected to reach US$27.0 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2023-2030. Academic Application, one of the segments analyzed in the report, is expected to record a 4.3% CAGR and reach US$16.8 Billion by the end of the analysis period. Growth in the Non-Academic Application segment is estimated at 3.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.4 Billion While China is Forecast to Grow at 4.0% CAGR

The Higher Education Testing and Assessment market in the U.S. is estimated at US$5.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 4.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.8% and 3.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.

Global Higher Education Testing and Assessment Market - Key Trends and Drivers Summarized

How Is Higher Education Testing and Assessment Evolving?

Higher education testing and assessment are undergoing significant transformation due to the integration of digital technologies and evolving educational standards. Traditional methods of examination, such as paper-based tests, are increasingly being replaced by online assessments, which offer greater flexibility, efficiency, and accessibility. Institutions are adopting adaptive learning systems that use data analytics to personalize assessments based on a student's learning progress. Additionally, the rise of remote learning and hybrid education models, especially accelerated by the COVID-19 pandemic, has led to an increased demand for secure, scalable digital assessment platforms capable of supporting both formative and summative assessments.

What Are the Key Segments in the Higher Education Testing and Assessment Market?

Assessment types include formative assessments, which provide ongoing feedback during learning, and summative assessments that evaluate student competency at the end of a course or program. Platforms range from digital testing software to remote proctoring solutions that ensure exam integrity in online environments. End-users primarily include higher education institutions, testing agencies, and certification bodies. North America leads the market due to its advanced educational infrastructure, followed by Europe and the Asia-Pacific region, where rapid digital transformation in education is fueling demand.

How Are Technological Innovations Shaping Higher Education Assessment?

Technological advancements are revolutionizing higher education testing by improving efficiency, security, and scalability. Artificial intelligence (AI) and machine learning are enabling the development of adaptive assessments that adjust difficulty levels based on a student's performance in real-time, providing a personalized learning experience. Remote proctoring technologies, such as facial recognition and browser lockdowns, are ensuring the integrity of online exams, while blockchain is being explored for securely storing academic credentials and preventing fraud. Moreover, data analytics are helping educators track student performance more accurately, providing insights that inform curriculum development and intervention strategies.

What Factors Are Driving Growth in the Higher Education Testing and Assessment Market?

The growth in the higher education testing and assessment market is driven by several factors, including the increasing adoption of digital learning platforms, the demand for scalable and secure online assessment solutions, and the shift toward competency-based education. The growing need for continuous learning and skills validation in a rapidly changing job market is also driving institutions to adopt more advanced testing technologies. Technological advancements, such as AI-driven adaptive learning systems and remote proctoring tools, are enhancing the efficiency and credibility of online assessments, while the expansion of hybrid learning models is further accelerating market growth.

Select Competitors (Total 46 Featured) -

  • Aptech Ltd.
  • Assessment Systems Corporation
  • Australian Council for Educational Research Limited
  • Educational Testing Service (ETS)
  • IOTA360, LLC
  • MeritTrac Services Pvt Ltd
  • Mettl
  • Oxford Learning Centres, Inc.
  • Pearson PLC
  • Prometric

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Impact of Covid-19 and a Looming Global Recession
    • Higher Education Testing and Assessment - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Online Learning and Remote Assessment Spurs Growth in Higher Education Testing Solutions
    • Technological Innovations in AI-driven Adaptive Testing Strengthen Business Case for Personalized Education
    • Increasing Focus on Competency-based Learning Expands Addressable Market for Advanced Testing Solutions
    • Surge in Adoption of Proctoring Software for Secure Online Examinations Drives Growth in Digital Testing Platforms
    • Growing Use of Data Analytics in Learning Outcomes and Performance Assessment Enhances Education Quality
    • Expansion of Standardized Testing and Global Certifications Propels Demand for Higher Education Assessment Tools
    • Rising Use of Mobile Devices and Tablets in Student Assessment Expands Opportunities for Digital Learning Solutions
    • Technological Advancements in Virtual Reality (VR) and Augmented Reality (AR) Enhance Immersive Learning Assessments
    • Increasing Demand for Remote Proctoring and Anti-cheating Technologies Strengthens Market for Secure Testing Solutions
    • Growing Focus on Lifelong Learning and Professional Development Expands Scope for Higher Education Assessment Services
    • Rising Adoption of Automated Grading and Feedback Systems Enhances Efficiency in Test Administration
    • Technological Innovations in Gamified Testing and Simulation-based Assessments Drive Student Engagement
    • Growing Use of Blockchain for Verifying Academic Credentials Expands Market for Secure Assessment Solutions
    • Increasing Focus on Inclusivity and Accessibility in Digital Assessments Drives Growth in Adaptive Testing Platforms
    • Expansion of Hybrid Learning Models and Blended Classrooms Fuels Growth in Digital Testing and Assessment
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Higher Education Testing and Assessment Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Higher Education Testing and Assessment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 4: World 16-Year Perspective for Higher Education Testing and Assessment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 7: World 16-Year Perspective for Academic Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Non-Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Non-Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 10: World 16-Year Perspective for Non-Academic Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • JAPAN
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • CHINA
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: China 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • EUROPE
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Higher Education Testing and Assessment by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Higher Education Testing and Assessment by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • FRANCE
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: France 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • GERMANY
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Rest of Europe Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Rest of Europe 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Asia-Pacific Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Asia-Pacific 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • REST OF WORLD
    • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Rest of World Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Rest of World 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030

IV. COMPETITION