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市场调查报告书
商品编码
1646776

扩增实境教育的全球市场

AR in Education
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 242 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球教育 AR 市场规模将达到 246 亿美元

2024 年全球教育 AR 市场规模估计为 49 亿美元，预计到 2030 年将达到 246 亿美元，2024 年至 2030 年的复合年增长率为 30.6%。高等教育最终用途是报告中分析的细分市场之一，预计到分析期结束时复合年增长率为 32.5%，达到 147 亿美元。在分析期内，中小学教育终端使用部分预计将以 29.9% 的复合年增长率成长。

美国市场规模估计为 13 亿美元，中国市场预期复合年增长率为 28.9%

预计到 2024 年美国教育领域的 AR 市场价值将达到 13 亿美元。中国是世界第二大经济体，预计到 2030 年市场规模将达到 36 亿美元，2024-2030 年分析期间的复合年增长率为 28.9%。其他值得注意的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为 28.0% 和 26.0%。在欧洲，德国的复合年增长率预计为 20.8%。

全球教育市场 AR 的主要趋势和驱动因素摘要

AR 将如何彻底改变教育体验？

扩增实境(AR) 正在透过互动式沉浸式体验增强传统学习方法，以全新的方式吸引学生，从而迅速改变教育格局。与传统的教育工具不同，AR 透过将数位内容迭加到物理世界，将抽象概念变为现实，让学生能够直观地查看 3D 模型、模拟和其他虚拟元素并与之互动。事实证明，该技术在需要空间理解的学科（如解剖学、工程学和几何学）中特别有效，使学生能够从多个角度探索复杂的结构。 AR 能够将数位和实体领域融合在一起，这不仅使学习更具吸引力，而且还迎合了各种学习风格，提供根据个人需求量身定制的实践体验式方法。因此，AR 不仅仅是传统教学方法的补充，而且重新定义了它们，使学习更具活力、互动性更强，更适合不同年龄和学科的学生。

哪些科技进步推动了 AR 与教育的融合？

硬体和软体技术的进步大大加速了 AR 与教育的融合。配备先进感测器和高解析度相机的智慧型手机和平板电脑的普及使得教育工作者和学生更容易使用 AR。此外，Google Expeditions 和 Merge Cube 等 AR 专用教育平台和应用程式的开发为教师提供了将 AR 纳入课程的工具。这些平台提供各种内容，从虚拟实地考察到互动科学实验，可以轻鬆融入课堂活动。此外，人工智慧和机器学习的进步增强了 AR 在教育领域的能力，实现了更个人化的学习体验。人工智慧扩增实境应用程式可以适应学生的个人学习进度，提供即时回馈并根据学生的表现调整难度等级。这些技术进步不仅将使 AR 在课堂上更加灵活和有效，而且还降低了应用门槛，使更多教育机构能够将 AR 融入教学方法中。

哪些新兴趋势将塑造 AR 在教育领域的未来？

塑造 AR 在教育领域的未来的几个新兴趋势反映了教学方法和技术创新的更广泛转变。最重要的趋势之一是人们越来越重视 STEM（科学、技术、工程和数学）教育，而 AR 越来越多地被用于创造身临其境型学习体验，以加深对复杂科学概念的理解。另一个趋势是AR与游戏化的融合。游戏化涉及在类似游戏的环境中呈现教育内容，使学习更具吸引力和激励性。这种方法对于吸引更喜欢互动式数位环境的年轻学习者的注意力特别有效。此外，AR 在远距学习中发挥关键作用，提供了传统课堂之外难以复製的虚拟实践体验。在新冠疫情爆发并加速数位化学习工具的采用的情况下，这一点尤其重要。 AR 向终身学习和职业培训计划的扩展也值得注意，为正规学校教育以外的继续教育和技能发展开闢了新的机会。

哪些因素将推动教育市场 AR 的成长？

教育市场 AR 的成长受到多种因素的推动，这些因素与技术进步、教育模式的改变和消费者期望的不断演变密切相关。首先，对个人化和自我调整学习体验的需求日益增长，推动学校和教育机构采用 AR 技术来满足不同学生的需求。其次，政府和私人组织对教育科技的投资不断增加，推动了 AR 工具在各种教育环境中的开发和部署。第三，全球疫情加速了数位化和远距学习的转变，对互动式和身临其境型学习解决方案产生了强劲需求，而 AR 正成为关键推动因素。此外，随着人们对提高学生参与度和保留率的兴趣日益浓厚，教育工作者开始寻求创新的教学方法，其中包括让学习更具互动性和趣味性。的选择。此外，AR 应用扩展到高等教育和职业培训计划中，正在扩大市场基础并吸引 K-12 教育以外的更多受众。这些因素，加上持续的技术创新和支援性法规环境，正在推动教育市场 AR 的强劲成长。

部分

最终用途（高等教育、中小学教育、K-12 教育）

受访企业范例（总合137家值得关注的企业）

  • Aug That
  • Blippar
  • Chromville
  • Curiscope Ltd.
  • DAQRI
  • EON Reality, Inc.
  • GAMOOZ Interactive Solutions Pvt. Ltd.
  • Google LLC
  • InGage Technologies
  • Magic Leap, Inc.
  • Meta Company
  • Popar
  • QuiverVision Limited

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章 市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 竞赛

简介目录
Product Code: MCP10357

Global AR in Education Market to Reach US$24.6 Billion by 2030

The global market for AR in Education estimated at US$4.9 Billion in the year 2024, is expected to reach US$24.6 Billion by 2030, growing at a CAGR of 30.6% over the analysis period 2024-2030. Higher Education End-Use, one of the segments analyzed in the report, is expected to record a 32.5% CAGR and reach US$14.7 Billion by the end of the analysis period. Growth in the Primary & Secondary Education End-Use segment is estimated at 29.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.3 Billion While China is Forecast to Grow at 28.9% CAGR

The AR in Education market in the U.S. is estimated at US$1.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$3.6 Billion by the year 2030 trailing a CAGR of 28.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 28.0% and 26.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 20.8% CAGR.

Global AR in Education Market - Key Trends and Drivers Summarized

How Is AR Revolutionizing Educational Experiences?

Augmented Reality (AR) is rapidly transforming the educational landscape by enhancing traditional learning methods with interactive, immersive experiences that engage students in entirely new ways. Unlike conventional education tools, AR brings abstract concepts to life by overlaying digital content onto the physical world, allowing students to visualize and interact with 3D models, simulations, and other virtual elements. This technology has proven particularly effective in subjects that require spatial understanding, such as anatomy, engineering, and geometry, where students can explore complex structures from multiple angles. AR's ability to merge the digital and physical realms not only makes learning more engaging but also caters to diverse learning styles, offering a hands-on, experiential approach that can be tailored to individual needs. As a result, AR is not just supplementing traditional educational methods but is redefining them, making learning more dynamic, interactive, and accessible to students across different age groups and disciplines.

What Technological Advancements Are Driving the Integration of AR in Education?

The integration of AR in education has been significantly accelerated by advancements in both hardware and software technologies. The widespread availability of smartphones and tablets equipped with advanced sensors and high-resolution cameras has made AR more accessible to educators and students alike. Additionally, the development of AR-specific educational platforms and applications, such as Google Expeditions and Merge Cube, has provided teachers with ready-made tools to incorporate AR into their curricula. These platforms offer a range of content, from virtual field trips to interactive science experiments, that can be easily integrated into classroom activities. Furthermore, advancements in AI and machine learning are enhancing the capabilities of AR in education, enabling more personalized learning experiences. AI-driven AR applications can adapt to the individual learning pace of students, providing real-time feedback and adjusting the difficulty level based on student performance. These technological innovations are not only making AR more versatile and effective in educational settings but are also lowering the barriers to adoption, allowing more institutions to incorporate AR into their teaching methods.

What Emerging Trends Are Shaping the Future of AR in Education?

Several emerging trends are shaping the future of AR in education, reflecting broader shifts in pedagogical approaches and technological innovation. One of the most significant trends is the growing emphasis on STEM (Science, Technology, Engineering, and Mathematics) education, where AR is being increasingly utilized to create immersive learning experiences that enhance student understanding of complex scientific concepts. Another trend is the integration of AR with gamification, where educational content is presented in a game-like environment, making learning more engaging and motivating for students. This approach is particularly effective in capturing the attention of younger learners who are accustomed to interactive digital environments. Additionally, AR is playing a crucial role in distance and remote learning, providing virtual hands-on experiences that are otherwise difficult to replicate outside of a traditional classroom. This has become especially relevant in the wake of the COVID-19 pandemic, which has accelerated the adoption of digital learning tools. The expansion of AR into lifelong learning and professional training programs is also noteworthy, as it opens up new opportunities for continuous education and skill development beyond formal schooling.

What Factors Are Driving Growth in the AR in Education Market?

The growth in the AR in education market is driven by several factors that are closely tied to technological advancements, changing educational paradigms, and evolving consumer expectations. Firstly, the increasing demand for personalized and adaptive learning experiences is pushing schools and educational institutions to adopt AR technologies that can cater to diverse student needs. Secondly, the rising investment in EdTech by governments and private organizations is fueling the development and deployment of AR tools across various educational settings. Thirdly, the shift towards digital and remote learning, accelerated by the global pandemic, has created a strong demand for interactive and immersive learning solutions, with AR emerging as a key enabler. Additionally, the growing focus on improving student engagement and retention rates is encouraging educators to explore innovative teaching methods, with AR being a prominent choice due to its ability to make learning more interactive and enjoyable. Furthermore, the expansion of AR applications into higher education and professional training programs is broadening the market's reach, attracting a wider audience beyond K-12 education. These factors, combined with ongoing technological innovations and a supportive regulatory environment, are driving the robust growth of the AR in education market.

SCOPE OF STUDY:

The report analyzes the AR in Education market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

End-Use (Higher Education, Primary & Secondary Education, K-12)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 137 Featured) -

  • Aug That
  • Blippar
  • Chromville
  • Curiscope Ltd.
  • DAQRI
  • EON Reality, Inc.
  • GAMOOZ Interactive Solutions Pvt. Ltd.
  • Google LLC
  • InGage Technologies
  • Magic Leap, Inc.
  • Meta Company
  • Popar
  • QuiverVision Limited

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Global Economic Update
    • AR in Education - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Growing Adoption of Digital Learning Tools Spurs Growth in AR for Education
    • Advancements in AR Technology Propel Innovation in Educational Content
    • Here's How the Shift to Remote Learning Expands Addressable Market for AR Solutions
    • Increasing Demand for Interactive Learning Experiences Drives AR Adoption
    • Expansion of STEM Education Programs Strengthens Business Case for AR Integration
    • Rising Investments in EdTech Accelerate Development of AR Educational Platforms
    • Here's the Story: How Gamification in Education Is Shaping AR Use Cases
    • Emergence of Mobile AR Applications Expands Market Opportunities in Education
    • Growing Interest in Lifelong Learning Expands the Market for AR in Adult Education
    • Need for Engaging Distance Learning Solutions Accelerates AR Integration
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World AR in Education Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for AR in Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for AR in Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Higher Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Higher Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Primary & Secondary Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Primary & Secondary Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for K-12 by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for K-12 by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 10: USA Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 11: USA 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • CANADA
    • TABLE 12: Canada Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 13: Canada 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • JAPAN
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 14: Japan Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Japan 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • CHINA
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 16: China Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: China 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • EUROPE
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 18: Europe Recent Past, Current & Future Analysis for AR in Education by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: Europe 6-Year Perspective for AR in Education by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 20: Europe Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Europe 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • FRANCE
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 22: France Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: France 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • GERMANY
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 24: Germany Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Germany 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • ITALY
    • TABLE 26: Italy Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Italy 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • UNITED KINGDOM
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 28: UK Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: UK 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 30: Rest of Europe Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Rest of Europe 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • ASIA-PACIFIC
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 32: Asia-Pacific Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Asia-Pacific 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 34: Rest of World Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Rest of World 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030

IV. COMPETITION