2026-2030年全球直销市场

预计 2025 年至 2030 年间，全球直销市场规模将成长 859.992 亿美元，预测期内复合年增长率为 5.9%。

本报告对全球直销市场进​​行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家公司的供应商分析。

该报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括社群媒体的快速发展、对健康和保健产品需求的不断增长以及中产阶级人口的不断扩大。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

研究指出，对个人化客户体验的日益重视是未来几年推动全球直销市场成长的关键因素之一，同时，人们对永续性和道德消费的兴趣日益浓厚，以及订阅和自动化交付模式的日益普及，预计也将为市场带来巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球直销市场
• 类型细分市场分析 2020-2024
• 2020-2024年产品细分市场分析
• 2020-2024年最终用户细分市场分析
• 2020-2024年区域市场分析
• 2020-2024年国家细分市场分析

第六章 定性分析

• 人工智慧的影响：全球直销市场

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第八章 按类型分類的市场区隔

• 比较：按类型
• 单层行销
• 多层次传销
• 按类型分類的市场机会

第九章 按产品进行市场细分

• 比较：按产品
• 健康与保健
• 化妆品和个人护理
• 家居用品/耐用品
• 其他的
• 按产品分類的市场机会

第十章 按最终用户进行市场细分

• 比较：按最终用户
• 个人消费者
• 小型企业
• 企业采购商
• 按最终用户分類的市场机会

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 印尼
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 南美洲
  • 巴西
  • 阿根廷
  • 哥伦比亚
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非
  • 以色列
  • 土耳其
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Amway Corp.
• Atomy Co. Ltd.
• Coway Co. Ltd.
• eXp World Holdings Inc.
• Herbalife International
• Infinitus China Ltd.
• Mary Kay Inc.
• Melaleuca Inc.
• Natura International Inc.
• Nu Skin Enterprises Inc.
• Oriflame Cosmetics SA
• PM International AG
• Primerica Inc.
• Utility Warehouse Limited
• VORWERK LLC

第十六章附录

The global direct selling market is forecasted to grow by USD 85999.2 mn during 2025-2030, accelerating at a CAGR of 5.9% during the forecast period. The report on the global direct selling market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid growth in social media, rising demand for health and wellness products, expanding middle-class population.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global direct selling market is segmented as below:

By Type

• Single-level marketing
• Multi-level marketing

By Product

• Health and wellness
• Cosmetics and personal care
• Household goods and durables
• Others

By End-User

• Individual consumers
• Small businesses
• Institutional buyers

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the increasing focus on personalized customer experience as one of the prime reasons driving the global direct selling market growth during the next few years. Also, growing emphasis on sustainability and ethical consumerism and rising adoption of subscription-based and auto-delivery models will lead to sizable demand in the market.

The report on the global direct selling market covers the following areas:

• Global direct selling market sizing
• Global direct selling market forecast
• Global direct selling market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global direct selling market vendors that include Amway Corp., Atomy Co. Ltd., Coway Co. Ltd., doTERRA International LLC, eXp World Holdings Inc., Herbalife International, Infinitus China Ltd., Mary Kay Inc., Melaleuca Inc., Natura International Inc., Nu Skin Enterprises Inc., OPTAVIA LLC, Oriflame Cosmetics S.A., PM International AG, Primerica Inc., Sunrun Inc., USANA Health Science Inc., Utility Warehouse Limited, VORWERK LLC, World Financial Group. Also, the global direct selling market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Direct Selling Market 2020 - 2024
  • Historic Market Size - Data Table on Global Direct Selling Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI Impact on Global Direct Selling Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Single-level marketing - Market size and forecast 2025-2030
• 8.4 Multi-level marketing - Market size and forecast 2025-2030
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Health and wellness - Market size and forecast 2025-2030
• 9.4 Cosmetics and personal care - Market size and forecast 2025-2030
• 9.5 Household goods and durables - Market size and forecast 2025-2030
• 9.6 Others - Market size and forecast 2025-2030
• 9.7 Market opportunity by Product
  • Market opportunity by Product ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Individual consumers - Market size and forecast 2025-2030
• 10.4 Small businesses - Market size and forecast 2025-2030
• 10.5 Institutional buyers - Market size and forecast 2025-2030
• 10.6 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rapid growth in social media
  • Rising demand for health and wellness products
  • Expanding middle-class population
• 13.2 Market challenges
  • Regulatory scrutiny and compliance
  • Increasing negative perception of MLM models
  • Declining distributor engagement and retention
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increasing focus on personalized customer experience
  • Growing emphasis on sustainability and ethical consumerism
  • Rising adoption of subscription-based and auto-delivery models

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key news
  • Amway Corp. - Key offerings
  • SWOT
• 15.5 Atomy Co. Ltd.
  • Atomy Co. Ltd. - Overview
  • Atomy Co. Ltd. - Product / Service
  • Atomy Co. Ltd. - Key offerings
  • SWOT
• 15.6 Coway Co. Ltd.
  • Coway Co. Ltd. - Overview
  • Coway Co. Ltd. - Product / Service
  • Coway Co. Ltd. - Key offerings
  • SWOT
• 15.7 eXp World Holdings Inc.
  • eXp World Holdings Inc. - Overview
  • eXp World Holdings Inc. - Product / Service
  • eXp World Holdings Inc. - Key offerings
  • SWOT
• 15.8 Herbalife International
  • Herbalife International - Overview
  • Herbalife International - Product / Service
  • Herbalife International - Key news
  • Herbalife International - Key offerings
  • SWOT
• 15.9 Infinitus China Ltd.
  • Infinitus China Ltd. - Overview
  • Infinitus China Ltd. - Product / Service
  • Infinitus China Ltd. - Key offerings
  • SWOT
• 15.10 Mary Kay Inc.
  • Mary Kay Inc. - Overview
  • Mary Kay Inc. - Product / Service
  • Mary Kay Inc. - Key offerings
  • SWOT
• 15.11 Melaleuca Inc.
  • Melaleuca Inc. - Overview
  • Melaleuca Inc. - Product / Service
  • Melaleuca Inc. - Key offerings
  • SWOT
• 15.12 Natura International Inc.
  • Natura International Inc. - Overview
  • Natura International Inc. - Product / Service
  • Natura International Inc. - Key offerings
  • SWOT
• 15.13 Nu Skin Enterprises Inc.
  • Nu Skin Enterprises Inc. - Overview
  • Nu Skin Enterprises Inc. - Business segments
  • Nu Skin Enterprises Inc. - Key offerings
  • Nu Skin Enterprises Inc. - Segment focus
  • SWOT
• 15.14 Oriflame Cosmetics S.A.
  • Oriflame Cosmetics S.A. - Overview
  • Oriflame Cosmetics S.A. - Product / Service
  • Oriflame Cosmetics S.A. - Key offerings
  • SWOT
• 15.15 PM International AG
  • PM International AG - Overview
  • PM International AG - Product / Service
  • PM International AG - Key offerings
  • SWOT
• 15.16 Primerica Inc.
  • Primerica Inc. - Overview
  • Primerica Inc. - Business segments
  • Primerica Inc. - Key offerings
  • Primerica Inc. - Segment focus
  • SWOT
• 15.17 Utility Warehouse Limited
  • Utility Warehouse Limited - Overview
  • Utility Warehouse Limited - Product / Service
  • Utility Warehouse Limited - Key offerings
  • SWOT
• 15.18 VORWERK LLC
  • VORWERK LLC - Overview
  • VORWERK LLC - Product / Service
  • VORWERK LLC - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations