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市场调查报告书
商品编码
1786443

全球直销市场

Direct Selling
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 185 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2030年全球直销市场规模将达3,098亿美元

全球直销市场规模预计在2024年达到2,198亿美元，预计2024年至2030年期间的复合年增长率为5.9%，到2030年将达到3,098亿美元。本报告分析的细分市场之一－健康与保健产品，预计其复合年增长率为6.7%，到分析期结束时规模将达到1,604亿美元。化妆品和个人保健产品细分市场在分析期间的复合年增长率预计为6.1%。

美国市场规模估计为 599 亿美元，中国市场预计复合年增长率为 9.4%

美国直销市场规模预计2024年达到599亿美元。作为世界第二大经济体，中国预计到2030年市场规模将达到634亿美元，在2024-2030年的分析期间内，复合年增长率为9.4%。其他值得关注的区域市场包括日本和加拿大，预计在分析期间内，这两个市场的复合年增长率分别为2.8%和5.8%。在欧洲，预计德国市场的复合年增长率为3.8%。

全球直销市场－主要趋势与驱动因素摘要

在数位时代，直销仍然是一种盈利的经营模式吗？

儘管电子商务和数位零售快速发展，直销业（包括多层次传销 (MLM)、网路行销和个人对个人销售）依然蓬勃发展。直销提供了一种独特的、以关係为导向的行销方式，使独立经销商能够直接向消费者销售产品，而无需依赖传统的零售通路。健康保健、美容、家庭护理和个人发展领域的公司正在利用直销模式，透过个人化体验吸引客户。数位转型带来了新的挑战，例如来自线上市场的竞争加剧，但也为直销商创造了透过社群媒体、电商平台和网红行销扩大影响力的机会。社交销售和混合型直接面向消费者 (DTC)经营模式的兴起正在重塑直销格局，确保其在现代经济中持续保持重要地位。

科技如何改变直销策略？

数位行销、人工智慧 (AI) 和行动商务的进步正在彻底改变直销策略，使经销商能够更有效地与客户互动。人工智慧聊天机器人、数据驱动的客户洞察以及个人化建议引擎，使直销体验更加个人化和互动性更强。 Instagram、Facebook 和 TikTok 等社群媒体平台已成为直销商的必备工具，帮助他们建立品牌忠诚度、进行现场演示并触及全球受众。此外，区块链技术正在被研究，以提高多层次行销 (MLM) 结构的透明度，确保合乎道德的商业行为，并减少诈骗行为。虽然科技正在提高直销的营运效率，但适应数位化趋势需要在培训、内容创作和遵守不断变化的法规方面进行大量投资。儘管面临这些挑战，但技术与直销的整合有望推动产业成长并提高消费者参与度。

直销业是否正受到更严格的监管？

随着各国政府实施更严格的指导方针以防止诈欺行为和确保消费者保护，直销，特别是在多层次行销领域，正面临越来越严格的监管审查。美国、中国和印度等国家已经出台法规，以区分合法的直销企业和金字塔骗局。为了维护信誉，公司正致力于提高透明度、道德的薪酬结构以及遵守全球消费者权益标准。此外，社交销售的兴起促使监管机构监控有影响力人士主导的产品促销，以防出现误导性宣传。虽然加强监管给一些直销公司带来了挑战，但它也促进了业界的信任和合法性。随着消费者意识的增强，那些优先考虑道德实践和监管合规性的公司很可能在不断发展的直销市场中获得竞争优势。

推动直销市场成长的因素是什么？

直销市场的成长受到多种因素的推动，包括数位销售工具的日益普及、健康和保健产品的扩张以及社交商务的兴起。直销公司正在利用电子商务平台和社群媒体，将传统的关係主导销售与现代数位行销策略结合，以扩大其影响力和客户参与。全球转向灵活的工作安排和创业精神的转变也吸引着个人将直销视为低门槛的商业机会。此外，个人护理、营养补充剂和环保家居产品等领域的产品创新正在推动消费者对销售管道的兴趣增加。儘管面临监管挑战和来自线上零售商的竞争，但直销适应新趋势的能力预计将维持市场成长。随着公司不断完善经营模式并采用技术主导的解决方案，直销是一个充满活力的行业，具有巨大的市场潜力。

部分

产品类型（健康和保健产品、化妆品和个人保健产品、家居和耐用品、其他类型）

受访公司范例

  • Ambit Energy
  • Amway
  • Atomy
  • Avon Products
  • Belcorp
  • Coway
  • eXp Realty
  • Herbalife Nutrition
  • Medifast/OPTAVIA
  • Natura &Co
  • Nu Skin Enterprises
  • Oriflame
  • PM-International
  • Primerica
  • Scentsy
  • Telecom Plus
  • Tupperware Brands
  • USANA Health Sciences
  • Vorwerk
  • Young Living

人工智慧集成

利用有效的专家内容和人工智慧工具改变您的市场和竞争情报。

Global Industry Analysts 没有查询通用的 LLM 或特定产业的SLM，而是建立了一个从世界各地的专家收集的内容库，其中包括视频录像、博客、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地和进出口（成品和原始设备製造商）情况预测其竞争地位的变化。这种复杂而多面的市场动态预计将以多种方式影响竞争对手，包括销货成本(COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 西班牙
  • 俄罗斯
  • 其他欧洲国家
  • 亚太地区
  • 澳洲
  • 印度
  • 韩国
  • 其他亚太地区
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中东
  • 伊朗
  • 以色列
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他中东地区
  • 非洲

第四章 竞赛

简介目录
Product Code: MCP30528

Global Direct Selling Market to Reach US$309.8 Billion by 2030

The global market for Direct Selling estimated at US$219.8 Billion in the year 2024, is expected to reach US$309.8 Billion by 2030, growing at a CAGR of 5.9% over the analysis period 2024-2030. Health & Wellness Products, one of the segments analyzed in the report, is expected to record a 6.7% CAGR and reach US$160.4 Billion by the end of the analysis period. Growth in the Cosmetics & Personal Care Products segment is estimated at 6.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$59.9 Billion While China is Forecast to Grow at 9.4% CAGR

The Direct Selling market in the U.S. is estimated at US$59.9 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$63.4 Billion by the year 2030 trailing a CAGR of 9.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Direct Selling Market - Key Trends & Drivers Summarized

Is Direct Selling Still a Profitable Business Model in the Digital Age?

The direct selling industry, encompassing multi-level marketing (MLM), network marketing, and person-to-person sales, continues to thrive despite the rapid growth of e-commerce and digital retail. Direct selling offers a unique, relationship-driven approach to marketing, allowing independent distributors to sell products directly to consumers without relying on traditional retail channels. Companies in health and wellness, beauty, home care, and personal development sectors are leveraging direct selling models to engage customers through personalized experiences. While digital transformation has introduced new challenges, such as increased competition from online marketplaces, it has also created opportunities for direct sellers to expand their reach through social media, e-commerce platforms, and influencer marketing. The rise of social selling and hybrid direct-to-consumer (DTC) business models is reshaping the direct selling landscape, ensuring its continued relevance in the modern economy.

How Is Technology Transforming Direct Selling Strategies?

Advancements in digital marketing, artificial intelligence (AI), and mobile commerce are revolutionizing direct selling strategies, enabling distributors to engage customers more effectively. AI-powered chatbots, data-driven customer insights, and personalized recommendation engines are enhancing the direct selling experience, making it more tailored and interactive. Social media platforms such as Instagram, Facebook, and TikTok have become essential tools for direct sellers, allowing them to build brand loyalty, conduct live demonstrations, and reach global audiences. Additionally, blockchain technology is being explored to enhance transparency in MLM structures, ensuring ethical business practices and reducing fraudulent schemes. While technology is enhancing the efficiency of direct selling operations, adapting to digital trends requires significant investment in training, content creation, and compliance with evolving regulations. Despite these challenges, the integration of technology in direct selling is expected to drive industry growth and improve consumer engagement.

Is the Direct Selling Industry Becoming More Regulated?

Regulatory scrutiny on direct selling, particularly in the MLM sector, is increasing as governments implement stricter guidelines to prevent deceptive practices and ensure consumer protection. Countries such as the United States, China, and India have introduced regulations to distinguish legitimate direct selling businesses from pyramid schemes. Companies are focusing on greater transparency, ethical compensation structures, and compliance with global consumer rights standards to maintain credibility. Additionally, the rise of social selling has prompted regulators to monitor influencer-driven product promotions for misleading claims. While increased regulations pose challenges for some direct selling companies, they also foster trust and legitimacy within the industry. As consumer awareness grows, companies that prioritize ethical practices and regulatory compliance are likely to gain a competitive edge in the evolving direct selling market.

What Is Driving the Growth of the Direct Selling Market?

The growth in the direct selling market is driven by several factors, including the increasing adoption of digital selling tools, the expansion of health and wellness products, and the rise of social commerce. Direct selling companies are leveraging e-commerce platforms and social media to enhance their reach and customer engagement, blending traditional relationship-driven sales with modern digital marketing strategies. The global shift toward flexible work arrangements and entrepreneurship is also attracting individuals to direct selling as a low-barrier business opportunity. Additionally, product innovation in personal care, dietary supplements, and eco-friendly home products is fueling consumer interest in direct selling channels. Despite regulatory challenges and competition from online retail, the adaptability of direct selling businesses to emerging trends is expected to sustain market growth. As companies continue to refine their business models and embrace technology-driven solutions, direct selling remains a dynamic and evolving industry with significant market potential.

SCOPE OF STUDY:

The report analyzes the Direct Selling market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Type (Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products, Other Types)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

  • Ambit Energy
  • Amway
  • Atomy
  • Avon Products
  • Belcorp
  • Coway
  • eXp Realty
  • Herbalife Nutrition
  • Medifast / OPTAVIA
  • Natura &Co
  • Nu Skin Enterprises
  • Oriflame
  • PM-International
  • Primerica
  • Scentsy
  • Telecom Plus
  • Tupperware Brands
  • USANA Health Sciences
  • Vorwerk
  • Young Living

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Direct Selling - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Consumer Demand for Personalized Shopping Experiences Drives Growth in Direct Selling Models
    • The Rise of E-Commerce and Digital Platforms Expands the Addressable Market for Direct Selling Opportunities
    • Social Media and Influencer Marketing Propels Growth in Direct Selling, Especially in Beauty and Wellness Sectors
    • Surge in the Popularity of Subscription-based Models Strengthens the Business Case for Direct Selling in Various Industries
    • Advancements in Mobile Technologies and Apps Drives the Adoption of Direct Selling Platforms for Sales and Customer Engagement
    • The Shift Toward Home-based Businesses and Entrepreneurship Accelerates Demand for Direct Selling Opportunities
    • Growing Preference for Ethical and Sustainable Products Expands Market Opportunities for Direct Selling of Eco-friendly Goods
    • The Proliferation of Social Selling and Online Communities Accelerates Growth in Direct Selling Networks and Affiliate Marketing
    • Increasing Focus on Health, Wellness, and Self-Care Drives Demand for Direct Selling in the Health and Beauty Industry
    • Regulatory Changes and Supportive Policies for Direct Selling Companies Propel Market Expansion in Emerging Economies
    • Rising Consumer Confidence in Online Shopping and Trust in Direct Sellers Expands the Market Reach of Direct Selling Models
    • The Integration of Artificial Intelligence and Data Analytics Strengthens Direct Selling Models by Enhancing Customer Insights and Sales Strategies
    • Increased Flexibility and Low Startup Costs in Direct Selling Drive Adoption Among Aspiring Entrepreneurs and Small Business Owners
    • The Growth of Multi-Level Marketing (MLM) Models Expands Reach and Scaling Opportunities for Direct Selling Companies
    • The Demand for At-Home Product Demonstrations and Virtual Sales Events Strengthens the Viability of Direct Selling Platforms
    • The Integration of Payment Solutions and Digital Wallets Accelerates Transactions in Direct Selling Models
    • Expanding Networks of Independent Distributors and Sales Representatives Drive Global Market Penetration for Direct Selling Brands
    • The Need for Increased Transparency and Ethical Business Practices in Direct Selling Strengthens Consumer Trust and Drives Market Growth
    • Changing Consumer Preferences for Instant Gratification and Convenience Propel the Growth of Direct Selling in the Online Marketplace
    • Expanding Digital Literacy and the Growing Influence of Online Communities Expands the Addressable Market for Direct Selling Platforms
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Direct Selling Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Direct Selling by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Health & Wellness Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Health & Wellness Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Health & Wellness Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Cosmetics & Personal Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Cosmetics & Personal Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Cosmetics & Personal Care Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Household Goods & Durables Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Household Goods & Durables Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for Household Goods & Durables Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: World 15-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 17: USA Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: USA Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: USA 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 20: Canada Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Canada Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: Canada 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • JAPAN
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 23: Japan Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 24: Japan Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: Japan 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • CHINA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 26: China Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: China Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: China 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • EUROPE
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 29: Europe Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for Direct Selling by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: Europe 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Europe Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: Europe 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • FRANCE
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 35: France Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: France Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: France 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • GERMANY
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 38: Germany Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Germany Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: Germany 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 41: Italy Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Italy Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Italy 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 44: UK Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: UK Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: UK 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • SPAIN
    • TABLE 47: Spain Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Spain Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Spain 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • RUSSIA
    • TABLE 50: Russia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Russia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: Russia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 53: Rest of Europe Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Rest of Europe Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 55: Rest of Europe 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific Historic Review for Direct Selling by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 58: Asia-Pacific 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
    • TABLE 59: Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Asia-Pacific Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 61: Asia-Pacific 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • AUSTRALIA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 62: Australia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Australia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 64: Australia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • INDIA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 65: India Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: India Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 67: India 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • SOUTH KOREA
    • TABLE 68: South Korea Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: South Korea Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 70: South Korea 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 71: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Rest of Asia-Pacific Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 73: Rest of Asia-Pacific 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • LATIN AMERICA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 74: Latin America Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 75: Latin America Historic Review for Direct Selling by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 76: Latin America 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
    • TABLE 77: Latin America Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Latin America Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 79: Latin America 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 80: Argentina Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Argentina Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 82: Argentina 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • BRAZIL
    • TABLE 83: Brazil Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Brazil Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 85: Brazil 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • MEXICO
    • TABLE 86: Mexico Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Mexico Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 88: Mexico 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 89: Rest of Latin America Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Rest of Latin America Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 91: Rest of Latin America 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • MIDDLE EAST
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 92: Middle East Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 93: Middle East Historic Review for Direct Selling by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 94: Middle East 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
    • TABLE 95: Middle East Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Middle East Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 97: Middle East 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • IRAN
    • TABLE 98: Iran Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Iran Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 100: Iran 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ISRAEL
    • TABLE 101: Israel Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Israel Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 103: Israel 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 104: Saudi Arabia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Saudi Arabia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 106: Saudi Arabia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 107: UAE Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: UAE Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 109: UAE 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 110: Rest of Middle East Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Rest of Middle East Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 112: Rest of Middle East 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • AFRICA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 113: Africa Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: Africa Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 115: Africa 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

IV. COMPETITION