查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1656213

全球线上广告支出市场

Online Ad Spending
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 285 Pages | 商品交期: 最快1-2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

到 2030 年全球线上广告支出将达到 7,673 亿美元

2024 年全球线上广告支出市场规模估计为 4,514 亿美元，预计 2030 年将达到 7,673 亿美元，2024 年至 2030 年的复合年增长率为 9.2%。行动装置是该报告分析的细分市场之一，预计到分析期结束时复合年增长率为 9.8%，达到 4,961 亿美元。在分析期内，桌面市场预计将以 8.8% 的复合年增长率成长。

美国市场规模估计为 1,220 亿美元，中国市场预估年复合成长率为 12.9%

预计 2024 年美国线上广告支出市场规模将达 1,220 亿美元。中国是世界第二大经济体，预计到 2030 年市场规模将达到 1,619 亿美元，2024-2030 年分析期间的复合年增长率为 12.9%。其他值得注意的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为 6.7% 和 7.8%。在欧洲，预计德国的复合年增长率约为 7.2%。

网路广告支出—关键趋势与驱动因素

网路广告支出体现了广告方式的数位转型，并已成为各行业行销策略的关键组成部分。这种形式的广告利用网路的广泛影响力和定位能力向特定受众推销产品和服务。展示广告、搜寻引擎行销、社交媒体广告和影片广告等多种形式使企业能够在多个平台和装置上吸引用户。从传统广告到线上广告的转变是由可衡量且高效的行销解决方案的需求所驱动。这使企业能够即时优化宣传活动，提高投资收益并更精确地实现行销目标。

科技的进步大大提高了网路广告支出的有效性和吸引力。先进演算法和机器学习模型的发展提高了数位广告的针对性和个人化。程序化广告可以自动化广告资源的购买和销售，在正确的时间向正确的受众投放广告，以最大限度地提高参与度和转换率。此外，人工智慧（AI）的整合正在实现预测分析，帮助行销人员预测消费者行为并相应地调整策略。社群媒体平台和搜寻引擎也在改进其广告工具，以根据用户资料、人口统计、兴趣和行为提供更细緻的定位选择。这些技术创新使线上广告更加动态、响应更快，满足了广告商和消费者不断变化的需求。

网路广告支出市场的成长受到多种因素的推动，包括网路普及率的提高、智慧型手机的广泛使用以及资料主导行销策略日益重要。随着越来越多的消费者能够访问互联网并在数位平台上花费更多时间，公司将更大比例的广告预算分配给线上管道。智慧型手机的兴起加速了这一趋势，因为行动广告为基于位置的定位和即时参与提供了独特的机会。此外，对资料分析和个人化行销的日益重视，促使企业投资于提供可操作见解并提高宣传活动成效的数位广告技术。此外，资料隐私法等监管条件也在塑造市场格局，迫使负责人采用更透明和合规的广告做法。总的来说，这些因素推动了网路广告支出市场的强劲成长，凸显了其在现代行销策略中的核心作用。

部分

平台（行动装置、桌面、其他平台）；广告格式（搜寻引擎广告、电子邮件广告、展示广告、社群媒体广告、其他广告格式）

调查企业范例（共42家企业）

  • Amazon.com Inc.
  • Dentsu Group Inc.
  • Digital Turbine Inc.
  • Google, Inc.
  • GroupM
  • IAC Inc.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Nanjing Marketing Group（Baidu Advertising Service）
  • Sohu.com Ltd.
  • SXM Media
  • The Interpublic Group of Companies Inc.
  • Verizon Communications Inc.
  • X Corp.
  • Yahoo Advertising

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章 市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 西班牙
  • 俄罗斯
  • 其他欧洲国家
  • 亚太地区
  • 澳洲
  • 印度
  • 韩国
  • 其他亚太地区
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲国家
  • 中东
  • 伊朗
  • 以色列
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他中东地区
  • 非洲

第四章 竞赛

简介目录
Product Code: MCP24795

Global Online Ad Spending Market to Reach US$767.3 Billion by 2030

The global market for Online Ad Spending estimated at US$451.4 Billion in the year 2024, is expected to reach US$767.3 Billion by 2030, growing at a CAGR of 9.2% over the analysis period 2024-2030. Mobile Devices, one of the segments analyzed in the report, is expected to record a 9.8% CAGR and reach US$496.1 Billion by the end of the analysis period. Growth in the Desktops segment is estimated at 8.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$122.0 Billion While China is Forecast to Grow at 12.9% CAGR

The Online Ad Spending market in the U.S. is estimated at US$122.0 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$161.9 Billion by the year 2030 trailing a CAGR of 12.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 6.7% and 7.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.2% CAGR.

Online Ad Spending – Key Trends and Drivers

Online ad spending has become a critical component of marketing strategies across industries, reflecting the digital transformation of advertising practices. This form of advertising leverages the vast reach and targeting capabilities of the internet to promote products and services to specific audiences. Various formats, including display ads, search engine marketing, social media ads, and video ads, enable businesses to engage users across multiple platforms and devices. The shift from traditional to online advertising is driven by the need for measurable and efficient marketing solutions, as digital ads offer detailed analytics and tracking capabilities. This allows businesses to optimize their campaigns in real-time, enhancing return on investment and achieving marketing objectives with greater precision.

Technological advancements have significantly enhanced the effectiveness and appeal of online ad spending. The development of sophisticated algorithms and machine learning models has improved the targeting and personalization of digital ads. Programmatic advertising, which automates the buying and selling of ad space, ensures that ads are delivered to the right audience at the right time, maximizing engagement and conversion rates. Additionally, the integration of artificial intelligence (AI) has enabled predictive analytics, helping marketers anticipate consumer behavior and adjust their strategies accordingly. Social media platforms and search engines have also evolved their advertising tools, offering more granular targeting options based on user data, demographics, interests, and behaviors. These innovations have made online advertising more dynamic and responsive, catering to the evolving needs of both advertisers and consumers.

The growth in the online ad spending market is driven by several factors, including increasing internet penetration, the proliferation of smartphones, and the rising importance of data-driven marketing strategies. As more consumers access the internet and spend significant time on digital platforms, businesses are allocating larger portions of their advertising budgets to online channels. The widespread adoption of smartphones has further accelerated this trend, as mobile ads offer unique opportunities for location-based targeting and real-time engagement. Furthermore, the emphasis on data analytics and personalized marketing has pushed companies to invest in digital advertising technologies that provide actionable insights and enhance campaign effectiveness. Regulatory developments, such as data privacy laws, are also shaping the landscape, prompting marketers to adopt more transparent and compliant ad practices. These factors collectively contribute to the robust growth of the online ad spending market, underscoring its central role in modern marketing strategies.

SCOPE OF STUDY:

The report analyzes the Online Ad Spending market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Platform (Mobile Devices, Desktops, Other Platforms); Advertising Format (Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising, Other Advertising Formats)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

  • Amazon.com Inc.
  • Dentsu Group Inc.
  • Digital Turbine Inc.
  • Google, Inc.
  • GroupM
  • IAC Inc.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Nanjing Marketing Group (Baidu Advertising Service)
  • Sohu.com Ltd.
  • SXM Media
  • The Interpublic Group of Companies Inc.
  • Verizon Communications Inc.
  • X Corp.
  • Yahoo Advertising

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Online Ad Spending - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Shift to Digital Marketing Throws the Spotlight on Online Ad Spending
    • Technological Advancements in Ad Targeting Propel Market Growth
    • Rising Adoption of Social Media Advertising Drives Demand for Online Ad Spending
    • Integration with Data Analytics Expands Addressable Market Opportunity
    • Growing Focus on ROI and Performance Measurement Generates Demand for Advanced Ad Solutions
    • Regulatory Compliance and Data Privacy Standards Drive Adoption
    • Increasing Use of Programmatic Advertising Spurs Market Growth
    • Innovations in Video Advertising Propel Market Expansion
    • Rising Demand for Mobile Advertising: How Online Ad Spending is Affected
    • The Role of Influencer Marketing in Driving Online Ad Spending
    • Strategic Collaborations and Partnerships Expand Advertising Offerings
    • Growing Utilization in E-commerce
    • The Impact of COVID-19 on Digital Advertising Budgets
    • Increasing Use of Online Ads in Local and Small Businesses Expands Market Opportunities
    • Advances in AI and Machine Learning Drive Adoption of Ad Solutions
    • Growing Popularity of Native Advertising Spurs Market Growth
    • Focus on Enhancing Customer Engagement and Conversion Drives Demand
    • Increasing Consumer Preference for Interactive and Engaging Ads Generates Demand
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Online Ad Spending Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Online Ad Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Mobile Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Mobile Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Mobile Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Desktops by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for Other Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Search Engine Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Search Engine Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: World 15-Year Perspective for Search Engine Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Email Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Email Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: World 15-Year Perspective for Email Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Display Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Display Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: World 15-Year Perspective for Display Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for Social Media Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: World Historic Review for Social Media Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: World 15-Year Perspective for Social Media Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Other Advertising Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 27: World Historic Review for Other Advertising Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: World 15-Year Perspective for Other Advertising Formats by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 29: USA Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: USA Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: USA 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 32: USA Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: USA Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: USA 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 35: Canada Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Canada Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Canada 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 38: Canada Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Canada Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: Canada 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • JAPAN
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 41: Japan Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Japan Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Japan 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 44: Japan Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Japan Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Japan 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • CHINA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 47: China Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: China Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: China 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 50: China Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: China Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: China 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • EUROPE
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 53: Europe Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 54: Europe Historic Review for Online Ad Spending by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 55: Europe 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Europe Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 58: Europe 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 59: Europe Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Europe Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 61: Europe 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • FRANCE
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 62: France Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: France Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 64: France 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 65: France Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: France Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 67: France 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • GERMANY
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Germany Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 70: Germany 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 71: Germany Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Germany Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 73: Germany 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Italy Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 76: Italy 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 77: Italy Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Italy Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 79: Italy 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 80: UK Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: UK Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 82: UK 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 83: UK Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: UK Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 85: UK 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • SPAIN
    • TABLE 86: Spain Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Spain Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 88: Spain 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 89: Spain Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Spain Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 91: Spain 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • RUSSIA
    • TABLE 92: Russia Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Russia Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 94: Russia 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 95: Russia Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Russia Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 97: Russia 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 98: Rest of Europe Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Rest of Europe Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 100: Rest of Europe 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 101: Rest of Europe Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Rest of Europe Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 103: Rest of Europe 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 104: Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 105: Asia-Pacific Historic Review for Online Ad Spending by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 106: Asia-Pacific 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
    • TABLE 107: Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Asia-Pacific Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 109: Asia-Pacific 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 110: Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Asia-Pacific Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 112: Asia-Pacific 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • AUSTRALIA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 113: Australia Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: Australia Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 115: Australia 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 116: Australia Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Australia Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 118: Australia 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • INDIA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 119: India Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 120: India Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 121: India 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 122: India Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 123: India Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 124: India 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • SOUTH KOREA
    • TABLE 125: South Korea Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 126: South Korea Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 127: South Korea 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 128: South Korea Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 129: South Korea Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 130: South Korea 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 131: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 132: Rest of Asia-Pacific Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 133: Rest of Asia-Pacific 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 134: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 135: Rest of Asia-Pacific Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 136: Rest of Asia-Pacific 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • LATIN AMERICA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 137: Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 138: Latin America Historic Review for Online Ad Spending by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 139: Latin America 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
    • TABLE 140: Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 141: Latin America Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 142: Latin America 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 143: Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 144: Latin America Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 145: Latin America 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 146: Argentina Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 147: Argentina Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 148: Argentina 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 149: Argentina Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 150: Argentina Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 151: Argentina 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • BRAZIL
    • TABLE 152: Brazil Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 153: Brazil Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 154: Brazil 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 155: Brazil Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 156: Brazil Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 157: Brazil 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • MEXICO
    • TABLE 158: Mexico Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 159: Mexico Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 160: Mexico 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 161: Mexico Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 162: Mexico Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 163: Mexico 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 164: Rest of Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 165: Rest of Latin America Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 166: Rest of Latin America 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 167: Rest of Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 168: Rest of Latin America Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 169: Rest of Latin America 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • MIDDLE EAST
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 170: Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 171: Middle East Historic Review for Online Ad Spending by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 172: Middle East 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
    • TABLE 173: Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 174: Middle East Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 175: Middle East 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 176: Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 177: Middle East Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 178: Middle East 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • IRAN
    • TABLE 179: Iran Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 180: Iran Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 181: Iran 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 182: Iran Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 183: Iran Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 184: Iran 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ISRAEL
    • TABLE 185: Israel Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 186: Israel Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 187: Israel 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 188: Israel Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 189: Israel Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 190: Israel 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 191: Saudi Arabia Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 192: Saudi Arabia Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 193: Saudi Arabia 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 194: Saudi Arabia Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 195: Saudi Arabia Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 196: Saudi Arabia 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 197: UAE Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 198: UAE Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 199: UAE 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 200: UAE Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 201: UAE Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 202: UAE 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 203: Rest of Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 204: Rest of Middle East Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 205: Rest of Middle East 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 206: Rest of Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 207: Rest of Middle East Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 208: Rest of Middle East 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • AFRICA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 209: Africa Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 210: Africa Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 211: Africa 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 212: Africa Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 213: Africa Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 214: Africa 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030

IV. COMPETITION