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市场调查报告书
商品编码
1758944
全球汽车GPS导航系统市场Car GPS Navigation Systems |
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2030年全球汽车GPS导航系统市场规模将达341亿美元
全球车载GPS导航系统市场规模预计在2024年为194亿美元,到2030年将达到341亿美元,2024年至2030年的复合年增长率为9.9%。报告分析的细分市场之一——硬体组件——预计复合年增长率为11.0%,到分析期结束时规模将达到235亿美元。软体和服务组件细分市场在分析期间的复合年增长率预计为7.5%。
美国市场价值估计为 51 亿美元,中国市场预计复合年增长率为 9.4%
美国车载GPS导航系统市场规模预计2024年达到51亿美元。预计到2030年,作为世界第二大经济体的中国市场规模将达到54亿美元,在2024-2030年的分析期间内,复合年增长率为9.4%。其他值得关注的区域市场包括日本和加拿大,预计在分析期间内,这两个市场的复合年增长率分别为9.2%和8.2%。在欧洲,预计德国市场的复合年增长率为7.8%。
全球汽车 GPS 导航系统市场-主要趋势与驱动因素摘要
智慧型手机时代,为何车载GPS导航系统仍然存在?
儘管基于智慧型手机的地图应用程式已十分普及,但专用车载 GPS 导航系统仍然具有重要意义,尤其对于职业驾驶员、经常旅行的人士和汽车爱好者而言。这些系统具有准确性、可靠性和整合度等优势,而典型的行动应用程式则缺乏这些优势。与智慧型手机在长途旅行中可能会丢失讯号、过热和耗尽电池不同,车载 GPS 或可携式GPS 设备专为车载使用而设计,即使在隧道和农村地区等讯号覆盖率较低的区域也能提供不间断的服务。此外,许多内建系统直接与车辆的 CAN 总线集成,并可根据车速、方向和驾驶模式即时调整,以实现更精确的逐嚮导航。高级车载 GPS 设备还具有高解析度即时 3D 地图、车道辅助功能和语音交通警报,可增强驾驶员的情境察觉。在商用队中,GPS 导航系统不仅支援路线规划,还支援车辆追踪、燃油经济性监控和路线优化。此外,将即时交通数据、天气更新和限速通知整合到专用设备中,可提供超越单纯导航的整体导航体验。对于老年人和注重简洁性和一致性的用户来说,拥有大萤幕、触觉按钮且不依赖行动网路的GPS系统是一个可靠的选择。随着连网汽车生态系统的发展,专用GPS系统正在巩固其作为车载技术基石的地位,并透过无线更新、语音控制甚至人工智慧路线学习等功能得到增强。
科技进步如何提高车载 GPS 设备的功能?
车载GPS导航系统的演进由一波技术创新所驱动,这些创新正在将这些设备转变为智慧的多功能平台。现今的GPS系统提供即时动态地图,精度更高,这得益于云端连接和GPS、格洛纳斯、伽利略和北斗等卫星星系的支援。先进的路线演算法会考虑交通拥挤、道路封闭、收费、天气等因素,提供最快、最有效率的目的地路线。语音辨识也日趋成熟,驾驶可以输入目的地、查询替代路线并进行免持设置,从而提高安全性和便利性。与ADAS(高级驾驶辅助系统)功能(例如速度警告、急转弯警告和学校区域通知)的整合也变得越来越普遍,从而提供将导航与即时危险感知相结合的无缝驾驶体验。高阶车型现在支援扩增实境迭加功能,可将导航指令直接投射到前方道路的即时视讯上,从而减少干扰并提高清晰度。部分 GPS 装置还提供分割画面显示、蓝牙同步配对以及与 Android Auto 和 Apple CarPlay 的兼容性,使其成为完整的资讯娱乐中心。无电池车载系统配备耐热外壳,确保在恶劣条件下也能保持性能,对车队营运商和越野驾驶者极具吸引力。此外,GPS 系统可透过 Wi-Fi 或 LTE 频繁更新,确保用户始终获得最新的路线数据和软体改进。这些改进不仅提升了用户体验,还在日益互联的汽车环境中延长了 GPS 设备的使用寿命和实用性。
消费者需求和驾驶习惯的改变如何影响市场成长?
受生活方式的改变、出行选择的增加以及对安全、效率和用户体验日益增长的关注的影响,现代驾驶员对导航系统的期望也在迅速演变。如今的购车者和车辆使用者不再满足于基本的导航功能,而是寻求能够提供智慧路线规划、语音互动功能、即时数据整合和个人化服务的系统。包括叫车、外带和物流在内的零工经济驾驶模式的兴起,推动了人们对在时间敏感的情况下提供精准、响应迅速且可靠的导航的需求。经常出游的旅客和房车车主更喜欢大萤幕、根据车辆大小客製化路线以及离线功能的GPS设备,尤其是在行动连线不稳定的乡村或山区旅行时。消费者的期望也受到对无干扰驾驶的关注的影响,越来越多的用户倾向于整合仪錶板系统,以减少驾驶时查看或操作智慧型手机的需要。此外,越来越多的消费者选择具有测速摄影机警告、道路危险警告以及车辆诊断整合功能的GPS设备,从而将GPS设备转变为多功能安全和维护工具。年轻消费者通常更精通科技,但如果GPS导航系统配备了资讯娱乐功能、手势控制和可自订介面,他们也会欣然接受。同时,老龄化社会越来越青睐具有语音指令、简化菜单和大号易读字体的GPS设备,因为驾驶员寻求能够帮助他们在优化路线的同时保持合规的工具。随着驾驶习惯变得越来越多样化和复杂,对多功能专用GPS系统的需求不仅持续存在,而且还在朝着意想不到的新方向发展和成长。
是什么推动了汽车GPS导航系统市场的扩张?
车载GPS导航系统市场的成长受到多种因素的驱动,包括技术整合、终端用户需求、汽车趋势以及不断变化的消费行为。在技术方面,即时地图、卫星导航精度和人工智慧路线优化等创新使GPS设备比以往任何时候都更加精确和易于使用。汽车产量的成长,尤其是在新兴经济体,正在扩大原厂组装和售后GPS系统的潜在市场。从终端用户的角度来看,商用车营运、物流服务和零工经济岗位的成长,推动了对具有企业级追踪和分析功能的强大、高性能GPS设备的需求。驾驶现在期望导航系统不仅能提供路线指引,还能提供即时交通资讯、电动车充电站位置和预测行程分析。此外,导航与先进的车载娱乐、语音助理和无线连接的集成,模糊了GPS与完整车载资讯娱乐系统之间的界限,使其成为现代汽车的必备功能。电动车的日益普及也间接推动了这一成长。这是因为电动车驾驶员严重依赖优化路线和基于里程的导航来规划充电站点。自动驾驶和连网汽车的趋势进一步推动了对支援即时车对车通讯的内建GPS模组的需求。市场成长也受到道路安全意识增强、法规遵循要求以及驾驶体验日益数位化的推动。随着汽车变得更加智慧和互联,GPS导航系统正在从附加元件转变为现代行动生态系统的核心组件,这得益于对实用性、改进性能和无缝旅行体验日益增长的需求。
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Global Car GPS Navigation Systems Market to Reach US$34.1 Billion by 2030
The global market for Car GPS Navigation Systems estimated at US$19.4 Billion in the year 2024, is expected to reach US$34.1 Billion by 2030, growing at a CAGR of 9.9% over the analysis period 2024-2030. Hardware Component, one of the segments analyzed in the report, is expected to record a 11.0% CAGR and reach US$23.5 Billion by the end of the analysis period. Growth in the Software & Services Component segment is estimated at 7.5% CAGR over the analysis period.
The U.S. Market is Estimated at US$5.1 Billion While China is Forecast to Grow at 9.4% CAGR
The Car GPS Navigation Systems market in the U.S. is estimated at US$5.1 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$5.4 Billion by the year 2030 trailing a CAGR of 9.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.2% and 8.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.8% CAGR.
Global Car GPS Navigation Systems Market - Key Trends & Drivers Summarized
Why Are Car GPS Navigation Systems Remaining Relevant in the Age of Smartphones?
Despite the widespread availability of smartphone-based mapping apps, dedicated car GPS navigation systems continue to hold significant relevance, especially among professional drivers, frequent travelers, and automotive enthusiasts. These systems offer advantages in precision, reliability, and integration that generic mobile apps often lack. Unlike smartphones, which can suffer from dropped signals, overheating, and battery drainage during long journeys, in-dash or portable GPS units are built specifically for vehicular use, offering uninterrupted service, even in low-coverage zones like tunnels or rural areas. Additionally, many built-in systems are integrated directly with a vehicle’s CAN bus, enabling real-time adjustments based on vehicle speed, direction, and driving mode, resulting in more accurate turn-by-turn navigation. Premium car GPS units also offer high-definition, real-time 3D maps, lane assist features, and spoken traffic alerts that enhance situational awareness for drivers. In commercial fleets, GPS navigation systems support not just routing, but also vehicle tracking, fuel efficiency monitoring, and route optimization-features that are crucial for cost management and service efficiency. Furthermore, the integration of real-time traffic data, weather updates, and speed limit notifications into dedicated devices provides a holistic navigation experience that goes beyond mere directions. For older demographics or users who prefer simplicity and consistency, GPS systems with larger screens, tactile buttons, and no reliance on mobile networks offer a dependable alternative. As connected car ecosystems evolve, dedicated GPS systems are being enhanced with over-the-air updates, voice control, and even AI-driven route learning, reinforcing their place as a cornerstone of in-vehicle technology.
How Are Technological Advancements Elevating the Capabilities of Car GPS Devices?
The evolution of car GPS navigation systems is being fueled by a wave of technological innovation that is transforming these devices into intelligent, multi-functional platforms. Gone are the days of static, preloaded maps-today’s GPS systems offer real-time, dynamic mapping powered by cloud connectivity and satellite constellations such as GPS, GLONASS, Galileo, and BeiDou for enhanced accuracy. Advanced route algorithms consider live traffic congestion, road closures, tolls, and weather conditions to offer the fastest and most efficient path to a destination. Voice recognition has also become more sophisticated, allowing drivers to input destinations, ask for alternative routes, or control settings hands-free, thereby improving safety and convenience. Integration with ADAS (Advanced Driver Assistance Systems) features-like speed warnings, sharp curve alerts, and school zone notifications-is becoming increasingly common, providing a seamless driving experience that blends navigation with real-time hazard awareness. High-end models now support augmented reality overlays, which project navigation instructions directly onto a live video feed of the road ahead, reducing distraction and increasing clarity. Some GPS units also offer split-screen displays, simultaneous Bluetooth pairing, and compatibility with Android Auto and Apple CarPlay, allowing them to function as complete infotainment hubs. Battery-free, vehicle-powered systems with heat-resistant casings ensure performance under extreme conditions, appealing to fleet operators and off-road drivers alike. Updates are no longer manual or USB-based-instead, GPS systems frequently update over Wi-Fi or LTE, ensuring users always have the latest route data and software improvements. These advancements are not only enhancing user experience but are also extending the lifespan and utility of GPS devices in an increasingly connected automotive environment.
How Are Shifting Consumer Needs and Driving Habits Influencing Market Growth?
The modern driver’s expectations for navigation systems are evolving rapidly, influenced by changing lifestyles, increased mobility, and rising concerns about safety, efficiency, and user experience. Today’s car buyers and vehicle users are no longer satisfied with basic navigation-they demand systems that can offer intelligent routing, voice interactivity, real-time data integration, and personalization. The rise in gig economy driving-such as ride-hailing, food delivery, and logistics-has increased the demand for reliable navigation that is both accurate and responsive under time-sensitive conditions. Frequent travelers and RV owners favor GPS units with large screens, custom routing for vehicle size, and offline capabilities, especially when traversing rural or mountainous regions where mobile connectivity is unreliable. Consumer expectations are also being shaped by concerns over distraction-free driving, with more users preferring integrated dashboard systems that reduce the need to glance at or handle smartphones while behind the wheel. Moreover, a growing number of consumers are choosing GPS units with speed camera alerts, road hazard warnings, and integration with vehicle diagnostics-turning them into multifunctional safety and maintenance tools. Younger consumers, while generally tech-savvy, are also embracing GPS navigation systems when bundled with infotainment features, gesture control, and customizable interfaces. The aging population, on the other hand, appreciates GPS devices with voice commands, simplified menus, and large fonts for easier readability. Regional travel restrictions, emission zone regulations, and toll fee mapping are further influencing preferences, as drivers seek tools that help them stay compliant while optimizing routes. As driving habits become more diverse and complex, the demand for versatile, purpose-built GPS systems is not just persisting-it’s adapting and growing in new, unexpected directions.
What’s Driving the Expansion of the Car GPS Navigation Systems Market?
The growth in the car GPS navigation systems market is driven by several factors spanning technological integration, end-user demands, automotive trends, and evolving consumer behavior. On the technological front, innovations in real-time mapping, satellite navigation accuracy, and AI-powered route optimization are making GPS devices more precise and user-friendly than ever before. Increasing vehicle production, particularly in emerging economies, is expanding the addressable market for both factory-fitted and aftermarket GPS systems. From an end-use perspective, the rise in commercial fleet operations, logistics services, and gig economy jobs has driven up demand for rugged, high-performance GPS units with enterprise-grade tracking and analytics capabilities. Consumer behavior is also a major growth factor: drivers now expect navigation systems to not only provide directions but also offer real-time traffic updates, EV charging station locations, and predictive journey analytics. Additionally, the integration of navigation with advanced in-car entertainment, voice assistants, and wireless connectivity is blurring the line between GPS and complete vehicle infotainment systems, making them indispensable features in modern automobiles. Electric vehicle adoption is also indirectly fueling growth, as EV drivers rely heavily on optimized routing and range-based navigation to plan charging stops. The trend toward vehicle autonomy and connected cars is further boosting demand for embedded GPS modules that support real-time vehicle-to-infrastructure communication. Market growth is also propelled by rising awareness of road safety, regulatory compliance requirements, and the increasing digitalization of driving experiences. As cars become smarter and more connected, GPS navigation systems are transforming from optional add-ons into core components of the modern mobility ecosystem-driven by utility, enhanced performance, and an ever-growing demand for seamless travel experiences.
SCOPE OF STUDY:
The report analyzes the Car GPS Navigation Systems market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Component (Hardware Component, Software & Services Component)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
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